How to do Real Estate SEO?
Real estate SEO is a very huge concept and before trying to do Real estate SEO it is very important that you know why to do Real estate SEO. Since there is huge demand in the real estate market all round the globe, the competition level in this sector is very high. Every day there are so many new companies that are emerging to provide real estate services to the customers.
In this scenario, where do you stand? This is a very important question to ask. The world is equipped with internet technology and many people are using it to promote their business. SEO is one part of this technology that brings your realtor website to the top positions. Therefore, you need to know how to utilize the Search Engine Optimization techniques for your real estate business.
SEO is very imperative for real estate businesses. So it is essential to understand the working procedure of real estate SEO. But before you need to create a dynamic website that showcases your services on the internet. Then adding great content will help your website to grow. Writing informative blogs and promoting your services through social media convey great SEO results.
- Target Local Keywords
Targetting local keywords in real estate business is greatly beneficial. On local keywords there is less competition, hence getting ranked for these type of keywords is very easy. But before that it is recommended to optimize the on page SEO of the website. Prodigious local keywords look like this::
[Location] homes for sale
apartment for sale [Location]
Real estate in [Location]
[Location] flats for sale
You can use keyword planners tool to check the demand and competition for popular real estate keywords for your desired location.
- Include Photos and Videos
Photos and videos engage more people with blog posts as well as websites. Hence, adding attractive photos and videos that amuse your audience will definitely get you the desired results. For realtors it is good to show good photos of completed projects. A real estate agent can also show the amenities they are providing to lure the customers.
- Use Structured Data
The Schema also called structured data, helps search engines interpret the meaning of web content placed on your website.
Using structured data improves the rich snippet of your website at SERP that increases the click through rate (CTR). It enhances the chances of getting the potential lead for your business. A real estate website should include video, address, review and person markup to get the expected SEO benefits.
- Display Testimonials to Build Faith
Most of website visitors do not know about your products or projects that you are building. In this case, it is difficult for them to have faith in your housing projects, they might leave your website immediately as well. Therefore, showing genuine consumer testimonials will help them get the honest review of your projects. This way they can better understand your housing project amenities and features. It builds trust and boost conversions for your business.
- Get Your Hosuing Schemes Listes On Google Places
A Google Places listing is an easy way to get business as quickly as possible. Submitting your business to Google places gets you in the seven pack results on SERP that generates the honest local traffic for your website.
After getting into seven pack results, you should also ask your customers to review about your real estate services on the official Google Places page. This also make your places listing look enriched and effective.
Many things change in SEO day by day, thus you need to work on several different ideas that improves the SEO results and the market. In the past it was hard & hectic to market housing projects, but with online ways it is easier to do it. But at present, there is a lot competition, which makes it very difficult to get expected business. In this case SEO is a tool that is a boon for you as it can increase the visibility of the websites in the search engine results.
There was a time when the promotional videos & ads were being shown on television to promote brands, products and services, but today people are investing more in online ways of promotions as its cheaper than traditional methods. By using these ways potential consumers and sales tend to increase, which is the ideal goal of a business.
Nevertheless, now the Internet is the platform where most of these things can be seen. Sine the commencement of the Internet there has been a speedy progress in this marketing sector. There are numbers of social media sites where there are several thousand potential customers all over the world. So you can also showcase your products and the services on social media as they connect your brand with a larger audience.