{"id":10454,"date":"2022-04-01T04:29:14","date_gmt":"2022-04-01T04:29:14","guid":{"rendered":"https:\/\/business.clickdo.co.uk\/?p=10454"},"modified":"2022-04-01T04:29:14","modified_gmt":"2022-04-01T04:29:14","slug":"role-psychology-play-in-marketing","status":"publish","type":"post","link":"https:\/\/www.clickdo.co.uk\/business-news\/role-psychology-play-in-marketing\/","title":{"rendered":"What Role Does Psychology Play in Marketing?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d21ff9ab69e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d21ff9ab69e\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickdo.co.uk\/business-news\/role-psychology-play-in-marketing\/#What_Role_Does_Psychology_Play_in_Marketing\" >What Role Does Psychology Play in Marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickdo.co.uk\/business-news\/role-psychology-play-in-marketing\/#Why_Organic_Marketing_is_Taking_Over\" >Why Organic Marketing is Taking Over?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickdo.co.uk\/business-news\/role-psychology-play-in-marketing\/#The_Power_of_Validation\" >The Power of Validation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickdo.co.uk\/business-news\/role-psychology-play-in-marketing\/#Overwhelming_Choice_and_Customer_Retention\" >Overwhelming Choice and Customer Retention<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickdo.co.uk\/business-news\/role-psychology-play-in-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify;\">In the modern economic landscape, marketing is everything.<\/p>\n<p style=\"text-align: justify;\">There is more competition than ever. People are bombarded with choices, from what show to watch to what toothbrush to buy. There is an absolutely dizzying amount of choice in the world today.<\/p>\n<p style=\"text-align: justify;\">Much of that is awesome. More choice means that consumers have the chance to find products and services that are more aptly suited to their lifestyles.<\/p>\n<p style=\"text-align: justify;\">The increased competition also means that brands are forced to innovate. This leads to inventive new ideas, helping society move forward and making people\u2019s lives easier and more convenient.<\/p>\n<p style=\"text-align: justify;\">But it isn\u2019t all purely positive. From a business perspective, this increase in options makes it more challenging to get your brand noticed by your <a href=\"https:\/\/business.clickdo.co.uk\/identifying-and-reaching-your-target-market\/\" target=\"_blank\" rel=\"noopener\">target market<\/a>.<\/p>\n<p style=\"text-align: justify;\">That\u2019s why marketing is so radically important. You could have the best product on the market, but if your voice is drowned out by the thousands of other businesses competing for the consumer\u2019s attention, you won\u2019t succeed.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Role_Does_Psychology_Play_in_Marketing\"><\/span><strong>What Role Does Psychology Play in Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">As a <a href=\"https:\/\/business.clickdo.co.uk\/tips-for-new-business-owners\/\" target=\"_blank\" rel=\"noopener\">business owner<\/a> or entrepreneur, this means you need to understand how marketing works. It\u2019s your best weapon against the sea of competition you face in the modern world. Whether you\u2019re running an enormous corporation or just looking to turn your <a href=\"https:\/\/www.alliancevirtualoffices.com\/virtual-office-blog\/how-to-turn-your-side-gig-into-your-full-time-job\/\" target=\"_blank\" rel=\"noopener\">side gig into full-time<\/a> work, you\u2019ll need to reach your audience.<\/p>\n<p style=\"text-align: justify;\">While knowing things like strategy and content production are critical to successful marketing, there\u2019s an often under-examined element upon which all this operates. That element is psychology.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Why_Organic_Marketing_is_Taking_Over\"><\/span><strong>Why Organic Marketing is Taking Over?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">In recent years, there\u2019s been increasing emphasis on new forms of marketing. No longer do we think of marketing solely in terms of advertisements or billboards.<\/p>\n<p style=\"text-align: justify;\">Instead, companies are shifting towards more organic forms of marketing. It isn\u2019t uncommon to see even huge, successful companies making <a href=\"https:\/\/business.clickdo.co.uk\/social-media-tips-that-beat-your-competition\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> posts or writing blog articles.<\/p>\n<p style=\"text-align: justify;\">Why the shift?<\/p>\n<p style=\"text-align: justify;\">The short answer is that these organic forms of marketing are highly effective. But to find out why we need to look at psychology.<\/p>\n<p style=\"text-align: justify;\">Humans don\u2019t like feeling manipulated. Most of us value our autonomy and freedom immensely, and we dislike when we feel pushed to do something from the outside.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10458\" src=\"https:\/\/business.clickdo.co.uk\/wp-content\/uploads\/2022\/04\/Why-Organic-Marketing-is-Taking-Over-300x210.jpg\" alt=\"Why Organic Marketing is Taking Over\" width=\"500\" height=\"350\" \/><\/p>\n<p style=\"text-align: justify;\">As we\u2019ve grown more and more aware of how corporations operate, there\u2019s been a societal shift. Consumers understand that massive businesses are using their money to try to push us towards their products.<\/p>\n<p style=\"text-align: justify;\">This leaves people with a bitter taste in their mouths.<\/p>\n<p style=\"text-align: justify;\">By contrast, content and <a href=\"https:\/\/business.clickdo.co.uk\/social-media-marketing-tips-for-startups\/\" target=\"_blank\" rel=\"noopener\">social media marketing<\/a> allow the consumer to interact with the marketing materials on their own accord. They can click or interact with an Instagram post or <a href=\"https:\/\/business.clickdo.co.uk\/instagram-stories-for-branding\/\" target=\"_blank\" rel=\"noopener\">Instagram Stories<\/a> because they want to, making them feel more in control of the interaction.<\/p>\n<p style=\"text-align: justify;\">Psychologically, this builds a positive relationship with the audience. They don\u2019t feel manipulated or pushed. Rather, they see the content as having value, making the brand that created it appear friendly and helpful.<\/p>\n<p style=\"text-align: justify;\">Organic marketing gains <a href=\"https:\/\/business.clickdo.co.uk\/strategies-to-win-customer-trust\/\" target=\"_blank\" rel=\"noopener\">customer trust<\/a> that the customer feels like you want them to find you because you want to help them, not because you want to take their money.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Power_of_Validation\"><\/span><strong>The Power of Validation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Another reason that organic marketing is taking over is that it makes the audience feel seen and understood.<\/p>\n<p style=\"text-align: justify;\">One of the things that separate successful <a href=\"https:\/\/business.clickdo.co.uk\/running-a-business-is-the-secret-to-happiness\/\" target=\"_blank\" rel=\"noopener\">running businesses<\/a> from unsuccessful ones is their ability to niche. In a world so saturated with products and services, it\u2019s incredibly difficult to win over the market with broad, unspecific marketing.<\/p>\n<p style=\"text-align: justify;\">Successful companies target market smaller segments so they can position themselves as a uniquely perfect fit.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10459\" src=\"https:\/\/business.clickdo.co.uk\/wp-content\/uploads\/2022\/04\/The-Power-of-Validation-300x182.jpg\" alt=\"What Role Does Psychology Play in Marketing - The Power of Validation\" width=\"500\" height=\"303\" \/><\/p>\n<p style=\"text-align: justify;\">For instance, if you\u2019re a business that makes boots, creating broad marketing materials that talk about boots in a generic way will appeal to more people, but on a very surface level.<\/p>\n<p style=\"text-align: justify;\">If instead, you use <a href=\"https:\/\/business.clickdo.co.uk\/content-marketing-practices\/\" target=\"_blank\" rel=\"noopener\">content marketing<\/a> around your boots\u2019 utility for car mechanics, you\u2019ll appeal to a smaller audience, but on a much more specific level. When mechanics go searching for boots, your company will likely be at the top of their minds.<\/p>\n<p style=\"text-align: justify;\">The reason for this largely has to do with validation. <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/raising-mindful-kids\/202202\/psychological-and-physiological-power-validation\" target=\"_blank\" rel=\"noopener\">According to Psychology Today<\/a>, validation has a wide range of positive effects, from helping people feel calmer to building strong positive associations and relationships.<\/p>\n<p style=\"text-align: justify;\">When you create content that is specifically geared towards a certain segment of the market, you\u2019re effectively providing them with a form of validation. You\u2019re letting the audience know that you understand their lives, their struggles, and their needs and wants.<\/p>\n<p style=\"text-align: justify;\">When you do this, the audience builds a positive personal relationship with your brand. They like you because they feel a sense of kinship with you.<\/p>\n<p style=\"text-align: justify;\">In marketing, this is absolutely essential. With such an enormous amount of competition, it isn\u2019t enough to just have a good product anymore. It\u2019s the irreplaceable human connection that makes your brand stand out.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Overwhelming_Choice_and_Customer_Retention\"><\/span><strong>Overwhelming Choice and Customer Retention<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">One final area of marketing is where psychology plays a major role in customer retention.<\/p>\n<p style=\"text-align: justify;\">In our modern marketplace, consumers tend to place a lot of value on positive freedom. Positive freedom is the freedom to actively do something.<\/p>\n<p style=\"text-align: justify;\">But there\u2019s a second type of freedom. Negative freedom is the freedom from having to do things.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10460\" src=\"https:\/\/business.clickdo.co.uk\/wp-content\/uploads\/2022\/04\/Overwhelming-Choice-and-Customer-Retention-300x165.jpg\" alt=\"Overwhelming Choice and Customer Retention\" width=\"500\" height=\"275\" \/><\/p>\n<p style=\"text-align: justify;\">Psychologically, humans tend to notice positive freedom a lot more than negative freedom, but that doesn\u2019t mean we always prefer positive freedom.<\/p>\n<p style=\"text-align: justify;\">Too much choice can be absolutely exhausting. In fact, <a href=\"https:\/\/www.apa.org\/news\/press\/releases\/2008\/05\/many-choices\" target=\"_blank\" rel=\"noopener\">according to the American Psychological Association<\/a>, too much choice can make it difficult for us to focus and lead to a diminishing sense of well-being.<\/p>\n<p style=\"text-align: justify;\">Looking back at the current state of the marketplace, consumers are facing a serious amount of decision fatigue. Even for simple purchases like breakfast cereal, a consumer might have to choose from 20 different varieties.<\/p>\n<p style=\"text-align: justify;\">From a marketing perspective, you can use this knowledge to boost your customer retention. By positioning yourself as the brand that perfectly fits with the consumer\u2019s wants and needs, you give them the gift of no longer having to consider the alternatives.<\/p>\n<p style=\"text-align: justify;\">By reminding the consumer of this through well-crafted content and the occasional incentive like customer loyalty programs, you can keep customers returning over and over. This helps your brand grow while also ensuring you keep a stable flow of income.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Marketing is the key to your success in the ever-growing marketplace.<\/p>\n<p style=\"text-align: justify;\">The best marketing comes from an understanding of psychology. Understanding why people act as they do and using that to build personal connections will help you differentiate yourself from the competition.<\/p>\n<p style=\"text-align: justify;\">In the end, this enables you to reach new markets, retain customers, and grow your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the modern economic landscape, marketing is everything. There is more competition than ever. People are bombarded with choices, from what show to watch to what toothbrush to buy. There is an absolutely dizzying amount of choice in the world today. Much of that is awesome. More choice means that consumers have the chance to [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[316],"tags":[317,318,319],"class_list":["post-10454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-consumer-psychology-and-how-it-plays-a-role-in-marketing","tag-psychology-in-marketing","tag-what-role-does-psychology-play-in-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.clickdo.co.uk\/business-news\/wp-json\/wp\/v2\/posts\/10454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickdo.co.uk\/business-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickdo.co.uk\/business-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/business-news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/business-news\/wp-json\/wp\/v2\/comments?post=10454"}],"version-history":[{"count":0,"href":"https:\/\/www.clickdo.co.uk\/business-news\/wp-json\/wp\/v2\/posts\/10454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/business-news\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.clickdo.co.uk\/business-news\/wp-json\/wp\/v2\/media?parent=10454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/business-news\/wp-json\/wp\/v2\/categories?post=10454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/business-news\/wp-json\/wp\/v2\/tags?post=10454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}