{"id":13061,"date":"2025-09-10T16:31:52","date_gmt":"2025-09-10T16:31:52","guid":{"rendered":"https:\/\/www.clickdo.co.uk\/business-news\/?p=13061"},"modified":"2025-09-11T10:07:08","modified_gmt":"2025-09-11T10:07:08","slug":"customer-service-must-dos-boosting-customer-loyalty","status":"publish","type":"post","link":"https:\/\/www.clickdo.co.uk\/business-news\/customer-service-must-dos-boosting-customer-loyalty\/","title":{"rendered":"5 Customer Service Must-Do\u2019s That Boost Customer Loyalty"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f480646980b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f480646980b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickdo.co.uk\/business-news\/customer-service-must-dos-boosting-customer-loyalty\/#1_Let_Customers_Know_What_Theyre_Getting\" >1. Let Customers Know What They\u2019re Getting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickdo.co.uk\/business-news\/customer-service-must-dos-boosting-customer-loyalty\/#2_Personalisation_Without_Intrusion\" >2. Personalisation Without Intrusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickdo.co.uk\/business-news\/customer-service-must-dos-boosting-customer-loyalty\/#3_Keep_Things_At_A_High_Standard\" >3. Keep Things At A High Standard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickdo.co.uk\/business-news\/customer-service-must-dos-boosting-customer-loyalty\/#4_Consistency_Is_King\" >4. Consistency Is King<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickdo.co.uk\/business-news\/customer-service-must-dos-boosting-customer-loyalty\/#5_Happy_Staff_Means_Happy_Customers\" >5. Happy Staff Means Happy Customers<\/a><\/li><\/ul><\/nav><\/div>\n<p>One of the biggest blocks to a company building a successful customer base is a lack of transparency.<\/p>\n<p>If people don\u2019t know what\u2019s going on when they deal with a business, there is a very good chance that they won\u2019t be coming back for more.<\/p>\n<p>Instead, they will go and use a competitor that is open about how they work and, therefore, can offer a better service.<\/p>\n<p>Here are some customer service must-dos that can help create the sort of business that attracts customer loyalty.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Let_Customers_Know_What_Theyre_Getting\"><\/span>1. Let Customers Know What They\u2019re Getting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-13064\" src=\"https:\/\/www.clickdo.co.uk\/business-news\/wp-content\/uploads\/2025\/09\/let-customers-know-what-theyre-getting-300x164.jpg\" alt=\"let-customers-know-what-theyre-getting-to-boost-customer-loyalty\" width=\"300\" height=\"164\" srcset=\"https:\/\/www.clickdo.co.uk\/business-news\/wp-content\/uploads\/2025\/09\/let-customers-know-what-theyre-getting-300x164.jpg 300w, https:\/\/www.clickdo.co.uk\/business-news\/wp-content\/uploads\/2025\/09\/let-customers-know-what-theyre-getting.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Transparency is something that can really make a product better for companies. It used to be that customers used to stick to one brand out of habit as much as anything else, but nowadays, that doesn\u2019t happen because people have access to more information and, perhaps more importantly, more choices. As a result, it is important to let people know not only what they can have, but precisely what it will cost them and, if anything goes wrong, how it can be fixed.<\/p>\n<p>As an example, companies that set expectations, like precise prices, delivery times and service terms, can be trusted more than those that don\u2019t, providing they keep to them, of course. The same goes for special offers for new customers. Welcome bonuses, for instance, are a crucial part of the online casino strategy used to attract more users. Players can <a href=\"https:\/\/www.cardplayer.com\/online-casinos\/bovada-alternatives\" target=\"_blank\" rel=\"noopener\">read more on Card Player<\/a> to learn about these bonuses and how they can be used as part of a gameplay strategy to increase the chance of a win.<\/p>\n<p>Similarly, if something goes wrong, whether it\u2019s an issue with delivery or the system going down, a company should be able to explain what happened, why it happened, and how it\u2019s going to be sorted. The same goes for if there are any changes to policies, prices or products. And giving people a chance to look at the process by, for example, offering real-time delivery tracking won\u2019t hurt, either. The most important thing, too, is that these things have to be done consistently, because if they aren\u2019t, companies will lose customer goodwill.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Personalisation_Without_Intrusion\"><\/span>2. Personalisation Without Intrusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Back in the day, customers were more likely to accept a one-size-fits-all approach because, basically, that\u2019s what was on offer and there wasn\u2019t really any way for businesses to do anything different. Now, though, the power of the internet means that people expect personalisation as standard. However, there are times when personalisation can feel like it goes beyond making a product better for people and enters the realm of over-intrusiveness, which customers, understandably, don\u2019t like.<\/p>\n<p>For example, a 2019 survey by security company RSA, cited by Forbes, found that 83 per cent of consumers thought <a href=\"https:\/\/www.forbes.com\/sites\/johnkoetsier\/2019\/02\/09\/83-of-consumers-believe-personalized-ads-are-morally-wrong-survey-says\/\" target=\"_blank\" rel=\"noopener\">targeted adverts were unethical<\/a>. While features such as Netflix recommendations based on in-app viewing habits are generally seen as being OK, things where it feels like people are being targeted based on random web searches aren\u2019t.<\/p>\n<p>So, what can companies do about it? Well, they can give customers control over their updates and recommendations. This means that, since they have some kind of say over what they see, they can be more open to personalisation. Businesses could also do with being a lot more transparent about how people\u2019s data is collected, what is done with it and why it can help the customer. If people know, for instance, that the business is asking for their location so it can show them what they\u2019ve got in stock nearby, that is a lot more likely to be accepted than a random location request. Basically, personalisation should feel like a useful feature, rather than a scary intrusion.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Keep_Things_At_A_High_Standard\"><\/span>3. Keep Things At A High Standard<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-13065\" src=\"https:\/\/www.clickdo.co.uk\/business-news\/wp-content\/uploads\/2025\/09\/keep-things-at-a-high-standard-300x164.jpg\" alt=\"keep-things-at-a-high-standard-to-boost-customer-loyalty\" width=\"300\" height=\"164\" srcset=\"https:\/\/www.clickdo.co.uk\/business-news\/wp-content\/uploads\/2025\/09\/keep-things-at-a-high-standard-300x164.jpg 300w, https:\/\/www.clickdo.co.uk\/business-news\/wp-content\/uploads\/2025\/09\/keep-things-at-a-high-standard.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>A crucial part of how a good customer experience shapes longer-term success is how a company can create loyal customers. If people know they are going to get great services and products, then they are going to keep coming back when they need something.<\/p>\n<p>There are, luckily, ways to do this. Whether it\u2019s affordability, speed, a premium product or reliability, customers need to know what a business is all about fast, and the business needs to deliver on that promise. Once the company has done that, it needs to do it again and again so the customer knows that they haven\u2019t got lucky once but, instead, they are getting something that comes as standard.<\/p>\n<p>As the great artist Andy Warhol <a href=\"https:\/\/core100.columbia.edu\/article\/excerpt-philosophy-andy-warhol\" target=\"_blank\" rel=\"noopener\">once put it<\/a>, \u201cAll Cokes are the same and all Cokes are good\u201d.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Consistency_Is_King\"><\/span>4. Consistency Is King<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whenever someone deals with a business, they should have the same standard advice and messaging. It isn\u2019t much use to anyone if a marketing email says one thing and customer service says another, for instance. Policies also need to be the same across different retail channels, so people who buy online can do things the same way they can if they buy things in person. One great way to do this is to have so-called BORIS (buy online, return in store) policies, so shopping can be flexible and easy.<\/p>\n<p>This is particularly important, considering that returning something by post can be annoying, but, according to a survey from warehousing company Meteor Space, <a href=\"https:\/\/www.meteorspace.com\/2025\/01\/14\/latest-returns-statistics-that-may-surprise-you\/\" target=\"_blank\" rel=\"noopener\">30 per cent of online purchases are returned<\/a> compared to 8.89 per cent of in-store ones.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Happy_Staff_Means_Happy_Customers\"><\/span>5. Happy Staff Means Happy Customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-13063\" src=\"https:\/\/www.clickdo.co.uk\/business-news\/wp-content\/uploads\/2025\/09\/happy-staff-means-happy-customers-300x164.jpg\" alt=\"happy-staff-means-happy-customers-to-boost-customer-loyalty\" width=\"300\" height=\"164\" srcset=\"https:\/\/www.clickdo.co.uk\/business-news\/wp-content\/uploads\/2025\/09\/happy-staff-means-happy-customers-300x164.jpg 300w, https:\/\/www.clickdo.co.uk\/business-news\/wp-content\/uploads\/2025\/09\/happy-staff-means-happy-customers.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>It isn\u2019t just company bosses who can make things clear for customers, either. Members of staff, who are often the people customers have dealings with, can also do their bit for business clarity. For instance, if they know what the company\u2019s customer experience ethos is, they can apply it in their daily work. And it helps if different departments know what other parts of the company are doing.<\/p>\n<p>For example, if there\u2019s a special offer on, then the finance team needs to know about it. Likewise, if you are <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/digital-marketing-tactics-for-uk-retailers\/\" target=\"_blank\" rel=\"noopener\">using social media to help drive sales<\/a>, then people in the company need to be aware of what it is you are doing and how you are doing it so they, in turn, can help customers more easily.<\/p>\n<p>Bosses can also use transparency to give their workers more power. For instance, letting them make their own decisions as long as they stick to the company\u2019s ethos, proper training, recognition when things are going well, and some consistency can create internal transparency and give staff the encouragement needed to go above and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the biggest blocks to a company building a successful customer base is a lack of transparency. If people don\u2019t know what\u2019s going on when they deal with a business, there is a very good chance that they won\u2019t be coming back for more. Instead, they will go and use a competitor that is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13062,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[316,123,246],"tags":[1028,1030,1027,1029],"class_list":["post-13061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-business-services","category-customer-service","tag-boosting-long-term-customer-retention","tag-building-loyalty-through-service-quality","tag-customer-service-strategies-for-loyalty","tag-effective-customer-relationship-tactics"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.clickdo.co.uk\/business-news\/wp-json\/wp\/v2\/posts\/13061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickdo.co.uk\/business-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickdo.co.uk\/business-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/business-news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/business-news\/wp-json\/wp\/v2\/comments?post=13061"}],"version-history":[{"count":1,"href":"https:\/\/www.clickdo.co.uk\/business-news\/wp-json\/wp\/v2\/posts\/13061\/revisions"}],"predecessor-version":[{"id":13066,"href":"https:\/\/www.clickdo.co.uk\/business-news\/wp-json\/wp\/v2\/posts\/13061\/revisions\/13066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/business-news\/wp-json\/wp\/v2\/media\/13062"}],"wp:attachment":[{"href":"https:\/\/www.clickdo.co.uk\/business-news\/wp-json\/wp\/v2\/media?parent=13061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/business-news\/wp-json\/wp\/v2\/categories?post=13061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/business-news\/wp-json\/wp\/v2\/tags?post=13061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}