How To Become A Videographer: Tips & Steps To Become A Video Producer

I’ve created the ultimate guide on how to become a videographer, so if you love cameras and moving pictures, keep reading.

I’m going to share with you some tips and secrets about video industry so you can avoid mistakes I’ve done along the way.

Everybody’s journey to become a videographer is different

video-director-nicole-venglovicovaYou need to understand that every journey of every person is different.

If you take sports, some athletes are drafted as number 1 and others don’t seem to catch a break but in the end they are playing in the same league.

I don’t know if you like ice-hockey but it’s a sport breaking all the odds.

Some players who never even got drafted made the league and are more successful than players drafted so high. Every story of a hockey player is different and that’s why nobody can focus on anybody else than themselves. 

Sport stories are much more interesting than stories of videographers. You don’t have Hollywood movies about becoming a videographer but you do have a lot of them about successful athletes.

That’s why it’s easier for me to explain it to you like it’s a sport because the principle is absolutely the same, except that sport gives you more emotions. 

But the main thing is to train hard, believe in yourself, sacrifice, play hard, overcome problems, fight through, never give up and win. Journey towards becoming good video producer is exactly the same because it’s a tough business.

Some of the best videographers in the world are self taught, some of them went to film schools. Some of them were filming videos since they were 8 years old and some of them [including me] only since 19. It doesn’t matter. All that matters is that you are passionate about it and you will find a way to make it happen. 

How to become a videographer with no resources?

I did it with no money, no possibilities and frankly no options.

And I’m a girl. I know the world is changing but back in 2013 when I showed up in Prague as a head of video production at the stadium and told 20 guys they work for me, I was laughed off stage… literally.

I went through all the possible odds on my journey to become a video editor and producer  so I can comfort you very confidently that you can do it too. 

How to get into video industry business?

It’s a tough business, especially because there are so many videographers out there and they all want a job. I still think there is enough work for everyone so no need to go on a war with anyone. I will talk later about having a job and going freelance, but let me start from the beginning.

Do I want to become a videographer or a cinematographer?

There is not much difference but you have to ask yourself if you love videos, YouTube, social media or films.

I like both and you do probably too but there is one thing that you dream of day and night. If you want to become another Emmanuel Lubezki or Chase Jarvis, there is quite a big difference.

My decision was to become a videographer and later on when I even have my own budgets, I want to create films, either short films or features. 

So who is a videographer? 

It’s a person who creates and or produces videos for any purpose coming from social media, websites, YouTube and so on. It can be wedding videos or business videos. A cinematographer creates movies and fully focuses on this industry.

Film industry is much tougher than video industry. You really need a huge network of people within the industry. A lot of money or producers and you have to accept that you might end up in a hospital over high stress. 

As I mentioned before, you can pick your path and go for it from the beginning. It’s up to you.

How do I learn videography?

How to learn videography? Workshops, University, YouTube? I would say all but it depends on many things. My journey was completely low budget with no resources.

I had no possibility of attending workshops or events and meet film-makers because I am from Slovakia. And East-side, so try to guess what that means. 

The way I’ve learnt was mostly online and trying everything myself. You need to put hours and hours into trying everything when it comes to videography. The more you try, the more you succeed and your creativity level will go up as well.

Can I learn videography online?

Of course you can, you are doing it now too. You’re reading this article, learning some tips and tricks.

Go on YouTube and watch thousands of videos but don’t forget to go out and apply and try what you’ve learnt. Otherwise there is no sense in it. You even have a lot of online courses.

I personally prefer learning from the best so check out Masterclass where you are taught by Ron Howard, Samuel L. Jackson, Martin Scorsese and many more. 

Should I attend workshops and video classes?

I never did it to be honest but mostly because of lack of possibilities. However, even now I wouldn’t do it. But maybe 10 years ago, it would definitely be good for me and my growth and progress. I wouldn’t attend it now because I think all the workshops are focused on a beginner level, so it would be a waste of time for me. 

For you, it could be a good insight of how the real professional looks like and you can ask them absolutely anything you want. But be aware, as I once attended a photography seminar when I started learning photography on a professional level and it was a bit of a let down for me. 

The name of the photographer was big and I thought it’s going to be worth every penny. It wasn’t bad but the whole afternoon part was just based on everybody’s questions. And people are very afraid to ask anything so of course the workshop ended 2 hours before the schedule.

If I could go back, I would just sit there another two hours and ask this photographer every single thing on my mind. Even if it’s just two on two. The workshop was promised to end at 4 pm not 2 pm. So before you go to any workshop, prepare literally 100 questions. And if you are the only person to ask anything, so be it!

nicole-venglovicova-directorWhat about a film school?

I’ve studied Multimedia design which included a video production and I have to say two things. I haven’t really learned anything about the technical side of a video production I didn’t know before I went to the university at the age of 19, but at least I could practice a real world of video industry.

I got myself disciplined, I’ve learnt how to work in groups as a team. I got a lot of feedback on my work and that is very valuable for the future. You need to learn how to deal with people in your industry, with clients, be disciplined and get feedback and learn how to receive feedback in a creative industry.

Which sometimes can be really harsh. And if you study film and video production, you can spend the whole day on creating videos and learning and everybody’s ok with you.

You get to network and meet with people who also love videos and they share the same passion. Maybe you can start a big project or film a movie together one day.

video-productionThanks to the university I was also able to meet successful film-makers and photographers from all over the world and see how they work and how they think. It’s a priceless experience.

I would definitely suggest going to University if you want to get into a creative industry. If you’re based in the United Kingdom, there are some awesome Universities in London and all over the country. 

Recently, I came across LMA University offering amazing programmes for all kinds of creatives. For videographers, they offer Digital Film and TV production courses. They open a new campus in London in 2020. So if you’re interested, you can visit LMA website and see all the options.

What equipment do I need to become a professional videographer?

It depends very much on your budget. If you want to become a videographer for online media, I would go with a DSLR.

The main reason is that it’s still less expensive than other fully professional video cameras with 4K or XLR inputs and other advantages for big productions.

And you can do a lot of things with it. Including taking photos which comes handy when you look for work and you can offer two services in one. Everything like Canon 5D Mark III, IV, V is amazing. I know it’s pretty expensive but if you want to do this professionally, you need to invest. 

When you start out however, don’t mind the equipment. When you just learn things, you can use your iPhone and just go out and film stuff. And ideally edit it as well.

Use your phone, camera or anything to film with to practice. But if you want to take it to the professional level, you need to get a proper equipment and learn how to use it.

It can be pretty overwhelming when you see all the options and buttons and you’ve never seen it before. You need to get the hang of it if you want to call yourself a videographer. 

If you can’t access this equipment, then go for a workshop where you can use it and learn how to use it. Or even watch YouTube videos and see how it works. Once you understand the main theory, then you can use and manually control every video and DSLR camera on this planet.

Don’t forget to keep up with new technologies, gimbals, cranes, tripods, lighting. Everything evolves, so try to get in touch with this new equipment and technology and learn how to use it. It will put you one step ahead in your career.

video-equipment

Can’t afford expensive video production equipment?  

I had this problem in a young age so I understand how you feel. There are two things you can do. Either find a job and try to save up to £5000. I know it sounds ludacris and well… it is. 

So try to seek used equipment for half price. However, if you want to get paid as a videographer, you can’t bring cheap equipment to your project. In the end, if the results look like being shot with an iPhone, which offers pretty good quality nowadays, people might complain and not hire you again or refer you.

Or pay you in the first place. If they see you have cheap equipment to start with, you might find it difficult to make them pay you anything. mpb.com offers good deals on used equipment if you want to check it out. 

Should invest into lights and sound equipment?

Bare in mind that you don’t only need a camera. You definitely need a tripod as well. There’s nothing worse than shaky shots. If you film interviews, it will save you energy as well if you can put your camera on a tripod. 

Mind the sound

Audio! The most important thing after the lens! If you get the audio wrong and lousy, your video will be considered low quality in the end. Good audio is incredibly important in every video, on YouTube, Instagram, Facebook. We want to hear clean and clear audio, otherwise we stop watching the video.

It’s proven by many studies and you might even find yourself in that situation. Try to listen to a video with a horrible bad quality sound.

sound-eqiupmentDon’t fear expensive audio equipment. Audio equipment is incredibly expensive but after using so much of it, you can find ways on how to tiptoe around it.

I worked at theatres, cinemas, stadiums, studios and I came across all the possible audio equipment used for any occasion. I have one piece of advice for you which will save you a lot of bucks. 

If you want to buy a microphone, you either buy the most expensive one or the absolute cheapest. If you want to go in between and buy a wireless microphone for £150, forget it.

It will malfunction and give you headaches very quickly. I would suggest buying £500 Shure or Sennheiser or buy £20 wired microphone you can plug in to your phone or camera and film videos with it.

Wires are of course annoying but a cheap wireless microphone will give you signal failure, you need batteries and when the phone goes off, you can actually hear the signal colliding.

become-videographerTurn on the lights!

You might also need some lights, but it depends on your lens and what kind of videos you want to film. If your lens is performing pretty good in low light, then you’re fine with light and you don’t need it. But if your lens is having troubles, you need to buy at least a small light.

Be aware that once you point a light into someone’s face when you interview them, they might actually freak out. Many people are not used to it and it might bother them so much that they will even tell you to turn it off.

When I filmed my first concert ever, it was pitch black in the club. I told my client that it’s impossible for me to create a high quality video from this concert, but he refused to turn on more lights because the band didn’t allow it.

The client told me to use my lights instead so I put a small light on top of my camera. Filming became much easier for me, however the band told me to turn it off because it distracts them from playing.

When you start out and you are forced to be working with low or NO budget, you will work with people who want videos but they don’t want to collaborate on video production.

They don’t understand basic principles of filming and they don’t want to listen.

When I film with a successful person, they always ask me for more lights. Just imagine Madonna saying to her videographer, turn the lights off, it distracts me. And then she would publish a bad low light music video? I don’t think so. 

If you ever went to the theatre or a music concert, have you noticed how many lights are pointed to the singer directly? The subject needs to be lit so everybody can see them. Actors on stage in theatre are lit to the point they can only see lights and no audience. But they are used to it because this is part of their job. 

Their eyes are used to it, but if you went up there [believe me I tried it], you will not see a thing and you will feel dizzy in a while. And that’s why I love working with true professionals that understand my needs as a videographer.

The bottom line is before you become a professional, you will work with amateurs, because to be honest, you are an amateur as well. It’s just the truth and you need to accept it and do everything in your power to become a professional quickly.  

However, to get to that level, you need to accomplish and finish more chapters of how to become a videographer life book. As I call it, in other words experience.

Do I have to learn how to edit videos?

I don’t know any videographer who can’t edit videos. It’s kind of part of it so don’t even think about skipping it. If filming videos is your true passion then you want to learn video editing because only then you can see your work come together into the final result, which is the most amazing feeling of all.

Also if you can’t afford any video equipment at all yet, then focus on video editing.

You can edit your iPhone movies and play with it. I edit in Adobe Premiere. I’ve tried many video editing software but Adobe Premiere Pro is the best fit for me.

If you’re not sure about the editing software, you can read my blog on 5 best video editing programmes

video-editor-nicole-venglovicovaTop 5 best video editing tips

Video editing is not difficult to learn in terms of technical skills. But it’s hard to learn to edit like a professional. There are some mistakes I’ve made when I started out. I’ll give you some tips on what to watch out for!

Always edit chronologically. Even if you have the shots that fit into other parts of videos, always keep the story straight. And never put a shot that happened before, after. Unless you are able to explain it properly. 

Put yourself into viewers shoes. Viewers haven’t been to the event. And they haven’t seen all the shots, so they don’t know what is going on unless you show them. Always keep in mind the full story and try to not miss a thing. 

Get some feedback from people who have never seen the video before. They can tell you exactly what is wrong with it so listen closely. However, don’t take all the advice from them. Try to stick to your decisions if you really believe it’s for the best. 

Choose the right music. Music can change a video completely. To better or to worse. Watch out for a proper music. Always make a research on client and think about what fits and what they would like. If you like a hip-hop music, it doesn’t mean the client will like it too. You can experiment sometimes, but keep in mind the client has to be happy too. 

Never show half-finished video. As a video editor you have a result video in your head already way before it’s actually a reality. But other people don’t get into your head and see your vision. So sometimes when you show unfinished video to someone, they will not get it. And they will think this is it. Be patient and share your videos but do it when it’s almost finished, or finished. 

And a bonus tip is to consult a lot of things with the client beforehand. Get some ideas on direction you should go with in terms of video editing. Maybe the music they like, the style, ask them what videos they like, why they like them.

At the start of my career, it happened to me often that I didn’t ask many questions and I was under the impression that I’m doing exactly what the client wants. And after many hours of work, the client told me this is nothing like what they expected.

I just mismatched the style to go with, with that certain client. For other clients, it could work and video would be amazing to them. But it’s always individual.

Look for internships

Before getting a job, at the beginning of your journey, ask around and write to companies for internship opportunities. Just to get your foot in the door. It might sound easy to get the internship but it’s not. If you tell me, you don’t mind going for a coffee and get lunches to everyone, just to be able to be there, it’s ok but every single wannabe videographer will say the same. And there are plenty of them. So if you write to 50 companies and they all say no to you, even if you work for free, forget about it and just keep learning and do your thing. 

Don’t worry about anyone telling you yes. Create a YouTube channel and just do it. And don’t forget to buy a domain name and build your website. It doesn’t matter if there is not much work you can publish yet, but just write about yourself. Your story and blog about videography. It will also help you raise your profile and people might notice you this way and you don’t have to chase them. 

video-director-nicole-venglovicova Should I find a mentor?

It depends. Having a mentor and having a role model is different. So don’t confuse these two terms. Having a role model is good but don’t hang on them too much because it might constrain your creativity and you just might want to become them and not you. 

Mentor on the other hand comes in pretty handy because they speed up your learning process. When I started my first job as a videographer, my colleague was 10 years older and he worked at Czech TV for almost a decade and I thought I can learn so much from him. 

However, what happened was that he saw me as his competition because I was incredibly hard working. Yet I was having no experience but he was frightened anyway.

He didn’t want to show me or tell me anything about cameras, equipment and experience.

I had to learn everything myself, which was really hard.

Try to find a mentor, a fellow videographer, someone who you can even hold the mike for, but they will give you an idea of what you can become one day. You will see how they talk to the clients, how they handle troubles, situations and so on. 

Produce your own videos and films

There’s not a better time than now to be able to create and produce your own stuff. You have social media, YouTube and a lot of successful stories.

People can notice you this way and they will if you keep doing it, growing and producing.

Don’t worry about not having the right equipment, or not enough skills. Just do it. A lot of people are having problems with execution. There are a lot of talkers but not many walkers. Show everyone you can create a screenplay and execute a video/film in a day and people will notice you. 

When it comes to social media, you should create a video every single day. If you go out to the shop, for a trip, for a walk with your dog, if you cook something.

Everything has to be turned into videos and published on your social media. Of course if you cook, make it interesting and cool with shooting angles or editing, otherwise why would you publish it. Keep it interesting and relevant.

Every single day. I would suggest filming yourself when you’re out for a job and explain to the camera your creative process.

These videos go long way, rather than filing yourself cooking. But still do all of it.

Build your portfolio

As I mentioned before, you need to buy a domain name and web hosting and create your own website – portfolio. If you have a Facebook page, that’s ok but you need to step it up a notch. What if Facebook decides to delete your page tomorrow? Facebook can do anything they want, but if you have a website, you can post, publish whatever you want and you can design it however you want. Just look at your role models, everyone who is someone has a website. Why not you? 

You can buy a web hosting from £2 per month at www.seekahost.co.uk and a domain name .com from £10.50 per year, so don’t hesitate and go for it. 

You don’t know what to put on your website?

Yes, I heard that before. When I started out at the University, I only had my YouTube projects to show off. And it wasn’t a real work for any client or company so I didn’t want to publish this on my website because it’s not professional.

So what did I do? I created some videos, from going around the city and publish it.

Also took some photos and most importantly I wrote my story. Things about me, why I decided to become a videographer, how passionate I am about it and of course write a blog about videography in general. You can see my portfolio on www.nicoleven.com and www.nicolevenglovicova.com 

Find your videography niche and focus on that market

It will be easier for you to get clients if you are focused on a certain market. On the other hand, know that it will be harder for you to jump from niche to niche if you want to do a variety of videos. I’m not really focused on one thing, I do videos for social media, interviews, promotional videos, YouTube videos, testimonials, vlogs, business videos. I just know what I’m not focused on and never was – wedding videography. 

You can’t expect to be hired by a big business when all you do is wedding videos. They want to see if you can do business videos, if you can handle big projects, client communication and so on.

It’s good if you’re focused on one kind of videos but as I just mentioned, it might take away other projects from you. It’s completely up to you, you need to make that call.

Do you want a job or become a freelance videographer?

This is the question. To be or not to be? I don’t want to give you advice on this because you must know. And sometimes you need time to decide, sometimes you want to try everything and see what works for you.

I can tell you my story. I was always producing my things when I was a teenager, but I simply couldn’t afford a video camera and I decided to try to get employed as a videographer or video editor somewhere.

I was successful and got a job in Czech republic as a video editor, later on becoming a head of video production

nicole-venglovicova-londonAfter 3 years I was ready to go freelance but I got stuck at work. This what happens when you stay in one place for a while because you’re afraid of change.

I got my paycheck, I didn’t have to deal with clients, looking for jobs, work, projects and I got my money. Well, after a while it’s not enough for you and you want some control.

I decided to go freelance and I couldn’t be happier. Moving to London and being a freelancer is simply the best.

Grow your business online with videos in 2019

If you want to grow your business online, build a strong brand and get more customers, you need to make and post videos on your social media channels and website.
Read this article and pay attention to it. I’ll uncover the most important video statistics, facts, myths and some tips for you.

Cisco has projected that more than 80% of all Internet traffic will be video by 2021. Hurry up or else you’ll find yourself way behind your competitors.

Do you know the number one website on the Internet all the users go to? Yes, it’s Google. And do you know the second one? Youtube. When you cook and look for the recipe. How many of your kids watch fairy tales on Youtube every day? If you want to buy an iPhone, you go on Youtube. When you need some motivation for your day – you go on Youtube. The list goes on.

You don’t have a Youtube channel? WHY?


5 billion videos are watched on Youtube every single day. Only “How-to” searches on YouTube are growing 70% year over year. (Search Engine Island)

Youtube does not only gives you free attention to your videos, but it also helps SEO to get the backlinks to your website. Let me ask you something because you are also a consumer of videos on a daily basis. Would you rather read 5 pages long pdf file or watch a 1-minute video? Do you trust a customer review when you actually see and hear a person or when you just read the text?

According to Forbes, 90% of customers are saying video helps them make buying decisions.

When we say ‘a picture speaks a thousand words’, it’s double for a video [at least]. If you own a small business or you’re an entrepreneur, you can get to people easier than ever. Well you already know that, but do you actually take advantage of it? Posting photos are not enough anymore.  

Viewers retain 95% of a message after watching it in a video, compared to 10% when reading it in the text. (Wirebuzz)

The video is everywhere, and the point is that people – your potential customers are used to seeing video everywhere. So when they see your website or social media, it is weird to them that you don’t have a landing page video, or that you only post pictures and text.

76% of businesses reported an increase in traffic due to video. (Wyzowl)

You’ve got your customers, maybe not millions but they buy your products/services from you so show them what you do and how you do it. Explain, talk to them. Post. Every business should have an introduction and or promotional video about who they are, what they do. Make yourself more approachable and actually start a relationship with them by making a connection with them through video.

Want to hire someone?

A creative recruitment video will get more attention and you can target it precisely on Facebook, so only the group of people with the age/location/qualifications that you look for is going to see it. Great news for HR! You will get ‘rid off’ unqualified people. It will save you time and trouble.

Of course, you want more clients! Product videos are the most popular videos on the Internet, hand in hand with demo and explainer videos. People are more likely to buy the product online when they can actually see it and ‘test’ it through someone else’s experience.

It happened to me few times that business owners always agreed with me that video is very important and maybe the only medium in the future. There’s no advertising without a video. The content is more engaging etc.. However, did all of them actually start making videos for their business? No. So what is stopping them?

Maybe they think if it costs thousands of pounds and they can’t afford it. There are two things wrong with this. The first one is that nowadays, there are so many video agencies and freelancers, that are more and more skilled. So if you find the right people to work with, you can afford it, trust me. Secondly, you don’t only need a video maker but also a video expert first of all. Someone who gets to know your business and tells you exactly what kind of video will help your business the most. On every platform, you’re using.

This is not a game of one amazing video

…that will sell you thousands of products for 10 years. You need to post videos every day and you have to do it yourself as well. Put your face out there, talk about your brand, show you’re passionate about it. People are attracted by other people passion.

You have to show everyone your passion and you have to do it through your videos, stories on Facebook and Instagram. Show them your satisfied customers, your production or how your service looks like. Do you say you don’t look on camera, or it is embarrassing for you to do it? You don’t like your voice? Etc…. You can watch my video, where I give you some tips to overcome it and become good at it.

Everybody feels the same, also some of the most successful actors/actresses are feeling uncomfortable to see themselves in the movies. This is no excuse for you if you’re a business owner or someone building your brand. This is the game of the 21st century, this is the game of social media. You have to put your face out there if you want to succeed. In anything.

A great example of how to break social media is Will Smith. I know, I know, he’s famous and all. But he was always social media shy AND he’s 50 years old, so there really is no excuse for you anymore, no matter who you are.

Will Smith created his Instagram in 2017, currently, he’s got 27,5M followers and 90% of his posts are videos. Don’t think it’s easy for him to get himself millions of followers because he’s famous. Social media is current, people follow people who are current. So he got himself a Youtube channel to support it as well and completely broke down the social media.

If you want to start making videos and taking advantage of this day and age, which our grandparents could only dream of, when they started their business, here’s what you can do:

Do it yourself

Basically, all you need is a smartphone, you can film your products, you can do some vlogs and just put it online the way it is. This is the easiest and cheapest way, it’s very good to start. But then you have to step up your game because the video content on social media is getting better and it’s looking better. The quality of videos, especially the right editing to create a catchy video that keeps the viewer engaged and interested is very important.

Hire a videographer/video editor

You can hire someone who will edit the videos that you shot throughout the day or of course they will come and film you themselves. But as I mentioned before, it’s important for you to post every day. So you do the work as well. We can edit your videos, we can make you explainer videos, GIFs, photo collage. Anything that pumps up your social media and catches the attention of your buyers.

Don’t think that you need a huge budget for one video. Video production is not cheap but you can try to cut some costs, with for example using your employees or yourself as an actor. Or if you locate the shoot in your office/company, you will save money on renting office space.

Either way, don’t wait anymore and start now. Not tomorrow or next week. Start today. Get in touch with ClickDo, we’re excited to help you with your videos. Let’s create something great together and step up your game!

Facebook Videos – Boost Your Organic Reach For Your Business On Facebook

Boost-Your-Organic-Reach-For-Your-Business-On-Facebook

Facebook is used by billions of people around the world which helps its users to get connected with each other no matter where ever they are. As a business people, you should have the professional looking business page on Facebook to make the target audience interact with your business.

Videos On Facebook:

It is found that the Videos on the social media platforms tend to generate more reach among the target audience than the normal images or text posts.

Boost Your Organic Reach For Your Business On FacebookPosting regular updates about your business in the form of videos will help you to generate more revenue for your business organically. You can upload any kind of videos like the product launch, customer feedback videos, etc.

Get started with Live Videos:

Being a business people try to go live on the business page on Facebook at least twice or thrice a week. It is found that the live videos on Facebook & Instagram tend to generate six times more reach than the normal videos or posts.

Live videos will make the users to interact with you through comments, Moreover, it may also generate conversions if your video is good enough. Try to share the live videos on other groups related to your business. This will help you to get more likes for your Facebook Business Page.

You can share the live sessions like,

  • Product launch
  • Client Reviews
  • Promos about your business
  • Live working sessions on client areas, etc

Try to publish the videos which will make the customers to interact with your business. As a business owner, you should adapt to the trending technologies to stand apart from your competitors.

Live Videos to Boost Your Organic Reach For Your Business On Facebook

Benefits Of Live Video Sessions:

  • Six times more reach
  • Connect with your audience directly
  • Increase awareness about your brand
  • Drive traffic to your pages
  • Real-time audience engagement

Thus its time to get more organic reach for your business by using the videos. Get started with live sessions and gain more reach.

 

Blogging vs Vlogging: which one is right for you

Blogging and Vlogging are both mediums of communication. There are many individuals and brands who have established themselves in one medium or another. Nevertheless, the strong debates about the efficiency of each method continue till now. In this post, I will look into the difference between blogging and vlogging according to different criteria.

Resources to start

Registration

It’s quite easy to set up a blog and it requires minimum to none resources. To start with, you need to register a name (domain), choose a hosting and a website theme. You can host your blog on Blogger, WordPress, Tumblr or a similar platform for free or take a paid private hosting. Website themes can be also free if you go for standard options offered by blogging platforms or cost 50-200 USD for premium options.

To start a vlog, you need to register in one of the video streaming platforms. Most vloggers prefer YouTube.

Equipment & Software

For general blogging you don’t require a software. If you are a creative blogger (photo, design, etc), you will require specific software.

For vlogging you need to invest some amount of money in buying equipment for filming high-quality videos. In addition to it, you will require a professional editing software.

Skills

As a blogger you need to have a writing skill as a base. In addition to it, you need to have an idea about social media, SEO, basic coding (HTML&CSS), one of the CMS (content management systems) and some analytical tools to track your progress. If you start a blog in one of the visual fields (photography, design, travel, etc), you will have to learn also basic photography skills, some editing software and other skills depending on the field of your choice.

As a vlogger you need to know storytelling to create an engaging content. In addition to it, you have to learn at least one editing software and social media to promote your content.

Sources of Income

The most common income from vlogging comes from the AdSence. If you manage to grow your audience, you might also get sponsored offers to run on your vlog from other companies and brands.

Blogging offers more additional income sources from the info links, direct advertisement and affiliate marketing to name few in addition to AdSence and sponsored offers options.

Traffic

The major part of traffic to the videos come from social media. If you have a qualitative and engaging content worth sharing, it can become viral and drive a huge traffic to your vlog.

Though blogging offers some more traffic sources on which you can capitalize: organic google traffic, social media, referrals, email marketing, they take much more time to bring results.

Engagement

Though videos are the most engaging type of communication with a much higher ROI, they have a quite low commitment level. If you don’t manage to catch the user’s attention within first few seconds, she will not bother watching it. From the other side, engaging content is a time savior from long blog posts.

Though there are clear benefits and disadvantages of both mentioned above, it is important to capitalize on the mixture of both. You can create video content to bring more engagement. At the same time, you can integrate videos in the blog posts not to miss additional traffic sources that blog offers.

Killer Youtube On Page SEO Tricks To Increase Traffic

Hot-Girl

So you have a Youtube Channel. But you don´t have enough subscribers, enough views, enough actions. What to do? On Page SEO will help you get more involvement, get more traffic and get higher authority on this humongous search engine. Let´s cut straight to the point:

1) Have A KickAss Description

You need to have a long ass description. Check out some of the best YouTubers for ideas. But just to give you some ideas, go for 300 words at least. Make sure the first two things that are repeated are the title (which should be a Keyword, d0h!) and your website.

After that, start the description. You would want to use ur Keyword 2-3 times again there, and use some minor keywords as well.

Make sure you have all the links to all of our social media and websites in the end of the description as well. Furthermore, include any websites or video links that you talk about, if they are high authority even better. All these links will make sure your video gets some nice authority.

Call to action in the end. Classic sales technique, ALWAYS include a call to action. If you made a nice video, you warmed up people and they will take action. Otherwise you´re letting potential subscribers go down the drain.

2) Custom Thumbnails Rock

Very simple, Youtube only gives you a few sample thumbnails. Sometimes they are nice. Sometimes they suck. Solution? Create your own. It´s very easy. Just screenshot a frame in your video that you like.

Then, put some writing on that. You can use your video editing tool (I use Adobe Premiere Pro) but you can even do it with Painter, up to you. If you put some writing people are much more likely to click, either they get attracted by picture, by words, or both. Bonus tip, try to have a hot girl on the thumbnail. Not trying to be sexists or anything, but that will increase the clicks by a shitload!

Hot-Girl
Have you ever wondered why there are super hot chicks on pics of popular youtube music mixes? Well, Sex Sells.

3) Tags are important.

Try to squeeze in as many as you can, but aim for at least 7.

A super gangsta tip: make sure your brand name is always tagged (with the same tag) – #bosslifehacks for example. In the long run, that will mean that more of your videos will show up on the right side when people click on any of your videos. Make sure you do that!

4) Annotations

I´m still learning how to do these myself. But the options of having the links to your other videos appear is crazy and if you´re not using it, you´re doing something wrong. Again, if the people love your video, they will want to see more. Classic sales/psychology, make it easy for people to do what you want. Example:

You ask people in the video to go to xyz site or find a xyz video

You ask people to click the link that appears in the video

What do you think will have more response rate? Yup, you guessed it, annotations rock.

You can also just add extra texts, pictures and other random things wit annotations.

Extra tip:

If you close your browser before finishing uploading a video, don´t worry. When you can, just open it again, go to Youtube, click upload and drag the same file you did before. It will pick up where it left 🙂

Sweet. Alright people, hope you liked this. If you learned something new, say thanks. Or even better, share this with someone who can benefit as well.

Wish you happy and gangsta SEO uploading on YouTube,

Bostjan