{"id":1425,"date":"2021-05-21T05:57:57","date_gmt":"2021-05-21T05:57:57","guid":{"rendered":"https:\/\/www.clickdo.co.uk\/internet-marketing\/?p=1425"},"modified":"2024-03-18T12:55:59","modified_gmt":"2024-03-18T12:55:59","slug":"effective-link-building-techniques","status":"publish","type":"post","link":"https:\/\/www.clickdo.co.uk\/internet-marketing\/effective-link-building-techniques\/","title":{"rendered":"7 Effective Link Building Techniques That Will Make Your Traffic Explode"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/effective-link-building-techniques\/#1_Guest_Posting\" >1. Guest Posting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/effective-link-building-techniques\/#2_Outreach_to_website_owners\" >2. Outreach to website owners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/effective-link-building-techniques\/#3_Giving_Testimonials\" >3. Giving Testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/effective-link-building-techniques\/#4_Brand_mentions\" >4. Brand mentions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/effective-link-building-techniques\/#5_Resource_pages\" >5. Resource pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/effective-link-building-techniques\/#6_Broken_Links_Strategy\" >6. Broken Links Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/effective-link-building-techniques\/#7_Present_Infographics\" >7. Present Infographics\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/effective-link-building-techniques\/#8_Conclusion\" >8. Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Even in 2020, you hear from the so-called that links are dead and don\u2019t matter much <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/why-are-seo-audits-important\/\" target=\"_blank\" rel=\"noopener noreferrer\">in SEO<\/a>. However, the data suggests that when it comes to SEO, links are one of the most important factors.<\/p>\n<p>In fact, several studies have proved that the more your domain has links pointing to it, the higher your <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/dwell-time-impacts-rankings-on-serp\/\" target=\"_blank\" rel=\"noopener noreferrer\">website will be ranking<\/a>. The reason for this is that every backlink your website gain works as a vote of credibility for it in search engines.<\/p>\n<p>That\u2019s exactly why several high-end companies aim to focus on backlinks as a primary target. But the important question now is how does one actually build backlinks?<\/p>\n<p>Since link building has been around for many years. There are techniques that work and there are techniques that are just out-dated for today. Here we\u2019ll be sharing some of the <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2020\/02\/06\/five-advanced-link-building-techniques-every-business-needs-to-know\/#572cd6411d99\" target=\"_blank\" rel=\"noopener noreferrer\">most effective link building<\/a> tactics which definitely work.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1427 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/05\/7-Effective-Link-Building-Techniques.jpeg\" alt=\"7 Effective Link Building Techniques\" width=\"500\" height=\"333\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/05\/7-Effective-Link-Building-Techniques.jpeg 500w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/05\/7-Effective-Link-Building-Techniques-300x200.jpeg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Guest_Posting\"><\/span><strong>1. Guest Posting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Guest posting is probably one of the most common terms in <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/what-is-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">link building and SEOs<\/a> have been practicing it for a very long time. Although there has been some resistance to this technique from some big industrial names still we all know that it works quite well. The way you go after <a href=\"https:\/\/outreachmonks.com\/guest-posting-services\/\" target=\"_blank\" rel=\"noopener\">guest posting strategies<\/a> might have changed a little bit, however overall it\u2019s a tactic that makes link building easy for both the parties.<\/p>\n<p>One thing to keep in mind when <a href=\"https:\/\/onlyoutreach.com\/how-to-guest-post\/\" target=\"_blank\" rel=\"noopener\">pitching blogs for guest posts<\/a> is to only ask for links from websites that are relevant to yours and only place links where they make sense. For example, a medicine-related website linking to a plumbing business wouldn\u2019t make any sense. Thus you need to be thinking smart in the websites you acquire links from.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Outreach_to_website_owners\"><\/span><strong>2. Outreach to website owners<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1428\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/05\/7-Effective-Link-Building-Techniques-to-bring-more-traffic-300x200.jpeg\" alt=\"7 Effective Link Building Techniques to bring more traffic\" width=\"500\" height=\"333\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/05\/7-Effective-Link-Building-Techniques-to-bring-more-traffic-300x200.jpeg 300w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/05\/7-Effective-Link-Building-Techniques-to-bring-more-traffic-1024x682.jpeg 1024w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/05\/7-Effective-Link-Building-Techniques-to-bring-more-traffic-768x512.jpeg 768w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/05\/7-Effective-Link-Building-Techniques-to-bring-more-traffic-1536x1024.jpeg 1536w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/05\/7-Effective-Link-Building-Techniques-to-bring-more-traffic.jpeg 1880w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>The second level of building links can be initialized by looking at others in your industry and reaching out to them with some sort of value in return. Although this technique can be highly effective in nature and of great use, still many SEOs fail with it too. The reason for this is that reaching out to other <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/gdpr-for-small-business-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">bloggers and website owners<\/a>; you simply ask for a link and offer no value in return.<\/p>\n<p>Let\u2019s be honest, the website you\u2019re innocently asking a link from will always expect something in return. Let it be money or a <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/boost-your-online-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">piece of content<\/a> as in guest posts. Thus you need to think about how I can bring him enough value that he\u2019ll be happy to link to my website.<\/p>\n<p>For example, let\u2019s say that you have a <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/social-media-for-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">big audience on your social media<\/a>.\u00a0 Thus you can offer to share the other website on your social channels and in return, you can ask for a backlink. This way it\u2019d be a win-win situation for both of you.<\/p>\n<p>One way of scaling this process is to use some kind of <a href=\"https:\/\/www.buzzinteractive.co\/wordpress-booking-plugins\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress booking plugins<\/a> to schedule and manage the whole outreach process better.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Giving_Testimonials\"><\/span><strong>3. Giving Testimonials<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An effective yet not so popular method of acquiring backlinks for your website is to simply write testimonials on the brands and business\u2019s website you\u2019ve used the product or service of. Almost every company wants its users to speak for the credibility and quality of their product\/service. And by doing so you\u2019re bringing more value to them.<\/p>\n<p>At the same time through that testimonial, you can secure a backlink to your website since a testimonial would include your introduction and your website if you have on. This technique allows you to gain links from authoritative brand\u2019s websites with just one simple email.<\/p>\n<p>And an additional benefit is that the chances of you acquiring a backlink with this technique are way higher than a normally made backlink request.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1429 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/05\/7-Effective-Link-Building-Techniques-to-bring-more-traffic-1.jpeg\" alt=\"7 Effective Link Building Techniques to bring more traffic\" width=\"500\" height=\"333\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/05\/7-Effective-Link-Building-Techniques-to-bring-more-traffic-1.jpeg 500w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/05\/7-Effective-Link-Building-Techniques-to-bring-more-traffic-1-300x200.jpeg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Brand_mentions\"><\/span><strong>4. Brand mentions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is yet another tactic not so <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/local-seo-tips-for-beginners\/\" target=\"_blank\" rel=\"noopener noreferrer\">many SEOs<\/a> are putting use to.\u00a0 All it requires for this technique to be useful and effective is a brand under your ownership. On the web, there\u2019re several places your brand is mentioned without a link to your website. It could be your clients, a surveying website or anything similar you\u2019re brand got mentioned in.<\/p>\n<p>You can use tools such as Ahrefs or screaming frog to find where your website has been mentioned as a brand but not linked to. And afterward, you can reach out to the website\u2019s owner and gently ask to put a link to your website under the anchor text of your brand name. Thus, in 2 steps you\u2019ve attained some quality backlinks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Resource_pages\"><\/span><strong>5. Resource pages <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the most constructive link building techniques is through resource pages. Resource pages are webpages with collective information of resources on any specific subject. For example, a blog post name; \u201c40 Plumbing businesses in London\u201d would be a resource page.<\/p>\n<p>The purpose of a resource page is to give the audience information about specific businesses\/blogs\/websites or any other thing in one place. All you need to do is to find resource pages relevant to <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/google-adwords-strategy-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">your industry on Google<\/a> and simply ask them to add your business into their list of resources.<\/p>\n<p>The reason this technique is so effective is that resource pages are developed just for the purpose of linking out to other websites. And by getting in touch you\u2019re completing their purpose.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1431\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/05\/7-Effective-Link-Building-Techniques-to-bring-more-traffic-for-webiste-1-300x169.jpeg\" alt=\"7 Effective Link Building Techniques to bring more traffic for webiste\" width=\"500\" height=\"281\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/05\/7-Effective-Link-Building-Techniques-to-bring-more-traffic-for-webiste-1-300x169.jpeg 300w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/05\/7-Effective-Link-Building-Techniques-to-bring-more-traffic-for-webiste-1-1024x576.jpeg 1024w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/05\/7-Effective-Link-Building-Techniques-to-bring-more-traffic-for-webiste-1-768x432.jpeg 768w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/05\/7-Effective-Link-Building-Techniques-to-bring-more-traffic-for-webiste-1-1536x864.jpeg 1536w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/05\/7-Effective-Link-Building-Techniques-to-bring-more-traffic-for-webiste-1.jpeg 1880w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Broken_Links_Strategy\"><\/span><strong>6. Broken Links Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As a rule of thumb, you need to bring some sort of value to the website you\u2019re reaching out to for link building upfront. When it comes to broken links strategy, you\u2019re just doing that. What you have to do is to find a website, or specifically a webpage on the website, you would like a link from. Onwards you can use extensions such as \u201cCheck my links\u201d to find broken links on their page.<\/p>\n<p>When you have identified some broken links; look where your website can work as a replacement. \u00a0Send the website owner an email requesting the replacement of the broken link with your website. And you\u2019re good to go.<\/p>\n<p>This technique works well because you\u2019re not in the position of asking for a link. Instead, you\u2019ve helped the other website fixing one of their broken links with a live link. Thus it gives you leverage over them.<\/p>\n<h3><strong>7. Present Infographics<\/strong>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1432 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/05\/7-Effective-Link-Building-Techniques-to-drive-traffic.jpg\" alt=\"Effective Link Building Techniques That Will Make Your Traffic Explode\" width=\"500\" height=\"333\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/05\/7-Effective-Link-Building-Techniques-to-drive-traffic.jpg 500w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/05\/7-Effective-Link-Building-Techniques-to-drive-traffic-300x200.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/h3>\n<p>This is a newly emerging technique which has been used quite a few times by some experts and the result has been good as well. How this works is that you find some of the most <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/benefits-of-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer\">popular blog posts<\/a> &amp; pieces of content in your industry and make a relevant infographic for it.<\/p>\n<p>Now you just have to reach out to the blog owner and present this infographic for free. When he accepts it, you offer a short textual intro for an infographic additionally. Most likely, the blog owner would be happy to post those introductory words above the infographic as well. This is where you can include a link back to your website.<\/p>\n<p>What\u2019s best about this technique is that you can create one infographic and present it to various blogs. Thus it can help you scale your link building efforts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Conclusion\"><\/span><strong>8. Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Links would be there as a big <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/optimize-a-website-for-google-ranks\/\" target=\"_blank\" rel=\"noopener noreferrer\">ranking factor<\/a> for a long time. That\u2019s one thing SEOs know for sure. However, the techniques and tactics we use to acquire those links would continue to change and evolve.<\/p>\n<p>One has to keep in mind that discovering new link building methods are important because soon the old ones would be outdated. And one rule that applies to each of your link building efforts is to offer <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/tips-for-increasing-website-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">value to the website<\/a> you\u2019re asking a link from.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even in 2020, you hear from the so-called that links are dead and don\u2019t matter much in SEO. However, the data suggests that when it comes to SEO, links are one of the most important factors. In fact, several studies have proved that the more your domain has links pointing to it, the higher your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1426,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[87,13,8,36],"class_list":["post-1425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-optimization","tag-link-building","tag-seo","tag-social-media","tag-website"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/1425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/comments?post=1425"}],"version-history":[{"count":6,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/1425\/revisions"}],"predecessor-version":[{"id":4577,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/1425\/revisions\/4577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media\/1426"}],"wp:attachment":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media?parent=1425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/categories?post=1425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/tags?post=1425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}