{"id":1439,"date":"2020-06-19T11:34:17","date_gmt":"2020-06-19T11:34:17","guid":{"rendered":"https:\/\/www.clickdo.co.uk\/internet-marketing\/?p=1439"},"modified":"2020-06-30T11:15:50","modified_gmt":"2020-06-30T11:15:50","slug":"focus-on-traditional-marketing","status":"publish","type":"post","link":"https:\/\/www.clickdo.co.uk\/internet-marketing\/focus-on-traditional-marketing\/","title":{"rendered":"Is Traditional Marketing something one should focus in 2020"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/focus-on-traditional-marketing\/#What_is_Traditional_Marketing\" >What is Traditional Marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/focus-on-traditional-marketing\/#Know_your_Business\" >Know your Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/focus-on-traditional-marketing\/#know_your_Consumers\" >know your Consumers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/focus-on-traditional-marketing\/#You_want_to_make_your_ad_memorable\" >You want to make your ad memorable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/focus-on-traditional-marketing\/#More_engagement_from_consumers\" >More engagement from consumers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/focus-on-traditional-marketing\/#A_Budget_campaign_that_brings_consumers\" >A Budget campaign that brings consumers<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Traditional_Marketing\"><\/span>What is Traditional Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing has always been changing its methods as new and innovative technology comes out for people to use day by day, before there were simpler times when the only way a person who wanted to get a presence among the crowd used to publish their brands\/products in a newspaper. But with the invention of the telephone, this soon changed, and people started to adapted telemarketing in order to <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/start-an-online-business-in-estonia\/\" target=\"_blank\" rel=\"noopener noreferrer\">get their business<\/a> a boost it needed to earn some revenue.<\/p>\n<p>Similarly, when the television was introduced people slowly started to move towards visual marketing instead of relying on telemarketing. It was still a thing that people adapted but the main focus was to get their brands\/products on a television set as advertisements because people were more invested in watching shows, and advertisement rather than being bothered by some telemarketers bothering them with calls during lunch or dinner time.<\/p>\n<p>Fast forward to today, it\u2019s the year 2020 an era where technology is at its peak and is still evolving daily in order to make our lives easier. The real question a marketer always seem to have in the back of their head when presented with a chance to run a campaign for a brand\/product is whether to apply the traditional marketing methods in it or not. Well to answer the question we thought about writing a little piece that focuses on whether traditional marketing would be effective enough to earn some<a href=\"https:\/\/www.forbes.com\/sites\/jrose\/2020\/02\/03\/the-7-best-investments-to-make-in-2020\/#20a38273a5cd\" target=\"_blank\" rel=\"noopener noreferrer\"> great ROI in 2020<\/a>.<\/p>\n<p>So let\u2019s stop this intro and start discussing the key points of whether to use traditional marketing or not.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Know_your_Business\"><\/span>Know your Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1451\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/06\/why-is-traditional-marketing-important.jpg\" alt=\"why is traditional marketing important\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/06\/why-is-traditional-marketing-important.jpg 750w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/06\/why-is-traditional-marketing-important-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>A good marketer will always know the answer to this point, but for those that don\u2019t let\u2019s elaborate a little. Be it traditional marketing or <a title=\"How Digital Marketing Has Changed Over Time?\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/digital-marketing-over-time\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing<\/a>, a campaign will only be effective when one completely understands the nature of their business through digital marketing targets a ton of potential consumers online by the nature of your business it costs a lot, and well the return of your investment isn\u2019t a surefire thing. But let\u2019s suppose you own a business that caters the boomers, now would you be targeting them through <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/social-media-benefits-to-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media<\/a>? No, you definitely wouldn\u2019t want that. Because people with older age seems to read the paper more thoroughly and find ads annoying, and since the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Decline_of_newspapers\" target=\"_blank\" rel=\"noopener noreferrer\">newspaper falls<\/a> into the category of traditional marketing. You got yourself a potential customer through it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"know_your_Consumers\"><\/span>know your Consumers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1449\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/06\/traditional-marketing.jpg\" alt=\"traditional marketing\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/06\/traditional-marketing.jpg 750w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/06\/traditional-marketing-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Now, this is a point where digital marketing can be the only way to retain a consumer because traditional marketing good, and all have some quite peculiar cons, and no consumer interaction is one of those cons. So, if your business model requires you to know your consumers and collect data in order to provide them with better <a href=\"https:\/\/www.topvoucherscode.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">deals<\/a>, then traditional marketing is definitely a no for you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"You_want_to_make_your_ad_memorable\"><\/span>You want to make your ad memorable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1448\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/06\/traditional-marketing-strategies.jpg\" alt=\"traditional marketing strategies\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/06\/traditional-marketing-strategies.jpg 750w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/06\/traditional-marketing-strategies-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Though traditional marketing may have a lot of cons there is one positive thing about the advertisements you make through it, and that thing is your ad will always be memorable. Digital marketing may present your advertisement to a majority of people across the web, but the ad itself wouldn\u2019t retain forever, and even if it did that will cost you a<a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/tips-to-build-a-blog-and-earn-money\/\" target=\"_blank\" rel=\"noopener noreferrer\"> ton of money<\/a>, because campaigns aren\u2019t cheap. On the other hand with traditional marketing it would be a one-time investment, your ad will printed and delivered in newspapers, magazines, and even through flyers all across the areas you want the people to notice. Though it\u2019ll be costly even after a decade your ad will still be present in any newspaper or article published at that time. Making it memorable after decades.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"More_engagement_from_consumers\"><\/span>More engagement from consumers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1447\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/06\/traditional-marketing-important.jpg\" alt=\"traditional marketing important\" width=\"750\" height=\"501\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/06\/traditional-marketing-important.jpg 749w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/06\/traditional-marketing-important-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Once again digital marketing has got another one over the prior old traditional marketing if you are running an ad campaign that requires people to engage with your content. Then there isn\u2019t any possible way to do that with a <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/marketing-trends-for-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing technique<\/a> with no consumer interaction. Making digital marketing your best choice to get in some heap of <a href=\"https:\/\/www.cuponism.com.sg\/\" target=\"_blank\" rel=\"noopener noreferrer\">money<\/a> by interacting with consumers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Budget_campaign_that_brings_consumers\"><\/span>A Budget campaign that brings consumers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1446\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/06\/marketing-important.jpg\" alt=\"marketing important\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/06\/marketing-important.jpg 750w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/06\/marketing-important-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Now, this is a pesky thing that has no right answer, because be it traditional marketing or digital marketing, the budget will be quite a lot because both the campaigns need a proper set of skills for endorsing. But if there was to be a short answer that can be half true then we would suggest that your budget campaign would be more suited for digital marketing, because then a <a title=\"6 Social Media Steps To Benefit Your Business!\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/social-media-benefits-to-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media strategist<\/a> will know where to cut down costs, and which ads to keep and to remove. In traditional marketing, this is pretty much impossible since you\u2019re targeting a wider horizon of people, and well that <a href=\"https:\/\/www.cuponism.com.my\/\" target=\"_blank\" rel=\"noopener noreferrer\">costs money<\/a> no matter how differently you might look at it.<\/p>\n<p>To sum up the article in a few lines both traditional and digital marketing have their pros and cons but in this modern era of 2020, we guess there isn\u2019t a lot that traditional marketing brings to the table, so for us it\u2019s a no on using these methods. But we still prompt others to try, and share the result with us because as marketers experimenting with different things is a passion that we couldn\u2019t even imagine to abandon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Traditional Marketing? Marketing has always been changing its methods as new and innovative technology comes out for people to use day by day, before there were simpler times when the only way a person who wanted to get a presence among the crowd used to publish their brands\/products in a newspaper. But with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1450,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[71],"tags":[90,89,88],"class_list":["post-1439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-business","tag-marketing-strategies","tag-marketing-trends","tag-traditional-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/1439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/comments?post=1439"}],"version-history":[{"count":9,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/1439\/revisions"}],"predecessor-version":[{"id":1480,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/1439\/revisions\/1480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media\/1450"}],"wp:attachment":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media?parent=1439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/categories?post=1439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/tags?post=1439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}