{"id":154,"date":"2017-07-11T11:28:48","date_gmt":"2017-07-11T10:28:48","guid":{"rendered":"https:\/\/www.clickdo.org\/?p=154"},"modified":"2017-07-11T11:28:48","modified_gmt":"2017-07-11T10:28:48","slug":"perfect-social-media-guide-for-small-business","status":"publish","type":"post","link":"https:\/\/www.clickdo.co.uk\/internet-marketing\/perfect-social-media-guide-for-small-business\/","title":{"rendered":"The Perfect Guide to Social Media in Small London Businesses"},"content":{"rendered":"<figure id=\"attachment_156\" aria-describedby=\"caption-attachment-156\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-156\" src=\"https:\/\/www.clickdo.org\/wp-content\/uploads\/2017\/07\/office-2277193_1280-300x158.png\" alt=\"\" width=\"300\" height=\"158\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2017\/07\/office-2277193_1280-300x158.png 300w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2017\/07\/office-2277193_1280-1024x538.png 1024w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2017\/07\/office-2277193_1280-768x403.png 768w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2017\/07\/office-2277193_1280.png 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-156\" class=\"wp-caption-text\">Social Media in Small Businesses in London<\/figcaption><\/figure>\n<p>As we step into the <a href=\"https:\/\/socialmediaweek.org\/jakarta\/2015\/01\/28\/6-marketing-strategies-digital-era\/\" rel=\"nofollow\">digital era<\/a>, it has not become a question of \u2018if\u2019 you should utilise social media but in fact what social network your business should use to reach out to their audience. 81% of <a href=\"https:\/\/www.thebalance.com\/social-media-small-business-2951743\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">small businesses use social media<\/a>, due to the fact that 74% of online adults use <a href=\"https:\/\/www.lifewire.com\/top-social-networking-sites-people-are-using-3486554\" rel=\"nofollow\">social networking sites<\/a>. Therefore there is no surprise that social media is 57% of your sales funnel. With all of that potential for success there is no reason to be watching the newsfeed from the side-lines.<\/p>\n<p><a href=\"http:\/\/www.jeffbullas.com\/the-key-planets-of-the-social-media-universe-infographic\/\" rel=\"nofollow\">The Social Media Universe<\/a> can be a crushing environment for <a href=\"https:\/\/www.clickdo.org\/\">small businesses<\/a>. So to avoid the clutches of existential crises, you need a plan of action.<\/p>\n<h3>Define your goals<\/h3>\n<p>Using <a href=\"https:\/\/www.clickdo.org\/blog\/social-media-tips-for-beginners\/\">social media<\/a> for your small business is a great idea, however you will not know the benefits of your work if you have nothing to measure against. <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-goals\/\" rel=\"nofollow\">SMART goals<\/a> are one of the most popular frameworks for businesses.<\/p>\n<ul>\n<li><strong>Specific:\u00a0<\/strong>The more specific your objective is, the easier it&#8217;ll be to see what it is you need to do to achieve it<\/li>\n<li><strong>Measurable:\u00a0<\/strong>Can your objective be measured ? This will allow you to track your progress and see when your goal has been achieved<\/li>\n<li><strong>Achievable:\u00a0<\/strong>Is the goal that you have set possible to achieve ?<\/li>\n<li><strong>Realistic:\u00a0<\/strong>Will achieving this goal drive your business forward?<\/li>\n<li><strong>Time:<\/strong> Goals are meaningless without deadlines. Make one.<strong> \u00a0<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>What do I post? How do I reach out to my audience? I here you ask. Here are some quick-fire tips to combat the challenges you will face:<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Lack of Social Media Presence <\/strong><\/h3>\n<p>A good <a href=\"https:\/\/www.clickdo.org\/blog\/social-media-tips-for-beginners\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media presence<\/a> automatically represents your business as competent and well connected with its customers.<\/p>\n<p>S<strong>olution: Front-load your page with content <\/strong><\/p>\n<p>Upon starting your social media page, push as much content as possible, you just want to get started and build content.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Reaching out to your Audience <\/strong><\/h3>\n<p>You can create awesome, <a href=\"https:\/\/blog.kontentino.com\/3-ways-to-plan-high-quality-social-media-content-and-why-should-you-do-so\/\" rel=\"nofollow\">high quality content<\/a> but if nobody sees it your content will be consumed by the black hole of the Facebook newsfeed.<\/p>\n<p><strong>Solution: Be reactive<\/strong><\/p>\n<p>There\u2019s more evidence that Facebook are calculating response time into their algorithm. This will give Facebook a <a href=\"https:\/\/www.clickdo.org\/blog\/optimize-a-website-for-google-ranks\/\" target=\"_blank\" rel=\"noopener noreferrer\">ranking signal <\/a>to ensure that the users you respond to get see more of your content in the future.<\/p>\n<p><strong>Which one of these tips did you find most actionable? Or do you have a favourite tip I missed? Let me know in the comments!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we step into the digital era, it has not become a question of \u2018if\u2019 you should utilise social media but in fact what social network your business should use to reach out to their audience. 81% of small businesses use social media, due to the fact that 74% of online adults use social networking [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/comments?post=154"}],"version-history":[{"count":0,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/154\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media\/156"}],"wp:attachment":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media?parent=154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/categories?post=154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/tags?post=154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}