{"id":1545,"date":"2020-07-24T08:16:43","date_gmt":"2020-07-24T08:16:43","guid":{"rendered":"https:\/\/www.clickdo.co.uk\/internet-marketing\/?p=1545"},"modified":"2020-07-25T10:11:53","modified_gmt":"2020-07-25T10:11:53","slug":"ecommerce-seo-tips","status":"publish","type":"post","link":"https:\/\/www.clickdo.co.uk\/internet-marketing\/ecommerce-seo-tips\/","title":{"rendered":"SEO Tips For Your eCommerce That Actually Work"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/ecommerce-seo-tips\/#What_is_the_most_effective_SEO_tactic\" >What is the most effective SEO tactic<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/ecommerce-seo-tips\/#eCommerce_SEO_tricks_and_tips\" >eCommerce SEO: tricks and tips<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/ecommerce-seo-tips\/#Tip_1_Choose_a_functional_design\" >Tip #1: Choose a functional design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/ecommerce-seo-tips\/#Tip_2_Improve_titles_and_meta_descriptions\" >Tip #2: Improve titles and meta descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/ecommerce-seo-tips\/#Tip_3_Optimize_your_product_images\" >Tip #3: Optimize your product images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/ecommerce-seo-tips\/#Tip_4_Remember_content_is_key\" >Tip #4: Remember, content is key<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/ecommerce-seo-tips\/#Tip_5_Make_it_mobile-friendly\" >Tip #5: Make it mobile-friendly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/ecommerce-seo-tips\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_most_effective_SEO_tactic\"><\/span>What is the most effective SEO tactic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nowadays, having an eCommerce site or app is essential for many businesses. Consumers have changed their shopping habits over time, and online shopping has become the <strong>easiest and fastest way to purchase<\/strong>.<\/p>\n<p>However, with the high competition that exists in the digital world, it can be hard to conquer top rankings in search engines (SERP). For this reason, if you are thinking of <a href=\"https:\/\/en.yeeply.com\/blog\/how-to-create-an-online-shop\/\" target=\"_blank\" rel=\"noopener noreferrer\">creating an online webshop<\/a>, it is crucial to invest time and resources in <strong>developing an SEO strategy <\/strong>for your eCommerce website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"eCommerce_SEO_tricks_and_tips\"><\/span>eCommerce SEO: tricks and tips<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For an eCommerce to work, it is essential to<strong> give it visibility and voice<\/strong>; otherwise, it can lead to a lower return on investment (by losing time, effort, and money).<\/p>\n<p>There are many ways to <strong>get the positioning of your online store on point<\/strong>, but we have listed our top SEO eCommerce tips that will give you relatively quick results. Keep reading!<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Tip_1_Choose_a_functional_design\"><\/span>Tip #1: Choose a functional design<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1553 aligncenter\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/07\/SEO-services.jpg\" alt=\"SEO services\" width=\"298\" height=\"373\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/07\/SEO-services.jpg 400w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/07\/SEO-services-240x300.jpg 240w\" sizes=\"auto, (max-width: 298px) 100vw, 298px\" \/><\/p>\n<p>Many people think that when it comes to SEO, only the optimization of the site&#8217;s content by keywords is important. But in fact, also the <strong>structure of the site and its UX <\/strong>play a substantial role in how <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/role-of-ppc-consultants-for-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">your business<\/a> website ranks in search engines.<\/p>\n<p><strong>The bounce rate<\/strong> and <strong>time on site<\/strong> are some of the variables taken into account by search engines in terms of ranking, that is why it is important to build your eCommerce with an <strong>easy and simple structure <\/strong>to help the user understand the operation of your website quickly and to <strong>speed up the purchase process<\/strong>.<\/p>\n<p>Give your site a <strong>well organized hierarchical structure<\/strong> without too many levels. The best way to organize your site would be to have each product no more than three clicks away from your homepage.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Tip_2_Improve_titles_and_meta_descriptions\"><\/span>Tip #2: Improve titles and meta descriptions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1559\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/07\/ecommerce-seo-agency.jpg\" alt=\"ecommerce seo agency\" width=\"334\" height=\"501\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/07\/ecommerce-seo-agency.jpg 334w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/07\/ecommerce-seo-agency-200x300.jpg 200w\" sizes=\"auto, (max-width: 334px) 100vw, 334px\" \/><\/p>\n<p>The &#8220;hidden&#8221; elements of web pages, such as the <strong>SEO title and the meta description<\/strong>, tend to be considered of lesser importance but do not forget them in your eCommerce SEO.<\/p>\n<p>Having attractive metadata will increase your traffic and therefore the CTR will improve. This means that the <strong>impressions will be higher<\/strong> and it will be more likely for your online shop to reach a high position.<\/p>\n<p>Think outside of the box: use <strong>emojis <\/strong>at the beginning of the title and in the meta description, create <strong>direct and engaging content <\/strong>that invites users to visit your page and<strong> include the main keywords<\/strong> to make the search easier. Your only limit is the number of characters!<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Tip_3_Optimize_your_product_images\"><\/span>Tip #3: Optimize your product images<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1555 aligncenter\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/07\/ecommerce-seo-packages.jpg\" alt=\"ecommerce seo packages\" width=\"334\" height=\"501\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/07\/ecommerce-seo-packages.jpg 334w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/07\/ecommerce-seo-packages-200x300.jpg 200w\" sizes=\"auto, (max-width: 334px) 100vw, 334px\" \/><\/p>\n<p>As they say, the eye also wants its share, which is why it is so important that all product images uploaded on your eCommerce are of the <strong>highest possible quality<\/strong> and able to <strong>attract the user&#8217;s attention<\/strong>.<\/p>\n<p>Do not forget about the size of the images: if they are not properly compressed, they can slow down the<strong> loading time of the page<\/strong>, which is something that can negatively impact your SEO.<\/p>\n<p>Also, take into account the visually hidden part. By including a keyword in the <strong>alternative text <\/strong>of an image, it will help search engines understand that your page is<strong> relevant to a particular search query<\/strong>, which will attract additional traffic to your <a href=\"https:\/\/cyberchimps.com\/e-commerce-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-commerce website<\/a>.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Tip_4_Remember_content_is_key\"><\/span>Tip #4: Remember, content is key<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1557\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/07\/Our-Ecommerce-SEO-Packages.jpg\" alt=\"Our Ecommerce SEO Packages\" width=\"334\" height=\"501\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/07\/Our-Ecommerce-SEO-Packages.jpg 334w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/07\/Our-Ecommerce-SEO-Packages-200x300.jpg 200w\" sizes=\"auto, (max-width: 334px) 100vw, 334px\" \/><\/p>\n<p>One of the essential SEO tips for an eCommerce website is the<strong> optimization of the site&#8217;s copy<\/strong>; this includes descriptive texts of categories, product sheets, and even the homepage itself.<\/p>\n<p>To optimize these texts, the first thing you should do is extensive <strong>keyword research <\/strong>to understand for which keyword you want your <a title=\"GDPR For Small Business Websites\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/gdpr-for-small-business-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">business website<\/a> to rank for, and the type of users you want to target.<\/p>\n<p>Once you have the list, you must include the main keywords in your texts with total naturalness, so that there is <strong>no forced language<\/strong>, as this would cause rejection by the user.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Tip_5_Make_it_mobile-friendly\"><\/span>Tip #5: Make it mobile-friendly<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1558\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/07\/ecommerce-seo-services.jpg\" alt=\"ecommerce seo services\" width=\"334\" height=\"418\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/07\/ecommerce-seo-services.jpg 400w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/07\/ecommerce-seo-services-240x300.jpg 240w\" sizes=\"auto, (max-width: 334px) 100vw, 334px\" \/><\/p>\n<p>The usability of mobile devices is a very important positioning factor in SEO but above all, it is a fundamental condition to be able to<strong> increase online sales<\/strong>.<\/p>\n<p>Today, about <strong>50% of users access the internet from mobile devices<\/strong>, making it absolutely essential that your eCommerce is equipped with a <a href=\"https:\/\/signalfire.us\/blog\/what-is-responsive-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">mobile-friendly version<\/a>.<\/p>\n<p>Focus on the interface and its navigation to make it <strong>optimized for mobile browsing<\/strong>, and always keep in mind the importance of UX. Place the most essential content of the page in the top section, so that visitors will not have to scroll down, and make it easy to navigate to other pages. A search bar, for example, would come in handy for this.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Setting up and managing an eCommerce may seem like an impossible task but do not despair, with these simple tips to improve your eCommerce SEO, you will be able to boost your search engine rankings and get more traffic!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the most effective SEO tactic Nowadays, having an eCommerce site or app is essential for many businesses. Consumers have changed their shopping habits over time, and online shopping has become the easiest and fastest way to purchase. However, with the high competition that exists in the digital world, it can be hard to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1556,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50],"tags":[105,107,106],"class_list":["post-1545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-ecommerce-seo","tag-seo-services","tag-seo-tips"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/1545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/comments?post=1545"}],"version-history":[{"count":10,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/1545\/revisions"}],"predecessor-version":[{"id":1561,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/1545\/revisions\/1561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media\/1556"}],"wp:attachment":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media?parent=1545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/categories?post=1545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/tags?post=1545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}