{"id":1604,"date":"2020-08-13T05:55:39","date_gmt":"2020-08-13T05:55:39","guid":{"rendered":"https:\/\/www.clickdo.co.uk\/internet-marketing\/?p=1604"},"modified":"2025-05-23T10:49:44","modified_gmt":"2025-05-23T10:49:44","slug":"content-for-email-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.clickdo.co.uk\/internet-marketing\/content-for-email-marketing-campaigns\/","title":{"rendered":"What Content Should You Include in Your Email Marketing Campaigns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/content-for-email-marketing-campaigns\/#What_should_I_include_in_an_email_marketing_campaign\" >What should I include in an email marketing campaign<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/content-for-email-marketing-campaigns\/#Personalised_Content\" >Personalised Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/content-for-email-marketing-campaigns\/#Video_Content\" >Video Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/content-for-email-marketing-campaigns\/#Newsletters\" >Newsletters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/content-for-email-marketing-campaigns\/#Seasonal_Content\" >Seasonal Content<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_should_I_include_in_an_email_marketing_campaign\"><\/span>What should I include in an email marketing campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing is an important part of running any business nowadays. <a href=\"https:\/\/bookboon.com\/blog\/2011\/10\/how-globalization-affects-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">As a result of globalisation<\/a>, companies have a greater outreach to consumers than they ever had before. But this also means there\u2019s a lot more competition. You need to stand out from the crowd if you want your business to not just survive but succeed.<\/p>\n<p>Effective marketing campaigns can help you achieve this. There are all sorts of advertising strategies that business owners should make use of, but the one we\u2019ll be talking about today is an email <a title=\"How Using Facebook Pixel Can Help Your Facebook Marketing Strategy\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/facebook-pixel-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing strategy<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1615\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/08\/Email-Marketing.jpg\" alt=\"Email Marketing\" width=\"640\" height=\"429\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/08\/Email-Marketing.jpg 746w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/08\/Email-Marketing-300x201.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Email marketing is a cost-effective way to promote <a title=\"How Facebook Advertising Works In Getting Leads For Your Business In 2018?\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/facebook-advertising-for-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">your business<\/a> and maintain relationships with your contacts. However, it\u2019s difficult to get just right, so you can see a return on investment. What content should you be including in your email marketing campaign?<\/p>\n<p>How do you make sure that customers are engaging and opening these messages? To answer these questions, we\u2019ve written this article. Read on to find out what content will make your email marketing campaign successful and check out important <a href=\"https:\/\/www.smartlead.ai\/blog\/email-marketing-glossary\" target=\"_blank\" rel=\"noopener\">email marketing terms<\/a> to ensure you don&#8217;t miss anything.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Personalised_Content\"><\/span><strong>Personalised Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1616\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/08\/Personalised-Content.jpg\" alt=\"Personalised Content\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/08\/Personalised-Content.jpg 750w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/08\/Personalised-Content-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>So much of email marketing is getting your customers to open the messages you\u2019ve sent them. Billions of emails are sent every day, the majority of which is spam. How can you make your emails look legitimate and stand out from the rest? One of the best answers to this question is by sending personalised content. Specifically, personalised content based on their browsing or purchase history on your <a href=\"https:\/\/nuvolabstudio.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">business\u2019s website<\/a>.<\/p>\n<p>Use email marketing software to automatically send your contacts a message when something they\u2019ve been browsing has come on sale or is included within a promotion. They\u2019ll be much more inclined to open the email, see what you\u2019ve got on offer, thereby increasing your likelihood of securing a sale. It\u2019s an incredibly <a href=\"https:\/\/elasticemail.com\/blog\/5-email-writing-tactics-to-boost-ctr-and-conversion-rate\" target=\"_blank\" rel=\"noopener\">effective type of content<\/a> to include in your email marketing campaigns.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video_Content\"><\/span><strong>Video Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most customers are more likely to engage with video content than they are text-based content. There are many reasons for this. For one, many people are visual learners and find videos more interesting or easier to digest. Videos are also more dynamic with audio aids and attractive animations. Plus, they\u2019re a good opportunity to build your brand by showing some behind-the-scenes footage or having the company head talk directly to the camera. The list goes on. If you\u2019re looking to promote your business through email marketing, then it might be worthwhile including video content within the bulk of the text. You\u2019ll see a significant increase in engagement this way.<\/p>\n<p>Just ensure to use <a href=\"https:\/\/kickbox.com\/resource-center\/top-12-bulk-email-verification-validation-services\" target=\"_blank\" rel=\"noopener\">email verification solutions<\/a> for your email marketing activities.<\/p>\n<p><strong>Competitions<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1617\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/08\/Competitions.jpg\" alt=\"Competitions\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/08\/Competitions.jpg 750w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/08\/Competitions-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>There\u2019s no better way to generate a buzz around your business than competitions. Online competitions can include anything from quizzes to prize draws where the reward is something like a free product from your business. People are far more likely to engage with an email if they have the chance to win something for free. This an excellent opportunity to spread the word about your business, too. You can do this by having your customers enter the competition by referring one or more friends using their email. These people will then likely do the same with their friends, spreading the word even more. Organise competitions as part of your email marketing campaign and you\u2019re bound to see a return on investment.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Newsletters\"><\/span><strong>Newsletters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1618\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/08\/Newsletters.jpg\" alt=\"Newsletters\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/08\/Newsletters.jpg 750w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/08\/Newsletters-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Newsletters are a great form of content for email marketing. They help to communicate important information, highlight your company\u2019s recent developments, strengthen your relationship with customers, build your brand and promote new products. Businesses should typically send a newsletter at least every quarter of the year, but some will do so every month or week. It\u2019s important to keep to a regular schedule so customers know when to expect one. Don\u2019t be too long or rambling because readers will lose interest. If you\u2019re unsure of what to write about or how to structure the content, then look at some of these <a href=\"https:\/\/www.sendinblue.com\/blog\/best-email-newsletter-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">newsletter samples<\/a>. They perfectly showcase how effective a newsletter can be at engaging audiences.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Seasonal_Content\"><\/span><strong>Seasonal Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1619\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/08\/Seasonal-Content.jpg\" alt=\"Seasonal Content\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/08\/Seasonal-Content.jpg 750w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/08\/Seasonal-Content-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Like the weather, <a href=\"https:\/\/smallbusiness.chron.com\/extent-seasonality-affect-businesses-30496.html\" target=\"_blank\" rel=\"noopener noreferrer\">businesses are affected by the seasons<\/a>. Some change their products (i.e. retailers need to swap their winter stock for spring stock) while others are affected by market trends (i.e. the tourism is more popular during the summertime and estate agents sell fewer houses just before Christmas). So, you should adjust your email marketing campaign accordingly. This could include changing the angle at which you\u2019re advertising a product. For instance, a bakery might write a promotional email about warming up during the wintertime with their hot pies. Also, change what products you\u2019re emailing about depending on what time of year it is. To use an obvious example, if Halloween is approaching, costume shops usually start advertising their scary masks. You\u2019re bound to boost your sales by marketing your business in accordance with the seasons.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1620\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/08\/Discounts-Offers-and-New-Products.jpg\" alt=\"Discounts, Offers and New Products\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/08\/Discounts-Offers-and-New-Products.jpg 751w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2020\/08\/Discounts-Offers-and-New-Products-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/h3>\n<p>&nbsp;<\/p>\n<p>The most important content to include within your email marketing campaign is <em>new<\/em> content. Nobody wants to hear about the same thing over and over again. It\u2019s not interesting and you run the risk of annoying your clientele with spam-like content. That\u2019s why it\u2019s essential to make each email you send your contacts newsworthy. Otherwise, they simply won\u2019t engage. We recommend writing about discounts, offers and promotions. Include these keywords in the subject matter of your email and you\u2019ll see a noteworthy increase in engagement. After all, everyone loves to save money and feel like they\u2019ve got a bargain. Plus, limited-time offers put a time-pressure on things, which means customers are more likely to buy now so they don\u2019t miss out on a good deal. You should also write about new products in your email marketing campaigns. Simply using the word \u2018new\u2019 makes customers feel like this product is a higher quality and therefore more desirable.<\/p>\n<p>We hope you have a great idea of what content to include within your email marketing campaigns now. It\u2019s essential to avoid spamming clients by only writing when something newsworthy has happened, or when you think they might like a product. Build a good relationship with customers by personalising content and writing an <a title=\"10 Useful Tips To Make Your Email Newsletter Attractive\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/make-your-email-newsletters-attractive\/\" target=\"_blank\" rel=\"noopener noreferrer\">attractive newsletter<\/a>, too. Don\u2019t forget about engaging them with video content, seasonal greetings, and competitions as well!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What should I include in an email marketing campaign Marketing is an important part of running any business nowadays. As a result of globalisation, companies have a greater outreach to consumers than they ever had before. But this also means there\u2019s a lot more competition. You need to stand out from the crowd if you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1621,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50],"tags":[113,111,112],"class_list":["post-1604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-content","tag-email-marketing","tag-marketing-campaign"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/1604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/comments?post=1604"}],"version-history":[{"count":15,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/1604\/revisions"}],"predecessor-version":[{"id":6069,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/1604\/revisions\/6069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media\/1621"}],"wp:attachment":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media?parent=1604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/categories?post=1604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/tags?post=1604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}