{"id":1839,"date":"2020-10-06T08:39:30","date_gmt":"2020-10-06T08:39:30","guid":{"rendered":"https:\/\/www.clickdo.co.uk\/internet-marketing\/?p=1839"},"modified":"2020-10-06T11:33:24","modified_gmt":"2020-10-06T11:33:24","slug":"common-design-mistakes-on-ecommerce-product-pages","status":"publish","type":"post","link":"https:\/\/www.clickdo.co.uk\/internet-marketing\/common-design-mistakes-on-ecommerce-product-pages\/","title":{"rendered":"5 Commonly Overlooked Design Mistakes On eCommerce Product Pages"},"content":{"rendered":"

It was back in 1994 when the first online sale was made – it was a Sting CD. The transaction happened on NetMarket, a website ran by 21-year-old Dan Kohn, where he sold his CD to a friend for <\/span>$12.48<\/span> and paid for it using his credit card.\u00a0<\/span><\/p>\n

And that\u2019s how eCommerce was born.\u00a0<\/span><\/p>\n

Online selling<\/span> has come a long way since, as the world increasingly operates digitally. Advancements in technology have given businesses a world of opportunities on how to better reach and sell online<\/a> regardless of <\/span>geolocation<\/span><\/a>, but this also means that the playing field has become even more competitive. Today, it\u2019s not enough that your business is online; it also has to keep finding ways to make better and lasting impressions, and <\/span>designing your eCommerce store with user experience<\/span><\/a> that could turn clicks into sales and site visitors into actual customers.\u00a0<\/span><\/p>\n

However, while brands already have their eCommerce sites up and running, not all have spent enough time and effort on really building solid product pages.\u00a0<\/span><\/p>\n

The Importance of Product Pages in eCommerce Sites<\/b><\/h2>\n

A product page is the most important page on an eCommerce site, because when done right, it can solve all your shopping cart abandonment blues. Below are some of the reasons why it\u2019s so important<\/span><\/p>\n

It\u2019s the Most Actionable Page on the Site<\/b><\/h3>\n

Product pages contain the most <\/span>actionable content<\/span><\/a> in your site, so it is crucial that you <\/span>build your website<\/span> in a way that it encourages a visitor to explore and convert on those pages. Remember, your product pages are the heart and soul of your online store, so you want to make sure it answers any possible query an interested buyer would ask before making a purchase decision.\u00a0<\/span><\/p>\n

It makes a Lasting Impression on your Audience<\/b><\/h3>\n

When it comes to eCommerce sites, a great home page is not enough to make your visitors stay. How your product page is structured and designed is how your market will remember you as it gives your online shop personality. If they find it difficult to see basic information about your products, then chances are they will leave your website and search for alternatives.\u00a0<\/span><\/p>\n

It\u2019s the Page that could Improve your Bounce Rates<\/b><\/h3>\n

It is very often that in eCommerce sites, the pages with the ideal bounce rates are product pages, as users tend to read descriptions and go through content to learn more about the products.\u00a0<\/span><\/p>\n

It can Increase Return and Referral Visitors<\/b><\/h3>\n

If a visitor has only good things to say about their digital user experience on your eCommerce site, then they are more likely to <\/span>return and make another purchase<\/span><\/a>. They can even go as far as recommending your online store to their friends and family. That\u2019s both building a loyal customer base while also nurturing potential advocates.\u00a0<\/span><\/p>\n

Abandoned Cart Statistics You Should Know<\/b><\/h2>\n

The reality is <\/span>98% of site visits<\/span> won\u2019t end with a purchase. The good news is numerous studies have been done to determine exactly what triggers a user to abandon their carts. Knowing these important online shopping statistics can guide you as your improve your product pages:\u00a0<\/span><\/p>\n

\"Mistakes\u200c<\/p>\n

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