{"id":2158,"date":"2021-08-05T08:02:05","date_gmt":"2021-08-05T08:02:05","guid":{"rendered":"https:\/\/www.clickdo.co.uk\/internet-marketing\/?p=2158"},"modified":"2021-08-11T18:13:07","modified_gmt":"2021-08-11T18:13:07","slug":"boost-your-seo-with-explainer-videos","status":"publish","type":"post","link":"https:\/\/www.clickdo.co.uk\/internet-marketing\/boost-your-seo-with-explainer-videos\/","title":{"rendered":"6 Essential Tips to Boost Your SEO With Explainer Videos"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/boost-your-seo-with-explainer-videos\/#1_Put_the_Video_on_Your_Website\" >1. Put the Video on Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/boost-your-seo-with-explainer-videos\/#2_Keep_the_Video_Short_and_Straightforward\" >2. Keep the Video Short and Straightforward<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/boost-your-seo-with-explainer-videos\/#3_Provide_Video_Transcripts\" >3. Provide Video Transcripts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/boost-your-seo-with-explainer-videos\/#4_Write_a_Keyword-Based_Title\" >4. Write a Keyword-Based Title<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/boost-your-seo-with-explainer-videos\/#5_Use_Eye-catching_Thumbnails\" >5. Use Eye-catching Thumbnails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/boost-your-seo-with-explainer-videos\/#6_Use_Relevant_Hashtags\" >6. Use Relevant Hashtags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/boost-your-seo-with-explainer-videos\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<p>Explainer videos are one of the most-used types of <a href=\"https:\/\/news.clickdo.co.uk\/video-production-for-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">marketing videos <\/a>used by today\u2019s marketers. Whether it\u2019s for boosting brand awareness or generating leads, explainer videos can help marketers achieve their marketing goals seamlessly.<\/p>\n<p>The allure of explainer video is quite simple: this type of video is short and straightforward, helping viewers retain crucial information in a matter of seconds.<\/p>\n<p>Not to mention that sometimes animation is involved, making it much easier for viewers to engage with messages and take action.<\/p>\n<p>That said, explainer videos can do so much more than simplifying your complex message and building a solid online presence.<\/p>\n<p>This engaging <a href=\"https:\/\/breadnbeyond.com\/video-marketing\/video-content-optimization\/\" target=\"_blank\" rel=\"noopener\">content with video<\/a> can also be a powerful way to boost your ranking on the search results so you can attract more traffic to your website and even <a href=\"https:\/\/www.signalhire.com\/blog\/5-creative-lead-generation-strategies-to-boost-your-sales\/\" target=\"_blank\" rel=\"noopener\">generate more leads<\/a>.<\/p>\n<p>Here are some best practices to create SEO-friendly explainer videos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Put_the_Video_on_Your_Website\"><\/span>1. Put the Video on Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2166 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Put-the-Video-on-Your-Website.png\" alt=\"Put the Video on Your Website\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Put-the-Video-on-Your-Website.png 800w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Put-the-Video-on-Your-Website-300x150.png 300w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Put-the-Video-on-Your-Website-768x384.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>Do you know that a website with an explainer video is 53 times more likely to rank on Google&#8217;s first page? This staggering number shows that a website should be a must-used channel to host your explainer video.<\/p>\n<p>You can <a href=\"https:\/\/www.pixpa.com\/blog\/video-editing-apps\" target=\"_blank\" rel=\"noopener\">put the edited video<\/a> on the homepage, landing pages, even FAQ or About Us page. Besides boosting the website\u2019s SEO ranks, an explainer <a href=\"https:\/\/business.clickdo.co.uk\/video-on-your-homepage\/\" target=\"_blank\" rel=\"noopener\">video on a website<\/a> will help visitors understand your brand better effortlessly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Keep_the_Video_Short_and_Straightforward\"><\/span>2. Keep the Video Short and Straightforward<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2165 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Keep-the-Video-Short-and-Straightforward.jpeg\" alt=\"Keep the Video Short and Straightforward\" width=\"700\" height=\"350\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Keep-the-Video-Short-and-Straightforward.jpeg 700w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Keep-the-Video-Short-and-Straightforward-300x150.jpeg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>When it comes to explainer videos, less is more. In other words, it&#8217;s crucial to keep the content as simple and straightforward as possible, while still offering a complete explanation. <a href=\"https:\/\/breadnbeyond.com\/explainer-video\/explainer-video-case-study-how-long-should-an-explainer-video-be\/\" target=\"_blank\" rel=\"noopener\">Breadnbeyond\u2019s study<\/a> shows that the ideal length of an explainer video is between 60-90 seconds.<\/p>\n<p>A short video tends to have higher retention. And higher retention translates to more authority for the content. This way, a search engine crawler will prioritize the video to give the users what they want.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Provide_Video_Transcripts\"><\/span>3. Provide Video Transcripts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2164 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Provide-Video-Transcripts.png\" alt=\"Provide Video Transcripts\" width=\"1221\" height=\"491\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Provide-Video-Transcripts.png 1221w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Provide-Video-Transcripts-300x121.png 300w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Provide-Video-Transcripts-1024x412.png 1024w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Provide-Video-Transcripts-768x309.png 768w\" sizes=\"auto, (max-width: 1221px) 100vw, 1221px\" \/>If you have an <a href=\"https:\/\/explainerd.com\/explainer-video\/\" target=\"_blank\" rel=\"noopener\">explainer video<\/a> on your website or blog post, it&#8217;s always best to provide a text transcript for viewers who prefer reading over watching videos.<\/p>\n<p>Transcription is the process in which the <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/audio-to-text-converter\/\" target=\"_blank\" rel=\"noopener\">audio element in your explainer video is converted<\/a> into a written, plain text document. It basically writes what you say in the video.<\/p>\n<p>This is helpful for link-building purposes too since search engines will typically index a blog post with a video and transcript.<\/p>\n<p>The transcript will show search engines what they want to see. This is how it increases the chances of your page showing up in search results.<\/p>\n<p>Also, make sure you add closed-captions (CC) or overlay subtitles on the video to appeal to mobile users.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Write_a_Keyword-Based_Title\"><\/span>4. Write a Keyword-Based Title<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2163 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Write-a-Keyword-Based-Title.jpg\" alt=\"Write a Keyword-Based Title\" width=\"656\" height=\"336\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Write-a-Keyword-Based-Title.jpg 656w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Write-a-Keyword-Based-Title-300x154.jpg 300w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/>Just like the regular SEO practice, you need to make sure that you give the explainer video a keyword-based title. This is a good way to <a href=\"https:\/\/blog.shift4shop.com\/conversion-rate-vs-roi\" target=\"_blank\" rel=\"noopener\">increase the conversions<\/a> and chances of your video being found on search engines.<\/p>\n<p>An example of this would be: \u201cHow To Build A Shed\u201d<\/p>\n<p>The keywords are &#8220;how&#8221; and &#8220;build.&#8221; Fill in the blank with whatever words you think will help attract more viewers to your explainer video.<\/p>\n<p>Also, when you host the <a href=\"https:\/\/tech.clickdo.co.uk\/all-you-need-to-know-about-video-formats-and-resolution-for-social-media\/\" target=\"_blank\" rel=\"noopener\">explainer video on digital platforms like social media<\/a> or YouTube, it&#8217;s always better to also include the keyword on the description box.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Use_Eye-catching_Thumbnails\"><\/span>5. Use Eye-catching Thumbnails<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2162 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Use-Eye-catching-Thumbnails.png\" alt=\"Use Eye-catching Thumbnails\" width=\"680\" height=\"460\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Use-Eye-catching-Thumbnails.png 680w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Use-Eye-catching-Thumbnails-300x203.png 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/>A thumbnail is the first thing your viewers see when they find your videos. You can say that it&#8217;s a big deciding factor for whether or not they will click to watch your explainer video.<\/p>\n<p>Here are some tips to create a good thumbnail:<\/p>\n<ul>\n<li>Use <a href=\"https:\/\/milkwhale.com\/infographic-ideas\/\" target=\"_blank\" rel=\"noopener\">high-quality graphics<\/a><\/li>\n<li>Make sure the text is clear and legible<\/li>\n<li>Select images that represent your brand or content well<\/li>\n<li>Utilize graphic tools like Canva, Snappa, Adobe Spark, and more<\/li>\n<\/ul>\n<p>You can use a customized thumbnail to make your video more clickable, increasing click-through rates (CTR) and Watch Time rates. When you have higher Watch Time and CTR, it means viewers love watching your content &#8212; which can have a big influence on SEO rankings.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Use_Relevant_Hashtags\"><\/span>6. Use Relevant Hashtags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2161 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Use-Relevant-Hashtags.jpg\" alt=\"Use Relevant Hashtags\" width=\"630\" height=\"420\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Use-Relevant-Hashtags.jpg 630w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Use-Relevant-Hashtags-300x200.jpg 300w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/>When you place your explainer videos on YouTube, you can use relevant hashtags to help them appear in the right categories on the platforms.<\/p>\n<p>Hashtags can boost your view rates as they lead people to your video from other videos that use the same hashtag.<\/p>\n<p>When you&#8217;re deciding what hashtags to use, create a list of keywords related to your content and then look up common hashtag phrases in the YouTube search bar.<\/p>\n<p>Choose those that have high popularity and relevance so they can be easily found by others seeking similar videos or information.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Explainer videos are well-known for their simplicity and conciseness. It breaks down even complex topics into snackable chunks, helping to engage viewers and make information easier to digest.<\/p>\n<p>Other than that, explainer videos can be used to increase your <a href=\"https:\/\/seo.clickdo.co.uk\/top-10-seo-rank-tracker-tools\/\" target=\"_blank\" rel=\"noopener\">website ranks on the search engine result pages<\/a> (SERPs). With those six tips mentioned above, you can optimize your explainer videos and rank your website on the top of the SERPs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explainer videos are one of the most-used types of marketing videos used by today\u2019s marketers. Whether it\u2019s for boosting brand awareness or generating leads, explainer videos can help marketers achieve their marketing goals seamlessly. The allure of explainer video is quite simple: this type of video is short and straightforward, helping viewers retain crucial information [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":2160,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50,6,135],"tags":[249,251,250,254,252],"class_list":["post-2158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-search-engine-optimization","category-technology","tag-boost-seo-with-explainer-videos","tag-boost-seo-with-videos","tag-boost-your-seo-with-videos","tag-explainer-video-for-seo","tag-seo-with-videos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/2158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/comments?post=2158"}],"version-history":[{"count":6,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/2158\/revisions"}],"predecessor-version":[{"id":2214,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/2158\/revisions\/2214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media\/2160"}],"wp:attachment":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media?parent=2158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/categories?post=2158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/tags?post=2158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}