{"id":2173,"date":"2021-08-06T08:09:02","date_gmt":"2021-08-06T08:09:02","guid":{"rendered":"https:\/\/www.clickdo.co.uk\/internet-marketing\/?p=2173"},"modified":"2021-08-06T08:10:25","modified_gmt":"2021-08-06T08:10:25","slug":"how-to-create-effective-landing-pages","status":"publish","type":"post","link":"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-create-effective-landing-pages\/","title":{"rendered":"How to Create Effective Landing Pages?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-create-effective-landing-pages\/#1_Conversion_Rate\" >1. Conversion Rate\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-create-effective-landing-pages\/#2_Blink_Test\" >2. Blink Test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-create-effective-landing-pages\/#3_Organized_and_Neat\" >3. Organized and Neat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-create-effective-landing-pages\/#4_Mobile-Friendly\" >4. Mobile-Friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-create-effective-landing-pages\/#5_Properly_Optimized\" >5. Properly Optimized<\/a><\/li><\/ul><\/nav><\/div>\n<p>By now, most business owners are aware of the <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/tips-to-build-professional-business-website\/\" target=\"_blank\" rel=\"noopener\">importance of having a website<\/a>. However, by today\u2019s standards, a website is the minimum requirement for any business that wants to have a thorough online presence. <strong>Landing pages<\/strong> are <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/building-a-website\/\" target=\"_blank\" rel=\"noopener\">a great way to set your website<\/a> apart from those of your competitors, as they are a chance to create a good first impression for your business.<\/p>\n<p>If you haven\u2019t created landing pages yet for your website, this information might help you understand what exactly makes them effective. Keep reading to learn more:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Conversion_Rate\"><\/span><strong>1. Conversion Rate<\/strong><strong>\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A landing page\u2019s conversion rate refers to the percentage of users that respond to your page\u2019s call-to-action (CTA). A CTA is a piece of content that is used to lead a viewer to perform a specific action. Some examples are when users make a purchase through a <a href=\"https:\/\/www.clickdo.co.uk\/what-is-a-sales-funnel\/\" target=\"_blank\" rel=\"noopener\">sales funnel<\/a> on an <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/ecommerce-seo-tips\/\" target=\"_blank\" rel=\"noopener\">eCommerce website<\/a>, or subscribe to a newsletter. Good conversion rates vary between channels and industries but generally, for <strong>organic traffic, and conversion rate<\/strong> higher than 10% is acceptable.<\/p>\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2176\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Conversion-Rate-.jpg\" alt=\"Conversion Rate\u00a0\" width=\"500\" height=\"344\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Conversion-Rate-.jpg 490w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Conversion-Rate--300x206.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/strong><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"2_Blink_Test\"><\/span><strong>2. Blink Test<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The <a href=\"https:\/\/www.linkedin.com\/pulse\/3-ways-perform-blink-testing-brian-sullivan\" target=\"_blank\" rel=\"nofollow noopener\">blink test<\/a> is a window of time within which site visitors determine whether the page is worth their time. Generally, if your landing page is able to hold the attention of your users for more than three seconds, they\u2019ve likely decided that your <strong>landing page<\/strong> is worth reading through.<\/p>\n<p>Now that we know how to identify a good <strong>landing page<\/strong>, here are some characteristics that your site needs to have in order to meet these metrics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Organized_and_Neat\"><\/span><strong>3. Organized and Neat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s important to take a well-thought-out approach to the design of your website. The theme and design of your <strong>landing page<\/strong> need to be coherent with what you\u2019re trying to advocate and with the nature of your business. It also helps to understand the tools that you\u2019re working with. For this, you\u2019re usually going to have to decide between <a href=\"https:\/\/www.rich-page.com\/cro\/unbounce-vs-leadpages-instapage\/\" target=\"_blank\" rel=\"noopener\">unbounce vs leadpages<\/a>.<\/p>\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2179 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/How-to-design-a-landing-page.png\" alt=\"How to design a landing page\" width=\"500\" height=\"329\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/How-to-design-a-landing-page.png 500w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/How-to-design-a-landing-page-300x197.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/strong><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"4_Mobile-Friendly\"><\/span><strong>4. Mobile-Friendly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u00a0<\/strong>We cannot stress enough the importance of making your <strong>landing pages<\/strong> mobile-friendly. The rationale behind this is that the majority of web content is viewed through mobile devices. This means that if your landing page isn\u2019t optimized for mobile viewing, your website can be incredibly messy and difficult to view on various screens. This will also hurt your index ranking, as Google doesn\u2019t rank sites well without a mobile-friendly design.<\/p>\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2177 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Properly-Optimized-webpage.png\" alt=\"Properly Optimized webpage\" width=\"502\" height=\"338\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Properly-Optimized-webpage.png 502w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/08\/Properly-Optimized-webpage-300x202.png 300w\" sizes=\"auto, (max-width: 502px) 100vw, 502px\" \/><\/strong><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"5_Properly_Optimized\"><\/span><strong>5. Properly Optimized<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u00a0<\/strong>Even if your <strong>landing page<\/strong> is exactly what your customers are looking for, it\u2019s still going to fail to hit metrics if people don\u2019t stay long enough. People tend to click away from a page if they find that it\u2019s taking much too long to load. A safe way to ensure that your landing page <a href=\"https:\/\/neilpatel.com\/blog\/speed-is-a-killer\/\" target=\"_blank\" rel=\"nofollow noopener\">loads quickly enough<\/a> is to use a minimalist design and to have its coding checked and optimized.<\/p>\n<p><em>Landing pages are an important component of your website. They enable businesses to present a page that\u2019s tailored to the user. It\u2019s important to understand how to use this tool properly for best results.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By now, most business owners are aware of the importance of having a website. However, by today\u2019s standards, a website is the minimum requirement for any business that wants to have a thorough online presence. Landing pages are a great way to set your website apart from those of your competitors, as they are a [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2174,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[179],"tags":[255,256,180],"class_list":["post-2173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design","tag-design-landing-page","tag-effective-landing-page","tag-web-design"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/2173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/comments?post=2173"}],"version-history":[{"count":5,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/2173\/revisions"}],"predecessor-version":[{"id":2183,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/2173\/revisions\/2183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media\/2174"}],"wp:attachment":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media?parent=2173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/categories?post=2173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/tags?post=2173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}