{"id":2285,"date":"2021-09-18T05:51:54","date_gmt":"2021-09-18T05:51:54","guid":{"rendered":"https:\/\/www.clickdo.co.uk\/internet-marketing\/?p=2285"},"modified":"2021-09-18T06:29:41","modified_gmt":"2021-09-18T06:29:41","slug":"ideas-to-boost-your-marketing-this-autumn","status":"publish","type":"post","link":"https:\/\/www.clickdo.co.uk\/internet-marketing\/ideas-to-boost-your-marketing-this-autumn\/","title":{"rendered":"4 Ideas To Boost Your Marketing This Autumn"},"content":{"rendered":"<p style=\"text-align: justify;\">Autumn: it\u2019s a key time of year in the world of business and marketing. It marks the end of the slowdown of the summer holiday period and represents a time when people knuckle down and rediscover their usual routines. Of course, with most people settling down for a long run of normality and routine, it forms an essential period for businesses to promote their products and services. The autumn can be a fruitful time for attracting new customers \u2013 and reminding those existing ones how brilliant you are! So, with that in mind, let\u2019s have a look at some creative \u2013 and highly effective \u2013 ways to boost your marketing this autumn.<\/p>\n<h3 style=\"text-align: justify;\">1. Self-improvement month<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2295\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/09\/Self-Improvement-Month-300x168.png\" alt=\"Self Improvement Month\" width=\"550\" height=\"307\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/09\/Self-Improvement-Month-300x168.png 300w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/09\/Self-Improvement-Month-768x429.png 768w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/09\/Self-Improvement-Month.png 906w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: justify;\">After the interruption of the holiday period, many people will focus on ways to improve their physical and mental wellbeing. This is just as well, as September is self-improvement month! And with many using the return to normality following the summer as a reason to begin their own health regime, September is the perfect time to invest in things like branded water bottles. Ideal for taking to the gym, or simply have on your desk as a reminder to keep hydrated, they make an ideal tie-in for self-improvement month. You can find a great range of printed water bottles here: <a href=\"https:\/\/www.pens.com\/uk\/c\/water-bottles\" target=\"_blank\" rel=\"noopener\">https:\/\/www.pens.com\/uk\/c\/water-bottles<\/a> and as they\u2019re a portable, practical product, they function brilliantly at getting your logo or slogan out there. Why not go even further, and run a 30-day <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/social-media-automation-tools\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> challenge where your customers post a selfie using their custom water bottle in different places?<\/p>\n<h3 style=\"text-align: justify;\">2. Support an awareness day<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2294\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/09\/Support-Awareness-Day-300x169.png\" alt=\"Support Awareness Day\" width=\"550\" height=\"311\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/09\/Support-Awareness-Day-300x169.png 300w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/09\/Support-Awareness-Day-768x434.png 768w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/09\/Support-Awareness-Day.png 898w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: justify;\">Autumn has many diverse awareness days which might resonate with your client base, so why not support one? <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/boost-your-business-profits-with-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Your business<\/a> doesn\u2019t necessarily need to be directly linked to any of the causes, but by showing your support, you can show your customers you are more than \u2018just a business. Backing an awareness day has plenty of indirect opportunities for your company, too, and gets your brand out there. It is often possible to link to a particular aspect of your business too. For example, \u2018seed gathering month\u2019 could relate to anything associated with growth, food, nourishment, or nature. If you choose to join in with one of these events, consider a social media tie-in and boost your online presence further. Some of the awareness events which are taking place this autumn in the UK include:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Seed Gathering Month (23 September \u2013 23 October)<\/li>\n<li>Bike to School Week (25 September \u2013 1 October)<\/li>\n<li>The Big Draw (throughout October)<\/li>\n<li>Black History Month (throughout October)<\/li>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/International_Coffee_Day\" target=\"_blank\" rel=\"noopener\">International Coffee Day<\/a> (1 October)<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n<h3 style=\"text-align: justify;\">3. Get Spooky<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2293\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/09\/Get-Spooky-300x167.png\" alt=\"Get Spooky\" width=\"550\" height=\"306\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/09\/Get-Spooky-300x167.png 300w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/09\/Get-Spooky-768x427.png 768w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/09\/Get-Spooky.png 907w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: justify;\">It is hard to think of a festival that has surged in popularity as much as Halloween. Back in 2013, spending on this spooktastic celebration was around \u00a3230 million. This figure exceeded \u00a3500 million in 2020, and its popularity does not look set to wane anytime soon. There are lots of ways you can tailor this fun festival to your business \u2013 whether it\u2019s a spooky window display, customized promotional products with a ghostly twist on your usual logo or style, or a horror-themed giveaway or competition, you can embrace Halloween in whichever way suits your customers\u2019 needs.<\/p>\n<h3 style=\"text-align: justify;\">4. Create a warm glow with autumn hues<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2291\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/09\/Create-a-Warm-Glow-with-Autumn-Hues-300x167.png\" alt=\"Create a Warm Glow with Autumn Hues\" width=\"550\" height=\"307\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/09\/Create-a-Warm-Glow-with-Autumn-Hues-300x167.png 300w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/09\/Create-a-Warm-Glow-with-Autumn-Hues-768x428.png 768w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2021\/09\/Create-a-Warm-Glow-with-Autumn-Hues.png 907w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: justify;\">Warm russets, deep crimson, or bold shades of ochre? The colors of autumn are uniquely seductive and alluring, so take advantage of these effects in your <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/facebook-pixel-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">marketing strategy<\/a>! Evocative of a cozy fireside and a cup of cocoa, or a Sunday walk in the park crunching leaves, autumn colors, and imagery are powerful tools to include in your marketing. So, whether you go for a temporary twist of your logo, a colorful themed display on your shop floor, or some effective custom products using autumn colors and imagery, win over your client-based with these gorgeous special tones. The end of summer is not a reason to be glum; in fact, with so many opportunities to <a href=\"https:\/\/www.entrepreneur.com\/article\/306049\" target=\"_blank\" rel=\"noopener\">grow and develop your business<\/a>, you should feel confident that autumn is the perfect time to reflect on the many rich marketing opportunities out there. So, follow our tips and make those crisp autumn days your most fruitful time of year!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Autumn: it\u2019s a key time of year in the world of business and marketing. It marks the end of the slowdown of the summer holiday period and represents a time when people knuckle down and rediscover their usual routines. Of course, with most people settling down for a long run of normality and routine, it [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2292,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50],"tags":[281,282,280],"class_list":["post-2285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-best-marketing-tips","tag-boost-your-marketing-this-autumn","tag-ideas-to-boost-your-marketing-this-autumn"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/2285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/comments?post=2285"}],"version-history":[{"count":8,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/2285\/revisions"}],"predecessor-version":[{"id":2299,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/2285\/revisions\/2299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media\/2292"}],"wp:attachment":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media?parent=2285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/categories?post=2285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/tags?post=2285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}