{"id":2670,"date":"2022-08-24T12:24:55","date_gmt":"2022-08-24T12:24:55","guid":{"rendered":"https:\/\/www.clickdo.co.uk\/internet-marketing\/?p=2670"},"modified":"2023-02-07T06:53:49","modified_gmt":"2023-02-07T06:53:49","slug":"factors-leading-to-rise-of-digital-marketing-agencies","status":"publish","type":"post","link":"https:\/\/www.clickdo.co.uk\/internet-marketing\/factors-leading-to-rise-of-digital-marketing-agencies\/","title":{"rendered":"The 4 Main Factors Leading To The Rise Of Digital Marketing Agencies Over The Last 10 Years"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/factors-leading-to-rise-of-digital-marketing-agencies\/#1_Rise_of_Small_Businesses\" >1. Rise of Small Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/factors-leading-to-rise-of-digital-marketing-agencies\/#2_Increased_Efficacy_of_Digital_Marketing\" >2. Increased Efficacy of Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/factors-leading-to-rise-of-digital-marketing-agencies\/#3_More_Even_Gender_Playing_Field\" >3. More Even Gender Playing Field<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/factors-leading-to-rise-of-digital-marketing-agencies\/#4_Affordability\" >4. Affordability<\/a><\/li><\/ul><\/nav><\/div>\n<p>The internet is a staple of most people\u2019s lives. Without it, many of us would be completely lost.<\/p>\n<p>We use it to communicate with friends, family, and colleagues. Some people even work exclusively on the internet, so they wouldn\u2019t be able to earn money without it and you can have a look at the <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/high-paying-marketing-careers-of-2022\/\" target=\"_blank\" rel=\"noopener\">most lucrative marketing careers to pursue<\/a> nowadays.<\/p>\n<p>Because of society\u2019s huge reliance on the internet, marketing agencies and <a href=\"https:\/\/www.clickdo.co.uk\/digital-marketing-services\/\" target=\"_blank\" rel=\"noopener\">digital marketing services<\/a> have gone digital. Over the last decade, digital marketing agencies have become the norm. Very few people market using channels other than the internet today.<\/p>\n<p>This post will explore the factors leading to the rise of digital marketing agencies over the course of the last decade to highlight their importance.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Rise_of_Small_Businesses\"><\/span>1. Rise of Small Businesses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3226 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/08\/Rise-of-Small-Businesses.png\" alt=\"rise-of-small-businesses-with-digital-marketing-agencies\" width=\"640\" height=\"497\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/08\/Rise-of-Small-Businesses.png 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/08\/Rise-of-Small-Businesses-300x233.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>As mentioned in this post\u2019s introduction, the internet is an important part of people\u2019s lives. Since so many people use it and it can be used to reach an almost endless audience, it\u2019s only natural that people use it for business purposes. On an almost daily basis, hundreds of small businesses pop up and according to <a href=\"https:\/\/www.gov.uk\/government\/statistics\/business-population-estimates-2021\/business-population-estimates-for-the-uk-and-regions-2021-statistical-release-html\" target=\"_blank\" rel=\"noopener\">UK government statistics in 2021<\/a> there were 5.5 million small businesses registered with 0 to 49 employees.<\/p>\n<figure id=\"attachment_2690\" aria-describedby=\"caption-attachment-2690\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2690 size-large\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/08\/Rise-of-Small-Businesses-1024x483.jpg\" alt=\"number-of-private-businesses-uk\" width=\"640\" height=\"302\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/08\/Rise-of-Small-Businesses-1024x483.jpg 1024w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/08\/Rise-of-Small-Businesses-300x142.jpg 300w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/08\/Rise-of-Small-Businesses-768x362.jpg 768w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/08\/Rise-of-Small-Businesses.jpg 1045w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-2690\" class=\"wp-caption-text\">Image source: https:\/\/www.gov.uk\/government\/statistics\/business-population-estimates-2021\/business-population-estimates-for-the-uk-and-regions-2021-statistical-release-html<\/figcaption><\/figure>\n<p>However, just because people are using the internet to start businesses, that\u2019s not to say that they have any expertise or even comprehension of digital marketing. The lack of knowledge most independent business owners have of marketing leads to them hiring digital marketing agencies, which is why they\u2019re also growing in number.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Increased_Efficacy_of_Digital_Marketing\"><\/span>2. Increased Efficacy of Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3224 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/08\/Increased-Efficacy-of-Digital-Marketing-1.jpg\" alt=\"increased-efficacy-of-digital-marketing\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/08\/Increased-Efficacy-of-Digital-Marketing-1.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/08\/Increased-Efficacy-of-Digital-Marketing-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>As the internet becomes more advanced, digital marketing agencies can get their hands on huge amounts of data. Armed with this data (which includes consumer buying habits, trends, and product popularity by location), they can <a href=\"https:\/\/www.entrepreneur.com\/article\/419629\" target=\"_blank\" rel=\"nofollow noopener\">target consumers more effectively<\/a>.<\/p>\n<p>In addition to using data to target consumers, highly advanced marketing solutions like SEO (search engine optimization) and <a href=\"https:\/\/www.clickdo.co.uk\/ppc-marketing-company\/\" target=\"_blank\" rel=\"noopener\">PPC<\/a> (pay-per-click) allow digital marketers to increase the traffic that comes to their client\u2019s websites. SEO and PPC are highly technical and very effective, which is why independent business owners hire marketing professionals to manage them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_More_Even_Gender_Playing_Field\"><\/span>3. More Even Gender Playing Field<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3225 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/08\/More-Even-Gender-Playing-Field.png\" alt=\"rise-of-digital-marketing-agencies-with-diversity\" width=\"640\" height=\"320\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/08\/More-Even-Gender-Playing-Field.png 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/08\/More-Even-Gender-Playing-Field-300x150.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Coinciding with the internet\u2019s rise has been the eradication of workplace discrimination, making business more accessible to women and those who fall into protected categories, like the disabled and those with specific religious beliefs. According to the attached <a href=\"https:\/\/www.comparethemarket.com.au\/business-insurance\/\" target=\"_blank\" rel=\"noopener\">data table from comparethemarket.com.au business insurance<\/a>, nations like the Netherlands, Greece, and Australia are at the forefront of female entrepreneurship.<\/p>\n<p>It\u2019s no coincidence that these nations also have very high internet use. All over the world, women are going to university to study digital marketing, so that they can make it on their own in the world of business. The nations featured in the graph below are all the best places for women with degrees to start their own businesses.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Affordability\"><\/span>4. Affordability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3227 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/08\/Affordability-1.jpg\" alt=\"rise-of-digital-marketing-agencies-with-affordability\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/08\/Affordability-1.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/08\/Affordability-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>It\u2019s also worth noting that because of the large amount of marketing that takes place online, <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2021\/01\/20\/eight-low-cost-marketing-tactics-for-startups-and-small-businesses\/\" target=\"_blank\" rel=\"nofollow noopener\">marketing is a lot more affordable now<\/a>. The reason for this is that fewer resources are needed for successful marketing campaigns to be launched.<\/p>\n<p>In the past, businesses would have to print out flyers, and posters, and must pay for features on billboards and on the radio. Now, everything can be done remotely and much more effectively online, also using social media and other <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/best-digital-advertising-platforms-to-market-your-business\/\" target=\"_blank\" rel=\"noopener\">digital advertising platforms<\/a> as additional marketing channels.<\/p>\n<p>The rise of digital marketing agencies clearly rings in a new era of marketing altogether. So, if you are a business owner, then digital marketing is definitely something that\u2019s worth considering. Not only is digital marketing effective, but it\u2019s also very affordable. Digital marketing can help to transform your business, much in the same way that the internet has transformed the world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The internet is a staple of most people\u2019s lives. Without it, many of us would be completely lost. We use it to communicate with friends, family, and colleagues. Some people even work exclusively on the internet, so they wouldn\u2019t be able to earn money without it and you can have a look at the most [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2689,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,50,135],"tags":[417,415,418,416,414],"class_list":["post-2670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-agency","category-digital-marketing","category-technology","tag-digital-marketing-over-last-decade","tag-factors-leading-to-digital-marketing","tag-growth-of-digital-marketing","tag-history-of-digital-marketing","tag-rise-of-digital-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/2670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/comments?post=2670"}],"version-history":[{"count":7,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/2670\/revisions"}],"predecessor-version":[{"id":3494,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/2670\/revisions\/3494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media\/2689"}],"wp:attachment":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media?parent=2670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/categories?post=2670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/tags?post=2670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}