{"id":2740,"date":"2022-09-30T05:43:51","date_gmt":"2022-09-30T05:43:51","guid":{"rendered":"https:\/\/www.clickdo.co.uk\/internet-marketing\/?p=2740"},"modified":"2023-02-09T04:42:27","modified_gmt":"2023-02-09T04:42:27","slug":"email-deliverability-tips-to-avoid-spam-filters","status":"publish","type":"post","link":"https:\/\/www.clickdo.co.uk\/internet-marketing\/email-deliverability-tips-to-avoid-spam-filters\/","title":{"rendered":"Email Deliverability Explained: How to Avoid Ending Up as Spam"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/email-deliverability-tips-to-avoid-spam-filters\/#What_Is_Email_Deliverability\" >What Is Email Deliverability?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/email-deliverability-tips-to-avoid-spam-filters\/#What_Determines_Email_Deliverability\" >What Determines Email Deliverability?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/email-deliverability-tips-to-avoid-spam-filters\/#Bounce_Rate\" >Bounce Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/email-deliverability-tips-to-avoid-spam-filters\/#Spam_Filters\" >Spam Filters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/email-deliverability-tips-to-avoid-spam-filters\/#IP_Address_Rating\" >IP Address Rating<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/email-deliverability-tips-to-avoid-spam-filters\/#Youre_Not_Using_Email_Warm-up\" >You\u2019re Not Using Email Warm-up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/email-deliverability-tips-to-avoid-spam-filters\/#Poorly_Selected_Images\" >Poorly Selected Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/email-deliverability-tips-to-avoid-spam-filters\/#Manual_Marking\" >Manual Marking<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/email-deliverability-tips-to-avoid-spam-filters\/#Improving_Deliverability_With_Email_Warm-up\" >Improving Deliverability With Email Warm-up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/email-deliverability-tips-to-avoid-spam-filters\/#5_Easy_Ways_to_Avoid_the_Spam_Filter\" >5 Easy Ways to Avoid the Spam Filter<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/email-deliverability-tips-to-avoid-spam-filters\/#Opt-In_Options\" >Opt-In Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/email-deliverability-tips-to-avoid-spam-filters\/#Simplify_Unsubs\" >Simplify Unsubs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/email-deliverability-tips-to-avoid-spam-filters\/#Email_Segmentation\" >Email Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/email-deliverability-tips-to-avoid-spam-filters\/#Remove_Inactive_Contacts\" >Remove Inactive Contacts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/email-deliverability-tips-to-avoid-spam-filters\/#Be_Consistent_With_Your_Alias\" >Be Consistent With Your Alias<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/email-deliverability-tips-to-avoid-spam-filters\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<p>Creating and honing a carefully crafted email takes a great deal of time and effort.<\/p>\n<p>Even more so when you consider the time it takes to create whole campaigns or email sequences.<\/p>\n<p>It stands to reason that you want to be sure that your emails actually deliver to the intended recipient.<\/p>\n<p>Without being sure, you risk all your hard work for nothing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Email_Deliverability\"><\/span>What Is Email Deliverability?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3209 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/What-Is-Email-Deliverability.jpg\" alt=\"what-is-email-deliverability\" width=\"640\" height=\"327\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/What-Is-Email-Deliverability.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/What-Is-Email-Deliverability-300x153.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Email deliverability is a measure of how likely it is that your email is going to end up in your recipient\u2019s inbox. There are several different factors that contribute to your deliverability, and these are measured on an email-by-email basis. That is that the deliverability for one email on a domain might be different for another email on the same domain.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Determines_Email_Deliverability\"><\/span>What Determines Email Deliverability?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3208 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/What-Determines-Email-Deliverability-1.jpg\" alt=\"email-deliverability-to-avoid-spam\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/What-Determines-Email-Deliverability-1.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/What-Determines-Email-Deliverability-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Deliverability is an incredibly important metric, especially when you take into account that spam emails make up the vast majority of all emails sent daily. In fact, on a standard day, we can expect around 300 billion spam emails to be sent.<\/p>\n<p>Email providers want to protect their users from this torrent of spam and, therefore, build spam protection into their services. Email deliverability looks to help your legitimate business emails avoid overachieving spam filters.<\/p>\n<p><strong>There are several factors that make up email deliverability:<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bounce_Rate\"><\/span>Bounce Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3199 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Bounce-Rate.jpg\" alt=\"email-deliverability-for-bounce-rate\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Bounce-Rate.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Bounce-Rate-300x169.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Bounce rate is when your email never reaches an inbox because the address doesn\u2019t exist. The email address is invalid either because it has been misspelled or because it simply does not exist. If your campaign has a high bounce rate providers see this as an indicator that either you are attempting to email people without consent (spam) or you aren\u2019t paying close enough attention to your email lists (mismanagement).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Spam_Filters\"><\/span>Spam Filters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3207 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Spam-Filters.jpg\" alt=\"spam-filters-for-email-deliverability\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Spam-Filters.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Spam-Filters-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Spam filters are typically triggered automatically as the provider scans the content of the email for spammy words. These typically include phrases such as <em>free, hurry, no cost, buy now<\/em>, and others. Using a higher number of these words (sometimes using them at all) creates an image of spam and filters will block emails from being delivered.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"IP_Address_Rating\"><\/span>IP Address Rating<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3203 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/IP-Address-Rating.jpg\" alt=\"email-deliverability-for-ip-address-rating\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/IP-Address-Rating.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/IP-Address-Rating-300x169.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Individual IP addresses will have a spam rating held by individual providers. These ratings are hard to shake and if a certain IP is flagged for sending spam regularly many emails from that IP will end up in spam folders.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Youre_Not_Using_Email_Warm-up\"><\/span>You\u2019re Not Using Email Warm-up<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3210 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Youre-Not-Using-Email-Warm-up.jpg\" alt=\"using-email-warm-up-for-email-deliverability\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Youre-Not-Using-Email-Warm-up.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Youre-Not-Using-Email-Warm-up-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>When providers detect a sudden spike in email sending it can set alarm bells ringing and throw up some red flags. This could be completely legitimate (your business has grown an email list and is now launching a campaign) or it could be a spam campaign. If it\u2019s the former, being sent to spam is an annoyance, but is one that can be avoided by using email warm-up.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Poorly_Selected_Images\"><\/span>Poorly Selected Images<strong><br \/>\n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3214 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Poorly-Selected-Images.jpg\" alt=\"use-images-light-to-increase-email-deliverability\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Poorly-Selected-Images.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Poorly-Selected-Images-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Huge images both in terms of space on the page and in bytes can come across as spam. If you\u2019re sending an email campaign, keep images light and infrequent to increase deliverability.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Manual_Marking\"><\/span>Manual Marking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3204 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Manual-Marking.jpg\" alt=\"email-deliverability-not-accept-manual-marking\" width=\"640\" height=\"365\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Manual-Marking.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Manual-Marking-300x171.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>There is not a great deal that can be done about end users marking your email as spam. If a large number of your audience use the <em>Report Spam<\/em> button, then your reputation will be damaged and future emails will head to the spam folder. Worse still, this could lead to your inbox being blacklisted.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improving_Deliverability_With_Email_Warm-up\"><\/span>Improving Deliverability With Email Warm-up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3202 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Improving-Deliverability-With-Email-Warm-up-1.jpg\" alt=\"improving-email-deliverability-with-email-warm-up\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Improving-Deliverability-With-Email-Warm-up-1.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Improving-Deliverability-With-Email-Warm-up-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Warming up your email account is a huge factor that affects the deliverability of your <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/content-for-email-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\">email marketing campaigns<\/a>. Starting a new campaign, especially if you haven\u2019t launched one before, can be something of a shock to the email system. Even aged accounts can face the same issues if their email sending has been relatively low in the past.<\/p>\n<p>Using a warm-up tactic means that your reputation is slowly developed and the volume of emails that you can send (without going to spam) increases. It\u2019s completely possible to warm up an email account manually but takes a huge amount of time and effort. You need to:<\/p>\n<ul>\n<li>Create a group of 20-30 people who will engage with your emails.<\/li>\n<li>Send them detailed instructions.<\/li>\n<li>Slowly ramp up the emails that you send them.<\/li>\n<li>Ensure they keep engaging (otherwise, this could have a detrimental effect!)<\/li>\n<\/ul>\n<p>Thankfully, there are tools out there such as <a href=\"https:\/\/instantly.ai\/\" target=\"_blank\" rel=\"noopener\">Instantly<\/a>, that will completely automate the email warm-up process for you. Instantly generates AI-written emails that look great to the Gmail or Outlook algorithms, that receive a 100% open rate, and reply in an engaging way. After a 2\u20133-week period, with no heavy lifting on your part, your account is ready to go.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Easy_Ways_to_Avoid_the_Spam_Filter\"><\/span>5 Easy Ways to Avoid the Spam Filter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3211 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/5-Easy-Ways-to-Avoid-the-Spam-Filter.jpg\" alt=\"avoid-the-spam-filter-with-email-deliverability\" width=\"640\" height=\"452\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/5-Easy-Ways-to-Avoid-the-Spam-Filter.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/5-Easy-Ways-to-Avoid-the-Spam-Filter-300x212.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Email deliverability is important, it\u2019s fair to say we\u2019ve clarified that point. Thankfully, there are several tactics that you can employ to improve your email deliverability rate.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Opt-In_Options\"><\/span>Opt-In Options<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3205 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Opt-In-Options.jpg\" alt=\"email-deliverability-with-opt-in-options\" width=\"640\" height=\"344\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Opt-In-Options.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Opt-In-Options-300x161.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>By asking users to opt-in (sometimes multiple times) you\u2019re ensuring that their email addresses are valid. With email validation, it\u2019s unlikely that emails sent to their address will bounce, and a lower bounce rate makes for a better deliverability rate. Many tools will offer double opt-in options, where a user receives an email asking them to validate their email. It\u2019s simple but by clicking the link the email is validated.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Simplify_Unsubs\"><\/span>Simplify Unsubs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3206 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Simplify-Unsubs.png\" alt=\"email-deliverability-with-simplify-unsubs\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Simplify-Unsubs.png 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Simplify-Unsubs-300x169.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Users should be able to unsubscribe simply and easily. There might come a time when a user simply doesn\u2019t want to hear from you anymore or signed up by mistake. Giving them an easy way out lowers the likelihood that they\u2019ll resort to marking your emails as spam. It is, also, a legal requirement to offer unsubscribe options to emails.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Email_Segmentation\"><\/span>Email Segmentation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3200 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Email-Segmentation.png\" alt=\"make-email-segmentation-for-email-deliverability\" width=\"640\" height=\"432\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Email-Segmentation.png 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Email-Segmentation-300x203.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Breaking down your larger lists into smaller segments means that you can get specific and personal with your email campaigns. The more relevant and valuable your emails are the less likely they are to be marked as spam by the recipients. Plus, you\u2019re far more likely to receive a higher level of engagement from the readers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Remove_Inactive_Contacts\"><\/span>Remove Inactive Contacts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3213 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Remove-Inactive-Contacts.jpg\" alt=\"remove-inactive-contacts-to-increase-email-deliverability\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Remove-Inactive-Contacts.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Remove-Inactive-Contacts-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>It can be tempting to keep the number of people on your list as high as possible, but sadly it\u2019s just a vanity metric. Unless they\u2019re actually engaging with your emails then there\u2019s little point in them being on your list. Regularly cleaning your list of disengaged or inactive contacts hugely improves your open rates and increases deliverability.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Be_Consistent_With_Your_Alias\"><\/span>Be Consistent With Your Alias<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3212 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Be-Consistent-With-Your-Alias.jpg\" alt=\"be-consistent-with-alias-to-increase-email-deliverability\" width=\"640\" height=\"421\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Be-Consistent-With-Your-Alias.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/09\/Be-Consistent-With-Your-Alias-300x197.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Emails from individual email accounts should look like they\u2019re coming from one person in particular. When using an alias, the primary email account is still dealing with all of the email activity, the alias is just a front. The anonymity that goes alongside using aliases might be appealing in some scenarios, but cold outreach campaigns aren\u2019t one.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email deliverability matters, especially if you\u2019re launching a new <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/cold-email-tools-to-automate-sales\/\" target=\"_blank\" rel=\"noopener\">cold outreach campaign<\/a>. If you haven\u2019t launched a mass email campaign before, make sure that you warm up your accounts first. Delivering valuable, useful content to the recipients should always be the primary goal and will hugely help with deliverability. Taking the time to work through the tactics above will drastically improve the deliverability of your campaigns. Happy recipients, happy businesses<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating and honing a carefully crafted email takes a great deal of time and effort. Even more so when you consider the time it takes to create whole campaigns or email sequences. It stands to reason that you want to be sure that your emails actually deliver to the intended recipient. Without being sure, you [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2751,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50,434,135],"tags":[435,438,436,437,439],"class_list":["post-2740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-email","category-technology","tag-email-deliverability","tag-how-spam-filters-work","tag-how-to-avoid-ending-up-as-spam","tag-how-to-improve-email-deliverability","tag-why-emails-go-to-spam"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/2740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/comments?post=2740"}],"version-history":[{"count":7,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/2740\/revisions"}],"predecessor-version":[{"id":3565,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/2740\/revisions\/3565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media\/2751"}],"wp:attachment":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media?parent=2740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/categories?post=2740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/tags?post=2740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}