{"id":2907,"date":"2022-11-29T12:43:30","date_gmt":"2022-11-29T12:43:30","guid":{"rendered":"https:\/\/www.clickdo.co.uk\/internet-marketing\/?p=2907"},"modified":"2023-02-07T06:16:44","modified_gmt":"2023-02-07T06:16:44","slug":"competitor-seo-rankings-analysis-to-boost-business","status":"publish","type":"post","link":"https:\/\/www.clickdo.co.uk\/internet-marketing\/competitor-seo-rankings-analysis-to-boost-business\/","title":{"rendered":"7 Steps to Conduct an Analysis of Your Competitors\u2019 SEO Rankings to boost your Business"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/competitor-seo-rankings-analysis-to-boost-business\/#1_Perform_your_own_SEO_Audit\" >1. Perform your own SEO Audit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/competitor-seo-rankings-analysis-to-boost-business\/#2_Figure_out_who_your_true_Competitors_really_are\" >2.\u00a0 Figure out who your true Competitors really are<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/competitor-seo-rankings-analysis-to-boost-business\/#3_Remember_Competition_means_different_things_to_different_People\" >3. Remember: Competition means different things to different People<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/competitor-seo-rankings-analysis-to-boost-business\/#4_SEO_Keyword_Competition_Analysis\" >4. SEO Keyword Competition Analysis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/competitor-seo-rankings-analysis-to-boost-business\/#Determine_Strength_by_Keyword_Types\" >Determine Strength by Keyword Types<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/competitor-seo-rankings-analysis-to-boost-business\/#5_Competitor_Backlink_Analysis\" >5. Competitor Backlink Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/competitor-seo-rankings-analysis-to-boost-business\/#6_Top_Content_Analysis\" >6. Top Content Analysis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/competitor-seo-rankings-analysis-to-boost-business\/#Historical_Data\" >Historical Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/competitor-seo-rankings-analysis-to-boost-business\/#Traffic_Analysis\" >Traffic Analysis<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/competitor-seo-rankings-analysis-to-boost-business\/#7_Learn_from_your_Competitors\" >7. Learn from your Competitors<\/a><\/li><\/ul><\/nav><\/div>\n<p>There are many factors to consider when trying to determine where you stand in the <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/seo-tips-to-improve-organic-traffic\/\">SEO rankings<\/a>. Figuring out where you stand vis your competitors is an important part of this.<\/p>\n<p>It might sound simple enough, but merely doing a search yourself and seeing who comes out first on the list won&#8217;t give you a complete picture.<\/p>\n<p>There are specific things you can do to assess where various industry players stand in the rankings with a fair degree of accuracy.<\/p>\n<p>They should be done in order and comprehensively for a full analysis. You\u2019ll need to break the process down into its constituent components, and for a really professional analysis, it would be wise to hire a reputable firm to do the analysis for you.<\/p>\n<p>In any case, a basic understanding of the components involved is a preliminary necessity.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Perform_your_own_SEO_Audit\"><\/span>1. Perform your own SEO Audit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3170 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/11\/Perform-your-own-SEO-Audit-1.jpg\" alt=\"seo-audits-should-be-all-inclusive-and-look-at-every-possible-aspect-of-a-given-site\" width=\"640\" height=\"337\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/11\/Perform-your-own-SEO-Audit-1.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/11\/Perform-your-own-SEO-Audit-1-300x158.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Before you look at other companies, it is necessary to conduct your own <a href=\"https:\/\/www.clickdo.co.uk\/seo-audit\/\" target=\"_blank\" rel=\"noopener\">SEO audit<\/a> to make sure your page is as clean, efficient, and high-ranking as it should be. SEO audits should be all-inclusive and look at every possible aspect of a given site, from traffic to backlink strength to <a href=\"https:\/\/www.link-assistant.com\/rank-tracker\/\" target=\"_blank\" rel=\"noopener\">rank tracking<\/a>.<\/p>\n<p>Once you\u2019ve done this, you will have a benchmark from which to assess your competitors\u2019 results. It is critical that comparative analyses be conducted within a short time of one another as algorithms, criteria, and the actual results you will get are subject to frequent change.<\/p>\n<p>Remember, remaining a player in the industry means staying on top of trends, and this applies to SEO, as well.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Figure_out_who_your_true_Competitors_really_are\"><\/span>2.\u00a0 Figure out who your true Competitors really are<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3169 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/11\/Figure-out-who-your-true-Competitors-really-are-1.jpg\" alt=\"figure-out-who-look-at-one-or-more-particular-results-of-your-competitors\" width=\"640\" height=\"424\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/11\/Figure-out-who-your-true-Competitors-really-are-1.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/11\/Figure-out-who-your-true-Competitors-really-are-1-300x199.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>It is easy to look at one or more particular results of your competitors\u2019 analysis and think that you&#8217;ve understood the rankings. But there can be many different aspects of your competitors&#8217; sites that rank in different ways. They can have better backlink ratings, higher click-through rates, higher overall web traffic, or any combination of several different factors.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Remember_Competition_means_different_things_to_different_People\"><\/span>3. Remember: Competition means different things to different People<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3165 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/11\/Remember-Competition-means-different-things-to-different-People.jpg\" alt=\"you-have-to-focus-on-your-research-efforts\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/11\/Remember-Competition-means-different-things-to-different-People.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/11\/Remember-Competition-means-different-things-to-different-People-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>If you&#8217;re selling ice cream at a local mom-and-pop shop in rural Iowa, you will want to focus your research efforts on the local market. While looking at nationwide statistics might be helpful on some levels, they won&#8217;t really be instructive about your major audience.<\/p>\n<p>Of course, some comparisons to ice cream shops elsewhere in the country or globally could be interesting, but you need to keep in mind that the factors influencing people&#8217;s choices can vary significantly depending on climate, socioeconomic levels, and many other factors. Again, employing the <a href=\"https:\/\/www.link-assistant.com\/rank-tracker\/local-rankings.html\" target=\"_blank\" rel=\"nofollow noopener\">native rank tracker<\/a> is critical for getting accurate results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_SEO_Keyword_Competition_Analysis\"><\/span>4. SEO Keyword Competition Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3166 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/11\/SEO-Keyword-Competition-Analysis.png\" alt=\"keyword-analysis-tool-is-an-excellent-way-for-an-accurate-and-in-depth-evaluation-of-your-website-against-the-website-of-your-rivals-for-a-particular-keyword\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/11\/SEO-Keyword-Competition-Analysis.png 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/11\/SEO-Keyword-Competition-Analysis-300x169.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>The biggest criterion for keyword strength is overall search volume, or the total amount that their keywords appear in searches. This will give you a basis for analyzing the rest of their criteria.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Determine_Strength_by_Keyword_Types\"><\/span>Determine Strength by Keyword Types<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keywords can be categorized into many different types:<\/p>\n<ul>\n<li><strong>High-intent keywords<\/strong> &#8211; these are keywords that have high &#8220;intents&#8221; of different kinds, including commercial, informational, transactional, and navigational. High commercial intent keywords, for example, are words like &#8220;buy,&#8221; &#8220;get,&#8221; etc.<\/li>\n<li><strong>Negative keywords<\/strong> &#8211; these are keywords that have low search value and thereby prevent higher search-value keywords from being utilized. For example, if a company is trying to advertise tennis skirts to a target audience of athletes and uses the keywords &#8220;short skirts&#8221; rather than &#8220;tennis skirts&#8221; on its site, the word &#8220;short&#8221; is considered a negative keyword because it weakens the value of the keyword phrase.<\/li>\n<li><strong>Long-, medium-, and short-tail keywords<\/strong> &#8211; These are keywords of varying levels of length and therefore specificity. Depending on what a given business hopes to sell, it will use some combination of these to try to reach its target audience. If the keywords used are not of the right level of specificity for the target audience, they will weaken the site&#8217;s SEO strength.<\/li>\n<li><strong>Market-related keywords<\/strong> &#8211; There is a whole class of keywords that fall within the category of those related to marketing. These include the following:\n<ul>\n<li><strong>Market segment keywords<\/strong> &#8211; keywords associated with either a particular brand, category of products, or industry<\/li>\n<li><strong>Product keywords and product-defining keywords<\/strong> &#8211; a product keyword is a keyword that distinguishes a particular brand, model, or type of a product from other related ones. An example would be &#8220;Ray-ban sunglasses&#8221; as opposed to simply &#8220;sunglasses.&#8221;<\/li>\n<li><strong>Customer-defining keywords<\/strong> &#8211; these can be related to product-defining keywords but are more geared towards the buyers rather than the items themselves. &#8220;Youth sports jackets&#8221; is an example of a customer-defining keyword phrase.<\/li>\n<li><strong>Competitor keywords<\/strong> &#8211; another factor in both your and your competitors\u2019 results will be whether and how often you\/they mention their competitors by name. In doing this, a company draws direct attention to where they stand in relation to the competition. Depending on the strength of the other factors involved, this could either be productive or counterproductive.<\/li>\n<li><strong>Keyword gap analysis<\/strong> &#8211; A keyword gap analysis is a side-by-side comparison of the relative strength of your keywords versus those of your competitors. These analyses will take individual words and rank them directly against one or more competitors to see where you stand. All of these analyses can be undertaken with the right <a href=\"https:\/\/searchengineland.com\/keyword-rank-tracking-software-6-tools-compared-387503\" target=\"_blank\" rel=\"nofollow noopener\">keyword tracking software<\/a> or <a href=\"https:\/\/www.techimply.com\/software\/seo-software\" target=\"_blank\" rel=\"noopener\">SEO software<\/a>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"5_Competitor_Backlink_Analysis\"><\/span>5. Competitor Backlink Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3167 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/11\/Competitor-Backlink-Analysis-1.jpg\" alt=\"having-strong-back-links-is-an-important-component-of-any-site\" width=\"640\" height=\"377\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/11\/Competitor-Backlink-Analysis-1.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/11\/Competitor-Backlink-Analysis-1-300x177.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Having <a href=\"https:\/\/www.clickdo.co.uk\/blog\/quality-backlinks-for-seo\" target=\"_blank\" rel=\"noopener\">strong backlinks<\/a> is an important component of any site. They play a significant role in overall SEO rankings and any SEO analysis that doesn\u2019t include them will be incomplete. Backlinks are important not only because of their relevance to a given site but also because they vary in strength according to how authoritative they are.<\/p>\n<p>For example, a backlink to The New York Times is more authoritative than The Times Union in Albany due to higher domain authority and web traffic. A company can have hundreds of backlinks to insignificant sites, and they might not improve the company\u2019s rankings at all. In short, any competitor analysis should definitely include an analysis of your competitor\u2019s backlinks.<\/p>\n<p>Competitor backlink analysis is generally broken into two parts:<\/p>\n<ul>\n<li><strong>Page-level analysis<\/strong> &#8211; A page-level analysis will look at the backlinks of an individual page and allow you to see what a specific competitor\u2019s links are.<\/li>\n<li><strong>Domain-level analysis<\/strong> &#8211; If you\u2019re looking to analyze more broadly the companies attached to a given domain, you can conduct a domain-level analysis. It is suggested that a domain-level analysis be carried out first in order to determine who the strongest players are in a given industry. After this, page-level analyses can be conducted.<\/li>\n<\/ul>\n<p>Combining both will give you a good overall picture of where your competitors stand in terms of backlink strength.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Top_Content_Analysis\"><\/span>6. Top Content Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3173 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/11\/Top-Content-Analysis.jpg\" alt=\"top-content-of-your-competitor-to-compare-your-own\" width=\"640\" height=\"287\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/11\/Top-Content-Analysis.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/11\/Top-Content-Analysis-300x135.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Another thing you\u2019ll want to do is analyze the top content of your competitors\u2019 pages so that you can compare it to your own. A primary determining factor is which content on a given page earned the highest number of click-throughs. In addition, the dates of a given site\u2019s content are critical as frequent refreshing of posts to keep up with trends, etc. is a major factor in maintaining high traffic.<\/p>\n<p>Content can also be divided into different types. If you are doing research on how your particular products compare to those of your competitors, you can do content analyses for each of the products or business aspects that contribute to both of your businesses.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Historical_Data\"><\/span>Historical Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another useful way to determine where your competitors stand is to look at their historical traffic data. Any given company can be doing really well at some particular point in time, but that doesn\u2019t necessarily mean that the company is stable or improving in its rankings.<\/p>\n<p>There are a number of different ways that historical data can be tracked. If you have the time and human resources to do it yourself, you can utilize Google Search Console. Google Search Console looks at indexing status, search errors, and crawling visibility in analyzing what determines a given site\u2019s data fluctuations. There are also paid services that will do this analysis for you, such as link-tracker.com.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Traffic_Analysis\"><\/span>Traffic Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Traffic analysis is an analysis of the number of visits to a given site, including both organic (reached by means of relevant content) and paid search results. It is suggested that a good way to benchmark your competitors\u2019 traffic is by starting with an analysis of your own. There are a number of ways to do this, including utilizing Google Analytics, and Alexa, and looking at various SEO dashboards.<\/p>\n<p>Because the algorithms used to measure traffic are constantly changing, it is recommended that you look frequently and triangulate your methods to stay on top of the numbers as much as possible.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Learn_from_your_Competitors\"><\/span>7. Learn from your Competitors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3172 size-full\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/11\/Learn-from-your-Competitors.png\" alt=\"you-can-learn-from-the-strengths-of-your-competitors\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/11\/Learn-from-your-Competitors.png 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2022\/11\/Learn-from-your-Competitors-300x169.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Perhaps the most important thing you can gain from doing a competitor analysis is an understanding of where your strengths and weaknesses lie. Not only will you be able to capitalize on your strengths, but you can learn from the strengths of your competitors and assess which areas you might employ their methods in to enhance your own.<\/p>\n<p>Competitor analysis should be done regularly and across different spheres of competitors (as mentioned above, across different geographical distributions, according to different product lines, etc.). Understanding where your site stacks up vis the others is perhaps the most important element of your future growth as a company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many factors to consider when trying to determine where you stand in the SEO rankings. Figuring out where you stand vis your competitors is an important part of this. It might sound simple enough, but merely doing a search yourself and seeing who comes out first on the list won&#8217;t give you a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2912,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50,425,6],"tags":[494,492,496,495],"class_list":["post-2907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-marketing","category-search-engine-optimization","tag-analysis-of-competitors-seo","tag-competitors-seo-rankings","tag-how-to-do-an-seo-competitor-analysis","tag-what-is-an-seo-competitive-analysis"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/2907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/comments?post=2907"}],"version-history":[{"count":7,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/2907\/revisions"}],"predecessor-version":[{"id":3471,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/2907\/revisions\/3471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media\/2912"}],"wp:attachment":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media?parent=2907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/categories?post=2907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/tags?post=2907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}