{"id":3612,"date":"2023-03-14T10:37:03","date_gmt":"2023-03-14T10:37:03","guid":{"rendered":"https:\/\/www.clickdo.co.uk\/internet-marketing\/?p=3612"},"modified":"2023-07-07T13:59:01","modified_gmt":"2023-07-07T13:59:01","slug":"how-to-host-an-instagram-giveaway","status":"publish","type":"post","link":"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-host-an-instagram-giveaway\/","title":{"rendered":"How to Host an Instagram Giveaway: A Step-by-step Guide"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-host-an-instagram-giveaway\/#The_Benefits_of_running_an_Instagram_Giveaway\" >The Benefits of running an Instagram Giveaway<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-host-an-instagram-giveaway\/#1_Boost_your_following\" >1. Boost your following<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-host-an-instagram-giveaway\/#2_Engage_your_audience\" >2. Engage your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-host-an-instagram-giveaway\/#3_Obtain_user-generated_content\" >3. Obtain user-generated content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-host-an-instagram-giveaway\/#Steps_to_host_an_Instagram_giveaway\" >Steps to host an Instagram giveaway<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-host-an-instagram-giveaway\/#Step_1_Choose_a_purpose_for_your_giveaway\" >Step #1: Choose a purpose for your giveaway<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-host-an-instagram-giveaway\/#Step_2_Set_the_rules\" >Step #2: Set the rules<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-host-an-instagram-giveaway\/#Step_3_Pick_a_prize\" >Step #3: Pick a prize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-host-an-instagram-giveaway\/#Step_4_Promote_your_contest\" >Step #4: Promote your contest<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-host-an-instagram-giveaway\/#Getting_started_with_Instagram_giveaways\" >Getting started with Instagram giveaways<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-host-an-instagram-giveaway\/#1_Make_your_copy_descriptive\" >1. Make your copy descriptive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-host-an-instagram-giveaway\/#2_Follow_through\" >2. Follow through<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-host-an-instagram-giveaway\/#3_Plan_out_and_Manage_resource_constraints\" >3. Plan out and Manage resource constraints<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-host-an-instagram-giveaway\/#4_Employ_a_task_management_system\" >4. Employ a task management system<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-host-an-instagram-giveaway\/#5_Use_workflow_automation\" >5. Use workflow automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-host-an-instagram-giveaway\/#6_Get_creative\" >6. Get creative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-host-an-instagram-giveaway\/#7_Hire_a_social_media_agency\" >7. Hire a social media agency<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-to-host-an-instagram-giveaway\/#Get_more_exposure_with_Instagram_giveaways\" >Get more exposure with Instagram giveaways<\/a><\/li><\/ul><\/nav><\/div>\n<p>Whether you\u2019re a small business owner or a marketer for a large company, you know that it can be daunting to try to get noticed on Instagram. Unless you already have an army of loyal fans, you may struggle to cut through the noise and be heard.<\/p>\n<p>That\u2019s why we\u2019re big fans of giveaways. This kind of promotion can increase your reach, engagement, and even sales. But many brands make mistakes when hosting giveaways that not only cost them money but also followers.<\/p>\n<p>To save you the headache of trial and error, we\u2019ve put together a step-by-step guide on how to host an Instagram giveaway that will help you achieve your desired results.<\/p>\n<h1><span class=\"ez-toc-section\" id=\"The_Benefits_of_running_an_Instagram_Giveaway\"><\/span>The Benefits of running an Instagram Giveaway<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3618\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/The-Benefits-of-running-an-Instagram-Giveaway.jpg\" alt=\"benefits-of-running-an-instagram-giveaway\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/The-Benefits-of-running-an-Instagram-Giveaway.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/The-Benefits-of-running-an-Instagram-Giveaway-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>Instagram giveaway contests can help you hit a few major Instagram marketing <a href=\"https:\/\/business.clickdo.co.uk\/mobile-app-kpis-to-measure-performance\/\" target=\"_blank\" rel=\"noopener\">KPIs<\/a> (key performance indicators). Through an Instagram giveaway, which you can create with a <a href=\"https:\/\/gleam.io\/app\/competitions\" target=\"_blank\" rel=\"noopener\">giveaway tool<\/a>, you can:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Boost_your_following\"><\/span>1. Boost your following<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The number one reason people run giveaways is to boost their following. Accounts that host giveaways see, typically, 70% faster growth in followers than those that don\u2019t.<\/p>\n<p>It\u2019s simple math. The more people who enter your giveaway, the more eyes will be on your page. And the more eyes on your page, the higher chance someone will hit that follow button.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Engage_your_audience\"><\/span>2. Engage your audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Giveaways, by design, generate engagement. After all, people have to like, comment, or tag a friend before they can enter a giveaway. Giveaways authentically increase the engagement rate on your posts, which is helpful for two reasons:<\/p>\n<ul>\n<li>First, engagement is a key metric that Instagram looks at when determining which posts to show in people\u2019s feeds. If Instagram sees that your posts are getting a lot of engagement, they\u2019re more likely to promote them to more people, which means even more engagement.<\/li>\n<li>Second, engagement helps you build relationships with your followers. If you can get people to interact with your posts regularly, they\u2019re more likely to think of your brand favorably and even become loyal customers.<\/li>\n<\/ul>\n<p>TailWind&#8217;s research shows that contest posts get 3.5 times as many likes and 64 times more comments on average than regular posts. It means that if you\u2019re not running giveaways, you\u2019re missing out on a huge opportunity to increase both your engagement rate and the number of interactions you have with your followers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Obtain_user-generated_content\"><\/span>3. Obtain user-generated content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Contests are also a great way to collect user-generated content (UGC). UGC is any kind of content that\u2019s created by people who are not affiliated with your brand. Contest directives that work well for UGC include &#8220;caption this,&#8221; &#8220;show us how you use our product,&#8221; or &#8220;share your story.&#8221;<\/p>\n<p>These types of contests allow your fans to get creative and showcase your brand in a positive light for others to see. And, since UGC is seen as more authentic than traditional marketing content, it can be an effective way to connect with potential customers who might be on the fence about your brand.<\/p>\n<p>Plus, encouraging your followers to create something for you makes them feel appreciated and valued as influencers of your brand, which can only help to build loyalty and brand affinity.<\/p>\n<h1><span class=\"ez-toc-section\" id=\"Steps_to_host_an_Instagram_giveaway\"><\/span>Steps to host an Instagram giveaway<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>So, now that you\u2019re convinced that you need to run an Instagram giveaway, how do you go about doing it? Here\u2019s a step-by-step guide to help you get started:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_1_Choose_a_purpose_for_your_giveaway\"><\/span>Step #1: Choose a purpose for your giveaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first step in running a successful Instagram giveaway is to decide on the goal of your campaign. The goal of your giveaway \u2014 whether it\u2019s a contest to incentivize people to sign up for a mailing list, <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/top-instagram-marketing-trends\/\" target=\"_blank\" rel=\"noopener\">boost engagement on your Instagram account<\/a> or even just drive traffic to your website \u2014 will determine everything from the mechanics of your contest to the prize you offer.<\/p>\n<p>For example, Pinup Girl Clothing designed this Instagram giveaway with the goal of driving traffic to its Facebook page.<\/p>\n<div align=\"center\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BXiY75PB_OJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BXiY75PB_OJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Pinup Girl Clothing (@pinupgirlclothing)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n<p>They kept the mechanics of their contest super simple: All people had to do was head to their Customer Lounge on Facebook and join the Pinup Girl Clothing group.<\/p>\n<p>Common goals for Instagram giveaways include:<\/p>\n<ul>\n<li>Increasing traffic to a website or landing page.<\/li>\n<li>Getting more reviews or testimonials.<\/li>\n<li>Building brand awareness.<\/li>\n<li>Generating more engagement with your posts.<\/li>\n<\/ul>\n<p>Whatever the goal of your Instagram giveaway may be, define it early on so you can tailor your campaign around it. Doing this will also make it much easier to measure your success once the campaign is over.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_2_Set_the_rules\"><\/span>Step #2: Set the rules<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3617\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/Set-the-rules.jpg\" alt=\"set-rules-for-instagram-giveaway\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/Set-the-rules.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/Set-the-rules-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>Next, you&#8217;ll want to set the rules for your giveaway. Make sure the rules are clear, concise, and easy to follow. The last thing you want is for people to get confused or discouraged when trying to enter your giveaway.<\/p>\n<p>Consider these factors when setting the rules for your contest:<\/p>\n<ul>\n<li>First, you\u2019ll want to decide who can enter your contest. For example, if you\u2019re giving away a prize that can only be shipped to residents of the United States, you\u2019ll want to make sure that\u2019s clear in the rules. You\u2019ll also want to set an age limit if the prize is only available to people of a certain age.<\/li>\n<li><strong>The number of entries.<\/strong> You\u2019ll also want to set a limit on the number of times each person can enter your contest. This ensures that everyone has an equal chance of winning, and it also helps to prevent your giveaway from getting overwhelmed with entries.<\/li>\n<li><strong>Entry requirements.<\/strong> You\u2019ll have to decide what people need to do to enter your contest. For example, do they need to follow you on Instagram? Use a certain hashtag? Like a post? Tag a friend? The requirements you set will depend on your goals for the contest, but make sure they\u2019re reasonable and easy to do.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Step_3_Pick_a_prize\"><\/span>Step #3: Pick a prize<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3616\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/Pick-a-prize.jpg\" alt=\"pick-prize-for-instagram-giveaway\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/Pick-a-prize.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/Pick-a-prize-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>This is the fun part! Decide what you\u2019re going to give away. You can choose anything from small samples of your products to high-end prizes like tickets to an exclusive event. Though the possibilities are endless, make sure the prize aligns with your goals for the contest and that it interests your target audience.<\/p>\n<p>It\u2019s also a good idea to make sure the prizes are in some way related to your brand. General prizes like cash or Amazon gift cards will lure in people just looking for money. Offering products or discounts related to what you do will ensure that people who enter your contest are interested in what you do.<\/p>\n<p>Furthermore, consider that the prize doesn\u2019t always have to be expensive. Sometimes the best prizes are things that money can\u2019t buy, like a behind-the-scenes tour of your business or a meet-and-greet with a celebrity spokesperson.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_4_Promote_your_contest\"><\/span>Step #4: Promote your contest<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3623\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/Promote-your-contest.jpg\" alt=\"promote-contest-for-instagram-giveaway\" width=\"640\" height=\"640\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/Promote-your-contest.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/Promote-your-contest-300x300.jpg 300w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/Promote-your-contest-150x150.jpg 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>Now that you\u2019ve decided what you should give away, it\u2019s time to make sure people know about the contest. Share your giveaway across all Instagram outlets \u2014 feed posts, Stories, <a href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/creating-and-designing-instagram-reels\/\">Reels<\/a>,\u00a0 \u00a0IGTV, you name it! Cross-promote on your other social media channels, too, like Facebook, Twitter, and Snapchat. And you can also promote it in videos that you\u2019d post on YouTube or in podcasts (if you host them).<\/p>\n<p>Another way of promoting your giveaway is with an email campaign. Create a mailing list consisting of verified email addresses and send automated emails with info about the giveaway, the rules, and the prize.<\/p>\n<p>You can even promote your contest offline by <u><a href=\"https:\/\/www.beaconstac.com\/how-to-create-a-qr-code\" target=\"_blank\" rel=\"noopener\">adding a QR code<\/a><\/u> on your packaging or in your store. (QR codes are the little black and white squares that people can scan with their phone to be taken to a specific website or, in this case, a social media post.) Just make sure you\u2019re using relevant hashtags and <a href=\"https:\/\/www.clickdo.co.uk\/how-to-create-high-conversion-marketing-ctas\/\" target=\"_blank\" rel=\"noopener\">strong CTAs<\/a> (calls to action) so people know what to do and where to go.<\/p>\n<h1><span class=\"ez-toc-section\" id=\"Getting_started_with_Instagram_giveaways\"><\/span>Getting started with Instagram giveaways<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Successful Instagram giveaways require a little bit of work, but the payoff can be huge. To make sure your Instagram giveaway is as successful as possible, here are a few extra tips:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Make_your_copy_descriptive\"><\/span>1. Make your copy descriptive<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don\u2019t skimp on details in your contest copy \u2014 the more specific and clear you can be, the better. Instagram giveaway posts are often more expansive than other types of posts, so don\u2019t be afraid to use as many words as you need to explain everything clearly.<\/p>\n<p>Specify when the giveaway ends, how their followers can enter, and what they need to do to claim their prize. That way, there&#8217;ll be no confusion about what\u2019s up for grabs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Follow_through\"><\/span>2. Follow through<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This may seem like a no-brainer, but you can\u2019t simply say that you\u2019re going to give away a prize and then fail to deliver when it\u2019s time to follow through. Many brands have been called out for not following through on their giveaways, and it\u2019s not a good look. So, if you say you\u2019re going to give away a prize, make sure you actually do it.<\/p>\n<p>The best way to avoid any issues is to be completely transparent about your giveaway from the start. Be clear about what the prize is and how people can enter to win. And when it comes time to announce the winner, make sure you do it in a public way, like on your Instagram Stories or in a post. That way, everyone can see that you followed through on your promise, and you\u2019ll be less likely to be accused of anything shady.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Plan_out_and_Manage_resource_constraints\"><\/span>3. Plan out and Manage resource constraints<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3620\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/Plan-out-and-Manage-resource-constraints.jpg\" alt=\"plan-for-instagram-giveaway\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/Plan-out-and-Manage-resource-constraints.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/Plan-out-and-Manage-resource-constraints-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>When launching an ambitious marketing project like an Instagram giveaway, almost all marketers face resource constraints. Whether you&#8217;re limited in terms of budget, time, or personnel, it&#8217;s essential to plan ahead and <u><a href=\"https:\/\/resourceguruapp.com\/blog\/resource-constraints-tips\" target=\"_blank\" rel=\"noopener\">make strategic decisions<\/a><\/u> about how you&#8217;ll use your resources.<\/p>\n<p>Take some time to map out the scope of your giveaway project and figure out how long it will take, how much money you need, what kind of personnel you&#8217;ll need, and what assets you already have. For example, if you&#8217;re working with a limited budget, consider giving away products or services that you already have on hand. Or, if you&#8217;re dealing with personnel scheduling conflicts, consider outsourcing certain parts of the giveaway process.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Employ_a_task_management_system\"><\/span>4. Employ a task management system<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the best ways to ensure that your Instagram giveaway goes off without a hitch is to use task management apps, like Wrike or Monday. These apps can help you keep track of everything related to your giveaway, from the content to the prize to the entrants. They have features like project planning, task assignment, and progress tracking that can make coordinating and executing your giveaway much easier.<\/p>\n<p>But if learning a completely new system seems like too much to handle, you can always turn to Google Sheets. This user-friendly solution is perfect for juggling various tasks and keeping track of your progress. All it&#8217;ll take is finding a suitable Google sheet project management <u><a href=\"https:\/\/unito.io\/blog\/google-sheets-project-management\/\" target=\"_blank\" rel=\"noopener\">template for your needs<\/a><\/u>, and you&#8217;ll be good to go.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Use_workflow_automation\"><\/span>5. Use workflow automation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Workflow automation is another great way to ensure your Instagram giveaway runs smoothly. With the help of automation, you can set up workflows that will take care of everything related to your giveaway, from scheduling posts to periodically notifying entrants about the status of their entries. These tools will help you ensure no stones are left unturned in the setup and execution of your giveaway.<\/p>\n<p>To get started with workflow automation, you&#8217;ll need to first research and choose a tool that works for your needs. The market is brimming with options, so make sure you find one that fits your budget, has the features you can&#8217;t live without and is no code, so you can easily set up automated tasks and workflows. Researching your options with these factors in mind will enable you to maximize the value of your investment in workflow automation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Get_creative\"><\/span>6. Get creative<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3621\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/Get-creative.jpg\" alt=\"be-creative-for-instagram-giveaway\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/Get-creative.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/Get-creative-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>Your giveaway doesn\u2019t have to be the same old, same old. You want to make your contest stand out from the crowd of other giveaways.<\/p>\n<p>One way to do this is by getting creative with your entry requirements. For example, instead of just asking people to follow you and use a hashtag, you could ask them to share a photo or video related to your brand. You could also create a contest that\u2019s only open to people who already follow you, which would make it more exclusive and attract more attention.<\/p>\n<p>You can also come up with something creative for your prize. Instead of just giving away a product, perhaps offer a discount code or even an experience, like a behind-the-scenes tour of your brand\u2019s headquarters or a meeting with the founder. Anything that sets your giveaway apart and gets people excited will go a long way in attracting attention and entries.<\/p>\n<p>Taking a creative approach will make your contest more enticing and likely to generate buzz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Hire_a_social_media_agency\"><\/span>7. Hire a social media agency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3622\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/Hire-a-social-media-agency.jpg\" alt=\"hire-a-social-media-agency-for-instagram-giveaway\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/Hire-a-social-media-agency.jpg 640w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2023\/03\/Hire-a-social-media-agency-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>Instagram marketing takes a lot of time and effort \u2014 time that you might not have if you\u2019re running a business. If you want to host an Instagram giveaway but don\u2019t have the bandwidth to do it yourself, consider hiring a social media agency to help you out.<\/p>\n<p>A good social media agency will handle all the details of your giveaways, from creating content to promoting it to picking winners. And not only that, but they&#8217;ll also assist you with other parts of your social media and <a href=\"https:\/\/www.clickdo.co.uk\/digital-marketing-services\/\" target=\"_blank\" rel=\"noopener\">digital marketing<\/a>, like strategizing, posting, and engaging with your audience.<\/p>\n<p>Just make sure that the agency you choose has a good reputation for Instagram marketing. You don\u2019t want to end up working with someone who doesn\u2019t deliver on their promises or, worse, gets you in trouble with Instagram.<\/p>\n<p>One of the best ways to land a reputable agency is to ask for recommendations from fellow business owners. You can also prepare a questionnaire for the agencies you\u2019re considering, like how agencies create theirs for potential clients, to get a better sense of their capabilities and experience. That way, you\u2019ll have peace of mind knowing that your giveaway is in good hands.<\/p>\n<h1><span class=\"ez-toc-section\" id=\"Get_more_exposure_with_Instagram_giveaways\"><\/span>Get more exposure with Instagram giveaways<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Instagram giveaways represent easy pickings for anyone looking to snag some quick and effortless engagement. But running one requires a little bit of legwork to make sure everything goes smoothly. By following the steps above, you can create an Instagram giveaway that\u2019s fun, engaging, and effective at helping you reach your goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re a small business owner or a marketer for a large company, you know that it can be daunting to try to get noticed on Instagram. Unless you already have an army of loyal fans, you may struggle to cut through the noise and be heard. That\u2019s why we\u2019re big fans of giveaways. This [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3619,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50,9,135],"tags":[534,535,536,532],"class_list":["post-3612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social-media","category-technology","tag-how-to-do-a-giveaway-on-instagram","tag-how-to-host-an-instagram-giveaway","tag-how-to-use-instagram-giveaways-to-grow","tag-instagram-giveaway"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/3612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/comments?post=3612"}],"version-history":[{"count":7,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/3612\/revisions"}],"predecessor-version":[{"id":3826,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/3612\/revisions\/3826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media\/3619"}],"wp:attachment":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media?parent=3612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/categories?post=3612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/tags?post=3612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}