{"id":4505,"date":"2024-02-28T12:48:55","date_gmt":"2024-02-28T12:48:55","guid":{"rendered":"https:\/\/www.clickdo.co.uk\/internet-marketing\/?p=4505"},"modified":"2024-10-05T08:14:56","modified_gmt":"2024-10-05T08:14:56","slug":"how-ai-summary-generators-can-improve-email-marketing","status":"publish","type":"post","link":"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-ai-summary-generators-can-improve-email-marketing\/","title":{"rendered":"How can AI Summary Generator Tools Improve Email Marketing ROI?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-ai-summary-generators-can-improve-email-marketing\/#1_Creating_Concise_and_Compelling_Subject_Lines\" >1. Creating Concise and Compelling Subject Lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-ai-summary-generators-can-improve-email-marketing\/#2_Making_Your_Email_Bodies_Succinct\" >2. Making Your Email Bodies Succinct<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-ai-summary-generators-can-improve-email-marketing\/#3_Generating_Short_CTAs_for_Better_Response\" >3. Generating Short CTAs for Better Response<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-ai-summary-generators-can-improve-email-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Email marketing is easily one of the biggest marketing channels of the last decade. It has become even more popular now. Many businesses use email marketing to generate leads and pitch their business model to prospects.<\/p>\n<p>It also plays a huge role in generating ROI for companies. Email marketing can greatly help expand your business if it is done right. Now, it is obvious that a company needs content to add to their emails so they can convince a prospect to use their services or products through email marketing.<\/p>\n<p>What if we told you that an AI summarizer can help businesses get better content for their email outreach campaigns, leading to better ROI from this channel. If you want to find out more about it, then keep reading till the end as we discuss what exactly companies can use it for to get better ROI from email outreach. So, let\u2019s get right into it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Creating_Concise_and_Compelling_Subject_Lines\"><\/span>1. Creating Concise and Compelling Subject Lines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noopener sponsored\">Hubspot<\/a>, \u201c64% of recipients decide to open or delete emails based on subject lines.\u201d Keeping this in mind, writing a compelling subject line for electronic mail becomes quite essential for businesses who are looking to use email marketing as their main channel.<\/p>\n<p>This can easily be done by leveraging an <a href=\"https:\/\/www.summarizer.org\/\" target=\"_blank\" rel=\"noopener\">AI summary generator<\/a>, as it understands the context of the text you input and shortens it to keep only the required one. Companies can write what their electronic mail content is about, and the summarizer can give them a concise subject line containing an overview of what\u2019s written in the electronic mail itself.<\/p>\n<p>It makes the subject line compelling and to the point for the recipient, convincing them to open the email. The more recipients open a company&#8217;s emails, the more potential customers they can get, leading to better ROI from email marketing.<\/p>\n<p>Here\u2019s an example demonstration:<\/p>\n<figure id=\"attachment_4507\" aria-describedby=\"caption-attachment-4507\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4507 size-large\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2024\/02\/creating-concise-and-compelling-subject-lines-for-email-marketing-1024x418.png\" alt=\"creating-concise-and-compelling-subject-lines-for-email-marketing\" width=\"640\" height=\"261\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2024\/02\/creating-concise-and-compelling-subject-lines-for-email-marketing-1024x418.png 1024w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2024\/02\/creating-concise-and-compelling-subject-lines-for-email-marketing-300x123.png 300w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2024\/02\/creating-concise-and-compelling-subject-lines-for-email-marketing-768x314.png 768w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2024\/02\/creating-concise-and-compelling-subject-lines-for-email-marketing-1536x628.png 1536w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2024\/02\/creating-concise-and-compelling-subject-lines-for-email-marketing.png 1875w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-4507\" class=\"wp-caption-text\">Source: https:\/\/www.summarizer.org\/<\/figcaption><\/figure>\n<p>As you can see, the summarizer tool effectively turned a low-quality email subject into a high-quality one.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Making_Your_Email_Bodies_Succinct\"><\/span>2. Making Your Email Bodies Succinct<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Subject lines aren\u2019t the only thing that matters in an electronic mail. Its body is perhaps the most important thing and one that matters the most since it contains the content needed to turn prospects into customers. A comprehensive marketing email body increases the chances of prospects getting convinced to utilize your services.<\/p>\n<p>Most successful businesses keep their marketing email body to a few lines only. This can help the recipient skim through it and find its purpose without spending a lot of time. If you\u2019re struggling to write a comprehensive electronic mail body that encapsulates its purpose and makes it engaging at the same time. You can use an AI summarizer for it.<\/p>\n<p>In order to do that, type in whatever you want to make your <a href=\"https:\/\/www.clickdo.co.uk\/blog\/increase-conversion-rate-email-marketing\/\" target=\"_blank\" rel=\"noopener\">business\u2019s marketing email<\/a> about, and the summarizer will automatically exclude irrelevant text from the email\u2019s body. This can help companies compose marketing electronic mails that are to the point and more likely to generate better ROI by convincing more prospects.<\/p>\n<p>To put this into perspective, here\u2019s a demo of a summarizer doing exactly what we\u2019ve discussed:<\/p>\n<figure id=\"attachment_4510\" aria-describedby=\"caption-attachment-4510\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4510 size-large\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2024\/02\/making-your-email-bodies-succinct-1024x425.png\" alt=\"making-your-email-bodies-succinct-with-ai\" width=\"640\" height=\"266\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2024\/02\/making-your-email-bodies-succinct-1024x425.png 1024w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2024\/02\/making-your-email-bodies-succinct-300x125.png 300w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2024\/02\/making-your-email-bodies-succinct-768x319.png 768w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2024\/02\/making-your-email-bodies-succinct-1536x638.png 1536w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2024\/02\/making-your-email-bodies-succinct.png 1886w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-4510\" class=\"wp-caption-text\">Source: https:\/\/www.summarizer.org\/<\/figcaption><\/figure>\n<p>The summarizer tool shortened the body of the marketing email and only kept the necessary information to convince the recipient to check out the free trial.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Generating_Short_CTAs_for_Better_Response\"><\/span>3. Generating Short CTAs for Better Response<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201cEmail marketing with just one CTA increases sales by approximately 1,617%\u201d, says <a href=\"https:\/\/www.sixthcitymarketing.com\/2023\/03\/24\/statistics-to-know-about-ctas-in-2023\/\" target=\"_blank\" rel=\"nofollow noopener\">Sixth City Marketing<\/a>. Therefore, businesses must add at least one short CTA in their email marketing campaign.<\/p>\n<p>A long CTA isn\u2019t as effective as a short one that only contains a single or a couple of words at the most. It can catch the recipient\u2019s attention and help them climb the next stair of becoming your customer, increasing your ROI.<\/p>\n<p>You can use a summarizer to generate a short CTA for your business marketing campaign. To create short and catchy CTAs, all you must do is type what you would like to include in your CTA, and the tool will shorten it for you. This can be a great way to generate concise ones that fulfill your purpose.<\/p>\n<p>The below demonstration shows how it can work:<\/p>\n<figure id=\"attachment_4508\" aria-describedby=\"caption-attachment-4508\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4508 size-large\" src=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2024\/02\/generating-short-ctas-for-better-response-for-email-marketing-1024x424.png\" alt=\"generating-short-ctas-for-better-response-for-email-marketing\" width=\"640\" height=\"265\" srcset=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2024\/02\/generating-short-ctas-for-better-response-for-email-marketing-1024x424.png 1024w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2024\/02\/generating-short-ctas-for-better-response-for-email-marketing-300x124.png 300w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2024\/02\/generating-short-ctas-for-better-response-for-email-marketing-768x318.png 768w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2024\/02\/generating-short-ctas-for-better-response-for-email-marketing-1536x636.png 1536w, https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-content\/uploads\/2024\/02\/generating-short-ctas-for-better-response-for-email-marketing.png 1879w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-4508\" class=\"wp-caption-text\">Source: https:\/\/www.summarizer.org\/<\/figcaption><\/figure>\n<p>It\u2019s obvious that such tools can come up with effective CTAs even if you write a longer one in the input box.<\/p>\n<p>These are some of the ways an AI summary generator can help businesses improve their electronic mail marketing content, which will, in turn, increase their ROI.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email marketing campaigns require quality content to generate ROI. It can be boosted by using an AI summarizing tool to generate better and more effective email content, which can, in turn, convert more prospects into customers. In this article, we\u2019ve mentioned some ways a company can use AI summarizers with examples to capitalize on their investment in electronic mail marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is easily one of the biggest marketing channels of the last decade. It has become even more popular now. Many businesses use email marketing to generate leads and pitch their business model to prospects. It also plays a huge role in generating ROI for companies. Email marketing can greatly help expand your business [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50,434,135],"tags":[734,736,735,737,733],"class_list":["post-4505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-email","category-technology","tag-ai-summary-generator-for-emails","tag-ai-tools-for-email-summarization","tag-email-marketing-roi-improvement","tag-enhancing-email-campaigns-with-ai","tag-how-ai-summary-generators-can-improve-email-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Unlock the potential of AI summary generator tools for enhancing email marketing ROI! Learn how automation streamlines content creation and boosts engagement.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Manuela Willbold\"\/>\n\t<meta name=\"keywords\" content=\"how ai summary generators can improve email marketing,ai summary generator for emails,email marketing roi improvement,enhancing email campaigns with ai,ai tools for email summarization\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.clickdo.co.uk\/internet-marketing\/how-ai-summary-generators-can-improve-email-marketing\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Internet Marketing Blog | Just another WordPress site\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How can AI Summary Generator Tools Improve Email Marketing ROI? | Internet Marketing 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