{"id":51,"date":"2017-05-18T10:09:25","date_gmt":"2017-05-18T09:09:25","guid":{"rendered":"https:\/\/www.clickdo.org\/?p=51"},"modified":"2017-05-18T10:09:25","modified_gmt":"2017-05-18T09:09:25","slug":"google-adwords-curated-for-pro-marketers","status":"publish","type":"post","link":"https:\/\/www.clickdo.co.uk\/internet-marketing\/google-adwords-curated-for-pro-marketers\/","title":{"rendered":"Common Mistakes in Google AdWords &#8211; Curated for PRO Marketers\u00a0"},"content":{"rendered":"<blockquote>\n<h3 class=\"graf graf--h3\" style=\"text-align: center;\">The Most Common Mistakes that has to be taken care at the right time for a Massive Ads Campaign!<\/h3>\n<\/blockquote>\n<p class=\"graf graf--p\">If you are either running an agency or a Freelancer, it\u2019s the right time to fine tune the campaigns you are running for reputed brands who spend more than $1000 \/ Day in AdWords Campaigns.<\/p>\n<h3 class=\"graf graf--h3\">The Bidding Strategy\u00a0Game:<\/h3>\n<p class=\"graf graf--p\">Most of the players prefer Manual CPC to gain maximum control over the AdRanks and spend. Sometimes, people start with \u201cMaximise clicks\u201d and later understand that it does not work for their industry \/ Niche. This bidding strategy depends on various factors. I have listed the most 2 important factors:<\/p>\n<ul class=\"postList\">\n<li class=\"graf graf--li\">Search Volume for the Keywords<\/li>\n<li class=\"graf graf--li\">Competition<\/li>\n<\/ul>\n<p class=\"graf graf--p\">Pro Tip: If your Impression Share taken by the campaign is high, then you have to focus on Ad Ranks.<\/p>\n<h4 class=\"graf graf--h4\">Scenario 1: High Search Volume + Low Competition:<\/h4>\n<p class=\"graf graf--p\">If this is the case and if not many people are bidding, you could just place maximise clicks to get all the traffic you need.<\/p>\n<h4 class=\"graf graf--h4\">Scenario 2: Low Search Volume + Low Competition:<\/h4>\n<p class=\"graf graf--p\">This happens for some narrow niche. Use Manual CPC and target \u201cTop Page Bid\u201d to get the best clicks.<\/p>\n<h4 class=\"graf graf--h4\">Scenario 3: Low Search Volume + High Competition:<\/h4>\n<p class=\"graf graf--p\">This is more un-common and the best strategy is to use Targeted Search Position strategy with Maximum CPC you could have in your budget to get quality clicks. In this case, you may get invalid clicks a lot. So be careful to optimise your campaigns in the right way\u00a0\ud83d\ude09<\/p>\n<h4 class=\"graf graf--h4\">Scenario 4: High Search Volume + High Competition:<\/h4>\n<p class=\"graf graf--p\">This scenario is wide spread. Hence, you must keep a close eye on your Ads Quality Score to get the best clicks. I would recommend placing bids for \u201cTop Page Bid\u201d and use \u201cTargeted Search Page Location\u201d bidding to always Stay on top 3 to get the best clicks.<\/p>\n<h3 class=\"graf graf--h3\">Conclusion:<\/h3>\n<p class=\"graf graf--p\">If you are confused on what\u2019s the best practice for your niche. Get in touch with us for a consultation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Most Common Mistakes that has to be taken care at the right time for a Massive Ads Campaign! If you are either running an agency or a Freelancer, it\u2019s the right time to fine tune the campaigns you are running for reputed brands who spend more than $1000 \/ Day in AdWords Campaigns. The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":53,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-adwords"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/comments?post=51"}],"version-history":[{"count":0,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/posts\/51\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media\/53"}],"wp:attachment":[{"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/media?parent=51"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/categories?post=51"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/internet-marketing\/wp-json\/wp\/v2\/tags?post=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}