Description
What will I learn?
By the end of our Standard course you’ll be able to:
- Implement your first SEO campaign for your website
- Understand how search engines work including key Google algorithm changes
- Explain the impact of local and personalised search on Google
- Undertake keyword research and analyse competitor websites
- Understand SEO considerations for servers and web hosting
- Understand the fundamentals of onsite seo and best practice for optimising page content
- Recognise the importance of link building and off-site optimisation for SEO
- Use key SEO tools including Google Search Console
