Why backlinks are vital for SEO and how it helps to improve ranks?

Backlinks in SEO

Backlinks can also be referred to as “Incoming Links”, “Inbound Links” or “Oneway Links”. These are the links that are from one website to the page which is on the other website. Google and many other search engines gives importance to backlinks as a ranking signal. The link that directs to the page on your website is called “Backlink”.

Why Are Backlinks Important?

Specifically, Backlinks is a treasure for SEO (Search Engine Optimization) since it represents a “Vote of Confidence” from the existing site to the other. Backlinks are the signals of your site to search engines that the rest of them confirm for the main content. If different sites are linked to the same website or web page, interference of the search engines to the content means that it is worth to be linked and hence it will be worth surfing the SERP. Earning of the Backlinks shows the positive effect on search visibility and position ranking of the site.

How are backlinks an important aspect of SEO?

Backlinks may offer various benefits for SEO performance. But if you ask the question – Are they the most vital tool in an SEO strategy? Then the answer is Yes, even though various factors are contributed to linking the content. Hence include the best quality content for an efficient website. With this being said, backlinks are one of the important factor to improve your websites SEO.

Creating the Best Quality Content

As the strategy appears to be familiar but creating the best content serves as the key for the victory of Backlinks. Websites that are highly interested in informative content and interesting content. Even if you are not famous, by creating interesting content you can allure different websites to focus on you and to know about the content. Working with an SEO company is important because the websites can be found and can be prone to use bad SEO tricks.

Usage of media can be attractive to the audience and serve as highly linked content. Addition of photographs, videos, images, Infographics which are popular and can be added while Blog postings. The topic which you choose itself creates an impact and you will observe the best content receives the best reviews, it keeps on attracting an audience as long as you provide them with the unique content. That includes Conducting Interviews with the leaders of the industries, Writing Reviews, holding a case study, and including the topics about conventions, and industrial events. As far as the topic and content are relevant to the audience then provides the high chances to establish as an Industry Leader.

Technical SEO

While content is being the lead then comes the role of technical SEO where it acts as the foundation in building great SEO strategies. Google may charge penalties for the mistakes and technical issues, such as errors in the webpage and interstitial issues. In addition to that, Google bots that can crawl the titles easily, Headers, and the meta descriptions are the best in ranking the website.

Web UX and Mobile Design

Google rankings now are based on the web design, usage, and performance done. Google is now even focusing on the mobile- fast and first ranking over since 50% of Web trafficking can be done through mobile phones. The performance of the website is also an important factor for ranking, especially the speed of the page. A couple of the things which we consider using are Google Speed Test and GT METRIX. If users need to find out about the content and they can wait for a significant amount of time if this time is so long then they may leave your website, so, by considering this the website loading time must be around 3 seconds.

Why Do the Backlinks Hurt?

Even with doing such significant work with useful content they invest them in the black hat SEO. The links that appear to be in the spam websites decrease the performance of SEO. IF receiving the bad Backlinks in large numbers then it can have a great effect on the website that they can be removed from the search engines. In addition to that Google always releases algorithm updates that can be helpful in catching the spamming backlinks along with the other harmful or dangerous strategies of SEO. It has also established the concept of implementing the reviews by a human so that they can sort the bad websites out. In the case of performing this, there is a need for an “SEO Agency” to help out the Backlinks that are spammy.

How can you identify a bad Backlink?

This can be quite hard to identify the bad Backlink. Firstly, the rating of the domain and authority of the website will be less. Different signs that can be the indication of different websites linked for the same content, unusual layout of the page, mirrored pages, the linking of websites are not natural. Most of the time to figure out these spam Backlinks you have to get the help of combination tools such as SEMRush, Google Webmasters, and other tools.

Consideration of other factors of Backlink

Even though Backlink is important for SEO, success regarding these Backlinks can be achieved by depending upon different factors- if they are more than the number of received backlinks and website source from where you received them.

Total Backlinks

The total Backlinks doesn’t mean that you are in need of a lot of Backlinks, and the received backlinks must be placed in an order of ranking that is in use. Some of the keywords are especially competitive that receive various Backlinks and some are easier to rank.

Total follow Backlinks

If there are only a few websites but those are highly effective and of the best quality then your SEO performance can be said to be better when compared to a huge number of toxic links that are linked into the content. You need the Backlinks that are from “FOLLOW” websites but not from ‘NO FOLLOW” websites.

If you are planning to build high quality backlinks for your business website, you can check out our premium link building services and start your link building today.

A Step by Step Guide to Find Expired Domains

Step by step guide to find the Expired Domains

An expired domain is a domain that has been dropped or not been renewed on time before the expiration date. The reason for domain names expires is due to payment, business shutdown, or if the domain owner forgot the renew it. Once the domain got expired, the site becomes inactive or suspended and loses it all function. The domain name automatically goes to the expired domain list and available for auction.

Why expired domain?

The main advantage of buying an expired domain is it will come with the existing backlinks and the traffic for a new price.

The expired domain is used to

Build PBN blogs
For Backlinking
Site Redirection
To get profit by selling it

Expired domains have powerful features if you use if properly,

How to use Expired Domains in a profitable way?

Check out the benefits of dropped domains or expired domains.

Building Authority Sites

A brand-new website takes more time to reach high domain authority. With the strong SEO, it will reach top pages in SERP. Instead of spending money and time on a new site, buy an expired domain having a high domain authority for the rankings.

Building A Private Blog Network

PBN is more effective for building a backlink to boost up the page ranks. Start the search for expired domains with high DR and RD then buy it to build a powerful PBN. Utilize the expired domain and set up more mini-sites with the reference to the single main page. Make sure the mini sites don’t have the similar IPs

Redirects

Redirects is the process of redirecting the expiry domain to your main page. This is to transfer all the SEO power and backlinks and ranking value of the old domain to your main site.

Sell it for profit

Another advantage of buying an expired domain is to gain more money by selling it to the needy customer for a good price. Fix the profit margin higher than the value of the purchased amount. After buying an expiry domain, increase its SEO value by building a backlink, and later you sell it for a profitable price.

Now, you got clear with the advantages of buying an expired domain. So, what is next? Let’s discuss how to find powerful Expired Domains.

Easy methods to Find Expired Domains

By using Keywords

Enter the keywords on the search option, then the web app will list out the expired domains with high DR having the link to the keywords you entered.

From the different Expired domain sellers

Check out the specific websites to find the expired domains like SeekaHost (https://www.seekahost.com/expired-domains/). In these websites, you can find more expired domains for free.

Auction

Auction is the marketplace having the list of expired domain lists. Here you have more options to discover great domain names with high rankings. But the prices will be slight competitive.

What are the things to consider when purchasing the Expired domains?

Just keep in a mind not all expired domains are good and profitable. So before buying an Expired domain, do some research, and pick the best one. Here we listed some of the metrics that helps to buy a best-expired domain from the marketplace.

Domain Age

The age of the domain is the main factor you need to consider when you are buying an expired domain. Try to find the expired domain which is old.

Backlinks Quality

Check the quality of the backlinks by using ahrefs or SEMRush and go for a high-quality domain. If you find the backlinks are not valid or spammy then skip that domain.

Site Quality

Check the site quality and contents. Using the archive.org check the domain history and the content quality. So you can make sure that the site is used properly by the previous owner.

Moz rankings

Moz rankings determine the page authority and domain authority for the domain based on the backlinks and traffic history of the site. Buy the site having high page authority and domain authority.

Site Traffic

For a healthy website, site traffic is the main factor that helps to run the website effectively. Check the monthly traffic of the site when the domain was live earlier. You can find this using ahrefs or SEMRush.

Where to find the expired domains?

Now you all clear about what is expiry domain, what are the benefits of buying an expired domain, methods to find the expired domain, and things to consider before purchasing the expired domain. The last step is to purchase the domain. So, it is time to own a domain. Here are some sites that help you to retrieve the best domain for your use.

SeekaHost – https://www.seekahost.com/expired-domains/
Godaddy
Flippa
expireddomains.net
FreshDrop
DomainHunter

Check out the video “How to find the best-expired domain and build it from the scratch?”

How Guest Posts can be used to build natural links?

Link Building is the core part of the Off- Page SEO which you should do in a very strategic manner by without letting the Google to realize that you are building links manually.

Guest posts are one of the natural ways of building authority links to your website in an SEO friendly way.

Here let’s see how guest posts helped me to rank some of my sites.

Make the On-Page Perfect:

Before getting into the Off-Page SEO works make sure that you fix all the On-Page issues.

Fix all the interlinking errors and update the web pages with the proper Title Tags, Meta Description, Image Alt tags, etc.

After making the On-Page perfect, then move on to the Off-Page SEO. That is backlinking.

Check out this Video – https://youtu.be/FmITEb6waT4 as Fernando is explaining On Page SEO with Live Demo.

How to build quality links with Guest Posts?

Google loves the sites which have authority backlinks from the relevant sites of high authority.

Guest posting will help you to publish blogs in high authority sites in the relevant niches.

Links from this sites will make your bank link profile look more natural.

Guest Posts helped me to rank our lovely client “Quick Wasters” for the top-notch business terms in the UK.

I worked with Fernando and made the On-Page factors perfect Quick Wasters before moving into the backlinking.

To be honest, Rubbish Removal industry is comparatively tough when it comes to ranking the websites for potential business terms.

But learning the organic SEO game makes it possible to rank any kind of website on top of Google SERP.

Being an SEO Consultant, if you are working to rank for really competitive terms, then you should plan strategically and execute it.

Bunch of links from the same site will not help you to rank your webpage on top. Google gives importance to the quality of the links than the quantity.

Find the best sites relevant to your business and start publishing guest posts & get quality backlinks to your website.

Not only Guest Posting, Create accounts for your business in platforms like Quora, Medium, etc.

Start publishing blogs in these platforms like once or twice per week.

Try to give branded links or naked links to the website.

Give equal importance to both the do follow links and the no follow links.

Having a good number of no follow links will make your backlink profile to look more natural and help you to budge to top of Google SERP.

Then the quality guest posts that I have done for the Quick Wasters made the job more easier. We ranked Quick Wasters #1 for many potential terms as in the below screenshot.

Myself and Fernando did quality guest posing for Quick Wasters in top notch sites and help it budge to top of Google.

Quick Wasters have the account in Quora nd Medium, which makes their backlink profile to look more natural.

Thus if you are fumbling with the ranks of your web page in the SERP. Then get publish guest posts in authority sites and gain quality backlinks to your website.

You can get in touch with us or just drop a mail to ClickDo Ltd to build quality backlinks to your website. Our expert team will help you to publish guest posts on quality sites and improve the ranks on Google.

This will help you to improve the ranks of your web page on the Google SERP.

If you need quality sites for guest posts. Get in touch with me or just drop a mail to dinesh@clickdo.co.uk, I will help you to publish guest posts in quality sites and get backlinks for your site.

3 Simple Hacks to build the natural backlinks to the website

Backlinking is the core factor of Off-Page SEO. Having quality backlinks from the high authority websites will help you to improve the ranks of your website.

Here let’s see some simple ways to build the quality and natural backlinks to the website.

Use Forums to build links:

There are many question-answer forums in online like Quora, Fixya, etc. You can use these mediums to build the natural links to the website.

Mostly the links will be No-Follow backlinks from these Forum sites.

Though the links are No-Follow, these links will help you get more traffic and will also look more natural in view of Google.

Use Infographic Submission Sites:

You can create the Infographics related to your business and can submit them on the online mediums.

Submitting the Infographics in mediums like Flickr, Visual.ly, etc will help you get high authority backlinks to your website.

Sharing the quality content in the Infographics will make the users to engage with your posts.

More than the text content, Media files tend to keep the users engaged with your web page.

Publish Guest Posts:

Guest Posting is the way of publishing your own content in other high authority website and getting links from that particular site.

Finding the good websites and outreaching to the site owners directly is one of the ways to publish your guest posts.

Also, you can get in touch with digital marketing companies like ClickDo to find the best sites for you and publish the guest posts.

We at ClickDo own more websites in many verticals and we do accept paid guest posts in them.

If you would like to publish any guest posts in the high authority websites, you can get in touch with ClickDo Ltd or drop a mail to dinesh@clickdo.co.uk

We will help you publish your posts on high authority websites. This is one of the natural way of building links to your website.

How Anchor Text Affects Your Search Engine Ranks?

Anchor text is the clickable text available in the web pages, which redirects the users from the one webpage to the other webpage.

Anchor text not only helps the users to navigate to the other pages, it also helps the Google Crawlers or the search engine bots to move to the other web pages and discover new pages.

Anchor Text in Backlinking:

You should give more importance to the anchor text while building backlinks to the website from the other sites.

Avoid building backlinks with the direct keyword target anchors, as it will not help you to improve the ranks anymore.

Google is smart nowadays, hence try to build links with the branded anchors or the long tail anchor texts.

Don’t build multiple links from the same website, Google will spot them easily as manual link building and will deindex the site.

Build links from different sites relevant to your niche, This will make your backlink profile look more natural.

Give equal importance to both the do-follow and the no-follow links.

Naked Links are also the positive signs for SEO, Hence you can build backlinks with brand anchors, naked links, long tail anchors.

Also, you can link to your site from the other sites through images, This will help you to get an SEO boost.

What not to do with Anchor Texts?

Many people try to rank faster and hence will use the direct keyword targeted anchor texts.

Using the direct keyword anchors will not help you to rank on top for the potential terms.

Also, Build links with a wide range of anchors, Avoid using same anchor text while building links.

Even, you can use the LSI keywords as anchor text, this will greatly help to improve the ranks of your website.

Thus Being an SEO Consultant, just be smart and use the brand anchors, naked URL’s, long tail keywords as anchor texts to make the backlink profile look more natural. This will help you to budge up of the SERP for the potential search terms.

How to use SEO friendly anchors?

Most people in the motive of ranking the web pages fastly, they will use the direct keyword targetted anchors. But this kind of anchors will not help you to budge to the top of the Google.

Using keyword targetted anchors will make Google to easily spot that you are doing manual link building to improve the ranks.

To improve the ranks organically, just build links with the branded anchors or the naked URL’s.

Also, don’t build a bunch of links at the same time, Try building unique and quality links with SEO friendly anchors over a period of time.

This will make your backlink profile look more natural. You can just try building links by targetting the inner pages, blog pages, etc.

Also, give equal importance to the do follow links and the no follow links. Having No-Follow links will make your backlinks profile to look more natural.

When it comes to backlinking, give importance to the anchor text than any other factors. Anchor text plays a key role in improving the ranks of your webpage on Google.

Even you can link to your website from other sites by just using the Images or Infographics. That is if any users click on the image, then they will be taken to your website.

Even you can use long tail anchors instead of using the exact target keywords as the anchor text.

These are some of the cool tips to build quality links to your website by using the SEO friendly Anchors.

If you are a business owner in the UK, then get in touch with ClickDo to build quality links for your website from the high authority domains.

Quality Backlinks Vs. Bad Backlinks in SEO

Backlinks are the core off-page factor which will help to improve your ranks on the Google SERP in a more strategic way. You should be aware of the sites from which you are building links and ensure that it won’t affect your SEO Badly.

Quality Backlink:

A quality backlink is the one which points to your website from a trusted source. The links from the sites which are related to your niche and receives more traffic organically are the quality links.

If the website linking to you has high domain authority and the relevant content to your website, then it’s good for your organic SEO.

As an SEO Consultant, you should not always try to get do-follow links to your site. No-follow links are equally important.

No-Follow links will make your backlink profile look more natural and help to improve the ranks.

A quality backlink is the one which comes from the niche relevant website.

Always build one or two links from the particular website, don’t try to build a bunch of links from the same website.

Google gives priority to the quality of the links than the quantity, hence always build unique links from the niche relevant websites.

If you need quality backlinks from quality websites then have a look at https://www.clickdo.co.uk/guest-posting-websites/

Bad Backlinks:

The links which are built from the spammy or the sites which are irrelevant to your niche are bad backlinks.

This kind of links will spoil all the SEO work that you have done so far and will result in rank drops.

Also, getting a bunch of backlinks from the same website will result in the rank drops, Google doesn’t give importance to the quantity of the links, only the quality matters.

Hence try to build links from the websites which are relevant to your niche. Don’t build the bunch of links from the same website or from the sites hosted on the same IP.

To build the quality links to your website and improve the ranks organically, do guest post outreach.

Get connected with the site owners and publish the guest posts in the relevant sites to your niche and get backlinks from the same.

This is the organic and natural way of building backlinks to the website and improve the ranks. At ClickDo, We offer paid guest posts in all the niches from the different websites.

What do we do at ClickDo to build links?

we at ClickDo have more than 100+ high-quality websites which are updated regularly.

We publish posts in these sites regularly and will link to our target websites with the proper anchors.

The main thing to note here is that we don’t build a bunch of links at the same time. We do write quality blogs and will publish one or two posts for a week in the guest posting sites,

Publishing posts like this will make your backlinks to look more natural and will avoid Google from picking up as manual link building.

It’s all about building links in a natural way, hence give equal importance to both the do-follow links and the no-follow links.

You can easily get the no-follow links from the platforms like Quora, Medium. Also, you can get some source of traffic from these platforms.

Don’t just give more importance to factors like domain authority, etc. Just make sure that the site is indexed by Google and also updated regularly.

If you need any guest posts from the high authority websites, just drop a mail to dinesh@clickdo.co.uk. I will help you to publish your posts on quality sites and get links in return.

How to find the right source for Guest Posts to get quality backlinks?

Well, Backlinks is the core factor of SEO which should be done in a more strategic manner to improve the ranks of the web page on the Google SERP.

Many people are selling guest posts from the nasty websites for the high price, Its difficult to find the right person to get the quality backlinks to the website. Here let’s see some smart ways to find the right person for guest post outreaching.

Use Facebook Groups:

Facebook is used by most of the people around the world, There are tons of groups in the Facebook for Guest Post outreaching and for getting the paid backlinks.

Use the groups effectively on Facebook and get connected with the right people,

This will help you to get some SEO tips for you from them and also quality guest posts indeed.

Use other online platforms:

Not only Facebook, there are many other online platforms like Legiit, Konker, Fiver, etc where you can find the right people selling the guest posts for you.

You can go through the profile of the people who are offering paid guest posts and can review the client feedbacks. Based on the client reviews you can choose the right guest post seller.

Finding the right website:

Most of the people would search for the high domain authority site for getting the backlinks, but it’s not the case.

Don’t give more importance to the domain authority, instead give check whether the site is spam free and it is indexed by Google.

Links from the spammy website will spoil all the SEO works that you have done so far,

Hence it’s important to check the quality of the sites before getting into the action.

We at ClickDo offer the Guest Posting services from all the relevant niches. Our websites are well indexed by Google and its spam free. If you need paid guest posts, just drop a mail to dinesh@clickdo.co.uk.

Different Types of Backlinks For your Business Website to Boost the SEO

Backlinks are the core part of the Off-Page SEO which you should do in a very strategic manner to improve the ranks on the SERP. Google will consider only the quality of the backlinks and not the quantity. It’s up to you to find the best websites relevant to your niche and build quality links using those sites.

Directory Links:

Usually, these links may take some time to reflect back in the search console. These are powerful links which point to your sites from the business directories and even from local citations. These links will also generate some traffic for your website if listed in the right places.

In ClickDo We have an expert team working in the local citations who will help you to build high-quality authority links to your websites from the local business directories in the UK.

Blog Comments:

You can get links from the blog commenting as well, But it’s important to make sure that the links are spam free and from the relevant niches. Mostly the links from the blog comments will be no follow.

Don’t just focus on to build the do follow links, give equal importance to the no-follow links as well. This will make your backlink profile look more natural and will help you to improve the ranks on the SERP.

Guest Posts:

Guest post is the way of publishing your own content in the other websites and getting backlinks to your website. Guest posts will help you to improve the ranks on the SERP.

Guest posts from the relevant niches with the SEO friendly anchors will help you to move to the top of the SERP. Don’t try to boost the ranks by giving links from the direct keyword anchors as it will spoil your good SEO.

We at ClickDo offer paid guest posts from all the niches to help the business people to improve the ranks of their business websites on Google.

Get in touch with us if you need your business to be listed on high authority UK based local citations. Also, we offer paid guest posts from all the niches. For details mail to dinesh@clickdo.co.uk

Link Building Strategy: Don’t Link to Pointless Content

In all the talks of search engine optimization, there always be two major topics commonly covers, the first one is content and the next is link building. Everything in SEO revolves around these two factors, where the experts would like to play and rank at the top. Today, we will cover the latter part with some sensitive information around it. On behalf of basic understanding of SEO beginners/experts, there always a myth that you have to build link daily to increase the so-called website authority.

Recently, I have got a chance to attend the Google Search Conference, where I met people who work on the SEO part of Google. When one of mate rise up and questioned, I have been getting backlinks from high authority domains, still, my domain doesn’t rank on top, why does that happen? The answer is simple, does anywhere in Google Guidelines they suggest you to get backlinks from high authority domains? Is there anything called domain authority? Google never used suggest terms. The search algorithm’s biggest concern is quality content and content only.

Plan And Execute Linking Strategy:

Though it can be internal link or backlink, you have to plan and execute the strategy. Let’s start with internal linking that’s our today’s major topic speaks about. Everyone understands that internal linking is one of the key factors in on-page SEO techniques until you do it properly. The basic rule of internal linking is to suggest that there a page which is relative to this content which makes you understand the concept better. It doesn’t happen in that way most of the time. For this, you must know, what is the quality content available in your website that makes more sense to the audience and adds additional value to information on what you’re delivering on the landing page. So, make sure you interlink to the quality, relative and awesome content of your website. As already discussed, backlinks also have to be from the quality and relative content regardless of the domain authority as suggested by the experts of Google.

How to make your Backlink Profile look more natural?

When it comes to SEO, there are two important categories to deal with, one is On-Page SEO and the other is Off-Page SEO. Even though there are many updates rolled by Google more frequently, there are some core SEO factors which remains the same.

Backlinks are the important thing you should take care of when it comes to Off-Page SEO. You should build links to your website in a way which looks more natural from the point of Google.

Here let’s see some tips to make your backlink profile look more natural,

Don’t build a bunch of links from the same site, Though there are many backlinks to your website, but from the same website is not fine. Google considers the quality of the backlinks than the quantity.

Keep your strategy more simple, plan to build links from the variety of sites based on your niche. You may wonder on how to build a variety of links from the same site. Guest Posts is the only solution to build quality links for your website.

Use Google to find the top ranking sites that are relevant to your niche, Email to the site owners requesting for the guest posts. Many may ignore but few may accept, keep your mail quite simple and communicate in a polite way.

Use Facebook groups to get the paid guest posts based on your niche. Links from the high authority sites with the SEO friendly anchors will help you to rank on top of the Google SERP very easily.

Give more importance to the domain age than the domain authority of the website. Links from the relevant niches and from the variety of websites will make your backlink profile more powerful.

Backlinks are the support for top ranks and help a business website get more qualified traffic.

Backlinks also help a website get buyer traffic from the websites that you’ve gained the links from.

At ClickDo we specialize in authentic links building techniques. We do encourage email outreach and guest posting other niche relevant blogs to get backlinks.

Getting branded anchors and naked URL backlinks are the safest when it comes to gaining backlinks. If the on-page SEO is done perfectly Google know what your website is about. So what you must do is increase the authority of the website with traffic that and link juice that comes with the backlinks.

If you need quality link building services or guest post to publish the blogs relevant to your niche. Mail us to digital@clickdo.co.uk.