Tag: Brand

4 Common Ways to Build Your Website User-Friendly

Build User Friendly Website

The best way to gain attention for a business is to build a website that makes a standard and speaks for the brand. There must be a strategic way of understanding the audience who visits your website.

It can be a marketing strategy or a business strategy that anyhow showcase your brand to the people. In such case, a user-friendly and interactive website will spread the marketing through words.

Here, I have listed the 4 important point to notice in building a user-friendly website.

  • User Accessibility:

    • A Site has to load as fast as possible to share the information with the visitors. Make sure your site loads in less than 4 seconds as Google expects
    • Provide a proper font size and space for reading it easily. The most thing is don’t mess up your website with ads along with content.
    • Set a proper alt text for all the images, so users can understand it easily. Similarly, build a custom 404 page, where the user can easily access the available pages on the website when they land on a wrong page.

  • Basic Identity:

    • Create a logo that is visible to the audience and match along with the website design.
    • The logo, whether it is an abstract or text logo, along with the tagline to show the purpose of having a website for a business.
    • Proper NAP Insertion at the right place, to easily gather basic information. A website with a toll-free number, emergency contact number at the right place makes more sense.

 

  • Navigation:

    • Provide a proper label for the navigation menu or the links in between the content.
    • Call to action from one page to another page must have a reason to navigate.
    • Similarly, too much of links from a particular page will create a mess, so be consistent and decide whether on-click to open on the same page or new tab.

  • Quality Content:

    • Though I have listed this last, content to a website is a first and foremost thing to concentrate.
    • A content must have a proper heading, styles, colours, emphasis like blog etc., at the right place.
    • Make most out of the above the fold with the unique selling point of the whole content.

 

How to monitor your Brand mentions and Why it’s important?

Brand-Mentions

First of all Brand mentions are a form of links and the safest form of quality SEO effect you can get these days for your brand/URL on the search engines eyes. However the concept is a little new though for some SEO’s.

brand mentions seo

Those mentions has to be on top authority sites to get the best boost, however it’s work it to invest on brand mentions on the web as much as possible. Still there is no evidence and justification to prove that brand mentions passes any form of link juice though.

But looking at the web, we can assume that having brand mentions on the web, even though without a direct backlinks could give  a massive trust flow for any branded URL (https://www.neiljcfranklin.com/). That’s why we say all our new clients it’s time to build a solid brand if you are to successfully do business on search engines.

It’s said that:

Quality links from brand mentions worth it!

So how do you get brand mentions on the web?

  • By participating on forums, Yahoo new sections and Facebook groups/pages
  • Networking on the web – On Facebook, ask for brand mentions from your connections
  • Leaving comments on other top authority blogs/websites
  • Having profile created on authority websites like Forbes, Mashable etc. – We use this services from LockMybrand when we are supper busy or need to get done in bulk.
  • Getting published on other blogs on the web with just brand mentions (Not directly linking – Unless from a Naked URL)
  • Ideally try to get 50-100 guest articles done for your brand on the web. – Do not focus on getting backlinks for the keywords with direct anchor texts. You might think it’s a waste then, however this works works well and you can nicely be away from any Penguin penalties.

At ClickDo we highly encourage all our clients after the 18th Google Penguin update, to focus on getting more and more socially mentions by getting the brand name mentioned on the web.

How to monitor you brand mentions on the web?

It’s important that you monitor your brand mentions at least every week. Because when your brand is mentioned on the web, it might in some cases act as a solid backlink, so you should be knowing it. Also this could be a way to follow up and bring in a client or a sale for your business as well.

When you know what your target audience says about your brand, you can improve your brand, tweak it for best.

You can use the tool Mention tool to track all the mentions about your brand on the web. Also you can use Social mention as well.

Also create an Google Alerts and you will get alerts about your brand or service when someone mentions about you even without a link. So you track, contact that person. You can contact the person and ask if they can place a link to your site as well, which would pass on direct authority much better to you websites.

So go utilize on brand mentions today for your business. And if you do not still have solid brand, it;s time to build one and ClickDo Ltd. can help you with that. Get in touch with us today.

Also Read:

Brand Mentions Advantages