Grow your business online with videos in 2019

If you want to grow your business online, build a strong brand and get more customers, you need to make and post videos on your social media channels and website.
Read this article and pay attention to it. I’ll uncover the most important video statistics, facts, myths and some tips for you.

Cisco has projected that more than 80% of all Internet traffic will be video by 2021. Hurry up or else you’ll find yourself way behind your competitors.

Do you know the number one website on the Internet all the users go to? Yes, it’s Google. And do you know the second one? Youtube. When you cook and look for the recipe. How many of your kids watch fairy tales on Youtube every day? If you want to buy an iPhone, you go on Youtube. When you need some motivation for your day – you go on Youtube. The list goes on.

You don’t have a Youtube channel? WHY?

5 billion videos are watched on Youtube every single day. Only “How-to” searches on YouTube are growing 70% year over year. (Search Engine Island)

Youtube does not only gives you free attention to your videos, but it also helps SEO to get the backlinks to your website. Let me ask you something because you are also a consumer of videos on a daily basis. Would you rather read 5 pages long pdf file or watch a 1-minute video? Do you trust a customer review when you actually see and hear a person or when you just read the text?

According to Forbes, 90% of customers are saying video helps them make buying decisions.

When we say ‘a picture speaks a thousand words’, it’s double for a video [at least]. If you own a small business or you’re an entrepreneur, you can get to people easier than ever. Well you already know that, but do you actually take advantage of it? Posting photos are not enough anymore.  

Viewers retain 95% of a message after watching it in a video, compared to 10% when reading it in the text. (Wirebuzz)

The video is everywhere, and the point is that people – your potential customers are used to seeing video everywhere. So when they see your website or social media, it is weird to them that you don’t have a landing page video, or that you only post pictures and text.

76% of businesses reported an increase in traffic due to video. (Wyzowl)

You’ve got your customers, maybe not millions but they buy your products/services from you so show them what you do and how you do it. Explain, talk to them. Post. Every business should have an introduction and or promotional video about who they are, what they do. Make yourself more approachable and actually start a relationship with them by making a connection with them through video.

Want to hire someone?

A creative recruitment video will get more attention and you can target it precisely on Facebook, so only the group of people with the age/location/qualifications that you look for is going to see it. Great news for HR! You will get ‘rid off’ unqualified people. It will save you time and trouble.

Of course, you want more clients! Product videos are the most popular videos on the Internet, hand in hand with demo and explainer videos. People are more likely to buy the product online when they can actually see it and ‘test’ it through someone else’s experience.

It happened to me few times that business owners always agreed with me that video is very important and maybe the only medium in the future. There’s no advertising without a video. The content is more engaging etc.. However, did all of them actually start making videos for their business? No. So what is stopping them?

Maybe they think if it costs thousands of pounds and they can’t afford it. There are two things wrong with this. The first one is that nowadays, there are so many video agencies and freelancers, that are more and more skilled. So if you find the right people to work with, you can afford it, trust me. Secondly, you don’t only need a video maker but also a video expert first of all. Someone who gets to know your business and tells you exactly what kind of video will help your business the most. On every platform, you’re using.

This is not a game of one amazing video

…that will sell you thousands of products for 10 years. You need to post videos every day and you have to do it yourself as well. Put your face out there, talk about your brand, show you’re passionate about it. People are attracted by other people passion.

You have to show everyone your passion and you have to do it through your videos, stories on Facebook and Instagram. Show them your satisfied customers, your production or how your service looks like. Do you say you don’t look on camera, or it is embarrassing for you to do it? You don’t like your voice? Etc…. You can watch my video, where I give you some tips to overcome it and become good at it.

Everybody feels the same, also some of the most successful actors/actresses are feeling uncomfortable to see themselves in the movies. This is no excuse for you if you’re a business owner or someone building your brand. This is the game of the 21st century, this is the game of social media. You have to put your face out there if you want to succeed. In anything.

A great example of how to break social media is Will Smith. I know, I know, he’s famous and all. But he was always social media shy AND he’s 50 years old, so there really is no excuse for you anymore, no matter who you are.

Will Smith created his Instagram in 2017, currently, he’s got 27,5M followers and 90% of his posts are videos. Don’t think it’s easy for him to get himself millions of followers because he’s famous. Social media is current, people follow people who are current. So he got himself a Youtube channel to support it as well and completely broke down the social media.

If you want to start making videos and taking advantage of this day and age, which our grandparents could only dream of, when they started their business, here’s what you can do:

Do it yourself

Basically, all you need is a smartphone, you can film your products, you can do some vlogs and just put it online the way it is. This is the easiest and cheapest way, it’s very good to start. But then you have to step up your game because the video content on social media is getting better and it’s looking better. The quality of videos, especially the right editing to create a catchy video that keeps the viewer engaged and interested is very important.

Hire a videographer/video editor

You can hire someone who will edit the videos that you shot throughout the day or of course they will come and film you themselves. But as I mentioned before, it’s important for you to post every day. So you do the work as well. We can edit your videos, we can make you explainer videos, GIFs, photo collage. Anything that pumps up your social media and catches the attention of your buyers.

Don’t think that you need a huge budget for one video. Video production is not cheap but you can try to cut some costs, with for example using your employees or yourself as an actor. Or if you locate the shoot in your office/company, you will save money on renting office space.

Either way, don’t wait anymore and start now. Not tomorrow or next week. Start today. Get in touch with ClickDo, we’re excited to help you with your videos. Let’s create something great together and step up your game!

How to Engage Customers on Digital Space with Ads?

Your Business Visitors

Driving customers can be a challenging task in the beginning when you are getting started. But, once you get a perfect SEO / Digital Marketing Team – It is not a challenging task for your business to drive quality customers towards your business website. The challenge is how to keep them engaged once you get them for the first time on your website?

1. Re-Market Quality Content to Website Visitors

Once you get your customers on your website, you should never do the mistake of promoting your products directly to them over Re-Marketing. You should first of all show them some value. You should help them and guide them based on their business requirements. Consider the below flow:

A user visits your business website -> We track them with Facebook Pixel and Google Re-Marketing Codes -> We give them “valuable content” on the ads -> User gets more trust on Brand -> We now try to Promote Products / Services.

A Pictorial Representation of the User Flow:

Your Business Visitors

2. Do Not Promote Same content everywhere

Promoting the same idea and concepts all over is no longer a viable method of promotions. You should have some diversity, even from colour selection. Consider a user has Visited your “SEO Consultant” Page. If you show him the same advertisement of “SEO Consultancy” everywhere, there is no logic in promoting as the user has already seen the content.

Hence, the best is to show him ads like:

  • “SEO Consultancy”
  • “Where you can learn more business insights on SEO Industry”
  • “How you can grow your business with SEO”
  • “Different concepts and ideas for effective Search Engine Optimisation”

There is also another way to solve this puzzle. You can promote different services to the same user and it will save a lot of time in setting up your campaign. But, it is not as effective as you setup the campaigns with content population and branding, which actually has very high impact and will prove to give an ROI thats highly cost effective.

Why Facebook Posts mean a Lot?

Having your facebook page updated every day is vital to get a good brand image for your business. In other words, people who look at a brand will definitely look for reliable and quality updates on the page. You should always avoid sharing about politics or current news on your business page as even your loyal customers will have difference in opinion when it comes to current news.

To get this work done, you should always have a fresh pool of resources whom you can depend on & get quality content for sharing and engaging your customers. You can check our CEO’s (Fernando) Facebook Page: to get a better understanding on how to make use of Social Media!

Your Social Media Presence on the Web

Sharing the same content on different social media accounts are now old fashioned. You should have a creative team to take care of this activity if you really think you need to scale up your business. This in turn will require different content to be prepared for different social media sites like – Facebook, Twitter, Google+ and LinkedIn.

Facebook and Twitter might require more engaging content when compared to LinkedIn and Google+ which required more Professional Content to get the right response.

Conclusion for Digital Space!

If you are exploring the digital space, you should definitely hire a professional agency who can do everything for you. If you need help, you can always get in touch with us and get a free consultancy!

Fortes Medical Hair Centre joins ClickDo for an all-around digital marketing consultation

Several months back the owners of Fortes Medical, based in London, contacted Fernando for a digital marketing consultation for their business’ internet presence.  This has lead to ClickDo offering them the full package for digital marketing including the management of their website and all aspects of marketing and web services, led by Logesh, the senior SEO consultant.

Step by step to success

First Fernando analysed their business needs together with them and suggested to build an SEO friendly website which was designed by his ClickDo Media team. Kasun, the leading web designer, created the new website and Nuwan, a web developer, added customised features for their new online presence in WordPress. The owners of Fortes Medical were very pleased with their new website and agreed to add more services provided by ClickDo in order to improve their business’ branding.

For their practice to rank better on Google the next step for the ClickDo team was to start with the SEO and digital marketing for including the content marketing handled by Edna to build the brand. Edna is responsible for the blogging on once the owner, Dr Saaed, approves of them.

ClickDo are planning to build the most amazing hair transplant surgery brand in London. Therefore, they’re constantly working on eventually ranking them for the below keywords:

  1. hair transplant london
  2. hair transplant surgery london
  3. hair transplant treatments london

and many more keywords that will help their website to get leads from Google.

How to make Fortes Medical a known brand

Additionally, ClickDo are strengthening their brand awareness through Facebook marketing and Instagram profile marketing. Maulik Panchal, a freelance SEO strategist, has been hired by ClickDo to build links and improve rankings for on a daily basis beside Fernando and Logesh.  ClickDo’s aim is to establish the Fortes Medical brand as the top hair transplant surgery in London. So look out for what ClickDo can do and follow their updates!