Tag: content writing

How to Update Old Content to Boost SEO?

How to Update Old Content to Boost SEO

Keeping your content fresh has more benefits for your website. Having a fresh and good updated content is good for your business growth and SEO. Also, it gives a better user experience. Updating your content is not only depend on editing and changing the grammatical errors. You should understand the current scenario and plan for the correct update to improve old content in the right way.  Sometimes, making a change made old content unreadable, so plan a right for the right content strategy and update old content. Make sure all your planned activities are going on the right path and your updated content covers all your content goals.

Whenever you are preparing for a content update, keep the main purpose of the page and blog in your mind, and optimize it for a viewer. To achieve the right content strategy, analyze the purpose of the content and think about how the content will help to track the SEO value of the website once you make the changes.

Are you preparing to update old content? Then the blog is right for you. Here, we listed 5 steps to update your content and make it even better for a good ranking.

How to update old content?

1.    Rewrite your content

Before you started to do anything else, you should need to read your post and pages fully and plan how much work you need to bring to keep the post up to date. This will help you to get a detailed view of changes to make and a proper outline to rewrite the whole content. You can rewrite the article by adding a new thing, or by adding an extra paragraph to make it lengthy. While rewriting check for the spelling mistakes and fix any grammatical errors if found. Once you have done don’t forget to give an update, so the changes you have made will be updated as new content.

rewrite your old content

2.      Refresh your research

Refreshing your content is the best idea before you make any updates to your content. User’s way of search terms and search intent will change timely, so you can take more time to research the articles and content before the update.

Refresh your research

 

3.      Check for similarity in content

Content cannibalism is a serious problem, having too many pages with the same content can confuse your users and it can hurt your SEO. Even Google gets confused about which page to rank. So, avoid creating the same content or same page. Check, if your website contains any similar pages or content. Having a minor similarity is not a problem, but most of the content on any page is similar to another page’s content, then it will become a big issue.

So, find out what similar content your page is having and rewrite it by avoiding the similarity issues.

Check for similarity in content

4.      Keep it up-to-date

Check your page has a good read-through rate. Even SEO plugins like Yoast give a readability score, that helps to optimize your content for better readability. Include recent topics and points in your content and make it more informational and fresher for your users. This makes your content more trustworthy and brings more benefits to the website’s traffic score.

Keep it up-to-date

5.      Check the Quality of the page

After changing your content, check the overall quality of the page. Does the content deliver quality information and a good readable pattern? If possible, add some images or media files that will help users to easily understand your page.

Are you ready to republish your content?

Make sure your content should be updated thoroughly and ready to live. There are few things to be considered before republishing your content.

how to update old content

  • Check your SEO details

The SEO details include SEO title and meta description. These two are the first things what your users find on your page, and it tempts the user to click on the page. After updated the content, check, and make sure, that your SEO title and meta description are in a good flow.

  • Update the recent published date

Changing the published date on your post shows your page is published recently among the users and search engines. And in WordPress, you can see your updated post on your recent post’s lists based on the published date.

  • Have a look at old comments

Finally, have a look at your comment column. It’s up to you, to delete or keep your old comments on your page. If you made more changes, then it might be better to delete the unnecessary and irrelevant comments. Also, delete the comment that seems older than the published page date.

Final Words:

It’s your choice to update your old content, take more time and change whatever changes give sense to you. Our guide will help you to update your content in all aspects and what a general content update includes.

3 Tips To Write Better Content For Your Website

3-tips-for-writing-contents

Content plays the major role in the SEO. Having quality content without grammatical errors will help you improve the ranks of your web page in the Google.

As a content writer, you should keep in mind several things while writing the contents. Here let’s see some content writing tips for the better SEO.

tips for content writingAudience:

Always keep the audience in mind for whom you are writing the contents. Make sure that your content matches the need of the target audience who are visiting the website.

Having the plagiarized or the low-quality contents in the site will result in the huge bounce rate. As a content writer, you should always make ways to add some media files like Infographics, Videos to the content.

Don’t write contents in the motive of ranking it on top of the Google and driving more traffic to the website.

Provide contents by keeping the users in mind, because ranking on top for the useless contents will not make the users to stay in their website for the long time.

Though Google’s RankBrain AI gives more importance to the dwell time of the users in the website. Try to engage the users with your content as much as you can.

Reducing the bounce rate of the users in the website and making the users spend more time in your website will help you to improve the ranks of the website organically.

Be Specific to the Topic:

Write the content which is more specific to the topic. Always keep the target keywords in mind and write the contents specifically for that.

Avoid adding contents which are irrelevant to the topic and the one which will not add any value to the users. Be more specific and update the contents based on the particular topic.

content writing tipsGive Least Preference to the Search Engines:

Always keep the target audience in mind and give very least preference to the Search Engine. Don’t try to stuff the keywords in the motive of ranking them.

Google is capable of picking the contents which are really unique and free from grammatical errors. Hence try to update the contents in the web page which makes the users to engage more time.

To keep the users engaged with your web page for more time, add some more media files like Infographics, Videos, etc to the landing page. This will reduce the bounce rate and will help you to improve the rank on the Google SERP.

Add more Media Content:

It’s not about only updating the sites with the text content. Users will engage more time with your website only if it has some quality media files like videos, infographics.

Infographics will make the users to spend some time in your blog and even share on their social media profiles.

Try to add the video files like, how to do videos, product review videos, etc. Just you can upload the videos to the YouTube channel and can embed the code in the webpage.

engage users in the website
Give more internal links in the blog. That is try to make the users know about the other useful relevant blogs present in your website.

Internal links will help both the search engines crawlers and the users to navigate to the other pages in the website and discover the new content.

Add long content with the more media contents, internal links, etc to make both the search engines and the users to explore more about your website

Even you can give some reference links to other blogs, that is in case if you own many websites.

Thus these are the smart tips for writing better contents to rank well on Google SERP.