Tag: digital marketing

5 Business-Booming Ways PR Agencies Improve UK and London Businesses

how-Pr-agencies-help-business

how-Pr-agencies-help-business

If you run or manage a UK or London business, why would you work with a PR agency?

PR agencies can dramatically increase your business’ traction and bring you to levels of success that you never thought imaginable.

You might have trouble reaching an audience or establishing your business name and brand among your competitors.

Your ads may not attract potential buyers or lead to sales. Your business may not survive if it isn’t reaching a larger group of potential customers. It’ll be hard to expand and grow your business if your brand isn’t reaching people’s awareness, especially in a positive and effective way.

But luckily, PR agencies know exactly what to do to get your business the visibility it needs.

But what does a PR agency do? And how can it improve your UK or London business performance?

First off, PR agencies:

  • Don’t buy ads
  • Don’t use billboards
  • Don’t write stories for reporters
  • Don’t write cute phrases to persuade people to buy products they don’t need

PR agencies can help your UK and London businessWhat can a PR Agency Do for Your UK or London Business?

They promote businesses and individuals via editorial coverage which is much more tailored and customised than general advertisement.

PR agencies do what is known as “earned media” or “free media” – which are stories that go on websites, magazines, newspapers, and on television. What they don’t do is “paid media” such as Google Ads

PR agencies and ad agencies essentially have the same goal in mind, which is to promote clients, whether they are businesses or individuals, and make them known as relevant, honest, important, and as valuable as possible in the public eye.

Yet, these two types of agencies do this in different ways. Paid advertisements can appear quite skeptical about potential customers. But purposeful blog articles, a television, YouTube or social media presence and having other businesses promote a business gives your UK or London business the advantage of having validation from other organisations as social proof. This is seen as more favorable and will make your business more attractive and established.

How Will a PR Agency Manage Your UK or London Business?

  • Anticipation 

    A PR agency will analyze, anticipate, and observe the public opinion, issues, and attitudes that might make a difference, whether good or bad, on the plans of the organization.

  • Help With Management

    PR agencies will coach and consult management at all different levels within the company in regard to the best plans of actions, policy decisions, and communication. While also keeping in mind the impact of their actions.

  • Constant Learning and Growth

    PR agencies will conduct research and evaluations constantly so they can find the best programs and plans of action that’ll best bring about the success of your UK or London business. The research and evaluation may include financial, marketing, fundraising, relations with the community or government, and other programs.

  • Planning 

    PR agencies in the UK or London can implement your business’ efforts to influence public policy. They’ll set objectives, plan, budget, recruit the best and train staff, and create facilities that’ll help all facets of your business.

A PR agency does fantastic work that can dramatically raise your brand’s influence. People will gravitate towards your business after being constantly aware of what it can do to their lives. But what does all this work involve? What do they do that’ll drive your business? Here are some of the tactics that PR agencies use to help your UK or London business.

  • Write press releases
  • Write speeches
  • Create pitches that send them directly to journalists and publications
  • Create special events for outreach
  • Do extensive and informative market research
  • Grow business contacts through networking and sponsoring at events
  • Copywriting and guest blogging
  • Creating public relations strategies
  • Using social media to increase brand awareness

Any UK or London business should work with a public relations agency if they want to secure their business, enhance or build their reputations through multiple media.

The best PR agencies can analyze any business, the voice and positive messages and create a message that can generate positive and attractive media stories that may go viral. Agencies know the marketplace, as well as their client and work with different influencers.

5 Ways a PR Agency Will Improve your UK or London Business

  • More Leads. Due to covering multiple media outlets, your business will be massively visible and will reach to a larger pool of people that can potentially be customers or clients.
  • Better Employees. A good business reputation will attract more qualified and quality employees. A good PR strategy establishes your business as a leader and increases your reputation to those who want to work for the best.
  • Better Brand Identity and Clear Message. A thoughtfully made PR strategy produces a clear understanding of your company’s key messages and brand. It won’t only be clear but better made to suit multiple forms of media.
  • Save Money. You don’t need to spend money on paid ads that don’t have the same power as advertisements through “free media”.
  • Be seen by potential acquirers. If your goal is to be seen by a larger firm, then working with a PR agency is a requirement. Visibility in all media outlets is necessary, and a PR agency can give you awareness and reach you need to be noticed.

At ClickDo, our number one goal is to give your UK or London business the visibility and exposure you need to succeed. ClickDo is one of the most trusted and reliable digital marketing firms in the whole country and would be honored to work with you.

We’ve helped countless businesses in London and all around the UK. Don’t you want an advantage against your competitors?

Contact us to see how our PR team with the other services we offer can build your business and create a breakthrough towards your success.

Tips to kickstart your Digital Marketing Career

Tips to kickstart your Digital Marketing Career

In 2021 more companies turns their business online when compared to the previous year. After the covid-19 more business make their presence on online and turns their sales on online. so, to manage every company needs digital marketing experts to face a lot of challenges in the digital platform and to increase more income.

This leads to the demand for skilled digital marketing experts in the year 2021. The beauty of the Digital Marketing industry is, there is no need for any special degree or higher education qualification to work as a digital marketer. The only need is a certification in digital marketing and some practical experience in digital marketing.

Tips to start your Digital Marketing CareerTips to start your Digital Marketing Career

If you thinking to switch over your job, then this the right time to kickstart your digital marketing career.

The growth of the internet makes more companies search for a digital marketer who is familiar with social media, generating google ads, preparing analytics reports, creating campaigns, and more online activities.  If you can master these skills, you will have a successful digital marketing career in your hand. You need not go to colleges to learn them. To start your career in digital marketing platforms then check our guidelines.

Guidelines to start your Digital Marketing career

  1. Create your own website and be on Online
  2. Update your Knowledge with the latest Digital Marketing Skills
  3. Implement what you are learned
  4. Start using Digital Marketing Tools
  5. Connect with the Digital Media Network
  6. Be more creativity
  7. Build your Profile strong
  8. Start working on Project as a freelancer
  9. Certification
  10. Digital marketing career path

Create your own website and be on Online

Nowadays you cannot find the right position and updates of new jobs without an online presence. Being on online helps you to get the more knowledge of the field and when comes to digital marketing all employer looking for their right employee on online. In case if you are willing to work as a freelancer then, you should create your own portfolio by dumping your skills and projects on a single page.  An online platform is an exclusive option for digital marketing person to project their skills to their new clients or employer.

start Digital Marketing

Create your own blog or website and linked the blog with the social media accounts like Facebook, Twitter, LinkedIn to show them your skills and stuff to defined how capable you are for the job.

Update your Knowledge with the latest Digital Marketing Skills

Digital Marketing is a challenging career, if you are choosing it as your career then you need to keep yourself updated with the latest digital marketing skill and trends. If you failed to upgrade your knowledge, then someone next to you will take your position.

Digital Marketing at home

Digital Marketing is an evergreen field, the one can update themselves day today and engage with the latest technologies will only shine on this digital marketing platform.

Attend free webinars and online courses, learn from the experts, develop your online skills, and subscribe to many blogs or channels to stay in the field of Digital Marketing and connect with the people in the same field of Digital Marketing and share the knowledge on a network.

Implement what have are learned

Practice and experience make man perfect. So, don’t stop with the learning, start to implement the learning skills in the field of digital platforms. Digital Marketing includes various fields like SEO, creating campaigns, blogging, social media marketing, social media optimization, email marketing, and so on.

Digital Marketing for beginners

Digital marketing allows you to learn more interesting things in a different way. You should be more creative and start involving in the projects.  Digital marketing an open platform for all, building your identity by being creative and unique.

If you have any new idea, then implement it if your think it will work fine. Don’t be hesitate to give it a try. More creativity helps you to achieve your dream position in the Digital Marketing field.

Start using Digital Marketing Tools

Start using the Digital Marketing tools and utilize the advantages of innovative tools designed for the Digital marketing platform. They are many digital marketing tools available to help the digital marketers to simplify their task like campaign creation, analytical report, optimization and so on. Using the right digital marketing tools saves your time by simply your job.

how to build career in digital marketing

Here we suggested a list of digital marketing tools for your practice.

  1. Google Analytics
  2. SEMRush
  3. Ahref Tool
  4. FaceBook Business
  5. IFTTT
  6. HotJar
  7. Google Search Console
  8. Google Ads
  9. Moz
  10. Buffer

These are the few digital marketing tools that help to boost your marketing practice and to plan for a perfect market campaign.

Connect with the Digital Media Network

Connecting with the digital media networks builds a strong network for communication. Any information or media shared by using an electronic platform are names a digital media network. For example, social media platforms, YouTube channels blogs, websites, applications, etc. come under the digital media network.  This helps to get help from the other digital marketer connected on a network and evaluate an idea together on a network. Connecting with digital nomads in various places helps to exchange knowledge and work together on the same project.

how to grow in digital marketing

Be more creative

Creativity is not only related to design and arts, but creativity also tends to be thinking and implement that creative thinking as action. Creative thinking is an important tool in digital marketing and also in traditional marketing. In a digital Marketing field doing a new and creative thing than following the existing methods is essential for the standard growth of the business. Solving a problem with a new approach and new creative way makes you get success in a competitive platform.

Build your Profile strong

Before start to search for a Digital Marketing job, you should be ready with a dynamic resume to showcase all your skills. List out all your skills in your resume and add more weightage to your profile Take time and check the various types of resumes available online also choose the templates for your resume from the free resume building tool. List your social media profiles in the resume.

career in digital marketing

Online Resume builder like LinkedIn Resume Builder helps you to build your profile online.

Certification

Doing a certification on digital marketing is an additional advantage and it gives more weightage to your profile. Top Online courses and certifications are now available for free.  Normally to start a career in digital marketing doesn’t need any degrees, only a certification from reputed institutions enough to earn good jobs. Every certification brings you to the next level and creates more self-confidence to get shine in the digital marketing field.

Digital Marketing Career

Take any one of the online courses and be an expert in the field of digital marketing.

Now check out the digital Marketing courses at SeekaHost University

Digital marketing career path

There are many areas in Digital Marketing, choose any one of them from this and strongly build your career. SEO is one of the interesting and high-demand jobs in the field of Digital marketing. Check out the list of areas in Digital Marketing and choose the best among its start earning.

digital marketing career path

  • Search Engine Optimization
  • SMO
  • Mobile marketing
  • Blogging and Content writing
  • Social Media
  • PPC
  • Ad Generation
  • Online mediums and channels
  • Email marketing

Final Words: 

We hope these guidelines on Digital Marketing helps you to build a strong career on a digital marketing platform.  Master the basics of Digital Marketing skills and get hired soon.

 

5 Business-Booming Ways PR Agencies Improve UK and London Businesses

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If you have a UK or London business, why would you work with a PR agency? PR agencies can dramatically increase your business’ traction and bring you to levels of success that you never thought imaginable.

You might have trouble reaching an audience. Your ads may seem strange, cheap, and just isn’t attracting potential buyers. Honestly, your business will not survive if it isn’t reaching a large group of people. It’ll be hard to expand if your brand isn’t reaching people’s awareness, especially in a positive way. But luckily, PR agencies know exactly what to do to get your business the visibility it needs.

But, what does a PR agency do? And, how can they improve your UK or London business?

First off, PR agencies:

  • Don’t buy ads
  • Don’t use billboards
  • Don’t write stories for reporters
  • Don’t write cute phrases to persuade people to buy products they don’t need

What can a PR Agency Do For Your UK or London Business?

They promote businesses and individuals via editorial coverage. PR agencies do what is known as “earned media” or “free media” – which are stories that go on websites, magazines, newspapers, and on television. What they don’t do is “paid media” such as websites

PR agencies and ad agencies essentially have the same goal in mind, which is to promote clients, whether they are businesses or individuals, and make them seem as relevant, honest, important, and as valuable as possible. Yet, these two types of agencies do this in different ways. Paid advertisements can appear quite skeptical to potential customers. But articles, a television presence, social media, and having other businesses promote a business give your UK or London business the advantage of having validation from other business, social proof. This is seen as more favorable and will make your business more attractive.

How Will a PR Agency Manage Your UK or London Business?

 

  • Anticipation. 

    A PR agency will analyze, anticipate, and observe the public opinion, issues, and attitudes that might make a difference, whether good or bad, on the plans of the organization.

  • Help With Management. 

    PR agencies will coach and consult management at all different levels within the company in regards to the best plans of actions, policy decisions, and communication. While also keeping in mind the impact of their actions.

  • Constant Learning and Growth. 

    PR agencies will conduct research and evaluations constantly so they can find the best programs and plans of action that’ll best bring about the success of your UK or London business. The research and evaluation may include financial, marketing, fundraising, relations with the community or government, and other programs.

  • Planning. 

    PR agencies in the UK or London can implement your business’ efforts to influence public policy. They’ll set objectives, plan, budget, recruit the best and train staff, and create facilities that’ll help all facets of your business.

A PR agency does fantastic work that can dramatically raise your brand’s influence. People will gravitate towards your business after being constantly aware of what it can do to their lives. But, what does all this work involve? What do they do that’ll drive your business? Here are some of the tactics that PR agencies use to help your UK or London business.

  • Write press releases
  • Write speeches
  • Create pitches that send them directly to journalists and publications
  • Create special events for outreach
  • Do extensive and informative market research
  • Grow business contacts through networking and sponsoring at events
  • Copywriting and blogging
  • Making public relations strategies
  • Using social media to increase brand awareness

Any UK or London business should work with a public relations agency if they want to secure their business, enhance or build their reputations through multiple media. The best PR agencies can analyze any business, the voice and positive messages of ut, and create a message that can make positive and attractive media stories. Agencies know the marketplace, as well as their client.

5 Ways a PR Agency Will Improve Your UK or London Business

 

  • More Leads. Due to covering multiple media outlets, your business will be massively visible and will reach to a larger pool of people that can potentially be customers or clients.

 

  • Better Employees. A good business reputation will attract more qualified and quality employees. A good PR strategy establishes your business as a leader and increases your reputation to those who want to work for the best.
  • Better Brand Identity and Clear Message. A thoughtfully made PR strategy produces a clear understanding of your company’s key messages and brand. It won’t only be clear but better made to suit multiple forms of media.
  • Save Money. You don’t need to spend money on paid ads that don’t have the same power as advertisements through “free media”.
  • Be seen by potential acquirers. If your goal is to be seen by a larger firm, then working with a PR agency is a requirement. Visibility in all media outlets is necessary, and a PR agency can give you awareness and reach you need to be noticed.

At ClickDo, our number one goal is to give your UK or London business the visibility and exposure you need to succeed. ClickDo is one of the most trusted and reliable digital marketing firms in the whole country and would be honored to work with you. We’ve helped countless business in London and all around the UK, don’t you want an advantage against your competitors? Contact us to see how our PR team and other services can build your business and create a breakthrough towards your success.

 

Betslayer, UK’s #1 arbitrage betting software, hires ClickDo

Max Feller, the owner and creator of Betslayer.com, knew Fernando for a while via Facebook before contacting him to arrange a meeting. And so, a new success story with ClickDo begins.

First meeting

They met at the top of Canary Wharf – at Bokan rooftop bar in Novotel hotel on the 38th floor. With a stunning view over London they discussed how they can optimise the amazing Betslayer website for higher ranks on Google UK. Fernando told Max about ways of improving Max’s website to be found in searches on Google for certain high impact keywords.

Max was impressed by Fernando’s knowledge and decided to hire ClickDo to personally do the on-page SEO work as well as some online marketing to boost his website’s performance and exposure.

Betslayer has only been around since 2016 and Max’s unique business model is getting increasing recognition. However, SEO is vital in today’s competitive markets and Max has turned to Fernando because of this development.

The masterplan in the making

Their plan is to create a page on the betslayer.com website with the keyword “betting tips” using an URL like: https://betslayer.com/betting-tips/. The ultimate goal is to build a super page with over 3000 words and to custom build it with the help of the ClickDo team doing all the core on-page SEO elements. Another main keyword they will focus on is “arbitrage betting“, which can achieve high ranks on Google according to Fernando’s expert research.

Fernando and everyone at ClickDo is very happy to be part of the success story of Betslayer as it is a great online solution and innovative idea created by Max.  We’re all looking forward to seeing this young UK online business thrive so watch this space.

 

Fortes Medical Hair Centre joins ClickDo for an all-around digital marketing consultation

Several months back the owners of Fortes Medical, based in London, contacted Fernando for a digital marketing consultation for their business’ internet presence.  This has lead to ClickDo offering them the full package for digital marketing including the management of their website and all aspects of marketing and web services, led by Logesh, the senior SEO consultant.

Step by step to success

First Fernando analysed their business needs together with them and suggested to build an SEO friendly website https://www.fortesmedical.co.uk/ which was designed by his ClickDo Media team. Kasun, the leading web designer, created the new website and Nuwan, a web developer, added customised features for their new online presence in WordPress. The owners of Fortes Medical were very pleased with their new website and agreed to add more services provided by ClickDo in order to improve their business’ branding.

For their practice to rank better on Google the next step for the ClickDo team was to start with the SEO and digital marketing for https://www.fortesmedical.co.uk/ including the content marketing handled by Edna to build the brand. Edna is responsible for the blogging on https://www.fortesmedical.co.uk/blog/ once the owner, Dr Saaed, approves of them.

ClickDo are planning to build the most amazing hair transplant surgery brand in London. Therefore, they’re constantly working on eventually ranking them for the below keywords:

  1. hair transplant london
  2. hair transplant surgery london
  3. hair transplant treatments london

and many more keywords that will help their website to get leads from Google.

How to make Fortes Medical a known brand

Additionally, ClickDo are strengthening their brand awareness through Facebook marketing and Instagram profile marketing. Maulik Panchal, a freelance SEO strategist, has been hired by ClickDo to build links and improve rankings for https://www.fortesmedical.co.uk/ on a daily basis beside Fernando and Logesh.  ClickDo’s aim is to establish the Fortes Medical brand as the top hair transplant surgery in London. So look out for what ClickDo can do and follow their updates!

The Importance of Copywriting in Digital Marketing

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Want to know the important part of your copywriting in digital marketing strategy that can make or break your business’ success?

Good copywriting in digital marketing

So, you have an awesome product or service that you can’t wait to start giving to the world. You have a proven solution to help people solve a problem and you’re ready to get to work. The website is ready, your social media posts are filling up timelines and newsfeeds promoting your product or service, the paid ads are made, you have a large audience to generate your leads, and you are shaking in anticipation to start selling or getting clients. Yet, nothing has happened. No sales, no clients, no contact, no nothing. You may ask yourself “What’s the problem? I have a good product, my business is being seen, and I have everything in order.”

To be honest, it doesn’t matter how amazing, life-changing, useful, or valuable your service or product is if you don’t know how to make it appeal to your potential customers or clients. You can have a product that could literally save someone’s life, but if you don’t know how to make your leads feel like they need it then you’ll be going nowhere fast. This is where good copywriting comes in.

Your business may have a social media account, a logo, good branding, Facebook ads, a stellar website, a sales page, etc. , but what you say is the most important thing. Copywriting turns your product or service from just another thing in the marketplace to something your client or customer needs. Let’s go deeper. Want to know what good copywriting does? Read on and find out.

Engages Emotions in your copywriting

Want to make your digital marketing stand out? Make people feel something. Emotions play a significant part when it comes to people investing in a service, product, or in their own time. Why is a movie or book good? Because they spike our emotions. They make us excited, curious, and wanting more. Why do we buy a product or a service? Because we feel like we need it. We’re told and feel as if it can solve a problem that we need to be solved. Good copywriting can make people feel curious about what a product can do, how it can help, and create the emotions that trigger actions that’ll turn into conversions.

Nothing is more boring than an ad that just says “buy now”. Good copywriting tells people why they should, what problems will be solved, and can create the environment in people’s mind that’ll make them act. Want to really stand out? Find ways for your copywriting to spike emotions that’ll make potential customers feel like they need more.

Boost Your Website SEO with perfect copywriting

It’s no secret that Google loves high-quality and original content. If you need anything or want to know something then you’ll probably be googling it. The top searches are usually super long, in-depth, valuable content that answers all of your questions on just one page and you’ll leave that page knowing everything that you wanted to know.

Copywriting has a number of SEO benefits for your website and if done the right way can make a huge impact on your Google ranking. Copywriting puts an emphasis not only on spiking emotions and getting conversions but also keywords. The majority of online content will be written with a target keyword or keywords in mind and needs to appear around 1% of the article to get the SEO benefits. Good copywriting includes a few uses of the target keyword, entices readers, and makes them feel like they need the product or service.

High-Quality Content

It has to be said: content is king. Good copywriting in your digital marketing creates comfort and loyalty in readers and potential customers because they’re getting useful, valuable information. They may love it so much that they’ll share it with others and thus increase and grow your brand. What you say in your copy has the potential to create loyalty that’ll grow exponentially. Good copywriting form relationships with people and it’ll help your ideas and what you do stick to their minds. If the content is good, then it’ll be shared and you’ll be reaping more conversions than before.

Google will consider social as a ranking factor. If you produce a lot of high-quality content and it’s being shared on social media then your website will rank higher. Why do people click on a headline and read the awesome, high-quality content that’ll inevitably be shared? Because they’ll read an awesome, high- quality, engaging headline. That is good copywriting.

Good copywriting is the backbone of digital marketing. You may have every other part of your marketing in check and functioning but the words and what is being said creates the biggest impact and holds it all together. Solid, engaging copy can take your product and service from looking boring and like similar products or services to something people feel like they need and want.

 

Is your copy good enough to attract, entice, convert, and keep clients or customers? Contact ClickDo for a consultation and see how we can boost your traffic and conversions today.