Internal Links Vs. External Links in SEO


Linking is the most important factor when it comes to the SEO, Interlinking will help both the users and the Google bots to crawl/move easily from the one webpage to the other.

This will help the users to find the relevant information that they are looking for. But in the perspective of Google, it helps to find and index the new web pages.

internal links in seoInternal Link Vs. External Link:

The internal link is the one which points to the other web pages on the same website,

More the internal links you provide on the web page, then there will be more possibility for the new web pages to be indexed by Google.

The external link is the one which points to the web page present in the other website.

Giving external links to the high authority websites will help to improve your site’s authority. Linking to the quality sites will increase the credibility of your website.

Increase the crawlability with Internal Links:

Google finds and indexes the new web pages by crawling them with the help of the Google Bots. The Spiders/Google Bots will visit the web pages initially and will follow the links that page to find the new pages.

internal vs external links in seoThis process is repeated by following the links on the pages that it visits. When it finds the new page, it will index them based on the ranking factors.

Hence more the internal links that you give, then more will be the chances for the new pages to get indexed and rank on the Google SERP.

When the users land on your website from Google by searching some keywords, then the internal links will make the users to engage with your website for more time making them to navigate to the other pages.

Thus while optimizing the web page with the On-Page SEO, try to give more internal links. Add some external links to increase the authority of your site on the Internet.


Interlinking Structure – Best Metrics to Boost Your SEO


Interlinking in SEO plays a vital role in defining the ranks of the web page in the search engines. Interlinking helps both the search engine crawlers and the users to navigate to the different pages of the same website.

Google bot visits one specific web page and then follows the links on that page and discovers the new webpage. This process repeats and Google bot starts indexing the new web pages that it is discovering.

interlinking in seoHence the main purpose of the interlinking is to make the Google crawlers and the users to easily navigate to the other pages within the website.

Give Importance to User first

While doing the interlinking, make sure you give more importance to the users first than the search engines,

Give the links to the other pages in the same domain which make some sense.

Don’t give meaningless links in the motive of making the Google Bots to navigate to the other pages, It should be taken into account, but Users should be given first priority while linking.

Anchor Text:

Anchor text is the hyperlink or the link text which is pointing to some other web pages on the same domain. Anchor text should be relevant to the page that it is linking to.

interlinking to boost seoUsers will spend more time on your website only if they are taken to the right pages via interlinking, Also,

Anchor text helps the Google Bots to identify about the content that is present in the particular web page.

Internal links for effective Crawling:

Give as many as internal links you can, This will help the Google Bots to navigate to all the other pages in your website and effectively crawl them.

Internal links will help the Google Crawlers to find the new pages in your website and index them.

Crawling and indexing is the important thing to consider in SEO.

Though the XML Sitemap contains the URL’s of all the pages present in the site, Internal links will help the Google Bots to index them more effectively.