Tag: internal linking

Purpose of Internal Linking for SEO in 2018

Internal Linking in SEO 2018

Internal linking in SEO is the most commonly known and easy understandable topic. In many ways, when you do proper internal linking in your website, it will give a great positive reflex action in Google Search Results. So, internal linking of a website must have proper structure, relevant and meaningful to the users. Here, let me explain all about internal linking, which must know when you’re trying to grow your business website.

Purpose of Internal Linking:

The importance of Internal linking in a website is increasing higher every day. Since Google often updates its algorithm, they will not elaborate everyone with what is the update is all about, though people expect to happen in that way, Google feels it as spoon feeding. The basic understanding of the algorithm update is to enhance the quality of the search results by evaluating each website. This process includes each and every factor you learnt about SEO. There is a clue that, instead of providing links in the footer/header of a website, one can do daily blogging and give meaningful contextual links within the website.

The purpose of internal linking varies with regards to the situation. Now, we are about to discuss on two major motive of internal linking in the website.

  1. Better User Experience – User Perspective
  2. Index and Rank – Search Engine Perspective

User Experience and Internal Linking in SEO

  • Better User Experience –  User Perspective:

    • The very common motive of internal linking is to provide a better user experience in the name of providing additional value to the content.
    • For an instance, when a user enters into the website for reading about a topic, where the topic itself will have subtopic which needs separate space to be elaborated clearly. In such case, a blogger will publish them as a separate article and provide a link between the two web pages for a better experience.
    • When the day passes, instead of doing it in that way, people started to provide value-added content from one basic content with each contextual links from the main topic.

  • Index and Rank – Search Engine Perspective:

    • The Process of Search Engine Algorithm is to crawl each and every URL within the website which are submitted as a sitemap for crawling.
    • When people got to understand this behaviour, they start to internal between the new webpage and old webpage, so indexing process will take a longer time and crawler-bot stays within the website.
    • It happens to be one of the major strategy followed by most of the SEO person to rank in Google Search Engine Results page. Yet, Google stands that their search user experience is always the first preference. So, improper way of internal linking may lead to bad quality of link structure in a website.

 

Link Building Strategy: Don’t Link to Pointless Content

Content Link Building Strategy

In all the talks of search engine optimization, there always be two major topics commonly covers, the first one is content and the next is link building. Everything in SEO revolves around these two factors, where the experts would like to play and rank at the top. Today, we will cover the latter part with some sensitive information around it. On behalf of basic understanding of SEO beginners/experts, there always a myth that you have to build link daily to increase the so-called website authority.

Recently, I have got a chance to attend the Google Search Conference, where I met people who work on the SEO part of Google. When one of mate rise up and questioned, I have been getting backlinks from high authority domains, still, my domain doesn’t rank on top, why does that happen? The answer is simple, does anywhere in Google Guidelines they suggest you to get backlinks from high authority domains? Is there anything called domain authority? Google never used suggest terms. The search algorithm’s biggest concern is quality content and content only.

Plan And Execute Linking Strategy:

Though it can be internal link or backlink, you have to plan and execute the strategy. Let’s start with internal linking that’s our today’s major topic speaks about. Everyone understands that internal linking is one of the key factors in on-page SEO techniques until you do it properly. The basic rule of internal linking is to suggest that there a page which is relative to this content which makes you understand the concept better. It doesn’t happen in that way most of the time. For this, you must know, what is the quality content available in your website that makes more sense to the audience and adds additional value to information on what you’re delivering on the landing page. So, make sure you interlink to the quality, relative and awesome content of your website. As already discussed, backlinks also have to be from the quality and relative content regardless of the domain authority as suggested by the experts of Google.

Internal Linking Strategy – A SECRET To Success

Best Link Building Strategy

Building a New Website or Re-Construction the old one, Internal linking is a most essential part of it. The process of internal linking is to pass the links within the websites that gives a better experience to users with relevance to the source page. Internal linking is not a Bermuda triangle to leave it as a mystery, but a factor just behind you as a secret, which can be revealed when you turn back. It completely boosts all the SEO Efforts and takes your website to next level. Most of the SEO experts highly relies on applying the best internal linking strategy to their success. Let’s see what are the important factors you must consider while performing internal linking.

  • User Interface and their Experience:

User Interface of a website is directly proportional to the user experience. When a user interface is good, user experience will have a high positive impact, otherwise, you’re spoiling the brand value of yourself. By keeping this in mind, make a wise call on internal linking between the web pages. Leaving a website with too many ads, unpleasant presentations and placement of important contents at wrong place will not help SEO at any cause.

User Interface - Internal Linking strategy

  • Most Important – Crawling and Indexing:

Morethan anything, make sure the links are crawlable and help the website in indexing on search engines. Here, you must know the value of resource you gain through crawling. A content with too many internal linking will be crawled, but the relevancy between those linked pages stand for its value. Be confident in providing only necessary links to other pages that keeps the pages healthy by sharing the value between the web pages.

Crawling - Internal Linking Strategy

  • Content And its Uniqueness:

Write a content which is unique and user-understandable. People who are learning SEO will be bored of hearing these words, but still, nothing can beat the value of a good content and its readability. Some industries still face the problem of already having too much content on the web about a particular niche. Most of them agree with this, but to sell something, no matter what the world says, you must be unique in your approach and skills to the showcase it to target audience.

  • Fixing and Relevancy:

Fixing applies the developers who are reconstructing the websites since they have to keep an eye on avoiding broken links, 404 errors and redirection. As we already discussed, a linking building strategy highly depends on the relevancy of web pages on the website.

Most importantly, Concentrate on many keywords for a landing page by throwing old method of one page – one keyword concept. This method help in providing the anchor text as long tail or variety keywords while doing internal linking.