Tag: lead generation

How to generate more leads with Inbound Marketing?

How to generate more leads with Inbound Marketing

In the past decade, most businesses are busy with outbound marketing practices like sending direct mail, radio spots, newspaper advertising, and Tv advertising to drive traffic and to get leads to their business. For this people need to spend more amount to get their business online or other mediums. In that time, there is another cost-effective method raised to reach customers called Inbound marketing.

In this blog, we will discuss the benefits of inbound marketing and how to use inbound marketing tactics to generate more leads for your business.

What is Inbound Marketing?

Inbound marketing allows your brands to attract their potential customers through a variety of optimized methods, like videos, blogs, podcasts, and social media content to create brand awareness and helps more customers to identify their brands. The marketing tactics cover the customer needs and induce each stage of the buyer’s journey.  Inbound marketing efforts give more positive results and give more customer reach.

A recent survey revealed more than 500 small business owners across various industries who invested in social media, email, content marketing reaching more customers and reach more than 10 leads per week. Once your regular customers came to know your brands and their products, the contents, and social media marketing helps them to make a purchasing decision.

Also, the inbound marketing strategies allow business owners to collect the contact information from the customers who have generated leads. This helps for regular follow-up.

generate more leads with Inbound Marketing

SEO and Inbound Marketing

SEO plays an important role in the success of inbound marketing. Every content you have published online for your business growth needs to be optimized that makes your customers find your business via organic search.

Even the search engine like Google drives more traffic than social media. The businesses like Health care, travel, Beauty, Food, and marketing acquire more than half of their overall organic traffic from search engines.

So, optimization for search engines benefits your inbound marketing

For example, social media networks like Facebook, Instagram, Twitter have their own search engine to get the relevant social content for the users.

Also, the Gmail and online directories have built-in search boxes to help their users to find the specific content

Once you start ranking on organic search, you will see your inbound traffic get increase and it gives more relevant answers to the search queries.

generate more leadsHow to Improve Your Inbound Marketing to increase traffic?

To increase your inbound marketing strategy, you need to concentrate on the below-mentioned tactics.

1. Create informative content for your customers

To create more informative content, browse your competitor’s website and check for what keywords your competitor’s ranking for to their business targets and create a comprehensive content, for that you should analyze

  • The topics that your competitors cover in their blog, videos, social shares, etc.
  • Images and schemas covered in the top rankings.
  • Posts made to competitors’ profiles on social media and other local business directories.

Be clear, here your goal is not to copy your competitor’s content, just to make comprehensive content that gives more information about your brands and services among your potential customers and make them make the right decision on the purchase.

Create informative content for your customers

2. Optimize your content for Search engine

Each content that you create should be optimized for search engines. So, try to include your target keywords throughout your content, this will help Google to understand what your content is about. This will increase the chance of getting more traffic for your content in search results.

Don’t just optimize your content for the search engines, your priority is to create valuable content for your customers and optimize it by making your target keywords on the title, meta description, in the first paragraph, image alt texts in a natural and meaningful way.

optimize content

This also applies to your social media posts.

If you want to rank your content above your competitors, you need high-quality content and optimize it in the right way.

3. Include a call to Action

Include a strong call to action, on every piece of your content, whether it may be your blog or you’re creating it for social media. This creates brand awareness and makes your user understand your business’s products and services.

call to action button

Final Words

Before setting up your Inbound marketing strategy, check out the fundamental components of Inbound marketing that helps to generate more leads for your business. This will helps to get quality leads and increase the lead flow. Get started now!!

How to generate leads with an Effective Content Marketing Strategy?

How to generate leads with an effective Content Marketing Strategy

If you are creating quality content for your business, make sure you are creating and publishing content in the right way without wasting your time and effort. Good quality content brings more response by generating traffic, building trust with your customer, and by generating leads. This blog is about how to generate leads with an effective content marketing strategy.

Before defining how to develop a lead-generating content marketing strategy, let us show

  • What is a content marketing strategy and
  • Why your business needs an effective content marketing strategy

What is a content marketing strategy?

A content marketing strategy is an approach to grow your business brand by creating valuable and consistent content to attract the audience. This means growing your audience and make them get to engage with your brand to showcase your business is a great way in Infront of your potential competitors.

content marketing strategy

Research says content marketing is a great choice for generating leads for your business. More than 80% of business owners generating leads from content marketing.

Why your business needs an effective content marketing strategy?

An effective content marketing strategy brings more leads than outbound marketing. The secret of more successful business marketers is an effective content marketing strategy. To generate more leads with a low budget of marketing, then content marketing is the best option. Content marketing brings three times more leads to your business when compared to other marketing strategies.

develop a lead-generating content strategy

We hope, you all get clear with the importance of content marketing strategy. So, without wasting time, let’s see how to develop lead-generating content.

How to develop a lead-generating content strategy?

A step-by-step guide to building a content marketing strategy and take your content to the next level. Trust us these will bring more leads and always keep your content fresh.

  1. Fix your goals

The very first step in your content marketing strategy plan is to fix your goals. For starting any plans setting your goal is the first thing to make the plan successful. Same for the content marketing strategy we recommend SMART goal to generate more leads.  SMART is the acronym that stands for

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-based

set your goals

  1. Know your audience

After setting your goal, you need to identify your audience to create engaging content. For this, you should need to take a closer look at your buyer personas. This helps to retrieve the profiles of your regular customers and it works better to build a content marketing strategy.

Know your audience

  1. Effective Keyword research

To generate leads with your content, you need to make sure whether your content reaching people or not. You can track that most of your posts and videos don’t get any organic traffic from the beginning. The reason is the post does not reach your target audience. So, to bring more traffic you should have to consider your ideal customers and create content for them. To understand your customer’s needs and interests effective keyword research is a must. Use any keyword research tool and see check the most competitive pages and which content generates more traffic. This will help to improve your writing and create better content for your customers.

Effective Keyword research

  1. Create High-Quality content

In order, to generate quality leads through your content marketing strategy, you need to give importance to high-quality content. To hold all your audience’s attention on your brand, you should focus to create great content for them.

Create High-Quality content

Creating high-quality content not only helps to get index and rank your website soon on SERP but also helps to generate quality leads for your business.

To create Quality Content for your business, enroll in the content writing course offered by SeekaHost University

https://university.seekahost.com/courses/seo-content-writing-course/

  1. Keep updating your content

Like SEO, the content marketing strategies also will get change if Google Updates any changes in its algorithms. So, to go along with the content marketing trends, you need to update your old content. Updating your content for a regular time interval is a kind of signal to Google that your site is alive. Updating the old posts also generate more traffic.

Keep updating your content

So, to generate more leads, keep your content fresh and up-to-date.

Final Words

Generating leads is purely depends on your audience. Make sure you are providing the best information to your audience through your content. Hope our tips on content marketing strategies help you to create great content to get more leads.

Now create quality content and start getting quality leads!

Understanding Digital Marketing with 6 Cricket deliveries

Achieve Higher Rankings with London's SEO Experts

All you cricket lovers out there, I have something amazing in store for you – Understanding digital marketing in terms of a great sport. The sport which has 6 balls in an over, a batsman trying to hit you out of the park and you sir, strive relentlessly(lead generation strategy) in pursuit of that one prized wicket(of course, the customer) which can change the course of the game altogether.

There are six deliveries (channels) of digital marketing, which when applied to your business horizon end up yielding maximum wickets (lead generation)

Delivery one – Social media marketing

Also abbreviated as SMM this digital marketing strategy speaks volumes about the digital noise that is definitely surrounding us and would only keep on increasing with each passing day.  Every day we come across some of the amazing campaigns that have lit the digital diasporas with great panache and aplomb. Facebook, Twitter, Pinterest, Reddit are some social marketing channels that are leveraged these days primarily for direct interaction with the prospects. It also helps a great deal in developing the brand identity for your enterprise

You can say this stratagem is like a fast seam delivery which can swing the prospects towards the palpable sales funnels that you have created.

Delivery two – E-mail marketing

This particular skill set has been around for quite some time(as long as 10 years) and just when you thought having a social media campaign is enough, E-mail automation and managing the subscriber list becomes inevitable more than ever. What happens after a viewer decides to enter his e-mail into your prized collection of lead generation.

This stratagem speaks legends about spinning the intent of probable prospects into your favor with an effective E-mail marketing campaign.

Delivery three – Search engine optimization

Think of it as the toe crusher Yorker which can change the course of the campaign with neat on-page and off page SEO skills.  Everything online is indexed into Google and other contemporary archives and it’s just a matter of time you will start receiving solid leads with proper keywords and SEO optimizations.

This precisely can be of two types – On-page SEO and Off-page SEO.

Just like the in-swinging and out-swinging Yorkers, but we will get into the fit of it some other day. So as I was saying, the archives are immediately put to scroll by the search engine crawlers/spiders/bots as soon as we type anything to search! This is why it is always advised to fully optimize the webpage so that it would pop up real fast when searched for certain keywords which were targeted by you.

Delivery four – Search engine marketing

This is the medium paced delivery which heightens your chances of generating leads by placing ads on the search engine result page (SERP).  It may sound simple but consider this – you place your ads with a high bidding rate and start feeling like million bucks. But, another guy comes for the same keywords with a lower bidding and a better ad quality score and poof your dreams are sent to oblivion just like that (like it has been slammed mercilessly for a six).

Delivery five – Web analytics

This one is a turner like no other, it’s like when your customer has an itch and your website needs to be able to scratch that itch. Knowing exactly how to do that is the key to getting visitors to take action on your site. You can use information gathered from web analytics to maximize revenues from pay-per-click advertising, improve click-through on email campaigns, or even increase your search engine ranking.

Google happens to be an oasis in the desert when it comes to providing best free web analytics service. There are several tools which make web analytics a double-edged sword with which we can tailor our ads and other packages as per the requirement. The biggest benefit comes from the fact that with strategic use of analytics we can save a fair percentage of our budget spent on online marketing.

Understanding digital marketing can be very easy and meticulous at the same time…!

This reminds me of the doosra style of spinning the cricket ball which has claimed so many titans (read prospects!)

Delivery six – Affiliate marketing

Also known as endorser marketing this short-pitched bouncer is the newest addition to the digital marketing arsenal. It takes an affiliation from the product owner in order for you to start endorsing the product. With each completed action you earn commissions which can go as high as 65 percent!

How promote affiliate marketing?

There are coupon codes for using which the user is entitled to some discount which is like shooting two birds with a single arrow. On one hand the user is getting cheap deals for the desired product and simultaneously, as a result, the affiliate marketer reaps the benefits too!

Bend it like the pros…

There are many notable personalities like John Chow, Gary Vaynerchuck, Lewis Howes and the list goes on… who with their sharp acumen and understanding of different niches (product range), have created a solid five or six figure (this can be an understatement) constant incoming sales funnels on a monthly basis.

So, what are the things that you learned while understanding digital marketing a la cricket style

  • Digital marketing is like an iceberg which has multiple offerings to boost your client acquisitions
  • There are total 6 ways through which you can channel your prospects
  • Lead generation has come a long way since mailers and cold calling, it’s more of an inbound marketing these days.
  • Social media marketing, e-mail marketing, SEO, SEM, web analytics and Affiliate marketing are notable ways to leverage digital marketing for better results.