Tag: Marketing

Blogging Benefits of Business and Marketing

Blogging Benefits of Business and Marketing

Internet marketers highly stress on blogging, regardless of platform or business. Do you know why? Think of a situation when everyone stops blogging. There won’t be any publishers on the internet to publish new content to the respective industry. Even Google can only sustain in the search market if there is regular content publishing happening all around the internet. By understanding the importance, we are here you discuss on blogging for business and marketing and its key benefits.

Identity:

  • Search Engine:
    • The Search Engine perspective differs based on the website with and without a blog. Search Bot prefers a website with regular, fresh and original content. With a blog, a website can get 55% more traffic than the other.
  • Personal Growth:
    • The crazy benefit of blogging is, you will start to learn to write about something and become a master of it. You will personally grow when you blog daily.
  • Skill Set You Possess:
    • Blogging is a most important and valuable marketing skill. During such a phase, An approach towards your market will start to differ based on the skills you gain.
  • Your Stand:
    • A blogging person will get a glass-like clarity on the niche, they work on. It takes to be bold and pave a right path for your future.

Blogging

Market Growth:

  • Development:
    • When visitors start to engage in your blog and get to know you are a master of it, you will be an R&D lab for them to solve problems.
  • Library:
    • After a period of time, there will be a huge set of content which holds the record of complete market. It stands as a library for a blog library to search and find whatever requires.
  • A Search of Market:
    • Exploring every corner assist a blogger to enhance the industry itself. There will always be a search for new things to bring the market up.
  • Social Engagement:
    • A Master will become an influencer to lift the social audience up in the industry. One will get attention of the global audience to join hands and reach a wide range of people to endorse their business.

 

Why Copywriting Is The Most Important Part of a Business

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If you’re a business owner, hug your copywriters. They hold your business together and are the backbone of your marketing strategy. Without them, you’d appear boring, uncompelling, and like any other company in the market. They’re your greatest asset.

Your copywriter, if you have one, is the most important part of your business. That’s right, I said it and it’s true. The MOST IMPORTANT. Copywriters are more important than graphic designers, social media experts, PPC specialists, bloggers, and your sales team. Without a copywriter, all of these other jobs would fall short and not have as big of an impact. Which is why we are the most important part of any business.

Of course, I’m speaking biasedly, but let’s compare jobs and took a deeper look.

Why Your Copywriter Is More Important Than Your Graphic Designer

Graphic designers are important. As humans, we gravitate towards what’s aesthetically appealing. Without an awesome graphic designer, businesses wouldn’t be able to sell some super cool and sexy brands. In order to have a successful business, you need images and a look that sticks and is appealing to people. You must have a website or a landing page that people like to look at and are easy to navigate, but….

What good does a nice-looking website or ad do if the words on it are boring, unemotional, and don’t stick? Here is an example:

You want to learn the German language, so you look for an online course. Luckily, you fall upon a website that is amazingly well-done. It has cool images, graphics, and even some cool interactive things. But, the text (copy) says “We teach German. Click here for our courses. You won’t regret it!”. Let’s be honest that’s pretty boring. Would you click on that?

Now, what if you saw another site and the design was not the best. We can even say it was really plain and boring, but the copy says “Learn Fluent German in 100 days from Scratch or Your Money Back Guaranteed!”. Which copy sounds more appealing? The first example or the second?

I’ve seen a number of sales pages, websites, and ads whose actual physical look was not that great, but the words were amazing and I was sold. When an ads objective is to persuade, sell, and have a call to action then you need words. Words are the most important. Therefore, copywriters are more important than graphic designers.

Why Your Copywriter Is More Important Than Your Social Media Experts

I love social media just as part of the next person and its important part of a business in this age. It’s smart for a business to have a social media expert, but that doesn’t mean it’s more important than the copywriter. Why?

Yes, social media experts are experts in spreading the company brand, getting exposure, and bringing traffic to your website. But, if the text on your social media profiles and posts are dull, lifeless, and generic then what does that say about your business? It’s not enough to just make a post. You need to be able to showcase your company’s personality, brand, and attract people to move towards your site. How do you do that?

Get a copywriter. A creative one.

Why Your Copywriter Is More Important Than Your PPC Consultants

PPC ads, or pay-per-click ads, are a massively useful tool for any business. They get traffic to your website, get you more exposure, and contribute to making a conversion. But what happens once the person gets to your website? What does your website or landing page say? Is it compelling, enticing, persuasive enough? Will it convince anyone to convert?

I’ve seen so many PPC ads that lead to poorly-written landing pages. What a waste of money. Want to save cash and increase your chances of getting the conversion?

Hire a creative copywriter that knows how to sell with words. If you don’t have one, your business is not living up to its potential and that is a sad thought.

Why Your Copywriter Is More Important Than Your Blog Writers

This is pretty meta. You’re reading an actual blog post now, so that goes to show you that well-written blogs are important and useful. They provide valuable information, tools, and can increase loyalty, your email list, and visitors to your site. I love blogs and I love writing blogs, but let me ask you this:

Who do you want as your content marketer?

  • Someone who knows all the best blogging techniques, practices, and can write well?
  • Or a copywriter who is trained in the art of persuasion, branding, advertising, conversion strategy AND who also knows the same blogging techniques and strategies?

What would be the best for your company? A copywriter.

Why Your Copywriter Is More Important Than Your Sales Team

Obviously, your sales team is important too. They make the sale. Your sales team does a lot of persuading and they make that push so deals can be made. BUT…

What if you hired a direct-response copywriter who can tweak your sales pitch to be 10% more persuasive, 10% more personal, which would guarantee a 10% increase in conversions? You know you could this by hiring a savvy direct-response copywriter for ONE DAY? Your sales team is important, but a copywriter can polish the pitches so you can perform better.

If you don’t have a copywriter, do yourself a favor and hire one today.

Conclusion and My Actual Opinion about why copywriting is important 

First of all, before any graphic designer, salesman, blog writer, PPC consultant, or anyone gets angry and messages me, I should say something:  I don’t actually think copywriters are more important than any other team member. I fully believe every part of a business is just as important as the other.

Great copy is important and essential but it doesn’t do much just alone. Every part of a marketing strategy contributes a massive amount. I wrote this to state why copywriting is important, by no means do I believe copywriting is superior to any other job. Copywriting needs all of the factors above.

Whatever part of marketing you need, ClickDo has you covered. Whether it is SEO, web design, PPC, branding, or really any part of digital marketing, ClickDo can you help grow your business by bringing more traffic to your website and thus creating more conversions. Contact ClickDo for a consultation and see how we take your business to a new level of success.

LinkedIn – The Unknown Golden Tool must include in your Digital Marketing Strategy

As a digital marketing professional you must have observed that LinkedIn is one of the best tools to connect with fellow industry experts. Since long it has been transform from a professional networking site to an enormous people place. Since its inception marketing nerds are trying to crack the nut on using it as a promotion tool. The foremost reason for this is availability of the millions of professionals at one place, so it’s for sure that there’s some way to open the flood gates to get prospects converted to clienteles.

So, now as you are aware about what potential does the LinkedIn have for your online professionals that let you reach heights by assisting you to build a money making business empire.

Hold On…!! You might be wondering how come that is possible. Is there is any room to promotion that opens your doorway to success?

You heard that right…Yes, It is possible…!!! Let see how this phenomenon works.

In this post, I’m going to show you some advanced techniques with the help of which you can use LinkedIn as a powerful tool for your business.

Here’s how LinkedIn process works?

Establish —->  Connect  —-> Engage

linkedin_company_page

1. Create Company Page that Speaks: To use the power of LinkedIn it is very most important to create a Company page that talks lets the visitor know more about it. You must work for the page with an intention to get leads. The best way to do is to structure your company page in such a manner that it focus on a conversion action. The action of conversion is a CTR to your company website to include in the company description or company updates. The effective tip for these are:

  • Create an image that grabs attention for the first time visitor on your page
  • Have a compelling pitch that instigates the user to click more.
  • Make your Recent Updates section clickable and conversion focused.

2. Make the Best use of Advance Search Feature: It is very crucial to make the best use of Advance search options provided by LinkedIn. This will work as a helping hand for building connections. Let’s see how.

LinkedIn Marketing

In the above image you can see various fields which allow you to search for people who are working in your field since years. So finding them and getting them in your connection will works best for you.

Step 2:

LinkedIn Keyword Search

In the above step, I am trying to search for the keyword SEO Consultant. The LinkedIn also provides multiple fields to filer connections. Just need to place the keyword in the field given and on pressing search you will get ample of profiles of people in the industry. Try to send the request and connect with them.

3. Be a Part of a Group: Likewise, Facebook LinkedIn is also the unknown medium to join industry-specific groups to interact and engage with  experts or newbies in the field. It is the best platform to showcase your skills and know about others expertise.

Let’s see how to become a part of the group given in the steps below.

LinkedIn Group

In the image above you can see how to choose the Groups option from the dropdown just next to the search box and it will provide you various options on most active groups on LinkedIn. Joining the similar groups of your area of interest and engaging with fellow members will help to spread the word about your business in online world.

Join LinkedIn Groups

The above image shows the number of available groups for the Digital Marketing professionals. You have an open platform to get massive audience to spread the word. Also, it is one of the best tools to promote your business by tactfully engaging with members in the group.

4. Personalize with your connections on LinkedIn: The LinkedIn is the best medium where you can get a chance to personalize with your audience. Once you managed to build about 200-300 connections at least then you can easily get in touch with them through email. Below image explains how to do it effectively.

Steps
 Once you Login to your LinkedIn dashboard just click on this Link. This will land you on the page as displayed in the screenshot below.

LinkedIn Strategy to Build Connections

Download all the connections in .CSV file and start emailing them and start building business relations with them. This will improve your business visibility and reputation as an owner in the world of web.

Isn’t this sound great to you?

 Conclusion and Takeaways

On a concluding note, LinkedIn Marketing, and Promotion is a very wide strategy which works best for each one of us if done in an effective way with proper planning and execution.

If you are beginner then, start gradually and it could very well turn into your next lead generation tool.