Image SEO : Image Optimization Tips You Need to Know

We undergo a survey on how the images are uploaded to their blog posts or a website in a normal way. More than 70 % of bloggers and internet users answer is they are downloading the image from the free stock photos site, upload it to the backend of their website, and then inserted into their page wherever they need it. The reason is they are not aware of image SEO.

Do you think this is the right way of uploading an image to your website? If yes, then change your mindset. This is not the right way of adding an image to your website. The reason is if you are adding an image directly to your website, then it is like adding extra weight to your website that will slow down your page speed. And the other hand, search engines like Google can’t read your images without proper alt text.

Optimizing images for your website is worth the time. Because the webpage with the well-optimized image will rank #1 in Google Images within few hours of uploading. The Image optimizing tricks are like adding alt tags, compressing large images, and other image SEO tips.

Optimizing an Image has many advantages like, gives a better user experience, increase page speed and rankings. Let’s change the way of uploading an image!!

Here are the top 7 image optimization tips you need to know.

1. Choose the right image format

The image format is like your First name. choose the best image file extension to save your image. Before uploading an image to your site, make you’re your file is saved in the right image format. While there are so many image formats available on the web but, PNG and JPEG are the best.

PNG File: Gives better image quality, but the larger file size

JPEG File: Here you can adjust the size of the image file without losing the quality of an image.

The most preferred image file format is JPEG, images in Jpeg file formats are looks like a real image.

2. Use compressed Images

Uploading images without compressing its file looks larger and it takes more time to load. Also, the search engine considers your webpage with the non-compressed image as a big size. More than half the size of the total webpage is used by an image file. That’s why we recommend using compressed images for your web page.

Use photoshop or another tool to compress your image before uploading it to your WordPress website.

There is a WordPress plugin available for compressing the image like WP Smush, which reduces the image file without reducing its quality.

Whenever using a plugin, make sure the image compression takes place outside the servers, so that will not affect the loading time of our website.

Also, adding compressed images will help to load your image faster on mobile devices.

3. Create Unique Images

If you want to see your images on top-on-top rankings, then you need to do the necessary things for that. Instead of adding the same image from the stock photos, add some unique and original images to stand out from other sites. Stock photos have the same generic photos, that may be used by your competitor’s site.

For a better user experience, and ranking uses the original and unique images on your webpage.

4. Aware of Copyright

Always, be sure the image file you have chosen to use from the free stock image gallery has no copyright issues. Some of the stock photos like DepositFiles, Shutterstock, canva own an image that you have used. If you don’t have a license or access to use such photos, try to avoid adding such photos to your website to avoid the risk of penalty.

5. Add proper Alt tags

Alt tags are like addresses for the image file. The search engine crawlers do not crawl the image which does not have alt text. Alt-text is considered as the file name of the images. Giving more attention to the alt tags adds more benefits to the On-Page SEO strategy.

Adding appropriate alt texts associated with the keywords improves page ranking

Final Words

Still, if you do not believe in how image files are affecting your website page speed, we recommend using Google’s page speed Insight tool to check the loading time of your page having an image without optimization and compare it after adding the optimized images to your site.

How to Rank Your Internal Pages Higher?

The evaluation of search engine optimization is depending on users and search engines. You should need to make your blogs stand on their ranking position whenever Google updates its algorithm. In general, the pages with high internal links are rank higher than the quality pages with no links. Same time sending more links to your homepage is not always an advisable process. Also, if your home page is ranking higher for the more internal links, the search results will become unstable.

Google has more concerns about your internal pages than your homepage. The internal pages also have more useful information to the search users than the homepage.

In this blog, I am going to show you how to rank your internal blogs or pages greater than your home page on search engines.

The internal pages include services pages, blog posts, and other pages on your website. Instead of focusing only on your homepage, you can start working on these internal pages to get more traffic to your website with valuable internal links.

Internal linking is the effective SEO strategy, that connects more pages with your website through the same domain.

Now it’s time to think deeper to get more traffic to your internal pages in an organic search result.

Rank your internal pages

Build links to the Internal pages
Pass more SEO juice to your Internal Pages
Use branded keywords for interlinking

Build links to the Internal pages

Inactive pages have no effects on SEO works. So, the purpose of adding more internal links is not only to increase Google rankings but also to create a connection with more users and to increase visibility.

The main responsible for you is to make your internal pages easily crawlable by the search engine as well as the users.

You can achieve this with the help of hyperlinks and the right anchor text to the relevant page. Linking to the internal pages makes search engines easily crawl your pages and all your internal pages will get ranks soon in the search results.

The internal links are not only for search engine optimization, but these links are also important to enable users to easily view and engage with all content on your website.

Pass more SEO juice to your Internal Pages

Giving SEO juice from the various social media platforms is one of the advanced SEO techniques that bring more positive signals from the search results. The top social media sites include Facebook, Linked In, Twitter, Pinterest, etc, boost your internal pages in the search engine rankings.

Many believe social media signals aren’t effective for search results and ranking factors. But the truth is, it has a strong impact on search engine performance.

So, to bring valuable traffic for your internal pages through social media platforms, start focus on creating trustworthy content. Create the best content for your blog post to gain more attention and visibility among the social media networks.

Use branded keywords for interlinking

Branded keywords are simply used in the search terms, linking your pages with the branded keywords will help you to improve your On-page SEO results.

This helps to increase search results. Using brand name as an anchor text are the best signals o treat your targeting audience. Make sure your target should be relevant to your branded anchor text.

Final Words

To rank your internal pages higher than the home page, your need to concentrate more on internal links and how to give them in a more natural way. Always give a link to the page within the website or a blog, to make all your content visible to your users and it helps the search engines to crawl all your blogs without missing any pages.

3 Powerful On-Page SEO Factors you need to know

To get the top position on Organic search, you should need to optimize your content for the search engine with the two essential SEO factors on-page and Off-page.

Off-page SEO techniques like link building and guest posting do not provide much growth if you failed to pay more attention. So, more SEO experts prioritize on-page optimization due to its strong potential features.

It is important to focus and On-page SEO and make sure your page is perfectly optimized with On-page elements.

In this blog, we will cover What is On-page SEO, what are the top essential factors you need to consider today for your website growth.

What is On-page SEO?

On-Page SEO refers to optimizing the website to improving the search engine rankings and to earn organic traffic.

On-page SEO techniques include optimizing your webpage content, optimizing your headlines, optimizing tags and images. On-page SEO enables your website to achieve a high level of Google E-A-T factors.

The On-page SEO also involves structuring the content for the search engine and meets your customer needs to drive more conversions.

Writing content for Google is not an easy thing, to drive more traffic and more clicks, you make your site appalling to your customers on all types of devices.

Let’s take a look at the Top three essential on-page optimization tactics that make your site to get visible to the right people at the right time.

Top 3 Powerful On-page SEO techniques:

1. Format your content for your readers and search engine

You should have to fix your SEO strategy to hit ranking factors as well as satisfy your customer needs to make them get engaged with your content.

It is tough to concentrate on both the search engine and the audience. But some of the SEO hacks help to improve your online visibility and to increase the conversions rate. The best one is breaking up your text by using keyword-focused H2 tags, shorting the paragraph, and adding the bullet lists to make your content readable for both humans and bots.

Break Up your Text with H2 tags

The first thing you need to improve your On-page SEO is your content style. Adding H2 tags helps both the Google Crawlers and readers to easily scan through your content.

Here are some tips to Optimize your H2 tags:

Add H2 tags for every 300 words
Use focused keywords or exact match keywords on the H2 tags
Add H3 tags for every 50 words
Keywords in the H2 and H3 tags boost up your site rankings

Shorting the Paragraph

If you want to engage your readers to drive more traffic and conversions, then you should need to optimize your content inch by inch based on the needs of your target audience.

Text with large blocks is difficult to read for your readers on their mobile devices.

Shorting the paragraph for 5 – 8 sentences ensures your content looks good on mobile devices.

Use Bullets

Bullet points are a powerful option to drawing the attention of important data and allows you to summarize your information in a wise manner. Using bullet points in your content boosts your on-page SEO drastically.

Including the bullet list helps the readers to understand your content and it draws the attention of readers to drive more conversions.

2. Optimize for Featured snippets

Featured snippets are a snippet of information that places above the 1st position of Google’s organic search rankings.

Featured snippets are best to establish your brand’s authority and drive more traffic to your site. Having featured snippets

Attains “position zero” position that is above the paid ads and organic results.
Builds your brand authority
Drive more traffic to your website
Push your site with your competitor’s position.

Types of Featured Snippets:

Paragraph featured snippets
Images featured snippets
Videos Featured snippets
List Featured snippets
Table Featured snippets

3. Add FAQ schema

FAQs are the backend coding process add to your blog and to make Google understand your content. Mostly the FAQ sessions are added at the bottom of the page, and they have the following benefits.

Boost Impressions
Get more website clicks
Interlinks
Improves online visibility

Conclusion

On-page SEO is essential and important for your website to increase the chances of ranking factors. Optimizing your site on a regular basis can help to improve your rankings, traffic, and conversions.

Tips to Optimize your blog now as a expert

Search Engine Optimization generates more traffic to your blog, and it will help to rank higher in the SERP. To get better search rankings, you should create quality SEO blog content for your blog and optimize it with SEO techniques to get more organic traffic. Same as a website, SEO is also important for a blog to drive more traffic. Many websites get more organic traffic from its blog. A well-optimized blog improves search rankings. You can also optimize your old blogs to improve the site rankings of your website.

Blog writing is a special skill and to keep your reader engaged with your blog, you should build quality structured content and keep your blog more attractive by adding impressive visual images or videos. Once your visitors like your blog then they share it in their circle, surely this will help to get more rankings. To get more shares you should improve your writing skills and learn SEO. Doing SEO for your blog while creating is more effective, but you can also optimize your older post but doing SEO while publishing matters.

There are many tricks to optimize your blog to generate more traffic. Here we mentioned some of the SEO blog tips to optimize your blog as an expert and to improve the search result of your blog from the search engines.

1. Build your content with the proper keyword.

Many blog writers, especially beginners started to write a blog on a topic that they know, and they choose mostly their familiar topics. You cannot drive more traffic from this blog. You should write for users’ interest by doing keyword research and get the topics that your users are searching for.

Keyword research is the technique used by blog writers and content writers to create SEO-friendly content and it helps to get the topic what your users are interested in.

Do keyword research and list out the top-ranking keywords to plan your blog content. Now write blog content by covering all top raking keywords. This will help to write blog content about topics that people are actually interested in. This also helps you to get new blog ideas and topics.

Keyword research tools are available to find competitive keywords, keyword position, and keyword competition.

Use LSI keywords
Use High volume keywords
Use less competitive keywords

Use LSI keywords

LSI keywords are the Latent Semantic Indexing keywords. This set of keywords are the exact match keywords related to your focus keyword. Finding LSI keywords are simpler, by using the Google Search Engine. Enter your focus keyword in Google Search and get the list of keywords by scroll down the results.

Use High volume keywords

Use the keyword with high search volume in your blog content, which helps to rank your blog soon. Use the related keyword with a high search volume for your blog. Get the high search volume keywords by using the Google keyword planner and other keyword tools like Ahref. The volume refers to the total number of searches for the particular keyword. The range of good search volume is between 1k to 10k.

Use less competitive keywords

Low competitive keywords help your blog to rank with low links. These keywords boost your website ranking. Find the less competitive keywords by selecting the keywords with low competition.

For more details to discover the keywords, check out our article https://www.clickdo.co.uk/keyword-research/ to do keyword research for your blog.

2. Make your Blog Title more Effective

The next thing is you have to choose a good title for your blog post. The title of the blog is more important to get more search rankings. Most of the internet users click on your blog with the title you gave.

Make your blog title SEO-friendly by using the focus keywords in your blog title. Next to adding focus keyword, make your headline more attractive and catchier to get more clicks. Many SEO plugin tools, gives a title score that helps to improve your title for more clicks.

3. Give more Internal Links to your Blog

Internal linking spice-up your blog by increasing the viewers. Giving an internal link from the new blog post to the existing older blog develop the contextual relationship between new and old posts.

How do give the internal links?

Internal links are the hyperlinks from one blog or page to another blog within the same domain. Now you can give the internal links by simply select the text and link the relevant post URL that appears below and click the link icon.

4. Add Images and Videos

Search engine not only ranks your blog content, sometimes the images and videos you’re added in your blogs rank higher than the text. Adding images and videos between your texts adds more value to your blog. Use quality images to your blog and always go for royalty-free images to avoid the copyrights problem. Use your own images like your photography or design a new image by using Canva. Make sure the images that you’re added to the blogs are properly optimized for SEO. Check “How to optimize images for SEO ?” to optimize your image for blog content.

Videos are more effective than words and images bring more engagement. Slideshows and vlogs perform much better than the blog post. Don’t add the videos directly to your blog post, it doesn’t give any SEO value. Instead of that upload the videos to another medium like Facebook or YouTube and then get the embedded link.

5. Add a meta description to your blog

A meta description is adding a short description, meta tags, to your article. The main purpose of giving a short description and meta tags is to make a search engine crawler to aware of your blog content.

The limit of meta-Description is 160 characters. In 160 characters you should add one focus keyword for a better search.

6. Make your content simple and have a good readability score

User-friendly content with a good readability score makes your article rank higher. Good content makes the user spend more time on your blog.

To increase the readability use impressive sentences, attractive phrases, and use nice images between the paragraphs. All in One SEO plugin and Yoast SEO plugin helps to analyze the readability score of the article, and the too like Grammarly helps your blog content free from the grammatical errors

How to optimize image for Search Engines?

Image optimization is the heart of the On-Page SEO which plays a major role in creating a successful SEO campaign. Nowadays achieving a good ranking become more complicated due to the latest Google algorithm updates.

Nowadays search engines not only looking for quality content to rank an article on the top, but the rankings also depend on so many factors. But the evergreen factor is doing on-page optimization. Image optimization also comes under On-page optimization, a single well-optimized image is equal to hundred words.

A well-optimized image is a pillar for a standard webpage

The wrong usage of images will destroy the overall impression of your webpage and a good image brings more sources of traffic from search engines.

The basic image optimization includes giving a proper alt tag, image title, image size, and image links.

Top 10 Image Optimization Techniques

1. Adding a relevant image to your content

Adding a relevant image is more important when it comes to image optimization.

Only a relevant image will give sense to your webpage and it helps for ranking your site. Online users retrieve more information from the images than lengthy phrases. The images in your content become memorable and sharable. So add attractive and quality images to your content. You can pick images from the sites like Pixabay or Pexels. Here you can get more Royalty-free images for your website.

2. Adding Alt Tag to the images

Adding an Alt tag or alternative text to the image is important while doing image optimization. The search engines are text-based and they do not know how to read the images. So, adding an Alt tag tells the search engine, where the image is placed, and it helps to understand your images. The images without Alt text appear as a blank space in crawling and the empty spaces bring a negative impact on your SEO.

Keep your Alt tags short and informative. If you pick the images from the open-source, then do not forget to rename them. Some plugins take the image name as alt tags. So, before uploading an image, give proper alt tags and image names.

How to add Alt tags for an Image in WordPress?

While uploading an image, you can see the option to add the alt tag, or simply you can add the alt text on the right side of the image as we have shown in a screenshot

Fill in the alt text description using a ranking keyword and relevant phrases. For example, if you adding an image for the “how to make money online for beginners? Blog then your alt tag would be like “make money online”

3. Image Size

Image size is an important factor in SEO. The website loading time also depends on the size of the images. If you add any larger image, then it will slow down the webpage and makes more time for loading. To reduce the loading time, choose an image having a minimum size or else compress the image before you are uploading.

Also, go of the .jpg image
Always compress your image before adding it to your webpage. You can also use any one of the WordPress image compression plugins. Example: Shortpixel plugin. With the help of this plugin, you can also compress the size of the image which you already uploaded. By using this compression plugin you can easily convert your .png image to a .jpeg image.
Use CDN Network for your website, which automatically speeds up your webpage for better performance.

4. Use SEO-Friendly Filename

You already know the importance of adding a keyword in the URL, it also applies to images. Keyword-rich image files help the crawling bots to determine it easily. The image with a file name like “DSC0918.jpg” does not give any information about the image. Adding a keyword-related filename separated by a hyphen gives more chances for your images for ranking. Example “how-to-create-a-blog”.

5. Add Title Tag and Image Linking

Images are perfect for linking. Image linking gives better results on On-Page SEO. But do not give a direct link for your image. Always use anchor text for linking your images. Also giving a backlink to the images instead of texts gives more effective value.

Whenever linking your image add the title tag by using the SEO-friendly keyword for better SEO rank.

How to add Image Linking?

Use the Insert menu and add images to the page
Select the image and check the Image option dialogue box for use the Link
Link the webpage or add the URL of any blog
Then click the Ok button and now Image Linking is done.

6. Make your Images Mobile -Friendly

Adding Mobile-Friendly images is best for high ranking and gives more user engagement. Adding mobile-friendly images gives more responsiveness to your site and also speeds up your website loading time. The image will adjust to the size of the device.

7. Add images to the site maps.

Adding images to the sitemap increase the chances of crawling and indexing. This helps to get more site traffic for your site.

8. Create Unique Images

Same as ignoring duplicate content, ignore the duplicate images and use the unique image for your site. Instead of direct downloading or saving an image from any source, take a screenshot of the images you want to use in the content and save it by giving the unique SEO-friendly file name.

Next, change the image properties by right-clicking the image. In detail, the option adds the image title, subject, tags, and gives ratings. This is top-secret for optimizing your images.

9. Aware of copyright image

Always use Royalty-free images for your content to avoid copyright issues. If you don’t have a license to use the images on sites like Shutterstock, Pixabay, Pexels, or DepositFiles.

If you use the image without a license key then you will face more issues, if the owner of that image saw their images on your webpage.

10. No.of Images should you use

There is no standard number of images for creating a blog or website. Maybe the count of images will depend on your page. Sometimes even a single image is enough for a blog or on other hand for some blogs you have to use 10 to 20 images. Make sure adding more images should not slow down your site.

Final Words:

These are the simple SEO image optimization tips for adding images to your website or your blog to boost your website traffic and page ranking.

7 ways to improve the loading speed of your website

How to improve the loading speed of the website?

As a website owner, your primary objective is to keep your visitors happy and site speed plays a prime role here. That is why many top ranking websites generally load at lightning speed. Fast speed can also boost the business potential of your site and can improve the conversion rate. Did you know that any interruptions or delays during crucial actions like proceeding with online checkout can increase the risk of buyers changing their minds? It is one of the main reasons behind abandoned shopping carts.

Here are some surprising facts about site loading speed:

11 out of every 100 site visitors will abandon your site’s loading speed is delayed by 1 second
The same delay can also decrease the in customer satisfaction by 16%
It also results in a conversion loss of 7%
Most importantly you will lose 40 out of every 100 visitors if your site takes 3 seconds or more to load

Google now concentrates on the mobile experience of your website. One of the prerequisites for a good mobile experience is fast loading speed. So if your site cannot load fast enough, it isn’t good enough in the eyes of Google. So, it can affect your SEO negatively.

The next question is how to increase the speed of your website? It requires you to follow a solid strategy comprising of techniques, tools and tips. In this blog we are going to mention some of the best strategies to increase the speed of your website.

How to check the loading details of your website?

Open Google Chrome
Go to the webpage, right-click and then click on inspect option
Open network tab
You will see different columns
Name: Different files on the webpage
Size: Size of individual files
Time: Time is taken by each file to load.
You can see the total requests made by clients in the bottom left corner

Minify your code

Extra whitespaces, unnecessary code and additional formatting inflate the volume without adding any additional value. The higher volume increases the number of requirements and slows down your site speed. By removing all those unnecessary formatting and codes you can reduce the volume and thus increase the loading speed. You need to delete all such unnecessary elements to boost your site speed. It is generally known as minifying the code.

Asynchronous loading

While a visitor opens a webpage the browser needs to load different files. Generally, the files load synchronously, i.e., only one file loads at a time while the others are queued up and wait until that single file loads completely. This one by one loading model significantly increases the loading time.

There is a way to speed up the process by enabling simultaneous file loading, technically known as an asynchronous loading. In asynchronous loading, multiple sites can load simultaneously, at the same time which speeds up the file loading process and makes your site faster.

WPRocket is a high caliber tool that is incredibly easy and remarkably efficient. The tool packs versatile features including speed optimization options. It allows you to minify your files and combine them, enable asynchronous loading and defer heavier files like JavaScript.

Check TTFB

TTFB or Time to the first byte refers to the time it takes the first byte to complete distance between the data center and the server. In easy words, it determines the time by which the loading process will start. Reducing this time can inevitably cut down the latency and speeds up the loading process. You can test the TTFB on the Webpage Test tool. If your TTFB is 200ms or above then you should take immediate action to reduce it

Enable caching to increase repeated visitors

If you wish to get repeated visits to your site and convert first-time visitors into regular audiences then you need to deliver them better experience on their subsequent visits. One of the easiest ways is to offer faster loading speed for repeated visitors. For that, you need to enable caching.

While requesting your webpage the browser has to perform some tedious and tough calculations to retrieve and display the page. By enabling caching you enable the visitors’ browser to memorize the final result of the calculation. It saves the browser from making complex calculations on subsequent requests. As a result, your webpage can load much faster.

WP Rocket is a strong caching plain that can automatically enable caching on your visitors mobile to help your site load faster during heir Subsequent visits.

Pick the right web hosting plan

Your hosting plans and provider plays a key role in determining your site speed. Make sure that your hosting plan offers you the required resources to ensure smooth speed of your website that meets your current speed requirements.

Shared hosting accommodates multiple tenants on the same server and offers a common pool of resources to each of them. It is best for the new sites and the ones with low traffic.

However, if your site is growing and traffic is increasing the shared hosting can affect is the performance and reduces the speed. In that case, you need to upgrade your plan.

Consider buying VPS, Cloud or Dedicated hosting plan as all these three plans offer dedicated resources and thus ensures fast loading speed, even during traffic spikes. In most of eh cases VPS works fine for sites WITH heavy traffic. However, if you experience tremendous traffic ten you may go for a dedicated server.

Compress Heavy Files

Compressing your heavy files is a great way to reduce loading time and boost the speed. The compressing process reduces the size f individual files (like images or videos) without altering the look, feel ad functionality of your site.

Tools like GIDNetwork allow you to know beforehand about the estimated time of loading after you have compressed the files. If you find that it can significantly speed up your site then you can compress your files and deliver a better loading experience to your uses.

GZip is the best tool to quickly compress diverse files on your website and thus making it lean and agile.

Reduce the size of large images

Larger image is no doubt the major reason behind a slow loading site but compressing them is not hard.

The WordPress Plug-in like WP Smush can easily compress your images and boosts your website loading speed

Conclusion

Good loading speed translates to better user experience and encourages them to interact with your site. It increases click-through rate, strengthens SEO compatibility and may also improve the conversion rate. In short, it allows you to meet your major digital goals with better certainty. In this blog, we mentioned some of the best ways to monitor your site speed and increase the same. To help our readers we have also mentioned the plugins that can facilitate these tasks with the least efforts. By wisely using the tips, tools, and techniques mentioned in this blog you can significantly increase your site speed, keep your user happy and strengthen the potential of your site.

Advice to the readers

The readers are advised to use their discretion before taking the decision. Most of the tools offer a free and trial version as well. If you are an individual user, blogger or new startup then free version could meet your initial needs.
The established businesses can go for paid versions to unlock advanced enterprise-grade features. However, it is advisable to start with the trial versions and see how well it fits with your requirements before making the final purchase.
Read the latest reviews on unbiased review sites before buying or using a tool. Check the social media handles of the tools mentioned in this post to know the real-life experience of users and the brand reputation.

Avoid Falling Foul of The Latest Google Algorithm Updates with these SEO tips

Have you been hit from the latest Google algorithm update? or want to know how to prevent and avoid falling foul of the Latest Google Algorithm Updates? – If the answer is yes, you are on the right web page.

In this guide, I will walk you through some of the latest updates and what you must know and then who to prevent from getting hit from any Google update.

I’m the #1 SEO Consultant and I’ve been doing SEO services for over 5 years every single day!

Top technical SEO approaches discover what works, what doesn’t and how we can future-proof from Google latest algorithm updates. Last June 2019 there was a big Google update many websites shuffled in ranks and we had some of our client sites also going up and some down. However, I still rank #1 for SEO Consultant and most of our client’s websites are also ranking higher on Google.

Google is like a beautiful lady that keeps on throwing in new demands when you least expect it. To some, Google likes shifting goal posts now and then. But to others, Google is a neutral referee who does their best to ensure a level playing field for everyone. This latter opinion makes much sense.

Come to think of it, website owners and web developers can very easily break the rules to get top ranking. It has happened before. To curb this, Google is continually updating their rules and regulations on content use.
In the infancy of the internet, all that a website needed was to fill a page with the relevant keywords to get top ranking. Then search engines raised the bar when they realised that some sites were misusing this concept. Have a look below at some of the major Google updates that have taken place over the years;

Toolbar Update; when the internet started taking over the world at the beginning of the millennium, Google came up with the Toolbar Update in December 2000; this was primarily the concept that pages could be ranked differently based on the content and especially keyword phrases. This is where the wars between SEO practitioners and Google really begun. The former rushed to stuff keywords and phrases into pages with intent to get top ranking; it was only a matter of time before the latter uncovered this improper trend.

Nofollow Update; this Google update was released in January 2005. It explained the importance of quality backlinks and why Spammy backlinks risked getting your site flagged off. You can use as many backlinks as you wish, but if they are questionable, SERPs would never acknowledge them. Read

Personalised search update June 2005; this ushered in a new dawn in the world of search engines. Google could use your search history to guess what you’re likely to search. This personalised Search Update is what has advanced today to YouTube’s ability to recommend videos you should watch.

Recent Google Updates you should remember;

Today, there are over 200 factors that determine page ranking on Google. You’ll need to understand them to make it to the top of SERPs.

Using Structured Data Markup; this is a sure way of improving your page appearance. But more importantly, you need to understand that both Google and Bing use mark-ups to verify websites. By marking-up your content, you’re increasing your chances of being ranked at the top of major search engines. Voice searches also tend to favor sites that have well structured and cited content.

Page speed helps in ranking; on average, a page should load within 4-5 seconds. Anything else past that risks increasing the bounce rate on the site. Google updates are championing the need for web developers to develop pages that are user-friendly to users (mobile friendly). The user-friendliness includes not just the display of content, but also faster load times.

Preparing for future updates;

Like Google’s updates are hard to predict or prepare for. The trick always lies in always being on your toes. Here’s how you can do that.

Ensure that your content answers customer’s questions. Nowadays, users conducting searches have a Quick Answer box at the top. Users can quickly check for results on the main page without having to click any link. Be sure to integrate every phrase that users are likely to search.
Optimising for voice search is also crucial. Voice searches account for a huge chunk of Google’s searches. Have your site streamlined so that it is easy to find and locate during a voice search.
Good old SEO practices should never escape you. Google will still expect you to use authoritative and reputable links. Diversify the links and use multiple sites. Likewise, keyword usage should also be utilised. The rule is always to use one keyword for every 100 words. The keyword should appear naturally within the article.

Avoid falling out of the latest Google updates by embracing new and advanced SEO techniques. ClickDo is a leading digital marketing agency that understands too well how dominant SERPs work. Looking to have your site optimised to make it perform better while also complying with all Google updates? Just get in touch and rank higher on Google and get the leads you always wanted.

Don’t be caught unawares; don’t fight a losing battle by relying on black hat SEO practices. Getting a robust online presence has never been easier; make ClickDo your choice and watch traffic to your site grow.

How to avoid Google penalties with algorithm updates?

You don’t have to wait for Google’s next updates and start running helter-skelter; let the pros in the industry cushion you from such. You can never go wrong with ClickDo website optimisation services as we’ve been doing it for over 5 years now and helped hundreds of business owners rank their websites higher on the first page of Google.

Ranking higher on Google takes time however with properly done On page SEO techniques and strategically doing off site SEO will certainly help the budge.

At ClickDo we start the offsite SEO work by submitting the domain with the business detailed to the top 100 UK business directories which will give a huge SEO boost for your domain.

And then we start guest blogging doing blogger outreach work for you to get high quality backlinks for your web pages. This is what will lift your website to the top of Google search results.

Google bots look at what sites linking to your web pages as references. This works so well when you get backlinks from high quality websites that get daily traffic.

When getting SEO backlink packages, you must try to get from websites that get organic traffic from Google.

Below are some examples of our recent guest blogs on high-quality websites for our clients. You can check our buy backing online page for more details and the link building services page.

Inquire about guest blogging on this page and talk to Dinesh for SEO friendly links.

If you are interested in learning everything about SEO from scratch check this starter SEO course and then take the advanced local SEO training.

Internal Links Vs. External Links in SEO

Linking is the most important factor when it comes to the SEO, Interlinking will help both the users and the Google bots to crawl/move easily from the one webpage to the other.

This will help the users to find the relevant information that they are looking for. But in the perspective of Google, it helps to find and index the new web pages.

Internal Link Vs. External Link:

The internal link is the one which points to the other web pages on the same website,

More the internal links you provide on the web page, then there will be more possibility for the new web pages to be indexed by Google.

The external link is the one which points to the web page present in the other website.

Giving external links to the high authority websites will help to improve your site’s authority. Linking to the quality sites will increase the credibility of your website.

Increase the crawlability with Internal Links:

Google finds and indexes the new web pages by crawling them with the help of the Google Bots. The Spiders/Google Bots will visit the web pages initially and will follow the links that page to find the new pages.

This process is repeated by following the links on the pages that it visits. When it finds the new page, it will index them based on the ranking factors.

Hence more the internal links that you give, then more will be the chances for the new pages to get indexed and rank on the Google SERP.

When the users land on your website from Google by searching some keywords, then the internal links will make the users to engage with your website for more time making them to navigate to the other pages.

Thus while optimizing the web page with the On-Page SEO, try to give more internal links. Add some external links to increase the authority of your site on the Internet.

How Duplicate Contents affect Your SEO?

When it comes to SEO, Content is the first and the foremost important thing which you should more priority. Updating the site with the quality contents with the proper On-Page SEO will help you to rank your websites easily on Google.

Copied or Plagiarized contents will not help you to rank your website on top. Always have the high-quality content on your website without grammatical flaws.

How Duplicate Contents Affect Your SEO?

Usually, Google crawls the web pages and indexes them. Based on some ranking factors and the contents present in the site, Google ranks them on the SERP.

The main thing to note here is that the Google crawls only the web pages which have unique content.

If the site contains the duplicate content, the Google will just ignore those pages as the content is indexed by Google already from other web pages.

Even try to avoid duplicating the contents within your web pages. Spend some time and give more importance for content writing. Before publishing the content in the site make sure it is free from grammatical errors and its unique.

How Quality Contents helps your SEO?

When it comes to the content, it not only denotes the text content, but it also includes media files like images, videos, etc.

All these should be well optimized to make them rank well on the SERP.

Optimizing the images with the proper meta information and the alt tags will help in SEO. Also, try to embed the target keywords in the content.

Having target keywords on the Title, Meta Descriptions, Heading Tags and the image alt tags will help you to rank on the Google SERP.

Hence when you start optimizing the site, start with finding the duplicate contents and removing them. Updating the fresh contents on the website will help to improve the ranks on the SERP.

Why Bounce Rate in SEO is NOT Important at all?

SEO is always filled with the myth that turns out be a bigger topic after some time and added as a factor of it. Beginners and even experts are into this myth environment. One such thing is the bounce rate in SEO. Search engine optimization is a wide area where one has to understand the dynamics of the Google search algorithm and user activities as well. I happen often when the influential SEO people start to believe a myth and even spread around the social environment. Now, let’s get into the topic of bounce rates like how it helps and not in SEO or any way other.

What is bounce rate?

The rate at which users hop out of the landing page without much interaction. One can see the bounce rate statistics as one of the metrics in Google Analytics. It gives you the data with the numbers as a percentage out of 100. To be simple, the bounce rate is when a user visits a website after searching for a query and left soon after entering inside.

You have to consider bounce rate as a factor only when you feel the content in the website is not relevant to users search query. In such case, it is a major issue to sort out as quick as possible. Since content to the users is more important than anything else in your website to deliver.

Why you should not consider the bounce rate?

Let’s break the myth around bounce rate. First thing is first, bounce rate is not a major ranking factor when your website is not ranking in search results for a query. Bounce rate is just a metric given by Google to understand how users behave in your website similar to other metrics in Analytics.

Let me go with the instance for better understanding, when a user searches for “What is the abbreviation for SEO?”, the user will get into a website and reads that SEO stands for Search Engine Optimization. For the users, they got the information they need from a website, so they leave the website soon after entering. What will happen next? Yes! the bounce rate of that landing page will increase. Do you think, at such case, increase in bounce rate matters? Not at all.

Bounce rate completely depends on the user behaviour and purpose of the website at that instance. It doesn’t mean that the increase in bounce rate is a bad sign for a website SEO. We can see there are many websites with really good traffic has literally bad bounce rate and vice versa. So, believe in an SEO Factor only after some research around it and start to implement for your own website. Otherwise, it will be a waste of time and effort for anyone who works around it.