Link Building Strategy: Don’t Link to Pointless Content

Content Link Building Strategy

In all the talks of search engine optimization, there always be two major topics commonly covers, the first one is content and the next is link building. Everything in SEO revolves around these two factors, where the experts would like to play and rank at the top. Today, we will cover the latter part with some sensitive information around it. On behalf of basic understanding of SEO beginners/experts, there always a myth that you have to build link daily to increase the so-called website authority.

Recently, I have got a chance to attend the Google Search Conference, where I met people who work on the SEO part of Google. When one of mate rise up and questioned, I have been getting backlinks from high authority domains, still, my domain doesn’t rank on top, why does that happen? The answer is simple, does anywhere in Google Guidelines they suggest you to get backlinks from high authority domains? Is there anything called domain authority? Google never used suggest terms. The search algorithm’s biggest concern is quality content and content only.

Plan And Execute Linking Strategy:

Though it can be internal link or backlink, you have to plan and execute the strategy. Let’s start with internal linking that’s our today’s major topic speaks about. Everyone understands that internal linking is one of the key factors in on-page SEO techniques until you do it properly. The basic rule of internal linking is to suggest that there a page which is relative to this content which makes you understand the concept better. It doesn’t happen in that way most of the time. For this, you must know, what is the quality content available in your website that makes more sense to the audience and adds additional value to information on what you’re delivering on the landing page. So, make sure you interlink to the quality, relative and awesome content of your website. As already discussed, backlinks also have to be from the quality and relative content regardless of the domain authority as suggested by the experts of Google.

Don’t Do Simple Mobile SEO Mistakes

Simple Mobile SEO Mistakes

The Topic is going all around the SEO Market to show the importance of Mobile SEO. Google and its algorithm changes are stressing the impact a mobile website can create with regards to SEO. The future is getting tighten up in properly performing SEO strategies, so the design of the website is even more important than the content of a website when we consider mobile search engine optimization. Meanwhile, the web developers are not ignoring the rise of mobile and bats an eye everytime they design.

Modern Web Designing:

The designers are having a tough task in building a website with too much of things to consider beyond a perfect website. Regardless of the platform, the website has to be responsive. The most important thing to note for a designer is,

  • Check all the pages works well across platforms
  • The layout of a website has fit to its resolution.
  • Text size of all the pages.
  • Any main section/layout missing from the original.

Mobile SEO mistakes

A website must be installed with SSL to say the visitor and google bots that it’s secure. At the same time, it is rare to see a website without https as well in recent times. Check what Google fundamental actually says to the globe,

You should always protect all of your websites with HTTPS, even if they don’t handle sensitive communications. Aside from providing critical security and data integrity for both your websites and your users’ personal information, HTTPS is a requirement for many new browser features, particularly those required for progressive web apps.

Loading Time of A Website:

The biggest concern for any website developer to make a website Mobile SEO Friendly is reducing the loading time with too of HTML, CSS, JavaScript and image files. Make sure you follow the below step and make your site to load in lighting speed.

  • Scale your images on the website by considering its resolution and file size.
  • If you’re using a WordPress Website make use of Smush.it Plugin or else put your image in Photoshop -> File -> Save for web with little tweak in the pop window will produce a lossless image with less file size.
  • Make your website optimized for progressive rendering from above the fold to end of the web page.
  • Implement cache system in your website with plugin or Content Delivery Network(CDN).

 

Checklist To Promote Your Blog Posts

Now, Most of the websites in the market are having blog pages to show that their website is regularly updated. It is an indication to both visitors and search bots, as visitors know what the business is performing regularly and search engines to understand the website is live and providing some good content to search users. The point to consider is whether the blog post has met its expectation of users. By keeping this in mind, we had created a checklist in a right way to promote a blog post.

Promote Your Blog Posts:

  • Visual Treat:

    • The hope of everyone is to make the content clear to the target audience and most of them achieve it. Where they lose is the way of treating the audience. The images/videos have to please the audience to engage and share with their community. If you have an idea of integrating infographic, it will be the best to give a visual treat. At the same time don’t forget to concentrate on website responsiveness.
  • Usual Optimization:

    • When I say usual optimization, even most of the bloggers missing these usual activities as well. Set up the blog with best SEO Practices you know or learn from the online SEO Training Course. The basic SEO includes,
      • Potential Target Keywords
      • Meta Description that reflects the actual content
      • Catchy SEO Title which drives audience in.
      • Internal linking between the related websites

Blog

  • Target Social Audience First:

    • Remember, a blog first audience will always be a social audience when you share it to the right set of peoples. Promote for the audience in the social media with a minimum budget to drive initial traffic. Build a relationship with influencers in your niche and ask them to promote your blog, only when you have a good quality of content.
  • Share it anyway:

    • Carry the blog to as many audiences as possible. Have a pride of sharing it to the maximum as you have the good content to showcase. No matter people whether people react or not, the motive of a blogger is to deliver and gain a attention that the blogger has the capability of showing more impressive content.

 

6 Essential Tips For Improving a NEW Website

Web-design-tips

A good website design is one that provides visitors with the information they are looking for within a few seconds of landing on it. Is the layout of your website easy to navigate? If you sell products, can users get the products they want and pay for them with minimum hassle? Regardless of being new, do you have a high or low bounce rate? All of these things, among others,  are factors that contribute to the success of your website.

If you answered no to any of the questions above, it may be time to take another look at the design and optimization of your website.

In the course of this article, we will explore a few web design techniques that will improve your website and significantly reduce its bounce rate.

  1. Design and layout –

The design and layout of your website says a lot about how your visitors receive it. Your website may be the only chance you have to make a good first impression to first time visitors and showcase your company image. Therefore, it is crucial that you follow current design trends when planning your website. One of the current trends to utilize is the minimalist approach. Website visitors rarely read all of the content on a website; instead they quickly scan pages looking for information that stands out. A minimalist approach makes it possible for users to quickly identify the most important information you have on your website. It is also an essential SEO booster, as it produces an appealing and user experience-centered website.

2. Responsive design –

It is no longer news that more people are now using mobile devices to find content on the internet rather than regular desktop PCs. Smartphone usage has gotten so popular that there are now billions of active mobile website visitors globally. You could well be reading this post on your smartphone, this goes to show how important it is that you design your website so  it can work for both mobile and desktop users. To succeed on the internet, it is vital that your website properly displays for both desktop and mobile users without losing information. Even search engines Google and Bing equally recommend responsive layout as a way to boost website relevance on SERPs.

3. Catchy homepage –

The homepage is likely the first place visitors will land on when visiting your website. Even if they will eventually navigate to other pages to get the information they want, it is an engaging homepage that will give them that confidence to stay on longer.

A good homepage should contain tidbits of information that tell your visitors what they are likely to encounter if they browse further. Some of the essential features your homepage should contain are:

  • Bold catchy headlines and titles
  • Highly relevant information nuggets
  • High quality relevant images
  • A short and interesting video
  • Clearly defined call to actions

Of course, there are also a lot of other things you can include on your homepage to make it more engaging and interesting, but at the very minimum, the above things listed must be present.

4. Be visible –

If you want a successful website that has a strong online presence, then you need to create a website that can  be found easily. That means using best practices to help your website rank high for organic search. If you can successfully earn a spot on the first page of Google SERP, you have placed your website and business on the fast track to success.

The secret is to have a website that is totally relevant to the needs of your visitors and the requirements of search engines. This means that everything from the name of your website to the content it contains and products or services it carries should be both user and search friendly. It is important that you give the same level of attention to your website’s identity as its content. This means choosing a domain name that search engines and users can identify with. If you are just starting out with your website project, then you can try out Web Hosting from Freeparking, from WordPress, GoDaddy, Alphabet and many more for the right domain that will identify perfectly with your brand and your niche.

5. Implement clear call to actions –

Call to action buttons are what tells your visitors the action you want them to perform. For instance, if you want your visitors to sign up for a newsletter, a call to action button will tell them to do so at the end of their visit. The secret to effective CTAs is clarity and positioning. The information on your CTAs should be clearly defined so that your visitors will have no doubt about what you expect from them. They should also be positioned in  a way that your visitors can easily see them and use them.

If you already have a website, now is the time to check if you have effective CTAs on your pages. Read through all the content on your website, if you come across pages with only a single call to action for a specific individual action, while ignoring other equally important actions that can be taken on your website, then you need an update.

6. Readable URL Structure

The structure of your internal URL plays a huge role in how fast links are indexed. When you have readable or search engine friendly URLs, your website will enjoy good on page SEO.

But what exactly makes a good URL structure? A good URL structure is made up of internal links that are easily understandable and does not have too many deep links or numbers. In WordPress websites, for instance, the default URL structure contains a combination of letters and numbers. URLs like this can’t be understood by both search engine and human users. If your website is built with WordPress, it makes good design sense to change your permalink structure from default to custom.

Conclusion

Having a well-designed, clean and fast-loading website is one of the main factors that can lead to improved visibility on the internet. When your website has a design that follows current best practices and trends, it will lead to more credibility and trust. Human visitors and search engines essentially want the same thing – a website that produces accurate results and relevant information in very little time. Follow the above 6 essential tips to improve the design of your website and boost your website’s SEO.

You can learn about SEO tips for websites to rank higher at https://clickdo.co.uk/seo-training-course/

Conversion Guaranteed ! Complete Landing Page Design Check List

Conversion Guaranteed Complete Landing Page Design Check List

When it comes to business websites, the landing page design plays the vital role. By proper SEO we can drive traffic to the website for the potential keywords, But it’s important to design a landing page in a way that it converts the users who are visiting the website. Here let’s see the main checklist

Complete Landing Page Check List:

  • Landing Page UI
  • Content on the Landing Page
  • Keyword Targeted On-Page SEO

Landing Page User Interface:

As an SEO Consultant, you can drive enough traffic to the website by ranking the site on the top of the SERP. But you should make the users avail service from you once they land on your site. The user interface is the first thing that catches the users eye when they land on your webpage.

Design the webpage in the manner that it should make the users to stay on your website for more time rather than bouncing back to SERP. A good UI design will create a positive hope in the mind of the user and will make them trust your brand. Here are some of the main factors which you should consider while designing a landing page.

  • Responsive webpage in both mobile & desktop
  • Design the webpage to look more professional & niche relevant
  • Avoid using Ads in your web pages

landing page design check list

Content on the Landing Page:

You should give more importance to the content. Google loves to rank the pages which have good content in it. Create the content which really meets the need of the users. If you provide the contents what the users are looking for, then they will stay on your site for more time which will increase the dwell time of the webpage.

If users engage with your website for time, then Google will think that some potential content is there on your website for the particular keyword. This will make Google to give a rank boost for your website. The main things that you need on the landing page are,

  • Add more images & videos to make the users spend more time
  • Add infographics if possible
  • Contact Form is the must on the landing page
  • Add customer reviews about your products or services

conversion guaranteed landing page

Keyword Targeted On-Page SEO:

Finally, we are into the business part. Our goal is to rank the well-designed landing page on Google for the target term. For this, you should do proper On-Page SEO with good internal and outbound links to rank it on top. Here are some important On-Page factors that you should consider in SEO,

  • Title Tag
  • URL of the page
  • Meta Description & Image Alt Text
  • Interlinking & Outbound links
  • The recommended amount of keyword density in the content

keyword targeted landing page

It’s time to unwrap the skills from you to design a 100% conversion guaranteed landing page. The proper landing page will increase the sales by up to 30% more. Follow these simple steps and increase the conversion rate of your business.

SEO Writing Tips — How to Write for Your Readers and the Search Engine

seo-writing

Perhaps the biggest challenge of SEO writing is creating content that will engage readers as well as fulfil the SEO goals of a website or blog. As a blogger or blog post writer, your primary responsibility when crafting content for a blog post or article should be satisfying the demands of your readers. Truth is, however, this approach to content writing won’t really help you achieve your SEO objectives as it completely disregards already laid down rules applied by the popular search engine platform, Google.

To be honest, there is nothing wrong with prioritizing readers’ satisfaction over securing high ranking placements on SERPs. In fact, every content writer should, first and foremost, aim to create written pieces that are readable, comprehensive, and of course, applicable.

Only after content clarity has been established should focus be shifted to on page SEO practices that will boost the ranking of the page and inadvertently, optimize the site. Simply put, the main goal of SEO writing shouldn’t even be the optimization of content, but striking a balance between quality writing and SEO implementation.

Here are a few SEO writing tips that will help you get the attention of your readers and also improve your site’s ranking on SERPs:

Make the Title of Your Article or Blog Post Convincing

The title of an article or a blog post significantly features in SEO writing strategies because it is the first point of contact most web visitors have with a site. It is, thus, important that the title of your article packs a punch and crushes both marketing and SEO objectives.

Clickbait titles have become the norm in the new era of internet journalism and almost every online publication employs the use of the deceitful technique to draw loads of traffic to their platforms. Bloggers and content writers also adopt this practice with sensational headlines crowning countless numbers of blog posts on SERPs. The truth simply is sensationalism works and an article is only as potent as the title that introduces the content.

Apart from the use of clickbait titles, incorporating the focus keyword into the title is a must if you want your site to be highly ranked for that particular keyword. If the focus keyword is a long-tail keyword, however, using it as the title should suffice but only if it is capable of grabbing a reader’s attention.

Be Subtle with the Use of Keywords

seo-friendly-content-writingWhen inserting keywords into the texts of an article or blog post, it is easy to get carried away with populating the entire content. You must, however, show restraint by using the keywords only when necessary. Remember, the principal objective of the article or post is achieving effective communication and the transfer of knowledge, and this won’t be possible if every paragraph in your write-up is riddled with keywords.

There is a flow that is expected when a reader peruses any written content online, which often climaxes with a resounding conclusion. When the use of keywords teeters to the excessive side, this flow is interrupted and the reader won’t be immersed in the story of the content.

Don’t be too anxious to use keywords in an article; the truth is as long as the title of the article contains the keyword, the opportunity to seamlessly blend it with the rest of the article’s text will come.

Believe it or not, the biggest SEO influencer isn’t the set of fancy keywords you add to your content; rather, it is the value your content delivers to the traffic that is driven to it. If the value is non-existent, all your website or blog will have is a high bounce rate that may even lead to a search engine penalty.
Try to Write Short and Concise Sentences

Readability is one of the important criteria that must be met by an article or blog post before it is published. The purpose of SEO is defeated if the article that is being optimized isn’t even readable.

There is nothing wrong with exhibiting your writing prowess and letting your content ooze of creativity. If you, however, want to excel in SEO writing, you must endeavour to keep your articles short while making it concise and compelling.

When writing for the internet audience, you must understand that your readers are from different parts of the world and their command of the English Language varies. Short and simple is the way to go when writing to achieve a high search engine ranking as it helps to reduce your site’s bounce rate by ensuring that your visitors aren’t being alienated by the complexity of your content.

Write What Readers Want to Read

Despite the logic behind this data-backed assertion, it is surprising to see that many bloggers and content writers still drop the ball when deciding on a topic to write. Unless you’re a rock-star blogger with established followership then the articles you write should be exactly what your readers want to read.

If you want to increase the traffic to your online platform (website or blog), you must ensure that the articles you put out are actually centred on topics that are inciting conversation and debates. You can find these topics by looking through comment sections of blogs including yours and also consulting with a Keyword Research Tool.

Conclusion

SEO writing is a skill many bloggers and content writers fail to learn yet remains the core factor that affects the success of all content. Even though the search engine plays an important role in increasing traffic, it should never be the target of an article; rather, an ideal article should be able to answer the questions posed by the web visitors that are brought in by the search engine.

Author Bio

Anthony McKenzie is a renowned content writer and an SEO expert who has carved an impressive freelance career on reputable platforms including Upwork and People per Hour. He is also the owner of the thriving blog, Writing Maniacs. He has worked with several businesses scattered across the globe, creating impressive and optimized content for their web platforms.

Killer Youtube On Page SEO Tricks To Increase Traffic

Hot-Girl

So you have a Youtube Channel. But you don´t have enough subscribers, enough views, enough actions. What to do? On Page SEO will help you get more involvement, get more traffic and get higher authority on this humongous search engine. Let´s cut straight to the point:

1) Have A KickAss Description

You need to have a long ass description. Check out some of the best YouTubers for ideas. But just to give you some ideas, go for 300 words at least. Make sure the first two things that are repeated are the title (which should be a Keyword, d0h!) and your website.

After that, start the description. You would want to use ur Keyword 2-3 times again there, and use some minor keywords as well.

Make sure you have all the links to all of our social media and websites in the end of the description as well. Furthermore, include any websites or video links that you talk about, if they are high authority even better. All these links will make sure your video gets some nice authority.

Call to action in the end. Classic sales technique, ALWAYS include a call to action. If you made a nice video, you warmed up people and they will take action. Otherwise you´re letting potential subscribers go down the drain.

2) Custom Thumbnails Rock

Very simple, Youtube only gives you a few sample thumbnails. Sometimes they are nice. Sometimes they suck. Solution? Create your own. It´s very easy. Just screenshot a frame in your video that you like.

Then, put some writing on that. You can use your video editing tool (I use Adobe Premiere Pro) but you can even do it with Painter, up to you. If you put some writing people are much more likely to click, either they get attracted by picture, by words, or both. Bonus tip, try to have a hot girl on the thumbnail. Not trying to be sexists or anything, but that will increase the clicks by a shitload!

Hot-Girl
Have you ever wondered why there are super hot chicks on pics of popular youtube music mixes? Well, Sex Sells.

3) Tags are important.

Try to squeeze in as many as you can, but aim for at least 7.

A super gangsta tip: make sure your brand name is always tagged (with the same tag) – #bosslifehacks for example. In the long run, that will mean that more of your videos will show up on the right side when people click on any of your videos. Make sure you do that!

4) Annotations

I´m still learning how to do these myself. But the options of having the links to your other videos appear is crazy and if you´re not using it, you´re doing something wrong. Again, if the people love your video, they will want to see more. Classic sales/psychology, make it easy for people to do what you want. Example:

You ask people in the video to go to xyz site or find a xyz video

You ask people to click the link that appears in the video

What do you think will have more response rate? Yup, you guessed it, annotations rock.

You can also just add extra texts, pictures and other random things wit annotations.

Extra tip:

If you close your browser before finishing uploading a video, don´t worry. When you can, just open it again, go to Youtube, click upload and drag the same file you did before. It will pick up where it left 🙂

Sweet. Alright people, hope you liked this. If you learned something new, say thanks. Or even better, share this with someone who can benefit as well.

Wish you happy and gangsta SEO uploading on YouTube,

Bostjan