21 Expert SEO Tips for 2021

When speaking about the SEO and how to optimize your sites for higher ranking, The basic four SEO practices that you need to focus are link building, content, image optimization, and on-page SEO. Apart from these four categories, there is a list of other SEO factors that helps to boost-up your website or blog to rank on top of google in 2021. Here in this blog, we collected 21 expert SEO tips for 2021 to rank higher. Only a 10 -15-minute work to optimize your blog with our updated SEO tricks to rank faster. Are you ready with your site? Let’s get started.

21 SEO tips that help to rank your website #1 in 2021

1. Focus on Google New Algorithm

To rank top on Google search engine, you should update your website’s new SEO strategy. Take a time to optimize your site for mobile-friendly, also concentrate on page speed and CTAs. Google page experience is the key factor for a new Google update that goes to be a great impact on rankings in 2021. To see your website on top of SERP optimize it for Google’s algorithm update.

2. Optimize your website for Voice Search

Now after the era of Alexa and Siri, more than 50 % of web searches become voice-based searches. So, to keep your position on top start to optimize your content for voice search. The way of users’ searches transformed into voice search. Fix your website to work better for voice search.

How to optimize for voice search?

Choose better keywords for better ranking
Create persona content.
Include more W’s in your content. The voice search mostly contains question starts with words like “who” “what” “when”.

Voice search brings drastic improvement to user experience. Focusing on voice search allows your website to load faster on top.

3. Optimize for Mobile Search

A mobile-friendly website surely helps you to rank faster. All website owners should be aware of how to make a mobile-friendly website to reach more audiences easily in 2021. More than 90 % of internet users accessing the website through their mobile devices. Google Mobile-friendly test tool is available for free. Check your website score and optimize it for better mobile usability.

4. Optimize your video content

You all know that video content plays a vital role in rapid indexing and ranking. Keep in mind google cannot watch your video which you uploaded. They crawl your page only with the help of the title and description. Go use competitive keywords on title and 200 words on descriptions and rank higher on both YouTube and Google.

5. Add FAQ Schema

FAQ and How-to schema are the greatest gift from Google for adding these two in the search results. Adding FAQ schema increases more clicks and boost-up the rankings for your site.

6. Featured Snippet

Adding featured snippets helps to display your page at the top of Google. This is how a featured snippet appears.

While creating a featured snippet make a question based on the top-rated keywords. Creating a question with relevant keywords snippet is on the first page of SERP.

How to optimize featured snippets for your website?

Create structured content
Create an article that has answers to many sets of questions
Use eye-catchy images
Choose clickable headings to answer featured snippets

7. Image Optimization

The images on your website are not still optimized, then start to optimize them now. Always use high-quality images, relevant images and add alt text(Alternative Text)with keywords or relevant to the title for the image file.

Adding alt tags to the images will help the crawlers to specify the images. A well-optimized image brings more user engagement to your blogs/ websites.

Read More about Image Optimization on How to optimize the images in the content for better SEO?

8. Content Optimization

Optimize your content to reach a large audience in a target location. Content optimization involves adding a meta tag, meta description, adding relevant internal links, adding keyword phrases to bring organic traffic to your website.

How to Optimize content?

Adding more keywords for more traffic
Giving link to high authorized domains
Adding Title tag with keywords
Use LSI keywords in the content
Improve the Readability
Adding Meta Title and Meta descriptions
The last one never forgets to give an update after the optimization

9. Keyword Research

Do more keyword research and use semantically related keywords. For example, for the keyword “How to become a blogger” semantically related keywords are like how to start a blog and how to start a blog and make money. Adding a semantic keyword helps to gain more traffic on SERP.

Another hack is to use LSI keywords and geo-targeting keywords.

10. Build High-Quality Back Links

Building high-quality backlinks drive more traffic to your website. Make sure your page or content doesn’t have more than three links. Incase if you give more backlinks, it will hurt your website rankings.

How to build High-quality backlinks?

Give External high authority sites like Quora, Forbes
Infographic Submissions
Giving link to your page from Quora platforms
Write testimonials
Enabling Social shares

11. Local SEO Strategy

Local SEO strategy is essential for small businesses. Local SEO targets to drive more traffic at specific locations. Optimize local SEO strategy to get more leads and conversion rates from your local customers.

How to improve local SEO?

Create a Google My Business account
Target to get positive reviews from your customers
Create more contents on local news stories
Mobile optimization
Create an “About Us “ page
Embedded your location Map on the website
Register on online business directories.

12. Update and Re-publish Old Blog post

If you are not seeing any traffic driving to your old blogs. Update the old content for today’s SEO strategies and Re-publish it with the current date.

How to Update the old Content?

Here is the step-by-step plan to update your old content.

Collect your data like bounce rate, page speed, and top pages
Update the content with new keywords
Highlight the headings
Add more images with alt text
Check spelling and grammar mistakes
Add more internal links
Proper On-page SEO
Update the post date
Promote your updated post

13. Set Titles tags and Description related to Google Ads

Title tags and description tags drive more traffic to get more clicks on SERP. Check the competitive keywords on Google AdWords and manage your title and meta description accordingly. Have look at the Adwords and copy the eye-catching keywords and set your title to reach more audiences like shown in the below image.

14. Create Highly competitive content

Always use unique and highly competitive evergreen content on your website. To build competitive content check the document of each competitor’s strategy. Create a new excel sheet and record all details of your competitor’s site. The details include keywords, channels, type of content, topics covers, LSI keywords, quality of content, and how frequently they publishing.

Know who is your real competitor before analyzing the details.

15. Give more Internal Links

Internal links help Google to get the clear structure of your website content. Give more and right internal links to boost your SEO. Same time avoid giving too many hyperlinks. Once your bot visits your site, it starts to render the whole website by following the first internal link.

How to give internal links?

Yoast SEO gives suggestions for adding the relevant internal links to the anchor text. If add the internal links manually then follow the below steps

Chose the right and catchy anchor text
Select that particular anchor text and press ctrl+k
It shows a list of previous post and pages
Choose the relevant post to give a link to the anchor text
The URL of the page must be relevant to the selected anchor text

16. Remove irrelevant Backlinks

Remove the irrelevant backlink from the posts that affect the SEO. Removing the bad backlinks is easy to process on the other hand it is a time-consuming process. Any links from the low domain rate or unauthorized sites or spammy sites that are not relevant to the anchor text are considered spam.

Identify the irrelevant backlinks
Search for the contact details or owner’s detail of the website. Use whois Domain Lookup

Contact the webmaster and ask them to remove the link

17. Use Correct H2/H3 tags

H1, H2, H3 tags are more important to your website ON-Page SEO, they are used to connect your content with the search engine. Search engine first connects with the heading tags in your connect so, using correct heading tags is more important in SEO.

H1 tag is the main heading for your content
H2 tags are the subheadings that contain some similar keywords of your content. Don’t use more H2 tags in your content
H3 tag is the subheading of your H2 tag.

Consider your content as a hierarchy model and use a heading tag accordingly.

18. Maximize User Engagement

All experts SEO tips 2021 are to focus more on user engagement. You can easily maximize user engagement by updating your existing page to the new one.

How to Maximize user engagement?

Make unique and readable content with perfect structure by adding correct headings and attractive images
Use high relevant links
Use More LSI Keywords
Use infographics, video content to keep users more engaged with your website.

19. Enable Sharable option for your content

Add a sharable option along with your post to get engaged with social media users. Usually, sharable icons appear at the bottom of the post. Before others sharing your content you are the first among them to share your post on your own social media channel.

How to get more share?

Create useful content
Cover trending topics
Make storytelling content
Add videos and Images
Give importance to Audience

20. Perfect URL

Having a perfect URL slug is the increases the success rate of the website for more reach. We are discussing a lot about the SEO tips 2021, URL also have equalist importance like link building, keywords for a healthy SEO.

How to make the URL perfect?

Use keywords in the URL
Make it short
Don’t include numbers or special characters in the URL slug
Use hyphens to separate each word
Use your primary keywords in your URL slug

Here is the standard structure of a perfect URL

“https://www.clickdo.co.uk/google-ranking-important/”

21. Reduce Bounce Rate

Bounce rate is defined as the number of viewers who left your page/ website without taking any actions like without fill-up the contact form, without any clicks, and so on. Page speed and content are two pillars to reduce the bounce rate.

Here are some tricks to reduce the Bounce rate

Faster the page loading time
Optimize your content and create more user interface
Use widgets
Have Call to action
Optimize your site for Mobile Search
Make sight navigation work perfect

The average maintenance of bounce rate is between 25% – 50%

Final Words

For successful website raking apply all these “21 Expert SEO Tips for 2021“. Analyze your website and add these 21 SEO tips to your optimization checklist and to make your website Mobile Friendly.

The Inception – Ranking my webpage on a debut and getting confident for SEO journey

How difficult can be ranking my webpage on number one spot for desired keywords? All digital marketing aspirants who are going to make a debut, ask this question a number of times in their lifetime, so did I. Having written more than 500 SERP friendly articles for different publishers, ranking my webpage was not going to be the only priority. I knew I wanted to build a career out of it (Digital Marketing). I had always been the SMM guy (Connect with me), be it in my college or at work. So, it was time for a new beginning or more like an inception of planned thoughts

The major point of concern happens to be the beginning of efforts and the direction towards which they need to be directed. Talking about directions, I was quite perplexed and little disoriented as I had just left my marketing job at Ziffi after much convincing to my parents.

So let’s get in ranking my webpage in details

Dogged down by such concerns I decided to do something about it –

Ranking my webpage

Enter Comic Con

Being active on social media has its perks, as every day after going through different blogs and posts I inferred that event blogging is a double-edged sword undoubtedly. One day I came across the schedule for Comic Con event which is the Mecca of social influencers, comic lovers, entrepreneurs and learners.

I decided to attend the event and post about it on my blog Neil’s Phrontistery which I had recently started.

ranking-my-webpage

Using keywords and Hyperlinks to my advantage

I had a fair understanding of on-page SEO techniques which I imbibed during my internship days at Talking Trendo. On the basis of my past reminiscences I had a fair idea about ranking my webpage and hence, I wrote total three posts on Comic-Con, two directly related to the keyword Comic Con and one indirectly related to the topic.

ranking my page

As you can see in the above pictures that I have put the keyword in the title and also maintained the minimum keyword density (see the underlined texts) which is somewhat 1% of the total number of words used in the post.

Another important aspect that helped me in ranking my webpage is the hyperlinks. It is of great significance when you are writing about something authoritative and so it helps in drawing out some juice for your blog. The green dots that you are seeing are all hyperlinks which I have connected with respective sites and pages. This step should be done cautiously as too many hyperlinks in your post and you may end up being misunderstood as a spammer!(which BTW no blogger wants)

Post number 2 (the indirect relevance counts too)

As soon as I read about Neil Nitin Mukesh joining the Game of Thrones bandwagon, I grabbed this opportunity with both hands. I was also aware that Kristian Nairn of GoT fame was going to visit the Comic Con Delhi so I created an intermediary post amalgamating this information without wasting any time.

ranking-my-webpage

I repeated the same set of trusted protocols(keywords and hyperlinks) and reblogged the Firstpost article, adding some value to it (as you can see in the above picture) related to Comic Con.

Optimizing the images to the fullest

You simply can’t ignore the images as they play a pivotal role in making your post easily accessible to the Google crawlers. All you have to do is write the image description and alternate text section according to the keywords.

ranking-my-webpage

And yes, this has a huge impact when you are sharing the post on Google plus because then Google identifies your site at the drop of a hat (preferably the black one) and can easily rush to your site for the content respectively.

PS – try uploading image files after reducing their size so much that the gist remains intact, hence no chance of any collateral damage(if you know what I mean).

ranking-my-webpage-case

See how I am ranking at number one for images solely on the basis of basic image optimization skills.

Post number 3 (widening the horizons)

This one proved to be the final nail in the coffin of my competitors as after I attended the event, without wasting any time, I jot down my learning and experience at Comic Con. I had to prepare a little more for this as I had so much content to deliver as in the amazing entrepreneurs I came across and the awesome costume role plays of course, which were the icing on the cake. I was partly nervous and pumped up at the same time as this was going to be my debut as in my first toddling steps into the digital marketing arena.

ranking-my-webpage-case2

But wait… there was a catch, after the first day I finished writing the third post, my position tanked to 2nd page as many news blogs pushed content simultaneously. But again Google took note of the fact that there were indeed noteworthy hyperlinks and back links on the site with adequate details of the event and so…

I did rank my webpage in 2015

Boom!!! as you can see that I am ranking my webpage ahead the authoritative players when searching for the keywords – Comic con learnings, Comic Con Delhi 2015 learnings 🙂

I was totally flabbergasted by the results as this was quite a booster for a guy who had started focusing on the blog barely a month ago. This advancement instilled a much needed boost to my trying self and I felt that I am on the right track.

When we are throwing punches, we tend to lose patience for the outcomes. My advice is just don’t do that and think about the impact every effort is going to catapult and then you will realize your doubts melting away!