Tag: strategy

Link Building Strategy: Don’t Link to Pointless Content

Content Link Building Strategy

In all the talks of search engine optimization, there always be two major topics commonly covers, the first one is content and the next is link building. Everything in SEO revolves around these two factors, where the experts would like to play and rank at the top. Today, we will cover the latter part with some sensitive information around it. On behalf of basic understanding of SEO beginners/experts, there always a myth that you have to build link daily to increase the so-called website authority.

Recently, I have got a chance to attend the Google Search Conference, where I met people who work on the SEO part of Google. When one of mate rise up and questioned, I have been getting backlinks from high authority domains, still, my domain doesn’t rank on top, why does that happen? The answer is simple, does anywhere in Google Guidelines they suggest you to get backlinks from high authority domains? Is there anything called domain authority? Google never used suggest terms. The search algorithm’s biggest concern is quality content and content only.

Plan And Execute Linking Strategy:

Though it can be internal link or backlink, you have to plan and execute the strategy. Let’s start with internal linking that’s our today’s major topic speaks about. Everyone understands that internal linking is one of the key factors in on-page SEO techniques until you do it properly. The basic rule of internal linking is to suggest that there a page which is relative to this content which makes you understand the concept better. It doesn’t happen in that way most of the time. For this, you must know, what is the quality content available in your website that makes more sense to the audience and adds additional value to information on what you’re delivering on the landing page. So, make sure you interlink to the quality, relative and awesome content of your website. As already discussed, backlinks also have to be from the quality and relative content regardless of the domain authority as suggested by the experts of Google.

E-Commerce SEO Strategies for Quick Daily Sales

Ecommerce SEO Strategies

Once Online Product Sellers were facing a lot of troubles to reach the audience through the digital medium. Now, the things are getting simple and easy when the right strategy is followed for the business. Most of the discussions will be around the URL structure, product description, product meta tags and more. Here, our only focus will be on strategies to performed for getting best out of Search Engine Optimization for your online products.

  • Strategic Keyword Research
  • Voice Search
  • Mobile Crawling

ecommerce seo

  • Strategic Keyword Research:

    • In SEO, everything starts with choosing the right keywords for ranking. It is like one lost – everything lost. The Strategic way of choosing the keywords is finding the long-term keywords that can get your business.
    • After reading this, most of the people will log in to keyword planner for finding long-term keywords. But the fact is you won’t get it there, instead of logging into keyword planner, log in to search console and google analytics to get it right.
    • The long-term keywords will help the audience in knowing detail about the topics, questions and problems, which they actually needed to know the most.
    • Competitor Analysis – Analyze your competitors and know where they stand as an online marketing business. Gather the keywords, link flow, basic strategies and much more.

  • Voice Search:

    • Voice Search is making it’s buzz everytime as it has the capability to change the complete search engine environment. When you’re co-relating voice search with the previous topic, you understand the importance.
    • Most of the user’s queries will be in a long-term when they do voice search. The ultimate purpose of the search engine is to provide the right solution to users problems.
    • Understanding the number of queries flow through mobile devices than desktop, considering voice search at the earliest will be handy.

voice search

  • Mobile Crawling:

    • By going with the flow, mobile website for an e-commerce platform plays a vital role, so keeping it clean and quick with the best user interface will show positive on both crawlers and users.
    • Interestingly, only for e-commerce websites, traffic from mobile and desktop is inverted.

    • 76% prefer to shop on desktop website and considered to be 85% faster, whereas only 9% prefer to shop on mobile website and considered to be 76% faster.

    • In between these stats, the websites start to lose some customers. And at the same time keep in mind that best performing mobile e-commerce website is taking all your online sales.

In Addition to this, an E-Commerce Website can run Facebook Remarketing Campaign for daily sales through targeting potential audience. If you don’t have an idea of setting up Facebook remarketing for your business, get access to our tailored Facebook remarketing course, where we educate from how to gather the potential audience and advertise them for conversion.

 

A Guide For Small Business SEO

Guide For Small Business SEO

Search Engine Optimization impacts every business which can be found online, whether it’s a small or big business.

SEO is getting more and more competitive, however, done right still your business can win the market and rank at top of search engines.

Every small business owners dream is to rank #1 on Google!

be-#1-on-Google

Is it possible to rank #1 on Google anymore?

If you search for “seo consultant London” you an see that ClickDo ranks at top, and that’s some hard work and done for over 3 years consistanly. And we still keep doing SEO with great content marketing and population on teh web.

See what we are doin here, we are reating great content and putting on the web to help people learn SEO, and that helps as us as SEo agency to rank higehr up on search engine.

We tend to believe that SEO is only for the businesses achieving high revenues or that try to sell the products/services with a higher cost per sale value. Here, we give you the ultimate guide for the small business and local SEO.

The points we are ready to discuss are:

  • Budget set for Branding
  • Content Writing Skill
  • Socializing
  • Main Factors to Consider in Small Business SEO

SEO For Small Business

  • Low Budget Branding:

    • In SEO, branding is the most important factor to be considered, which includes the company name, tagline, product and USP(Unique Selling Point). Create a logo and tagline that speaks for itself. The branding has to be done in a way that the business name defines all the trust, quality and reliability of the service or product. Remarketing strategy can help with the branding for the business.

  • Content Writing Skill:

    • Good content writing skills for small business advertisers can lead to a huge growth. Just leaving a website with a service or product doesn’t help any business, you have got a lot more space to elaborate and engage the audience within the website to understand its worth. A well-written content has the capacity to convince any visitor who comes across your business website.
    • Be a real and normal person while writing the content, which can be easily related to and understood for both search users and Google bots. When you choose a highly competitive niche, this well-written content can be a great marketing tool for your business.

content writing

  • Socializing:

    • The major missing aspect for most businesses. After crossing the line with a moderate brand value, you have to start socializing the products or services through different platforms to different people. It helps in two ways: one – the brand value will start to take its peak, second – you will start to see the revenue by selling products. Engage in the social media conversations to showcase yourself and make people listening to whatever you’re saying.
    • The key factor of socializing is to make people understand that such products/services exist, which are more reliable, trustworthy and cost-effective than most of the brands in your niche.

  • Main Factors to Consider in Small Business SEO:

    • The local and small business owners must do these four things to gain attention,
      • Google My Business
      • Customer reviews
      • Link Building
      • Searches that contain “near me”
    • Google My Business:
      • It is mandatory to have a Google My Business listing as that clearly provides the information about a company. You have to fill out every detail that includes working hours, direction, contact number, occasional offers, and a website link.
    • Customer Reviews:
      • Customer Reviews & Rating – We can say this as a user-generated content that describes a company from a common person. In Local SEO, these reviews can help your website to be more trustworthy than any other top companies in your same niche.
    • Linking Building:
      • Link Building from websites around your place which can be another small business or from a local business listing website. The local citation will add value to the business on Google, as your business details are spread all around your local place.
    • Searches that contain “near me”:
      • It has become a recent trend that, users started to search the keyword along with “near me”. For instance, when a user is about to read a book, they search it like libraries near me, bookshop near me. These can work when you do follow proper local SEO strategies.

When you’re about to build the local citation for your business, you can get services from us, as our experts are providing citations from 100+ UK websites. If you literally want to get SEO training from the #1 SEO Consultant in London, then visit and get access soon here:  https://clickdo.co.uk/seo-training-course/ – be fast as there’s a huge offer this week for the first 100 trainees.

Today the 06.11.2016 I wanted to update this article and let you know that if you are a small business owner in the UK, you can not get the local SEO blueprint done by Fernando and learn all about the SEO game and aim to rank higher on SERP’s in 2019.

I heard from Fernando that he is writing the SEO in 2019 guide as well and it will be in the Local SEO blueprint so join before the prices go up to 497.

Internal Linking Strategy – A SECRET To Success

Best Link Building Strategy

Building a New Website or Re-Construction the old one, Internal linking is a most essential part of it. The process of internal linking is to pass the links within the websites that gives a better experience to users with relevance to the source page. Internal linking is not a Bermuda triangle to leave it as a mystery, but a factor just behind you as a secret, which can be revealed when you turn back. It completely boosts all the SEO Efforts and takes your website to next level. Most of the SEO experts highly relies on applying the best internal linking strategy to their success. Let’s see what are the important factors you must consider while performing internal linking.

  • User Interface and their Experience:

User Interface of a website is directly proportional to the user experience. When a user interface is good, user experience will have a high positive impact, otherwise, you’re spoiling the brand value of yourself. By keeping this in mind, make a wise call on internal linking between the web pages. Leaving a website with too many ads, unpleasant presentations and placement of important contents at wrong place will not help SEO at any cause.

User Interface - Internal Linking strategy

  • Most Important – Crawling and Indexing:

Morethan anything, make sure the links are crawlable and help the website in indexing on search engines. Here, you must know the value of resource you gain through crawling. A content with too many internal linking will be crawled, but the relevancy between those linked pages stand for its value. Be confident in providing only necessary links to other pages that keeps the pages healthy by sharing the value between the web pages.

Crawling - Internal Linking Strategy

  • Content And its Uniqueness:

Write a content which is unique and user-understandable. People who are learning SEO will be bored of hearing these words, but still, nothing can beat the value of a good content and its readability. Some industries still face the problem of already having too much content on the web about a particular niche. Most of them agree with this, but to sell something, no matter what the world says, you must be unique in your approach and skills to the showcase it to target audience.

  • Fixing and Relevancy:

Fixing applies the developers who are reconstructing the websites since they have to keep an eye on avoiding broken links, 404 errors and redirection. As we already discussed, a linking building strategy highly depends on the relevancy of web pages on the website.

Most importantly, Concentrate on many keywords for a landing page by throwing old method of one page – one keyword concept. This method help in providing the anchor text as long tail or variety keywords while doing internal linking.