Smart Ways to Optimize the Content for Voice Search

optimize-for-voice-search

Nowadays you can find the smartphone everywhere. All the people started using the smartphone in the recent days. In fact, Google receives more searches from the mobile devices than the desktops.

Its important for all the website owners to optimize the sites well for the mobile devices to perform well on the SERP and increase the traffic.

optimize for voice searchVoice search has been familiar recently and its found that more than 50% of the searches by the year 2020 will be through voice searches. Voice search helps the users to find the relevant information more quickly.

Long Tail Keywords:

When you try to optimize the website for the voice search, then start optimizing for the long tail keywords.

Users prefer to use the long tail keywords when trying to use the voice search.

Also, optimize the contents for question-based search queries like “how to”, “what is”, “which is”, etc. This will help you to rank for the voice search terms.

voice search optimizationLocal SEO for Voice Search:

When people use the voice search, usually they will do a question-based search or they will search to find any shops/stores nearby them.

Majority of the voice searches are based on the geo keywords or location-based terms.

Hence optimize the contents in the website for the local SEO. This will help you to rank for many voice searches.

In SEO, it’s always important to be updated and to optimize the sites based on that. You should be aware of the recent updates in the search algorithms and should update the site to maintain the ranks.

Having a good online presence for the business will help you to get more conversions. Being an SEO Consultant, working on the voice search SEO will help you to drive more traffic to your website in the upcoming days organically.

 

AI and Voice Search in SEO: Alexa and Siri

Voice Search In SEO

The growth of internet market has seen an exponent change, which sometimes ends up to be positive and sometimes not.

In recent times, the business owners and the marketers had seen a positive evolution through the latest technologies, which includes voice search and artificial intelligence. This evolution got bigger when the users change their mindset from the big screen(desktop) to small screen(smartphones).

In such progress, the perspective of SEO has raised its vertical peak over time.

Let’s discuss on how the technologies like Alexa and Siri introduced by big giants Amazon and Apple has given the wide view of the marketing industry.

Google Voice Search AI

How Voice Search Changed the Market?

As discussed, every business has seen a huge difference in the number of users from desktop and smartphone users. So, the smartphone environment has never seen a downfall in usage when compared to desktop. This wide range of usage enables the access to users to engage through voice search AI technology. The process is simple when a user asks for a query to the device, it will reply back with results with the assistance of AI like Siri and Alexa.

Though, the Amazon’s voice search – Alexa will provide the results only which looks to be authoritative and proven. The search through google voice search is reliable as always since it provides the top search results which are highly relevant to the search query.

The combination of AI and SEO can only bring the best out of it for voice search results, that are relevant to what the user search queries expect. The mind-blowing effect of artificial intelligence, data collection and data labeling tools make it a reality.

Google_Voice Search

What the AI Assisted voice search will do in Future?

It is because the AI voice search is itself a future for every business and marketers. The business/marketers have to ensure that all their platforms are integrated one with the other to make the things easily understood by the search algorithm. It most importantly includes integration of Google My Business and Your Website, where all your details mentioned appropriately.

Though the voice is changing the mind of the marketers, the ultimate goal is the same, which is providing rich content to the users in any form. At end of the day, you need to be on top of the SERP to get resulted in voice search as well.

Local Friendly Search Results through voice search:

What makes more easy for the search users is that the results they get in as expected around them. If the users are getting results as local businesses, then they will tend to expect the same through voice search. The AI integrated Voice Search devices are always built with the motive of providing relevant, accurate and real results in the result.

The SEO persons will wonder how it will likely work out for them to optimize for various local business at their place. The point remains the same for voice search when comes to SEO for local business, where they must possess Google business listings, local and user-friendly content with awesome designs for user interaction.

Voice Search With AI For SEO

 

Why Alexa and Siri are Marching towards Success?

With Cortana and Google Assitant is making efforts for some good results, the place of these AI is making difference from Alexa and Siri. Leaving the former two aside, let’s concentrate on the core voice search AI we are taking at this stage. The Alexa and Siri make the best AI Voice Search of the most with SEO being the considered highly. The combination of AI and SEO can only bring the best out of it for voice search results, that are relevant to what the user search queries expect.

Future Of SEO – Optimize The Websites For Voice Search

optimize-for-google-voice-search

How optimize the websites for voice search?

People around the world nowadays started using the Google Voice Search to find information on the web. Hence it’s the right time for all the website owners to optimize the websites for voice search and to get reasonable traffic from the voice search regularly.

Website Speed Matters in the Voice Search:

Website loading speed is important in the normal text-based searches. But when it comes to the voice search, it’s even more important. The average voice search results page loads 50% faster than the average page.

Secured Sites Dominates Voice Search:

At the start of this year, Google already warned the website owners & publishers to upgrade their website to SSL (HTTPS). In turn, this reflects in the voice search as well. Google displays the voice search results by giving more importance to the Secured Sites.

optimize for google voice searches

Make Your Site More Social:

In Voice Search, Google ranks the websites which have more reputation on social media’s like Facebook, Twitter, Google Plus, etc. Hence try to get more reach for your website on Social Media platforms.

Google Likes More Content:

Update your web page with more quality content to rank for the voice search. It is found that the Google gives more importance to the web page with the average content length of 2000 words for the voice search.

google voice search

Featured Snippets:

More than 50% of the websites appearing for the voice search are from the featured snippets. Hence update the content with more headings, bullet points, etc to make them rank on the featured snippets.

Domain Authority:

High domain authority and the page authority of the website will make your job easy to optimize for the voice search on Google. Increase the site authority to make your web page perform well on Google’s SERP.