Tag: Youtube SEO

YouTube SEO checklist for 2021

YouTube SEO checklist

 The SEO strategy is the same for YouTube and other search engine platforms like Google, Bing, Yahoo, and so on. The main target for doing SEO is to match the organic search intent.

When emerging an SEO strategy for YouTube, you should focus on content that would satisfy the YouTube user’s search intent.

We need to focus on what user searches for, Are they looking for the learning skills? Trying to find new products? Searching for DIY cleaning methods or for entertainment purposes. Before creating content, understanding how someone is searching your content to reach your YouTube channels help you to get more engagement and visibility among other competitive YouTubers.

YouTube SEO is the same as optimizing your website, here our job is to develop SEO factors for optimizing your channel by creating a playlist, adding metadata, and meta description. You can optimize your playlist within or outside the YouTube platform.

YouTube SEO strategy

What is the key factor for YouTube SEO strategy?

If you want to make your video go viral, then you should make Google understand your content. So, only the search bots will consider your videos and helps your video for indexing.

The text, title, subtitle, description, and meta-tags are the key that every YouTube owner should aware of to get a positive impact from the user.

 Next  YouTube keyword research and mapping those keywords to your search intent is another key factor for developing the SEO strategy

The reason for YouTube Keyword research is to cover what are the keywords do people used to reach your YouTube channel.

Keyword and keyword phrases describe what your video is about and phrases to match the user enters in the search engine to match your content.

The use of  YouTube keyword research is

  • For making the searches directly on the YouTube channel
  • For making searches of Google Search Engine

To find out the most trending keyword phrases and keywords people used, you have to do an effective keyword search. You can use YouTube’s keyword analytics tool to find the keywords or else you can also use ahrefs tool.

What are the best Keyword research tool used for YouTube SEO

  1. YouTube Autosuggest
  2. Ahrefs
  3. Keyword planner
  4. vidIQ
  5. Keywordtool.io

What are the top 3 optimizations for YouTube Channel?

Here we prioritized the top three fundamental optimizations for YouTube channel helps to drive more traffic and reach the targeted audience. They are

  1. Video Title or Meta Title
  2. Video Description or Meta Description
  3. Tags

Video Title

The meta title or video title are the first things that user looks on the SERP, make sure to add the targeting keywords in your meta title to get inspiration from the viewers and to drive high CTR.

Youtube seo checklist

Next to the Meta title, it’s worth adding an attractive thumbnail image, to get more impact on search results and to achieve high CTR.

The title fits 100 characters, the first 66 characters you entering is the most important, your title should be more informative and it encourages viewers to click your video.  Include the words like “ how-to” “top -tips”, “DIY” in your title to seek more user’s attention.

Video Description or Meta Description

The video description helps to describe what your video content is about and provides information for your video content. Use the description to clearly explain what your video is about and include all your major keywords at the beginning of the video descriptions.  Use keywords to make sense and avoid stuffing of many keywords.

Video description is a kind of metadata that helps YouTube users to clearly understand the content for your video and well-optimized content leads to a higher ranking for your YouTube channel.

Youtube SEO marketing Tips

A long video description gives more information about your video content and helped the video to rank higher.

YouTube’s algorithms give more importance to the first 2-3  starting sentences to rank faster on the search engine.

So, we recommend adding main keywords at the beginning of your sentences and repeat main keywords 2-3 times in your descriptions naturally to rank faster.

YouTube Tags or Meta Tags

Video tags are added to the YouTube videos allows users to understand what keywords your video is targeting. Same as adding the keywords and meta descriptions metatags are more important for your video to get a high ranking. You long-tail keywords as a tag for a better understanding of the YouTube users.  Always use double quotes to add the meta tags.

SEO for YouTube

These meta tags help to find your video’s title and meta description.

Final Words:

When you are building a YouTube channel, the most fundamental things are to add meta title, thumbnail, meta descriptions, and metatags to build an SEO Strategy for a better understanding of what people are interested to search and watch. Shape your video based on the people’s search intent.

Killer Youtube On Page SEO Tricks To Increase Traffic

Hot-Girl

So you have a Youtube Channel. But you don´t have enough subscribers, enough views, enough actions. What to do? On Page SEO will help you get more involvement, get more traffic and get higher authority on this humongous search engine. Let´s cut straight to the point:

1) Have A KickAss Description

You need to have a long ass description. Check out some of the best YouTubers for ideas. But just to give you some ideas, go for 300 words at least. Make sure the first two things that are repeated are the title (which should be a Keyword, d0h!) and your website.

After that, start the description. You would want to use ur Keyword 2-3 times again there, and use some minor keywords as well.

Make sure you have all the links to all of our social media and websites in the end of the description as well. Furthermore, include any websites or video links that you talk about, if they are high authority even better. All these links will make sure your video gets some nice authority.

Call to action in the end. Classic sales technique, ALWAYS include a call to action. If you made a nice video, you warmed up people and they will take action. Otherwise you´re letting potential subscribers go down the drain.

2) Custom Thumbnails Rock

Very simple, Youtube only gives you a few sample thumbnails. Sometimes they are nice. Sometimes they suck. Solution? Create your own. It´s very easy. Just screenshot a frame in your video that you like.

Then, put some writing on that. You can use your video editing tool (I use Adobe Premiere Pro) but you can even do it with Painter, up to you. If you put some writing people are much more likely to click, either they get attracted by picture, by words, or both. Bonus tip, try to have a hot girl on the thumbnail. Not trying to be sexists or anything, but that will increase the clicks by a shitload!

Hot-Girl
Have you ever wondered why there are super hot chicks on pics of popular youtube music mixes? Well, Sex Sells.

3) Tags are important.

Try to squeeze in as many as you can, but aim for at least 7.

A super gangsta tip: make sure your brand name is always tagged (with the same tag) – #bosslifehacks for example. In the long run, that will mean that more of your videos will show up on the right side when people click on any of your videos. Make sure you do that!

4) Annotations

I´m still learning how to do these myself. But the options of having the links to your other videos appear is crazy and if you´re not using it, you´re doing something wrong. Again, if the people love your video, they will want to see more. Classic sales/psychology, make it easy for people to do what you want. Example:

You ask people in the video to go to xyz site or find a xyz video

You ask people to click the link that appears in the video

What do you think will have more response rate? Yup, you guessed it, annotations rock.

You can also just add extra texts, pictures and other random things wit annotations.

Extra tip:

If you close your browser before finishing uploading a video, don´t worry. When you can, just open it again, go to Youtube, click upload and drag the same file you did before. It will pick up where it left 🙂

Sweet. Alright people, hope you liked this. If you learned something new, say thanks. Or even better, share this with someone who can benefit as well.

Wish you happy and gangsta SEO uploading on YouTube,

Bostjan