Are you a web designer and want to take your skills to the next level?
Well you’ve come to the right place because, in this post, I’ll be going one big skill you need to master to improve your web design skills.
What’s that skill?
Search Engine Optimization (SEO)
SEO is optimizing your website for the search engines. More specifically Google since that’s by far the biggest search engine in the world.
You want to optimize your website for the search engines.
Here are a few things you need to keep in mind when designing your website:
The size of your site plays a huge roll in the speed of your site and speed is a major ranking factor.
Make sure there’s not a crap ton of code on your site. Try to keep it minimal to really optimize for speed.
Also, there’s no need for all the bells and whistles. Most people don’t give a damn about your fancy sidebars and widgets.
Make sure there’s no date in your URL, take it out. Dates in your URL will hinder your Google rankings.
If you’re using WordPress, you can easily take out the dates by going to the permalink section.
If you’ve already got an established website, make sure you redirect the old URLs to the new URLs through a 301 redirect.
Content is king
If you want to rank on Google, you will need a lot of content.
You’ve designed your website, good. The skeleton is up and content will put meat on that skeleton.
If you’re working with clients, I would try to explain this to them. You could even offer a service where you put a bunch of content on the site before you publish.
So those were 3 ways on how to become a better web designer.