{"id":7609,"date":"2018-10-30T11:19:35","date_gmt":"2018-10-30T11:19:35","guid":{"rendered":"https:\/\/www.webdesignlondon.org\/?p=7609"},"modified":"2025-02-13T08:47:29","modified_gmt":"2025-02-13T08:47:29","slug":"web-design-impact-google-rankings","status":"publish","type":"post","link":"https:\/\/www.clickdo.co.uk\/web-design\/web-design-impact-google-rankings\/","title":{"rendered":"Can Your Website&#8217;s Design Impact Your Google Rankings?"},"content":{"rendered":"<p>A website&#8217;s design is pretty darn important. It dictates the look and feel of your website. It tells visitors exactly what your website is about, or at least that&#8217;s what it&#8217;s supposed to do.<\/p>\n<p>However, one thing has come to your attention, and it is, can your website&#8217;s design impact your Google rankings?<\/p>\n<p>I&#8217;m going to spare you a lot of reading and give you the answer:<\/p>\n<p>Yes, your website&#8217;s design can impact your rankings. If you want to know how then carry on reading&#8230;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickdo.co.uk\/web-design\/web-design-impact-google-rankings\/#The_size_of_your_theme\" >The size of your theme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickdo.co.uk\/web-design\/web-design-impact-google-rankings\/#The_aesthetics_of_your_theme\" >The aesthetics of your theme<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickdo.co.uk\/web-design\/web-design-impact-google-rankings\/#Sbotop_Ole777_%E0%B9%81%E0%B8%A5%E0%B8%B0_Lionth_%E2%80%93_%E0%B9%80%E0%B8%A7%E0%B9%87%E0%B8%9A%E0%B8%9E%E0%B8%99%E0%B8%B1%E0%B8%99%E0%B8%A2%E0%B8%AD%E0%B8%94%E0%B8%99%E0%B8%B4%E0%B8%A2%E0%B8%A1%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B9%84%E0%B8%A1%E0%B9%88%E0%B8%84%E0%B8%A7%E0%B8%A3%E0%B8%9E%E0%B8%A5%E0%B8%B2%E0%B8%94\" >Sbotop, Ole777 \u0e41\u0e25\u0e30 Lionth \u2013 \u0e40\u0e27\u0e47\u0e1a\u0e1e\u0e19\u0e31\u0e19\u0e22\u0e2d\u0e14\u0e19\u0e34\u0e22\u0e21\u0e17\u0e35\u0e48\u0e44\u0e21\u0e48\u0e04\u0e27\u0e23\u0e1e\u0e25\u0e32\u0e14<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"The_size_of_your_theme\"><\/span>The size of your theme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you download a theme and install it on your website, how big is it? Because if your theme is big, then it&#8217;s going to slow down your website and this is really bad for the user experience.<\/p>\n<p>If your website is taking too long to load, people are going to bounce off it. And a high bounce rate will massively impact your rankings.<\/p>\n<p>If you have a small theme that loads fast, try not to add too many widgets. If you add a lot of features to your website like widgets, it will impact the load speed since the widgets will, of course, add another thing that needs to be loaded.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"The_aesthetics_of_your_theme\"><\/span>The aesthetics of your theme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How does your website look? What does it tell users when they first land on your website?<\/p>\n<p>Can they instantly tell you&#8217;re an electrician website? Can the user instantly understand you&#8217;re a dentist?<\/p>\n<p>Your theme\u00a0should be able to instantly make the user understand what your website is all about.<\/p>\n<p>If the user does not instantly understand what your website is all about, it&#8217;s going to affect your bounce rates in a negative way.<\/p>\n<p>I know for myself when I land on a site and it doesn&#8217;t look like what I&#8217;m looking for. I click the back button and click on another result.<\/p>\n<h3 data-start=\"0\" data-end=\"66\"><span class=\"ez-toc-section\" id=\"Sbotop_Ole777_%E0%B9%81%E0%B8%A5%E0%B8%B0_Lionth_%E2%80%93_%E0%B9%80%E0%B8%A7%E0%B9%87%E0%B8%9A%E0%B8%9E%E0%B8%99%E0%B8%B1%E0%B8%99%E0%B8%A2%E0%B8%AD%E0%B8%94%E0%B8%99%E0%B8%B4%E0%B8%A2%E0%B8%A1%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B9%84%E0%B8%A1%E0%B9%88%E0%B8%84%E0%B8%A7%E0%B8%A3%E0%B8%9E%E0%B8%A5%E0%B8%B2%E0%B8%94\"><\/span><strong data-start=\"4\" data-end=\"64\">Sbotop, Ole777 \u0e41\u0e25\u0e30 Lionth \u2013 \u0e40\u0e27\u0e47\u0e1a\u0e1e\u0e19\u0e31\u0e19\u0e22\u0e2d\u0e14\u0e19\u0e34\u0e22\u0e21\u0e17\u0e35\u0e48\u0e44\u0e21\u0e48\u0e04\u0e27\u0e23\u0e1e\u0e25\u0e32\u0e14<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"68\" data-end=\"301\">\u0e1e\u0e1a\u0e01\u0e31\u0e1a\u0e2a\u0e38\u0e14\u0e22\u0e2d\u0e14\u0e40\u0e27\u0e47\u0e1a\u0e40\u0e14\u0e34\u0e21\u0e1e\u0e31\u0e19\u0e17\u0e35\u0e48\u0e43\u0e2b\u0e49 <strong data-start=\"97\" data-end=\"143\">\u0e2d\u0e31\u0e15\u0e23\u0e32\u0e15\u0e48\u0e2d\u0e23\u0e2d\u0e07\u0e2a\u0e39\u0e07 \u0e42\u0e1a\u0e19\u0e31\u0e2a\u0e08\u0e31\u0e14\u0e40\u0e15\u0e47\u0e21 \u0e41\u0e25\u0e30\u0e23\u0e30\u0e1a\u0e1a\u0e1b\u0e25\u0e2d\u0e14\u0e20\u0e31\u0e22<\/strong> \u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14! <strong data-start=\"152\" data-end=\"256\"><a href=\"https:\/\/jectcode.com\/\" target=\"_new\" rel=\"noopener\" data-start=\"154\" data-end=\"185\">Sbotop<\/a>, <a href=\"https:\/\/jectcode.com\/\" target=\"_new\" rel=\"noopener\" data-start=\"187\" data-end=\"218\">Ole777<\/a> \u0e41\u0e25\u0e30 <a href=\"https:\/\/jectcode.com\/\" target=\"_new\" rel=\"noopener\" data-start=\"223\" data-end=\"254\">Lionth<\/a><\/strong> \u0e04\u0e37\u0e2d\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21\u0e17\u0e35\u0e48\u0e15\u0e2d\u0e1a\u0e42\u0e08\u0e17\u0e22\u0e4c\u0e17\u0e38\u0e01\u0e01\u0e32\u0e23\u0e40\u0e14\u0e34\u0e21\u0e1e\u0e31\u0e19\u0e02\u0e2d\u0e07\u0e04\u0e38\u0e13<\/p>\n<p data-start=\"303\" data-end=\"484\">\u26bd <strong data-start=\"305\" data-end=\"315\">Sbotop<\/strong> \u2013 \u0e40\u0e27\u0e47\u0e1a\u0e41\u0e17\u0e07\u0e1a\u0e2d\u0e25\u0e21\u0e32\u0e15\u0e23\u0e10\u0e32\u0e19 \u0e04\u0e48\u0e32\u0e19\u0e49\u0e33\u0e14\u0e35 \u0e04\u0e23\u0e2d\u0e1a\u0e04\u0e25\u0e38\u0e21\u0e17\u0e38\u0e01\u0e25\u0e35\u0e01<br data-start=\"359\" data-end=\"362\" \/>\ud83c\udfb0 <strong data-start=\"365\" data-end=\"375\">Ole777<\/strong> \u2013 \u0e2a\u0e25\u0e47\u0e2d\u0e15\u0e41\u0e15\u0e01\u0e07\u0e48\u0e32\u0e22 \u0e42\u0e1a\u0e19\u0e31\u0e2a\u0e40\u0e1e\u0e35\u0e22\u0e1a \u0e41\u0e08\u0e47\u0e04\u0e1e\u0e2d\u0e15\u0e43\u0e2b\u0e0d\u0e48\u0e2d\u0e2d\u0e01\u0e17\u0e38\u0e01\u0e27\u0e31\u0e19<br data-start=\"422\" data-end=\"425\" \/>\ud83d\udcb0 <strong data-start=\"428\" data-end=\"438\">Lionth<\/strong> \u2013 \u0e40\u0e01\u0e21\u0e2a\u0e25\u0e47\u0e2d\u0e15 RTP \u0e2a\u0e39\u0e07 \u0e01\u0e23\u0e32\u0e1f\u0e34\u0e01\u0e2a\u0e27\u0e22 \u0e1f\u0e35\u0e40\u0e08\u0e2d\u0e23\u0e4c\u0e04\u0e23\u0e1a\u0e04\u0e23\u0e31\u0e19<\/p>\n<p data-start=\"486\" data-end=\"572\">\ud83d\udc49 <strong data-start=\"489\" data-end=\"542\">\u0e2a\u0e21\u0e31\u0e04\u0e23\u0e40\u0e25\u0e22\u0e17\u0e35\u0e48 <a href=\"https:\/\/jectcode.com\/\" target=\"_new\" rel=\"noopener\" data-start=\"503\" data-end=\"540\">jectcode.com<\/a><\/strong> \u0e41\u0e25\u0e49\u0e27\u0e23\u0e31\u0e1a\u0e42\u0e1b\u0e23\u0e42\u0e21\u0e0a\u0e31\u0e48\u0e19\u0e1e\u0e34\u0e40\u0e28\u0e29\u0e17\u0e31\u0e19\u0e17\u0e35!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A website&#8217;s design is pretty darn important. It dictates the look and feel of your website. It tells visitors exactly what your website is about, or at least that&#8217;s what it&#8217;s supposed to do. However, one thing has come to your attention, and it is, can your website&#8217;s design impact your Google rankings? I&#8217;m going [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7612,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"pad_hide_post_author":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-7609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"A website&#039;s design is pretty darn important. It dictates the look and feel of your website. It tells visitors exactly what your website is about, or at least that&#039;s what it&#039;s supposed to do. However, one thing has come to your attention, and it is, can your website&#039;s design impact your Google rankings? I&#039;m going\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Manuela\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.clickdo.co.uk\/web-design\/web-design-impact-google-rankings\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Web Design Blog -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Can Your Website\u2019s Design Impact Your Google Rankings? - Web Design Blog\" \/>\n\t\t<meta property=\"og:description\" content=\"A website&#039;s design is pretty darn important. 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