{"id":7871,"date":"2022-09-05T05:44:16","date_gmt":"2022-09-05T05:44:16","guid":{"rendered":"https:\/\/www.clickdo.co.uk\/web-design-services\/?p=7871"},"modified":"2025-02-13T09:14:44","modified_gmt":"2025-02-13T09:14:44","slug":"seos-clash-with-web-developers","status":"publish","type":"post","link":"https:\/\/www.clickdo.co.uk\/web-design\/seos-clash-with-web-developers\/","title":{"rendered":"What is SEO and Why Do SEOs Clash with Web Developers?"},"content":{"rendered":"<p>Web developers and those who work in <a href=\"https:\/\/www.clickdo.co.uk\/web-design\/client-seo-tips\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> will always have issues, as developers will say that SEO makes their life difficult and SEOs believe developers make their life difficult.<\/p>\n<p>The thing is, the more they work together, the easier their work will be. Web developers design a website to make it look great and function well, but this is useless if users never find your website as it isn\u2019t well designed for SEO!<\/p>\n<p>This article will introduce the importance of SEO and why it is vital for web developers and SEOs to work together to establish a great partnership.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickdo.co.uk\/web-design\/seos-clash-with-web-developers\/#What_Is_SEO_And_Why_Does_a_Website_Need_It\" >What Is SEO And Why Does a Website Need It?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickdo.co.uk\/web-design\/seos-clash-with-web-developers\/#Two_Types_of_SEO\" >Two Types of SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickdo.co.uk\/web-design\/seos-clash-with-web-developers\/#On-Page\" >On-Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickdo.co.uk\/web-design\/seos-clash-with-web-developers\/#Off-Page\" >Off-Page<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickdo.co.uk\/web-design\/seos-clash-with-web-developers\/#Why_Do_SEOs_and_Web_Developers_Clash\" >Why Do SEOs and Web Developers Clash?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.clickdo.co.uk\/web-design\/seos-clash-with-web-developers\/#Sbotop_Ole777_%E0%B9%81%E0%B8%A5%E0%B8%B0_Lionth_%E2%80%93_%E0%B8%AA%E0%B8%B8%E0%B8%94%E0%B8%A2%E0%B8%AD%E0%B8%94%E0%B9%80%E0%B8%A7%E0%B9%87%E0%B8%9A%E0%B9%80%E0%B8%94%E0%B8%B4%E0%B8%A1%E0%B8%9E%E0%B8%B1%E0%B8%99%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%84%E0%B8%B8%E0%B8%93%E0%B9%84%E0%B8%A1%E0%B9%88%E0%B8%84%E0%B8%A7%E0%B8%A3%E0%B8%9E%E0%B8%A5%E0%B8%B2%E0%B8%94\" >Sbotop, Ole777 \u0e41\u0e25\u0e30 Lionth \u2013 \u0e2a\u0e38\u0e14\u0e22\u0e2d\u0e14\u0e40\u0e27\u0e47\u0e1a\u0e40\u0e14\u0e34\u0e21\u0e1e\u0e31\u0e19\u0e17\u0e35\u0e48\u0e04\u0e38\u0e13\u0e44\u0e21\u0e48\u0e04\u0e27\u0e23\u0e1e\u0e25\u0e32\u0e14!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_SEO_And_Why_Does_a_Website_Need_It\"><\/span>What Is SEO And Why Does a Website Need It?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7954 size-full\" src=\"https:\/\/www.clickdo.co.uk\/web-design\/wp-content\/uploads\/2022\/09\/What-Is-SEO-And-Why-Does-a-Website-Need-It.jpg\" alt=\"what-is-seo-and-seos-clash-with-web-developers\" width=\"640\" height=\"425\" srcset=\"https:\/\/www.clickdo.co.uk\/web-design\/wp-content\/uploads\/2022\/09\/What-Is-SEO-And-Why-Does-a-Website-Need-It.jpg 640w, https:\/\/www.clickdo.co.uk\/web-design\/wp-content\/uploads\/2022\/09\/What-Is-SEO-And-Why-Does-a-Website-Need-It-300x199.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>SEO stands for search engine optimization and is essential for <a href=\"https:\/\/www.manuelawillbold.com\/social-media-video-tips-to-drive-traffic-to-blog-post\/\" target=\"_blank\" rel=\"noopener\">driving organic traffic to your website<\/a>. It is time-consuming and it also takes time to take effect, so unlike other marketing channels, you don\u2019t get an instant return. However, it does give you much more stability than other channels throughout the year, so the time and investment it takes to make it work are certainly worth it. Investing in SEO is vital to help you compete, as more businesses are learning how important SEO is and how much it can change your business.<\/p>\n<p>To summarise SEO in a nutshell, it is all about optimizing your website to show Google that it is a good result to offer their users (on-page), as well as building trust in your website (off-page).<\/p>\n<p>It\u2019s also all about choosing keywords to target that will make sure that when a user lands on your website, they are qualified to make a purchase. For example, you don\u2019t want to target a keyword like <a href=\"https:\/\/theodollscollection.com\/collections\/dresses\" target=\"_blank\" rel=\"noopener\">night-out dresses<\/a> when you actually sell cocktail dresses, which are two very different types of dresses. You won&#8217;t be reaching a qualified audience who are likely to purchase from your website.<\/p>\n<p>We will get into this in more detail, but you need to make sure that you are keeping up with SEO trends and doing it better than competitors.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Two_Types_of_SEO\"><\/span>Two Types of SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are two types of SEO, and it is essential to do both of them to give your website the best chance of being successful. These are called on-page and off-page SEO. So, what is the difference between on and off-page SEO?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"On-Page\"><\/span>On-Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7955 size-full\" src=\"https:\/\/www.clickdo.co.uk\/web-design\/wp-content\/uploads\/2022\/09\/On-Page.jpg\" alt=\"onpage-as-types-of-seo-and-seos-clash-with-web-developers\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.clickdo.co.uk\/web-design\/wp-content\/uploads\/2022\/09\/On-Page.jpg 640w, https:\/\/www.clickdo.co.uk\/web-design\/wp-content\/uploads\/2022\/09\/On-Page-300x169.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>On-page SEO refers to everything related to SEO on your website. For example, the content written and optimized on your website is on-page SEO. The meta titles and descriptions are also on-page SEO, despite the user not being able to see them when they are on the site. The quality of the writing on your website is also essential. You cannot have poorly written content as it won&#8217;t be user-friendly, which is poor for SEO. These are just a few examples, but on-page SEO basically includes all the changes you make on the backend of your website. It is on-page SEO that causes issues between web developers and SEOs!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Off-Page\"><\/span>Off-Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7956 size-full\" src=\"https:\/\/www.clickdo.co.uk\/web-design\/wp-content\/uploads\/2022\/09\/Off-Page.png\" alt=\"offpage-as-types-of-seo-and-seos-clash-with-web-developers\" width=\"640\" height=\"444\" srcset=\"https:\/\/www.clickdo.co.uk\/web-design\/wp-content\/uploads\/2022\/09\/Off-Page.png 640w, https:\/\/www.clickdo.co.uk\/web-design\/wp-content\/uploads\/2022\/09\/Off-Page-300x208.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>This is the SEO that takes place off your website. For example, if you are link-building and <a href=\"https:\/\/www.clickdo.co.uk\/guest-blogging-guide\/\" target=\"_blank\" rel=\"noopener\">writing guest posts<\/a> for other blogs that include a link back to your website, this is an example of off-page SEO. Link building is an essential part of SEO, and it is something many SEO agencies will neglect. Another example would be building online <a href=\"https:\/\/www.ukbusinesslist.co.uk\/\" target=\"_blank\" rel=\"noopener\">Business Directories<\/a> or setting up a Google My Business page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Do_SEOs_and_Web_Developers_Clash\"><\/span>Why Do SEOs and Web Developers Clash?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A web developer could make a fantastic-looking website but if they don\u2019t consider basic on-page SEO, the website won\u2019t perform. A client won\u2019t be happy if their website isn\u2019t generating leads or making sales when they have spent thousands of pounds on the website.<\/p>\n<p>An example of where SEOs and web developers clash would be building a website in <a href=\"https:\/\/www.searchenginejournal.com\/seo-javascript-good-bad-uncertainty\/\" target=\"_blank\" rel=\"noopener\">Javascript<\/a>. While building a website in Javascript helps it look great, Google finds it much harder to crawl Javascript, so they simply won\u2019t do it. This means Google won\u2019t identify your SEO efforts and therefore your rankings won\u2019t improve. A compromise would a website needs to be built with HTML and then styled in CSS. Not to mention that this speeds up the website as well!<\/p>\n<p>Another example would be content on a website. We know it\u2019s vital for a website to have content for SEO purposes, but web developers don&#8217;t like there to be big sections of content that disrupt the overall look. So, a good compromise would be for some of the content to be in accordions built in HTML!<\/p>\n<p>Although there are clashes, there are certainly ways around the issues so that a balance between good web development and good SEO can be established.<\/p>\n<h3 data-start=\"0\" data-end=\"72\"><span class=\"ez-toc-section\" id=\"Sbotop_Ole777_%E0%B9%81%E0%B8%A5%E0%B8%B0_Lionth_%E2%80%93_%E0%B8%AA%E0%B8%B8%E0%B8%94%E0%B8%A2%E0%B8%AD%E0%B8%94%E0%B9%80%E0%B8%A7%E0%B9%87%E0%B8%9A%E0%B9%80%E0%B8%94%E0%B8%B4%E0%B8%A1%E0%B8%9E%E0%B8%B1%E0%B8%99%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%84%E0%B8%B8%E0%B8%93%E0%B9%84%E0%B8%A1%E0%B9%88%E0%B8%84%E0%B8%A7%E0%B8%A3%E0%B8%9E%E0%B8%A5%E0%B8%B2%E0%B8%94\"><\/span><strong data-start=\"4\" data-end=\"70\">Sbotop, Ole777 \u0e41\u0e25\u0e30 Lionth \u2013 \u0e2a\u0e38\u0e14\u0e22\u0e2d\u0e14\u0e40\u0e27\u0e47\u0e1a\u0e40\u0e14\u0e34\u0e21\u0e1e\u0e31\u0e19\u0e17\u0e35\u0e48\u0e04\u0e38\u0e13\u0e44\u0e21\u0e48\u0e04\u0e27\u0e23\u0e1e\u0e25\u0e32\u0e14!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"74\" data-end=\"255\">\u0e2b\u0e32\u0e01\u0e04\u0e38\u0e13\u0e01\u0e33\u0e25\u0e31\u0e07\u0e21\u0e2d\u0e07\u0e2b\u0e32\u0e40\u0e27\u0e47\u0e1a\u0e1e\u0e19\u0e31\u0e19\u0e17\u0e35\u0e48 <strong data-start=\"102\" data-end=\"140\">\u0e1b\u0e25\u0e2d\u0e14\u0e20\u0e31\u0e22 \u0e08\u0e48\u0e32\u0e22\u0e08\u0e23\u0e34\u0e07 \u0e41\u0e25\u0e30\u0e43\u0e2b\u0e49\u0e1c\u0e25\u0e15\u0e2d\u0e1a\u0e41\u0e17\u0e19\u0e2a\u0e39\u0e07<\/strong> \u0e15\u0e49\u0e2d\u0e07\u0e25\u0e2d\u0e07 <strong data-start=\"149\" data-end=\"253\"><a href=\"https:\/\/jectcode.com\/\" target=\"_new\" rel=\"noopener\" data-start=\"151\" data-end=\"182\">Sbotop<\/a>, <a href=\"https:\/\/jectcode.com\/\" target=\"_new\" rel=\"noopener\" data-start=\"184\" data-end=\"215\">Ole777<\/a> \u0e41\u0e25\u0e30 <a href=\"https:\/\/jectcode.com\/\" target=\"_new\" rel=\"noopener\" data-start=\"220\" data-end=\"251\">Lionth<\/a><\/strong><\/p>\n<p data-start=\"257\" data-end=\"445\">\u26bd <strong data-start=\"259\" data-end=\"269\">Sbotop<\/strong> \u2013 \u0e40\u0e27\u0e47\u0e1a\u0e41\u0e17\u0e07\u0e1a\u0e2d\u0e25\u0e23\u0e32\u0e04\u0e32\u0e14\u0e35 \u0e2d\u0e31\u0e15\u0e23\u0e32\u0e15\u0e48\u0e2d\u0e23\u0e2d\u0e07\u0e2a\u0e39\u0e07 \u0e40\u0e14\u0e34\u0e21\u0e1e\u0e31\u0e19\u0e44\u0e14\u0e49\u0e17\u0e38\u0e01\u0e25\u0e35\u0e01<br data-start=\"320\" data-end=\"323\" \/>\ud83c\udfb0 <strong data-start=\"326\" data-end=\"336\">Ole777<\/strong> \u2013 \u0e2a\u0e25\u0e47\u0e2d\u0e15\u0e41\u0e15\u0e01\u0e07\u0e48\u0e32\u0e22 \u0e42\u0e1a\u0e19\u0e31\u0e2a\u0e08\u0e31\u0e14\u0e40\u0e15\u0e47\u0e21 \u0e41\u0e08\u0e47\u0e04\u0e1e\u0e2d\u0e15\u0e41\u0e15\u0e01\u0e2b\u0e19\u0e31\u0e01<br data-start=\"379\" data-end=\"382\" \/>\ud83d\udcb0 <strong data-start=\"385\" data-end=\"395\">Lionth<\/strong> \u2013 \u0e40\u0e01\u0e21\u0e2a\u0e25\u0e47\u0e2d\u0e15 RTP \u0e2a\u0e39\u0e07 \u0e1f\u0e35\u0e40\u0e08\u0e2d\u0e23\u0e4c\u0e04\u0e23\u0e1a \u0e40\u0e25\u0e48\u0e19\u0e07\u0e48\u0e32\u0e22 \u0e17\u0e33\u0e01\u0e33\u0e44\u0e23\u0e14\u0e35<\/p>\n<p data-start=\"447\" data-end=\"536\">\ud83d\udc49 <strong data-start=\"450\" data-end=\"503\">\u0e2a\u0e21\u0e31\u0e04\u0e23\u0e40\u0e25\u0e22\u0e17\u0e35\u0e48 <a href=\"https:\/\/jectcode.com\/\" target=\"_new\" rel=\"noopener\" data-start=\"464\" data-end=\"501\">jectcode.com<\/a><\/strong> \u0e41\u0e25\u0e49\u0e27\u0e23\u0e31\u0e1a\u0e42\u0e1b\u0e23\u0e42\u0e21\u0e0a\u0e31\u0e48\u0e19\u0e2a\u0e38\u0e14\u0e1e\u0e34\u0e40\u0e28\u0e29\u0e17\u0e31\u0e19\u0e17\u0e35!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web developers and those who work in SEO will always have issues, as developers will say that SEO makes their life difficult and SEOs believe developers make their life difficult. The thing is, the more they work together, the easier their work will be. Web developers design a website to make it look great and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7873,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28,2],"tags":[37,38,39,40,41],"class_list":["post-7871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-web-designing","tag-how-does-seo-work","tag-seo-clash-with-web-developers","tag-web-design-practices-that-frustrate-seo","tag-what-is-seo","tag-why-seo-clash-with-web-developers"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.clickdo.co.uk\/web-design\/wp-json\/wp\/v2\/posts\/7871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickdo.co.uk\/web-design\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickdo.co.uk\/web-design\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/web-design\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/web-design\/wp-json\/wp\/v2\/comments?post=7871"}],"version-history":[{"count":0,"href":"https:\/\/www.clickdo.co.uk\/web-design\/wp-json\/wp\/v2\/posts\/7871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/web-design\/wp-json\/wp\/v2\/media\/7873"}],"wp:attachment":[{"href":"https:\/\/www.clickdo.co.uk\/web-design\/wp-json\/wp\/v2\/media?parent=7871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/web-design\/wp-json\/wp\/v2\/categories?post=7871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickdo.co.uk\/web-design\/wp-json\/wp\/v2\/tags?post=7871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}