How can you bring innovation to your product? It may appear an unpredictable and well-researched process by experts, but it’s not a rocket science task.<\/p>\n
Once you understand the causal factors that impact the innovation processes’ variability and their controlling factors, predictability becomes the innovative part. But, before that, let’s start with innovation.<\/p>\n
Product\/service companies consider innovation a process to meet customer needs with ease and in a unique manner. It can be divided into two segments:<\/p>\n
Humans rarely struggle with the idea generation segment, as there are often more ideas than implementation. The biggest struggle comes with innovation, which is conceptualized, developed, and implemented for new product\/ service ideas that satisfy the “customer needs” side of the jobs to be done<\/a> equation.<\/p>\n After understanding the companies’ pain points from their product development experiences, it boils down to five key issues where they struggle to understand and process their target customer needs.<\/p>\n These issues become a significant variability factor of the innovation process, and most of the product team members:<\/p>\n To break down an effective customer “needs” aligned solution, it is necessary to view the consumers with a jobs-to-be-done lens – making the product suitable for the customer’s jobs instead of matching with the competitor’s products.<\/p>\n\n