What Does Nasdaq 100 Mean for Content Planning

What Does the Nasdaq 100 Mean for Content Planning?

What Does the Nasdaq 100 Mean for Content Planning?

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Normally, the Nasdaq 100 conjures images of investments and stock tickers on a bustling trading floor. While this image is accurate, the Nasdaq 100 also connects to the landscape of marketing and content creation.

While individuals in marketing might not be trading stocks, they can be looking to the Nasdaq 100 as an indicator of the most appealing digital trends and topics.

In short, watching the Nasdaq 100 can inform content planning. Here’s how!

Understanding the Nasdaq 100

Understanding the Nasdaq 100

Think of the Nasdaq 100 as a stock market index that captures information on the top 100 biggest companies spanning industries like healthcare and tech.

You’ll find familiar names like Apple and Google on the Nasdaq. But other, lesser-known brands in media and consumer goods also have representation. What won’t you find? Companies from the financial sector are not included in the Nasdaq 100.

Financial experts point to the Nasdaq 100 as a picture of the U.S. economy, though international companies are represented, as well. It’s an especially helpful tool for seeing growth and progress in large-cap companies.

Further, given the robust presence of tech companies, the Nasdaq 100 can also serve as an excellent guide for digital marketers. Anyone working in e-commerce or tech, for instance, can keep their pulse on the industries by observing companies listed in the Nasdaq 100.

How the Nasdaq 100 Can Inform Digital Content?

Yes, the Nasdaq 100 has clear financial implications for investors. Those trying to build their portfolio can buy ETFs, for instance, to invest in Nasdaq 100 companies, and Axi offers Nasdaq 100 trading.

Investors can purchase individual stocks through a brokerage account. But investing isn’t the only reason to track the Nasdaq 100. This stock market index can be a guide to significant economic shifts or cultural signals.

The companies represented are industry heavyweights, meaning that they are impacting anything from the popularity of certain mobile devices to streaming platforms and cloud computing.

When the companies involved in these areas are flourishing, that elevates consumer spending and contributes to new trends. Anyone in the content marketing sphere needs to be aware of company performance and innovation.

They should be reviewing quarterly earnings reports, new product launches, and other key events or metrics. Paying attention to the global trendsetters can help content marketers anticipate consumer interest and tailor their content accordingly.

What Content Planners Need to Watch?

For content planners, checking critical financial markers and other details can help shape their content writing selections. For example, index report earnings can indicate adjustments in advertising costs or changes in consumer behavior.

What Content Planners Need to Watch

Maybe a content planner notices growing memberships with online streaming platforms. In response, they should be increasing their content connected to digital platform innovations.

Content planners also should watch product cycles to see the latest releases. New launches are a prime source of buzz, and they can contribute to click-worthy content.

While content doesn’t need to overtly promote products or companies, it can shine a light on the latest tech devices or upgrades that will have consumers intrigued.

Companies like Apple are a reliable source of product releases, and they tend to follow a predictable schedule. Investigating other companies can ensure content planners are staying on top of the sectors with the most momentum.

Additionally, planners should be aware that the Nasdaq 100 does an index rebalance twice each year.

Companies that are growing and succeeding will join, while those that are sinking will be removed from the index. For content planners hoping to highlight the latest company of the moment, these rebalances offer the perfect opportunity to do so.

Building Traction for Content Teams

The Nasdaq 100 might seem intimidating for those without a financial background. But marketing content planners don’t need to do a deep dive into the financial intricacies of the stock market unless they want to.

Instead, the Nasdaq 100 can simply serve as a planning guide that helps content creators release timely and in-demand editorials or web copy.

Content teams can work from a financial calendar that includes dates for Nasdaq 100 company earnings releases or index rebalances. Having alerts for these dates can remind teams to investigate holiday launches or midsummer tech announcements.

Teams also should look for unique angles or hooks on consumer behavior changes or unexpected releases. For instance, maybe an uptick in streaming live, interactive games could be fodder for a blog post.

Content teams should follow a calendar to stay organized. But they also should allow room for flexibility. Breaking stories should take priority over more evergreen content. Creators should look at engagement with previous articles, too, to refocus their efforts.

Creators should look at engagement

Cultural and industry-focused topics that impact consumer interests will have the most traction, and the Nasdaq 100 can be the best way to source breaking news.

Maximizing Nasdaq 100 Insights

Digital marketers need all the tools they can get to produce relevant, sought-after content. The Nasdaq 100 might seem like it’s far removed from blog posts about consumer culture, but that’s not the case.

How companies are performing financially can be a strong indicator of consumer interests. Content teams should map out a calendar that follows Nasdaq earnings reports and index rebalances.

And they should pay attention to trending companies as they seek to generate new content. Marketers can better position themselves to develop insightful and engaging content when they’re mindful of the digital economy.

Author Profile

Christy Bella
Christy Bella
Blogger by Passion | Contributor to many Business and Marketing Blogs in the United Kingdom | Fascinated with SEO and digital marketing and latest tech innovations |