Why SEO is Important for Small Business?
By Dinesh Kumar
What is SEO?
Search Engine Optimization [SEO] is the way of ranking the website or the particular web page organically in the top search results of the search engine for the user searched query. The other way of making the website to rank in top results of Google’s SERP is by Google Adwords, which is paid. Search Engine Optimization has two main techniques namely, On Page Optimization and Off Page Optimization. On Page Optimization is the technique by which we will optimize our page by modifying the title tags, updating the meta descriptions, updating the images with the proper alt tags, etc. Whereas Off-page optimization deals mainly with building backlinks to the website thereby increasing the site authority.
Difference between SEO and Paid Marketing:
SEO is the manner by which we will rank our website for the target keywords organically, Whereas the Paid marketing is the procedure where we must pay to Google for each and every click that the user makes on the search engine and visits our website.
SEO for Business:
Nowadays people started using the internet to buy any product or to find information about the particular service. Since the usage of internet has been increased drastically, even small business needs to be showcased online for better reach among the target audience. Business crews who need to stand top among their competitors must avail the Search Engine Optimization Service. Promoting the business online will bring good quality conversions. SEO ranks the website top in Google’s SERP for the user searched query. since the user is in search of particular query that we tempt to rank for, SEO will bring good ROI – Return On Investment for the Business.
Paid Advertising for Business:
Search Engine Optimization is the procedure which takes long turn around time to rank top for the target keyword. But paid advertising is the technique by which we can make the website to be visible in SERP for target keyword by using paid advertising. In this technique, we will tend to pay to Google for every click that the user makes on Google Search Engine and visits our website. The cost per click may vary based on the domain and the competition of that domain. The cost of the bid will be very dynamic for some industry. For the business people to get more conversions from the Google AdWords by using less spent, they must avail the service from the best digital marketing company to beat their competitors.
Is SEO must for all business?
Well, the future depends entirely on Online. So even the small business people who start the business in the motive of standing top in their industry among their competitors, they need SEO and Paid advertising for them. In upcoming days each and every small business must have its online representation to survive among their competitors. So in future, every business needs a service from the digital marketing company to get more conversions to their business.