7 Services Which Will Help Your Ecommerce Business Grow in 2023
Table of Contents
While e-commerce businesses have been around for a while, after the beginning of the pandemic, many things changed, and the world shifted to an online environment so quickly.
In fact, the biggest growth occurred during the pandemic, which was around 18.5%, but has only grown by 1% in the past two years. However, keep in mind that someday, online shopping might be considered mandatory and not something you can avoid.
Therefore, we’re going to show you the top services that can help your e-commerce business grow this year.
7 Services that can help your e-commerce business grow this year
1. Use an ERP system
It’s important to choose a powerful e-commerce solution that will make the most out of your data when using a cloud ERP. Usually, when users use an ERP system, they’ll integrate it with Microsoft Dynamics 365 Business Central. For example, you can integrate Sana with Dynamics Business Central to make the most out of your data in the cloud ERP.
After you do so, you can expect the following:
- Real-time e-commerce integration with Dynamics 365 Business Central.
- The Sana Commerce cloud reduces the maintenance workload that is required for manual web store upgrades.
- Plenty of e-commerce solutions are operational in a few seconds.
If you’re someone that has already invested money in Microsoft Dynamics 365 Business Central, you’ve already taken the first step to offering a powerful e-commerce experience that is powered by business logic and data from your Dynamics 365 ERP. Integrating e-commerce with Sana Commerce Cloud is another powerful step you can take. What’s in it for you?
- A tool for improved growth and agility: Supports your business throughout its growth.
- Minimizes order errors: Guarantees accurate website data and automated the process automatically.
- Fosters business relationships: Seeks to offer a web store that is helpful for your customers.
After all, if you want your e-commerce online store or online business to be successful, you need to always be there for your customers.
2. Use social proof
If you want to quickly build yourself up, you can do so with social proof. Social proof includes positive reviews from customers and clients. Around 92% of customers trust word of mouth and this influences the choice of family members and friends. In short, social proof is powerful, so never underestimate it.
Customers trust reviews because it saves them plenty of time and they can get a direct answer instead of having to conduct hours of research, seeking which brand to trust. Existing customers which share their experiences online go a long way in building your brand’s image.
User-generated content (UGC) is an excellent way to build up your brand’s community and use it to your advantage. Overall, you can use it as a way of showing proof of how customers post about what kind of experiences your brand goes through on social media, your product page, your website, and more.
3. Define your target audience
A big mistake most companies make is not defining their target audience. This is especially important if you need to identify the types of people that are interested in buying your product and service. Once you know who your audience is, you should think the same way they do and this helps you better focus on who you should be marketing to for higher conversions.
It’s quite often that businesses will offer a product or service only from one point of view and disregard the customer’s view. However, keep in mind that you need to sell your product and you need to know to who you are selling your product. Discover what your audience wants and deliver it to them.
4. Promote video content
Many websites will only be concerned about written content and not about videos. Video content has a global reach of 92%. Moreover, businesses are incorporating video content into their e-commerce strategy to get a higher reach and show much more creativity when users shop.
Promoting video content is a trend that has been ongoing for a few years now. With video shopping, customers get a much better shopping experience from the comfort of their own homes.
With video content, customers can view their products in detail and make better decisions. Moreover, it allows customers to ask better questions about the product or service and receive a much better response.
From a business perspective, video shopping gives you more insights into your customer’s behavior and informs you if you meet their needs or not. As technology becomes more advanced, video shopping will become more feature-rich and might become essential in the near future.
Nevertheless, some retailers are already allowing their online shoppers to explore their products by using virtual reality (VR) technology or augmented reality (AR). VR and AR are allowing customers to shop as if they are in a real store, influencing their decisions before making a purchase.
Digital technology has a major advantage because it’s allowing businesses to lower their overhead costs and still provide customers with the necessary quality and customer support they deserve.
5. Make your website user friendly
A website that is easy to navigate makes a lot of difference. A strong website is what easily converts visitors into customers. It only takes a few clicks to find out what the customers want and if they’re satisfied or not.
This is the secret to succeeding on social media and what distinguishes you from other social media platforms. Make your site easy to navigate through on every page and don’t use complicated menus. You should only include what is necessary and make it as simple as you can upgrade it with modern features for optimal performance also on search engines.
6. Offer up-selling and cross-selling
Up-selling and cross-selling both offer excellent value from a sale. They have the effect of building relationships with your customers and encouraging them to repurchase in the future.
Firstly, upselling is encouraging your customers to purchase a higher-end product from which they were initially planning on buying. For example, upselling would be if you run a phone business and are selling iPhones. Let’s say your customer purchases a used iPhone from the previous generation; upselling would be promoting the newest high-end iPhone and showcasing its newest features.
Cross-selling is when you are promoting a similar product to the one your customer purchased. For example, you buy a phone, and you get recommended a phone case to purchase. This would be cross-selling and is considered a “last-minute purchase” because these purchases are often made after an initial purchase is made.
Both up-selling and cross-selling are made for generating repeated purchases, but they also highlight your product catalog’s depth.
7. Provide top-notch customer service
An alternative way to encourage repeat business is to ensure that you are providing top-notch customer service. The sales process isn’t only when the sale is made, but past that as well. Purchasing online isn’t the same as purchasing at a physical store. Therefore, you need to make the process as trouble-free as you can.
Additionally, you need to ensure that your customers are confident when they purchase from you, knowing that you’ll help them even if something doesn’t go right after their purchase. After all, around 98% of people claim that they read reviews before making a purchase. That’s almost everyone and if your customer service isn’t at the right level, you might lose a potential customer instantly.
Poor reviews not only hurt your chances of someone returning, but they also kill the chances of potential buyers trying to become your regular customers. Additionally, this is bad because it’s a continuous process and will encourage even more potential customers in the future.
After all, you only have one time to make a good first impression, so having top-notch customer service is what makes a difference for your customers. If there’s something you want them to remember, let it be the way you solved their problems and made them feel.
The reason e-commerce is becoming so popular
Online shopping has been around for quite a while, but after the pandemic, it managed to gain such a huge uprise in a short period of time. Therefore, online shopping is becoming part of our everyday routine whether we like it or not. Older generations are even adapting to it and most people are buying most of their things online.
Maybe someday we might even say goodbye to shopping at stores and online shopping might only be the way to go. It’s always important to be aware of something before it occurs.
About The Author:
Tony Ademi is a freelance SEO content and copywriter. He has been in the writing industry for three years and has managed to write hundreds of SEO-optimized articles. Moreover, he has written articles that have ranked #1 on Google. Tony’s primary concern when writing an article is to do extensive research and ensure that the reader is engaged until the end.
Author Profile
- Online Media & PR Strategist
- Blogger and Educator by Passion | Contributor to many Business Blogs in the United Kingdom | Fascinated to Write Blogs in News & Education I have completed a journalism summer course at the London School of Journalism and manage various blogs.
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