The 4 Main Factors Leading To The Rise Of Digital Marketing Agencies Over The Last 10 Years
The internet is a staple of most people’s lives. Without it, many of us would be completely lost.
We use it to communicate with friends, family, and colleagues. Some people even work exclusively on the internet, so they wouldn’t be able to earn money without it and you can have a look at the most lucrative marketing careers to pursue nowadays.
Because of society’s huge reliance on the internet, marketing agencies and digital marketing services have gone digital. Over the last decade, digital marketing agencies have become the norm. Very few people market using channels other than the internet today.
This post will explore the factors leading to the rise of digital marketing agencies over the course of the last decade to highlight their importance.
1. Rise of Small Businesses
As mentioned in this post’s introduction, the internet is an important part of people’s lives. Since so many people use it and it can be used to reach an almost endless audience, it’s only natural that people use it for business purposes. On an almost daily basis, hundreds of small businesses pop up and according to UK government statistics in 2021 there were 5.5 million small businesses registered with 0 to 49 employees.
However, just because people are using the internet to start businesses, that’s not to say that they have any expertise or even comprehension of digital marketing. The lack of knowledge most independent business owners have of marketing leads to them hiring digital marketing agencies, which is why they’re also growing in number.
2. Increased Efficacy of Digital Marketing
As the internet becomes more advanced, digital marketing agencies can get their hands on huge amounts of data. Armed with this data (which includes consumer buying habits, trends, and product popularity by location), they can target consumers more effectively.
In addition to using data to target consumers, highly advanced marketing solutions like SEO (search engine optimization) and PPC (pay-per-click) allow digital marketers to increase the traffic that comes to their client’s websites. SEO and PPC are highly technical and very effective, which is why independent business owners hire marketing professionals to manage them.
3. More Even Gender Playing Field
Coinciding with the internet’s rise has been the eradication of workplace discrimination, making business more accessible to women and those who fall into protected categories, like the disabled and those with specific religious beliefs. According to the attached data table from comparethemarket.com.au business insurance, nations like the Netherlands, Greece, and Australia are at the forefront of female entrepreneurship.
It’s no coincidence that these nations also have very high internet use. All over the world, women are going to university to study digital marketing, so that they can make it on their own in the world of business. The nations featured in the graph below are all the best places for women with degrees to start their own businesses.
4. Affordability
It’s also worth noting that because of the large amount of marketing that takes place online, marketing is a lot more affordable now. The reason for this is that fewer resources are needed for successful marketing campaigns to be launched.
In the past, businesses would have to print out flyers, and posters, and must pay for features on billboards and on the radio. Now, everything can be done remotely and much more effectively online, also using social media and other digital advertising platforms as additional marketing channels.
The rise of digital marketing agencies clearly rings in a new era of marketing altogether. So, if you are a business owner, then digital marketing is definitely something that’s worth considering. Not only is digital marketing effective, but it’s also very affordable. Digital marketing can help to transform your business, much in the same way that the internet has transformed the world.