How The New Rich Use AI to Build Personal Brands That Win at SEO and Digital PR

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Let me be honest: personal branding used to feel like fluff to me.

But in 2025, it’s one of the most powerful digital assets you can own — especially if you’re using AI behind the scenes to amplify your reach, boost your SEO, and get featured on podcasts, press outlets, or industry platforms.

At The New Rich, we’re helping people create freedom through digital assets powered by AI — and one of the most scalable, high-leverage assets right now is your name.

Not the old-school “build a following and hope” strategy. I’m talking about using AI tools to build a positioned, searchable, monetizable personal brand that grows even while you sleep.

Here’s how.

1. Turn Your Expertise Into AI-Optimised Content That Ranks

Every expert I meet underestimates just how much valuable content is sitting in their head.

That’s where tools like ChatGPT, Claude, or Jasper come in — not to replace your voice, but to help extract and structure your ideas into content that Google actually wants to rank.

Think of it like this:
→ You bring the perspective, AI brings the polish and optimisation.
→ AI doesn’t just help you write faster — it helps you write better SEO content, with keyword clusters, semantic search terms, and structured metadata.

Tip: We train AI to write in your voice using a few email newsletters or podcasts. Then we use SEO tools like SurferSEO or NeuronWriter to fine-tune the structure.

That means one blog post can:

Rank on Google
Be repurposed as a LinkedIn post, email, and podcast
Feed into your personal brand flywheel

2. Use AI to Create an Authoritative Personal Brand Hub

A personal brand without a home is like a business without a store.

Your website is your digital HQ, and tools like Framer, Webflow, and WordPress AI builders make it ridiculously fast to build stunning sites.

Here’s what we recommend at The New Rich:

Create an About page that’s part personal story, part strategic positioning
Use AI to write landing pages that speak directly to your audience’s pain points
Add schema markup (AI tools like Writesonic can help with this) to improve how Google reads your expertise

Bonus: Use AI to automatically summarise testimonials, podcast appearances, and guest posts. It gives your site the credibility signals Google — and journalists — love.

3. Automate Digital PR with AI Outreach and Research

Here’s where it gets spicy.

AI can now write highly personalised pitches to editors, podcast hosts, and PR agencies — at scale.

We use tools like:

Postaga to research outreach targets and write tailored emails
Hunter.io + ChatGPT to find the right people and suggest subject lines that get replied
PR tools like Prezly or Muck Rack to manage visibility across multiple channels

The old model? Hire a PR agency and hope.
The new model? Use AI to be your 24/7 outreach assistant — personal, consistent, and scalable.

4. Optimise Your SEO and Authority Score Simultaneously

ClickDo readers already understand the value of SEO. But here’s the shift:

Personal branding is SEO now.

People don’t just search “best email software.”
They search “Marie Forleo course review” or “Neil Patel SEO strategy.”

At The New Rich, we’ve been using AI to:

Monitor what people are searching related to our names and brands
Create answer-first content to rank for those queries
Build high-quality backlinks from niche-relevant sites (using AI-assisted link outreach)

Think of it like this:
You’re not just building a brand — you’re training Google to associate your name with authority, trust, and action.

5. Build a Reputation Flywheel That Grows While You Sleep

The goal isn’t to become famous. It’s to become findable and trustworthy.

With AI, you can automate:

Content creation
Outreach
SEO analysis
Social proof generation

And once the machine is running, your digital brand compounds:

You get invited to speak → More backlinks
You guest post on ClickDo 😉 → Higher authority
You rank for your niche → More leads and credibility

It’s not about being everywhere. It’s about being strategically present — with AI doing the heavy lifting.

Final Thoughts: This is What The New Rich Are Doing Differently

We’re not chasing virality.

We’re quietly building systems that grow our authority, increase our visibility, and generate income — all powered by smart use of AI.

In 2025, the real flex isn’t just a huge following. It’s having a search-optimised, AI-assisted digital brand that works while you’re surfing in Bali or hiking in the Dolomites.

That’s what The New Rich do.

If you’re ready to build yours, start with these 5 steps — and start thinking of your name as the most valuable keyword you’ll ever rank for.

Author Bio:

Will Slator is the founder of TheNewRich.com, where he helps people build AI-powered digital businesses that generate freedom and cashflow. When he’s not building systems, he’s probably off-grid — testing whether his automations really work. Check out his YouTube channel for free tutorials, behind-the-scenes builds, and experiments in digital freedom.