Difference between Boost Post and Facebook Ads

The impact of Facebook – the marketing platform is giving great impact than its usual tag as social media. This marketing platform is making an evolution of the building a strategy around a website to promote. Facebook easy use to interface and its ability to reach the customers by expanding to a wide range of local audience. Now, the advertisers or the clients who expect to do Facebook marketing are having a misunderstanding on the difference between boost post and facebook advertising.

What is the boost post and why it is used?

The boost post is a simple and wide know option for people who are maintaining pages for business, entertainment, media, etc., The purpose of the boost post is to build the branding. These boost post will only appear on Facebook news feeds of both mobile and desktop. The target audience can be friends and friends of friends to reach the like-minded audience. As per the Facebook EdgeRank algorithm, it restricts the number of audience reach, where you can only able to reach the audience who like your post and their like-minded friends with the boosted post. The ultimate use of boosted post is to generate traffic through the post which is published on the particular page.

What is the Facebook Ads and why it is used?

Here, comes the master of all platforms in terms of understanding the system functionalities. Facebook has introduced the business Facebook marketing platform some time ago with basic features and metrics. The team of Facebook advertising is working month after month to enhance its usage, new features and neglecting some metrics as well after testing. The biggest difference between Facebook ads and boost post is the placement of ads. As already said, the boost post can appear only on Facebook and Instagram news feed, whereas Facebook ads give the liberty to place its ads across areas like Facebook and Instagram news feeds and stories, Instant Articles, In-stream videos, Right column, Suggested videos, Audience Network – Marketplace, Native, Banner and Interstitial, Messenger – Inbox and Sponsored Messages.

The objective can be wide as well,

• Awareness
  • Brand Awareness
  • Reach
• Consideration
  • Traffic
  • Engagement
  • App Installs
  • Video Views
  • Lead Generation
  • Messages
• Conversion
  • Conversions
  • Catalogue Sales
  • Store Visits

Here, in the Advertising platform, based on the motive of your marketing strategy, you can set up the campaign. For instance, if your objective is lead generation, then set a lead generation campaign with the desired audience and collected the required details from the contact form. In addition to this, you can also set up remarketing campaigns with the help of Facebook pixel setup along with your website. Check this, tailored facebook remarketing course or get assistance from our consultants.

How to get more ROI from Facebook Advertising?

Facebook Advertising is helping many business owners nowadays by helping them to get in touch with the target audience using interactive Ads. Around the world, billions of people are using the Facebook application in day to day life. As they spend most of their leisure time on Facebook, they tend to give more attention to the things that they see on the Facebook. Here let’s see some tips on how to target the right audience on Facebook.

How To Get More ROI From Facebook?

The only thing that falls back when it comes to Facebook Advertising is that you may receive many lethargic leads if your target audience is not correct. Being a business people hiring the best digital marketing agency for your business will help you to get more quality leads from Facebook by properly targetting the potential audience.

• What kind of people shows interest in your business?
• Which location to target & when?
• Help your brand to get more reach

What kind of people shows interest in your business?

As an advertiser, initially, you should fully study the business industry. You should be able to understand the audience before getting into the Facebook Advertising. Facebook provides more targeting options based on age group, location, profession, interest, etc. Hence as more better, you understand the audience, then more likely you will receive high quality converting leads from Facebook.

Which location to target & when?

The next main thing to note in the Facebook Advertising is that location and the time. Suppose if you are owning an E-Commerce site and selling the football related sports products and jerseys. In this case, targeting the football fans from the particular location like Russia during the June & July month will help you get more sales, as the football world cup is in progress now. This may vary based on your niche. Spend more time in planning the right marketing strategy.

Help your brand to get more reach using Facebook Remarketing

Many users will not buy from your website or avail any service when they visit for the first time. Hence by using Facebook Remarketing, you can repeatedly show the Ads to the people who have visited your website previously. This will help you to get more brand outreach and also will make the people to avail service from you.