How to Optimize as Google-Friendly Content?

Optimize as Google Friendly Content

A topic between SEO and Google will always revolve around content optimization to make everything perfect. Everybody expects their content to be of high quality, but what does it actually mean? A high-quality content is when it is meaningful and return quality results for a business, when one must do proper keyword research, quality content writing and follow on-page SEO metrics.

How to Create A Quality Content?

A high-quality content will not happen in quick, as there needs some accuracy to bring the best out of it and perform well among the targeted audience. For such things to happen, one can follow the below steps,

  • Trending Topics
  • Keyword Research
  • Competitor Spy
  • Content Plan

 

  • Trending Topics:

    • There always falls trending topics on this earth at every point, figure out what you can bring out of it and utilize it in a right way. A content can be labelled as high quality when it has its quantity.
    • Analyze the market and know what the market actually demands its audience, so you can a writer who can give a solution to the market’s requirement.Trending Topics for Content Writing
  • Keyword Research:

    • Use the Google keyword planner tool wisely to decide on which keyword you’re going to target and how potential the target audience is to give back traffic.
    • The keyword research must be based on the trending topics, so the end content will be fresh and answerable to new industry questions which you covered in the article.
  • Competitor Spy:

    • Do some research on competitors of your business, so you will get a clear idea of what you can perfect in your process.
    • Analyze their website, for what are the keywords they are ranking so far and how potential it can be for your growth in online platforms.
    • Go through their website manually and have a read, so you may get a point to set your content level, quality and quantity.Competitor Analysis for Content Writing
  • Content Plan:

    • As everyone knows, the Google algorithm is smart enough to know whether the content is highly relevant to the search query. So everything you write must be relevant or semi-relevant to the search query, where the semi-relevant covers LSI (Latent Semantic Indexing) keywords.
    • So, save your time and put some effort to build a quality content give it to the audience in a single shot.

Decide on the Old Content in Your Website

Old Content in A Website

The possibilities of the content getting outdated happen on every site over a particular period of time. The reasons can be varied since every field moving towards the uphill for betterment. Every website owner has to decide on whether to update the old content or delete it since it doesn’t show any value to the website or the visitors. Here, we had given some solution on how can you decide on the old contents of your website.

Tweak the old content to present data:

There can be a content which is slightly old when compared to the current data, you can update them with the present data to show that the article meets users expectation. You have to constantly update the content to keep it relevant to the original statement. In some cases, you can merge the articles where some parts of each article are relevant and others are outdated. Make sure you have redirected this the new content to avoid broken link error. It’s all about keeping up with the original standard of the particular topic.

Content in website
Photo Credits edubirdie.com

Decide on Irrelevant Old Content:

Every website will have a set of old contents that are not relevant to the latest standard and you no need that anymore. Take some wise action on such type of content, where most deleting it makes some sense. For instances, there can be an article for an event, old information of any particular product, an article with respect to previous year, or any information that differs from the recent statements. It includes thin content as well, where if you think that is valid add to another relevant content and redirect or else delete it.

The process is simple,

  • Decide on the old content whether to delete or cut and add it to relevant content.
  • In both the content, if you find there is a substitute page/post for it, the gently redirect it.
  • It avoids the broken link errors.
  • If you find there isn’t any substitute page, then leave it as 404 error page.

Here, you can play a tricky role in selecting between 404 and 410. 404 will suggest the user and Searchbot that the page/post is not found, whereas the 410 will suggest that the page/post is completely gone and no longer exist or return back to the website’ live status.

Duplicate Content in SEO and How to Find and Fix?

Duplicate Content in SEO

Duplicate content is the topic which is easily understandable, yet wide open to informative people in SEO with right thoughts, either they can be a newbie or an expert. Duplicate content is simply the presence of the same content in the two different URL, regardless of knowing it can on your same website or two different websites. One thing to know about the myth around duplicate content that, “it will lead to the penalty on your website”. To be honest, it will not lead to any penalty action but will impact your SEO process negatively. At the same time, copying content from other websites may end up with copyrights claim on you legally.

What does Google Say About Duplicate Content?

Here, let’s read what actual statement define,

“Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin.”

It directly or indirectly means any intent of scrap, spin or copy content will be determined as copied content (duplicate). At times, Google can understand that regular call to action kind of stuff on all pages and keep it away from duplicate content status. From this one has to understand, too much of anything is good for nothing.

Duplicate Content in SEO

How should you do when it happens on the same website?

It often happens on the same website itself when there is a URL change, unknowing repetitive publishing, mobile & desktop versions etc., These are the situations you must be tricky enough to handle and not add sauce to the mess. Let me list the possible ways you can handle, where it depends on the situation.

  • Firstly, don’t disallow the copied URL to crawl, may be a sign of acting unorthodox to the search algorithm.
  • Do 301 redirection and remember, you should not repeat the copied content activity and redirect again and again.
  • Follow HTML markup to indicate it is duplicate content, rel=canonical (which is vast topic to be covered separately).

Google itself confirms that 20 to 30 percent of content on the web is duplicate. So, At End of the day, all you should need to do is keep your website as true as possible, first to the user and then to search engine. Be a good content writer to make your website fresh and unique that builds trust for the user to engage.

 

Content Marketing Pitfalls – How To Avoid Them?

content-marketing-pitfalls

Content marketing is the way of generating high-quality contents on any particular niche and populating the same on the web. Content marketing is done mainly to bring more traffic to the website and also to promote any product or services.

Here let’s see some pitfall in the content marketing and also some simple ways to overcome them.

Relevant Content:

Make sure that the content that you are providing is more relevant to the title. Avoid updating the content which is not relevant to the topic. This will make the users bounce back even if they reach your website by some means.

Build content for the users and not for the Google, don’t try to over optimize the content in the motive of ranking them in SERP.

content marketing

Don’t provide flat content:

Add more media and images in the content. Avoid publishing the blogs with plain text content. Add Infographics, Images, Videos, etc in the content to make the users engage with it.

Try to give more visual representations of the content. This will make the users to read it and even share externally.

Present the content:

Though you have quality data, it can only reach the target audience if you present them in the best way on the Web. Just don’t add more paragraphs as text, users will ignore the blog and will bounce back.

Add the contents in steps or in bullet points. This will make the users read and understand the concepts better.

content marketing pitfalls

Optimize the content:

The most common mistake that occurs in the content marketing is the Optimization. Optimize the content to rank well on SERP. This can be done by providing the proper title, meta tags, internal linking, etc.

Thus these are some of the common mistakes that usually the publishers make in the content marketing, Just follow some quality tips which are listed above and provide the best content for the users.

 

4 Common Ways to Build Your Website User-Friendly

Build User Friendly Website

The best way to gain attention for a business is to build a website that makes a standard and speaks for the brand. There must be a strategic way of understanding the audience who visits your website. It can be a marketing strategy or a business strategy that anyhow showcase your brand to the people. In such case, a user-friendly and interactive website will spread the marketing through words. Here, i have listed the 4 important point to notice in building a user-friendly website.

  • User Accessibility:

    • A Site has to load as fast as possible to share the information with the visitors. Make sure your site loads in less than 4 seconds as Google expects
    • Provide a proper font size and space for reading it easily. The most thing is don’t mess up your website with ads along with content.
    • Set a proper alt text for all the images, so users can understand it easily. Similarly, build a custom 404 page, where the user can easily access the available pages in the website when they land on a wrong page.
  • Basic Identity:

    • Create a brand logo that is visible to the audience and match along with the website design.
    • The logo along with the tagline to show the purpose of having a website for a business.
    • Proper NAP Insertion at the right place, to easily gather basic information. A website with a toll-free number, emergency contact number at the right place makes more sense.

brand identity

  • Navigation:

    • Provide a proper label for the navigation menu or the links in between the content.
    • Call to action from one page to another page must have a reason to navigate.
    • Similarly, too much of links from a particular page will create a mess, so be consistent and decide whether on-click to open on the same page or new tab.
  • Quality Content:

    • Though I have listed this last, content to a website is a first and foremost thing to concentrate.
    • A content must have a proper heading, styles, colours, emphasis like blog etc., at the right place.
    • Make most out of the above the fold with the unique selling point of the whole content.

 

Everyday Writing mistakes that Google Hates – and How You Can Avoid Them

content-is-king

Over and over again we’ve heard that “content is king”, and while this statement is true, the fact still remains that not all content is king. In fact, poorly-written content can be just as detrimental to your website as having no content at all.

Content that doesn’t follow the rules and is unappealing, either due to its format or what it has to say, is to no one’s benefit. You might be thinking its helping you optimize your site for search engines, but in a real sense you are just shooting yourself on the foot. It might serve to fill up your website, but such content will also fail to attract and convert visitors, and could also get on Google’s bad side for not being up to standard.

But what exactly are these writing mistakes that Google frowns on?

Below are some common copywriting mistakes we come across on a regular basis, as well as how you can avoid these mistakes. By avoiding these mistakes and taking advantage of our tips, you stand a far better chance of improving your SEO and consequently the visibility of your site in search engine results.

Unremarkable headers and preheaders, or failing to use headers at all

Headers are your tools for making a good first impression. A creative and eye-catching header is the bait that will attract and keep traffic on your site. It serves to intrigue your readers and fans the flame of their curiosity. But when you fail to use interesting headers, or you don’t even bother to use headers at all, chances are visitors will simply bypass your pages and move on till they find what they are looking for.

Asides from their positive effect on visitors, headers, and preheaders in content are also appreciated by Google, as it uses them as a signal to understand what your pages are about.

It might take a lot of effort to create a truly eye-catching, informative, and enticing header, but the effort is worth it in the long run. To create an effective header, you need to first understand what it is your readers want, what attracts them and proceed to craft your headers to those needs. If your headers are winners, they can prompt visitors to not just visit your pages but also scroll through to the very end.

Unoriginal content

Google hates copycats. If you are simply duplicating content from someone else’s pages to your pages, or even duplicating content from within your website, chances are you’ll eventually be penalized. This is especially true if your copying is word for word. According to SEO specialists, copycat domain names can be just as detrimental to SEO as copycat content. If you want to be a winner on the web, you have to be original.

Unique content that showcases your unique perspective and shares useful, or at least entertaining, information is the first step to winning over the attention of visitors as well as the favor of Google. If your content is original and authoritative, chances are high that Google will give your content priority and, in time, come consider your website as an authority within its field.

Bad grammar and unnecessary jargon

You might think bad grammar is no big deal as long as your reader can understand what you want to say, but that’s a false assumption. To visitors, bad grammar and spelling mistakes make your website reek of unprofessionalism and incompetence, and Google feels exactly the same way. This is especially true if such poorly-written content is put up on a business or other professional type of website.

Rather than let poor grammar become the bane of your website, be sure to proofread your content carefully before posting. There are also a variety of free and low cost online tools that you can use to proofread your content and make it cleaner and more polished for public consumption.

Long unbroken texts

Long-unbroken-contentMany online readers do not have the patience to read the contents of a page from start to finish. And this is even more true when a page’s content is just a long, unbroken ramble. Thus, you need to make your pages much easier to read by using short sentences and short paragraphs. Subheadings can also help break up the content of a page into easy to digest chunks. You could also use relevant images or other multimedia to break up your pages (but not too much so it doesn’t distract readers). Google also hates long unbroken texts because they are much more difficult for Googlebots to crawl over. Just remember that the more whitespace your pages have, the less cluttered and unappealing they’ll look.

Stuffing keywords

Keyword stuffing makes your content less intelligible, and gone are the days when Google was once fooled by such a tactic. If you insist on stuffing keywords, all you are going to end up with are offended readers, and probably a penalty from Google. So, save yourself the trouble by only making use of keywords when necessary, instead of slotting them in randomly even when they make no sense in a sentence. Instead of slapping a URL like “https://www.discountdomains.co.nz/nz-domains“ anywhere in your content, for example, you can use “NZ Domains @ Discount Domains” as an anchor text linked to that URL and make it flow naturally with the paragraph it’s found in. Keywords in a sentence, just like every other word, should appear natural and actually contribute to the meaning of a sentence.

Text without images

Google doesn’t actually hate this copywriting error, but it does prefer when you make smart use of images. Also, most readers find long text with no images extremely boring, so it pays to break up your text with relevant images.

To make the best use of these, insert “alt tags” in the images to boost the SEO of that page and increase the page’s chances of showing up in search results.

No internal links

Internal links that can lead readers to other pages on your website are just as important as external links. Google really appreciates internal links because it facilitates its ability to crawl over your website by simply following the internal links, and this will in time improve the overall SEO of your website.

Final thoughts

By avoiding the above mistakes and making use of the tips, Google and visitors alike will better appreciate your website and this will gradually improve the attractiveness of your pages as well as their ranking in search results.

Don’t believe us? How about you give our tips a try and let us know in the comment section how it turned out? Till then, ciao!