What Google Says About The August Core Algorithm Update?


Many are wondering about the freaky funky Update that has been rolled out by Google recently since August 1st, 2018. This core update has affected many websites. Some sites were nowhere in the SERP but suddenly moved to the top 3 and some websites which were ranking on top of the SERP were dropped dramatically.

This was the biggest Google algorithm update for over a year. Many business websites were affected and moved from their ranks.

However, Google doesn’t reveal any reasons for the update, Google has only announced that the core algorithm update is a very extensive one with lots of fluctuations occuring two to three times per year.

More than that, Google doesn’t give any valid explanations or reasons for the rank drop of some of the top ranking websites. Some SEO bloggers and experts speculate that it’s all about the content and that Google focus on validated and useful information.

What does the Google Core Algorithm Update actually mean?

google updateGoogle creates tons of minor updates every year but the core update comes in big waves only two to three times annually.

Google undertakes a lot of research and makes at least one change in its core algorithm per day.

These small changes may not noticably affect the websites, but the core updates will do so.

Core updates of Google will actually make changes in valuing the different kinds of ranking signals.

Not many, but some sites may be affected by this when their ranking factor depends upon very few signals. However, it can’t be claimed that this is the reason for the rank drops unless Google confirms this.

How to bring the lost ranks back?

google algorithm updateUnless Google reveals a few reasons about the update, you should not try any weird and unreasonalbe things on your website.

Google may work on many things once the update is rolled out, you can see the fluctuations in the ranks even after a few days of the update being rolled out.

Usually, Google doesn’t give any static reason behind the rank drops.

Mostly Google pays more attention to the content presented on the website, hence its important for all the site owners to work on the content and make it more useful for their readers and visitors.

Was your website affected by the August 1st Google core algorithm update? 

If yes, just follow Google’s quality guidelines to bring the ranks back.

Do not give up on SEO if you want your ranks back and enjoy the ranks that give you leads, sales and help you make money from the Google ranks on Google.

You should focus on long tail keywords and add more quality content to your business websites.

At ClickDo we’ve seen many websites drop as well as many moving up.

To be honest we feel there wasn’t anything specifically that we could rectify for the shuffles. Some of the client websites we just started working on bounced to the first page with very little backlinks and work being done. So we think this could be that Google tries to give a chance to everyone and make the rankings more transferable.

This morning when I searched for “google core algorithm update I saw this article > Google: August core algorithm update still rolling out


You can read more on Google, but all we can say is have patience and chill for a bit.

In the meantime, you can join the ClickDo online SEO training academy and lean the SEO skills to Rank & Bank.

How To Optimize The Website For Google’s AI?

optimize for google ai

Google AI Impacts your SEO:

Google has moved one step forward and started using the Artificial Intelligence to rank the websites on SERP. Though Google is using the AI to rank sites, the core concepts of the SEO remains the same.

Being an SEO consultant, you should be aware of the updates that are rolled out by Google frequently and should be capable of optimizing the websites for the same.

optimize websites for google AI

Google’s Rank Brain:

Google started analyzing the user’s behaviour on the Google SERP by using the AI. Say if a user clicks on the 2nd link on the SERP to visit a website by searching for a particualr keyword. If the same user immediately bounces back to SERP and clicks on the 4th link on the SERP and spends more time there. Then Google will think that some potential content is there on that website on the 4th link and will give a rank boost to the same.

How to optimize the sites for Google AI?

Optimizing the sites for Google’s Rank Brain will help you to improve the site’s rank. Try to reduce the bounce rate of the website by adding some media content in the web page.

optimizing websites for google

Ultimately, according to the Google’s AI if the user enters your website and spends more time, then Google will think that the relevant content is present on your site for that particular keyword. This will help you to get SEO boost.

  • Add more media like Videos & Images in the web pages
  • Keep the users engaged
  • Add more attractive content on the landing page
  • Reduce the bounce rate of the site

Increase the CTR of your site on SERP:

Making more users to click on your website link on SERP will send positive signals to Google’s Rank Brain. This can be done by implementing Review Star Schema to your website. This will show review stars for your website link on SERP and will make more users to click on it.


optimize for google rankbrain

We at ClickDo offer Review Star Schema  implementation service for your business websites – https://clickdo.co.uk/review-rich-snippets-schema/