Tag: structured data

Google Rolls Out New Schema – Now Display Data Tables On SERP

google-update

Schema Markup is the organic way by using which you can present more additional information about your business website on the Google SERP. Schema Markup will help the Google to fetch additional information about your business and display it on the SERP.

The main important thing to note about the schema markup is that it will make the users click on your link to visit the website. In turn, it will increase the Click Through Rate (CTR) of your website.

google update

Google Introduced New Type Of Schema:

Google has introduced a new type of schema for displaying the data tables in the search results. By using this schema you can display the data tables in the search results from your website.

What Kind of data formats will Google accept for this schema type?

  • CSV File or Tables with data
  • Collection of More Tables
  • Data represented in some structured format
  • Anything that is represented as a dataset

That is the ultimate aim of the Google is to make the users discover the more important data that they are looking for very easily. Website owners can make this job easy for Google by implementing the Schema markup.

It’s not that simple for Google to understand and retrieve the contents in the table format. Hence it is the responsibility of the publishers to make it easy for Google.

schema markup

Other types of Schema Markups:

Google has many markups to display the information in the best possible way on the SERP. The other important markup type is the review schema markup.

This will help you to display the review stars on the Google SERP below the site link. This will help you build trust in the customer’s mind and make them click on your link on the SERP.

Hence its time for your to unwrap the new updates that are rolled out by the Google and make your sites perform well on SERP.

 

How to improve the CTR of your website on Google SERP?

increased-ctr-for-website

Well, your website may rank on top three search results on the Google SERP for the main business terms But have you wondered why you don’t get any traffic to your website. Low Click Through Rate (CTR) may be the primary reason for that. Here are some tips for you to increase the CTR of your website on Google SERP.

Provide Additional Information on SERP:

Usually, Google displays ten organic search results for all the search queries, If the search query is more common, then you may get the knowledge panel or featured snippet results in addition to this.

increasted ctr

In Google SERP if your website contains some more extra information than the normal links, then there will be more chances of users clicking on the link of your website on SERP.

Schema Markup Implementation:

Schema markup implementation on your website will help the Google to fetch some additional information on your website that you have provided. This extra information will also be displayed on Google SERP.

For example, Review Schema Markup Implementation will help you to show review stars on the Google SERP for your website link. Also, this will increase the CTR by making the more people to click the link of your website on the Google SERP.

How Will Review Schema Increase the CTR?

review schema

Consider your website ranks on number 3 for the potential search term. If your link displays some review stars on the SERP which the top 2 ranking sites doesn’t show, then your website will have more CTR when compared to the top ranking websites.

Even though your website is not ranking #1 for the potential search terms, Having review schema implemented on the website will help you get more traffic even it ranks at 3 or 4 for the potential search terms.

We at ClickDo implement review schema markup for the business websites in the UK and help the business owners to get more traffic for their website from the Google Search.