8 Ways to Use AI in Smart Email Marketing for Better Deliverability and Engagement
In today’s hyper-digital world, email marketing remains one of the most powerful channels for engaging audiences, driving conversions, and nurturing customer relationships.
According to the DMA Email Benchmarking Report 2024, email volumes surged to 381 billion in 2023, reflecting a 14% year-on-year growth.
However, standing out in increasingly crowded inboxes and ensuring high deliverability rates require more than just well-crafted content—it demands smart, data-driven tactics. This is where Artificial Intelligence (AI) comes in.
At ClickDo, we understand the importance of staying ahead in digital marketing trends. Integrating AI into your email marketing strategy can dramatically improve performance metrics, from open rates to click-throughs and conversions.
Here’s how you can leverage AI to enhance your email marketing efforts in 2025 and beyond.
1. Optimise Send Times with AI-Powered Predictions
Timing is crucial in email marketing. AI algorithms analyse recipient behaviour, time zones, and previous engagement patterns to predict the best time to send emails for each subscriber. This ensures your emails arrive when recipients are most likely to open and read them.
Tip: AI-powered tools like Send Time Optimisation (STO) may be available in your email marketing platforms (check with your provider). These tools help maximise engagement by scheduling emails based on individual user behaviours rather than broad segments.
2. Boost Deliverability with AI Spam Detection
Poor email deliverability often results from triggering spam filters. AI helps by scanning your email content, subject lines, and metadata to flag potential spam triggers before you hit “send.” It also continually learns from past campaign performances to make smarter recommendations.
Tip: AI tools like InboxAware or ZeroBounce can help to monitor your sender reputation, identify risky content, and ensure better inbox placement. Your email marketing platform may also provide such features.
3. Hyper-Personalise Content at Scale
Gone are the days of one-size-fits-all email content. AI enables marketers to create highly personalised messages based on user data such as browsing history, past purchases, location, and more. This level of personalisation dramatically increases relevance and engagement.
Tip: Leverage dynamic content blocks in your emails with incorporated AI tools, such as Mailrelay offers, to tailor subject lines, calls-to-action, and visuals to individual preferences.
4. Segment Smarter, Not Harder
AI can automatically segment your email lists based on user behaviours, lifecycle stages, or predicted future actions. This dynamic segmentation ensures each subscriber receives content that’s tailored to their specific interests and needs.
Tip: Try AI segmentation features in your email marketing platform (if available) to categorise users in real-time and trigger automated workflows accordingly.
5. Create Compelling Subject Lines with Natural Language Generation (NLG)
Subject lines determine whether your email gets opened. AI-powered NLG tools analyse millions of data points to craft compelling subject lines that resonate with your audience.
Tip: Tools like Chatgpt, Phrasee, and Copy.ai can help you A/B test multiple subject lines and automatically select the ones with the best predicted performance. Your email marketing platform may also incorporate such features.
6. Automate Customer Journeys Intelligently
AI helps you map out entire customer journeys, triggering emails based on behaviour or lifecycle stages. Whether it’s a welcome series, abandoned cart reminder, or post-purchase follow-up, AI ensures timely and relevant communications.
Tip: Some AI-driven email marketing platforms allow you to set up complex automation flows that adapt based on user interaction.
7. Improve Engagement with Predictive Analytics
Predictive analytics can identify subscribers who are most likely to churn, those ready to buy, or users who need re-engagement. This allows you to take proactive steps and create targeted campaigns accordingly.
Tip: Tools like Marketo and Customer.io provide predictive scoring models to help prioritise leads and personalise outreach. Some email marketing platforms may also incorporate such features.
8. Use AI for Performance Analytics and Reporting
AI can help interpret campaign performance data faster and more accurately than manual analysis. It can point out underperforming segments, suggest improvement areas, and even forecast ROI.
Tip: Integrated AI analytics tools like Google’s Looker Studio for example help to visualise trends and make informed marketing decisions inside email marketing platforms.
Your Email Marketing is only as Smart as your AI Tools
As email inboxes get more competitive, leveraging AI in your email marketing strategy is no longer optional—it’s essential. Whether you’re trying to boost open rates, personalise content, or optimise your overall campaign strategy, AI offers the tools to deliver more intelligent, data-backed marketing.
Integrating AI into your email marketing efforts not only enhances engagement but also positions your brand as a leader in modern communication. It’s therefore vital to use the most effective email marketing and AI tools the market has to offer to remain competitive.
Author Profile
- Chief Marketing Officer
- Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
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