Tag: Marketing Techniques

Copywriting Formulas Proven To Boost Conversion Rates

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Want to know the two tried and true copywriting formulas guaranteed to boost conversion rates that have been used by the copywriting masters for almost a century?

Copywriting Formulas For Growth

You may have the greatest, most valuable, life-changing product or service in the world, but if you don’t know how to sell it then what good is it? How are you going to convince someone that they need what you’re selling? If I asked you to give me an elevator pitch, to sell me something in about one minute, what would you say? Would you be able to adequately get to my emotions and desires to make me feel as if I want it? Unfortunately, our attention span may not even last one whole minute. Copywriting plays a massive part in your digital marketing, if it isn’t good then you’re wasting your time and going nowhere fast.

There are so many useful and valuable products in the world that are being heavily neglected and scrolled over because the words used in their advertising are weak, boring, and lacks any emotion-grabbing content. They lack the words used to make anyone click on a website, click on the call-to-action, buy-in to the sale, and will always be ignored because there is no interests by the reader. If you don’t have good copywriting then your PPC ads, Facebook ads, social media posts, and other parts of your digital marketing strategy will fail and be wasted money and effort.

Good copywriting will persuade people to click on your ad, website, or social media post and then they’ll be enticed to go to your website. After, they’ll see the mind-blowing copywriting and ads on your site and on your sales page, making them feel as if they need your product or service. If they don’t buy, they’ll at least think about it and might come back later. If they don’t buy at all, it’s fine, because that good copywriting brought more people to your site and thus helping with your SEO and website traffic growth.

So, how do you do that? How do you attract people to click on your website, buy that product, and make them talk about it to others? There are two proven copywriting formulas that have been used by the experts for years and are known guarantee higher conversion rates. Want to know them? Read on.

Problem-Agitate-Solve (PAS) Copywriting Formula for Higher Conversions

Imagine in your head that you’re extremely thirsty. It’s hot outside and all you want is a sip of cold, icy water to cool you down. Without it, you’ll become weaker, move slower, become even more tired. But, what if I told you, if you just click on a link, then a glass of water will come directly to you?

This is the the problem-agitate-solve formula of copywriting, or PAS, for short.

It’s a simply formula that can be easily broken down in it’s three letters. Here is how you use it.

  • Problem
  • Agitate
  • Solve

Let’s look further into how to use the PAS formula.

Problem

First, you have to know the problems of your potential leads. The better you understand their problems then the better you’ll know how to solve them. This is critical to writing copy that’ll evoke a direct response. Helping people solve problems, raise their emotions, raises their buying temperature, and puts them in the mental space to convert.

The more vividly you create this problem, the more you show that you understand and that you’re relatable. Now, this suddenly doesn’t make you seem like you’re selling to them, it feels like a conversation. And this creates a massive layer of trust.

Agitate

After stating the problem, you need to provoke. You need to make it more painful, annoying, bothersome, evoke the emotions of “I need something”. This is where you pour the salt on the wound. But don’t make your reader suffer. Help them and offer support.

Solution

Here, you fix the problem. You show them how you can solve the problem and you offer them a call-to-action so that problem can be quickly solved.

The Problem-Agitate-Solution Copywriting formula is a great way to relate to your readers and establish trust. It’s a quick type of copywriting that can be used in many medias but especially in direct-response copywriting, sales pages, and social media.

The AIDA Copywriting Formula For A Massive Increase In Conversion Rates

Next, we have the classic (AIDA) copywriting formula that has been used in some of the most famous advertisements. Like, PAS, it can be broken down by it’s letters. Here it is:

  • Attention
  • Interest
  • Desire
  • Action

This copywriting formula is known as the “grandpa” of copywriting formulas and strategies. It’s easy to use but extremely effective. Let’s break down the formula step-by-step.

Attention

First, you need an attention grabbing headline. You need to make the readers stop and do a double-take. It needs to pop in their minds and make them shift their mind to your ad. How do you do that?

You can use:

  • An outstanding image
  • A “how to” headline
  • A statistic
  • Or any other type of eye-catching headline

The main goal of this part is to make the reader want to read the second.

Interest

Now that you have their interest, keep it. You must provide the reader with something of value with value and an image that they want to build on. How? You can do this with interesting facts and making the reader use their imagination. Evoke their thoughts and spike their emotions with storytelling and proven facts that they can be experiencing in real life. Make them feel as if their problems can be solved by you. This creates trust and loyalty.

Desire

Here is where you showcase your product and its benefits. Paint a picture in their head of what their life can be like with your product or service. Make them feel the relief and the stress-free life that they can experience because what your selling is of incredible value. You can also use testimonials for social proof further pushing the envelope and showing evidence of the value of your product or service.

Action

Now that you have their attention, held their interest and made them desire what you’re selling, you must call them to action. This is where you push your product or service and make them click. How? You can do this in a few ways.

  • A clear call to action. (buy now, click here, etc.)
  • Use urgency (limited time offer, only 10 left, etc.)
  • You bonuses and other types of incentives (buy one get one free, 50% off), etc.)

Bonus Tip For Bigger Conversion Rates – Testimonials

Social proof and having evidence of the value of your product is a major key in selling your product or service. People want what other people want and use. Showing your reader that what you’re selling is being used and works raises even more trust in the potential buyer. Do yourself a favor and throw in a testimonial for good measure. Plus, it’s good for your brand.

Conclusion

These are two proven, tried and true ways of selling any product or service and are guaranteed to raise conversion rates and keep businesses alive. Market research and good copywriting is the heart of any marketing strategy and it’s up to you to increase the level of them. Still curious about ways to increase traffic and boost your conversion rate? Contact ClickDo for a free consultation and let us help you massively sky-rocket your business to a new level of success.

How Daily Sales Game would Change Your Business?

Selling is an art. If you along with your team master the art of selling, it would change the perspective of business. At ClickDo, we have been training people form the India team to focus on daily sales. We have now reached a daily minimum sales average of $200 / User / Day. In our team, we have Dinesh and Aslam who have mastered the sales game for Guest Blogging in UK Niche sites.

Below is a quick review of their daily activities broken down by verticals:

1. Email Harvesting and Email Marketing

This is the most effective way to reach out to people who buy every day. In this technique, we harvest the email addresses from different popular websites and we send them cold emails with their own targeted keywords that suite their website. This is also made niche / domain specific for every country. One example explained below:

We search for a keyword like “dentist in london” and we find the sites that rank in Page 2 to Page 5 in Google. Most of the website have the footer linking to their respective website developer (or) digital marketing agency. We visit their website and collect their email addresses.

Once this is collected, we store them in a database based on the niche. This process is called as Email Harvesting.

After this database is filled with more than 200 email addresses for different domains, we send out customised emails with suggested anchor texts to rank for their client’s target terms on Google. This gives us a very good response rate on the Email Marketing part.

2. Facebook Group Posting

Our team members are members of different facebook groups where the people actively engage in guest posting. We have particular time slots in which people are actively responding to posts in Group. At that time, our team will jump into the conversations and build relationship with the people who are seeking for backlinks. We understand their objective of building guest post links and will share suggestions for them to rank better.

This in turn brings us more guest posts and daily sales!

This is just a quick recap of the daily sales game. Stay tuned and we will share more insights and emailing templates in future in our ClickDo Blog.

ATTENTION BLOGGERS! These CATCHY TITLES will drive SERVER CRASHING TRAFFIC to your Blog

https://clickdo.co.uk/wp-content/uploads/2016/02/Life-Hacks-Saturdays-with-Bostjan.jpg

Let´s be honest. Most bloggers suck. There is a small percentage of good ones. The ones that make you read their content. The ones that give you valuable information, make you laugh. The ones that make money. I´ll show you how to become one.

Let´s analyze my title and opening statement.

My title is very optimized for the right kind of audience. I´m only focused on bloggers. Which is basically everyone that would be interested in content like that. If you´re a blogger you will notice a title like that. We notice things that are important to us.

Furthermore, “Catchy Titles” and “Server Crashing Traffic” are something we all want to have. True, I am promising a lot, but if this is true, it is so good, that you will risk your time and energy to read through. To see whether this guy is full of BS or he´s got something to say. Therefore, the title did its job, it hooked your attention.

Now, see, my opening statement is very cocky. People would even say rude. Yet, it triggers (hopefully) an emotional response. Which is the reason why you want to continue reading. You either hate me, love me, think I´m funny or weird. All that is cool. At least I have your attention, you haven´t dismissed me in masses of other bloggers.

Now, a couple of things I do that will help you get noticed as well.

 1) Be different.

Use different words. Use capital letters. Use colors. Be crazy and obnoxious, MAKE THEM FUCKING NOTICE YOU!

(See what I did there? That´s also the reason I like to use swear words in my writing, we use them in daily communication for a reason, they are emotionally charged)

Or, be minimalistic. Be short. And straight to the point.

People will respect you for that.

Feel free to use images and videos to compliment your articles. But don´t do it unless you want to say something with them, An image just for the sake of image is useless. It needs to communicate, prove your point better than words could.

Don´t be afraid to experiment and test out new things, this is how you will notice what works best on your target audience. Even more, this is how you will learn what works best for you, what you like and enjoy doing, what´s your style of communication.

Seriously, I swear to God, whenever I see another “Top 10 things to do in 2016” I´m gonna go crazy. There´s no way I will read that just because it´s all over the place. Put some effort into your title, please.

A blogger is by definition someone who keeps a web log. A writer, if you will. So please, start acting like one.

2) Appeal to people´s Selfish Desires

I got this idea from a very, very, good marketing book I read – “Kickass Copywriting Secrets”. Get in touch, I can help you get it for free.

So what the author claims there is that people are selfish in their very core. They want shit. And preferably, they want it NOW! So if you can dig up what your target audience really wants, what their deepest desire is, then you have them hooked.

That´s why the “get rich quick” or “work from home and earn 8.300$ a month” convert. It´s complete bullshit, we all know that. But what if it´s true? I can just buy the book/product and learn that, I don´t have to work hard anymore. It´s a quick fix and it´s fueling the burning desire. The desire for money.

So when you write fro bloggers, appeal to their wishes. What do they want? More audience, more guest blogging, better conversions. Mention those and show them how to get them and they will jump on your products.

3) Show Them How it´s Done

After you get the attention and after you make an appeal to people´s selfish desire, the work starts. Give them something to work with. Give them an example and explain it. Give them a video course, give them links. Give them practical steps that they need to follow to eventually come to the same results as you.

HOWEVER. This comes last. You know what will happen if you just try to feed information and advice (even if it´s very good) to people in this day and age? NOTHING. Absolutely nothing. Because people don´t give a shit. People are fed with so much data every day, that you need to pack your shit well, if you want it to get across.

Usually people, especially in tech niches, are pretty good in this part. Providing information. A lot of people I know or people that I might consider following gives good advice. But it´s packed like shit. So please, learn how to pack it.

Conclusion

This blog post is an experiment in itself as well. I go very direct. Zero Bullshit. Let me know if you appreciate this style, so I can continue to produce content like this. If you think I´m crazy and disrespectful, let me know too, I´ll adapt and appreciate all the constructive critics.

How do you do that? Press the comment button. I´m not just saying that, I mean it. PRESS THE COMMENT BUTTON. You can be very short, just write, “I liked it.” Even better, add an explanation why. Or say “I didn´t like it.” Any sign of life will do 🙂

Peace out,

Bostjan

P.S

If you liked this style of writing be sure to check out www.bosslifehacks.com too.